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      Product Marketing Manager - Shopper Marketing

      Remuneration:market-related 
      Location:Cape Town
      Job level:Senior
      Type:Permanent
      Company:Ad Talent Africa


      Who are we: One of South Africa's fasted online shopping platforms.

      Who are we looking for: A product marketing manager with experience in a strategic role within a digital agency, who has moved from agency to corporate and has successfully transformed an unknown business into a well-known leading brand.

      What will you do:
      • Developing tactical brand and communication strategies and battle plans to reinforce brand position in the market, increase adoption and cultivate advocacy.
      • Planning, executing, and monitoring marketing campaigns with meticulous attention to detail, in collaboration with internal and external stakeholders.
      • Translating strategic insights and new feature releases into actionable go-to-market campaigns aimed at expanding product adoption across multiple channels.
      • Coordinating closely with our PR agency and social team to execute impactful events, influencer programs, and press releases.
      • Oversee and coordinate the implementation of the marketing calendar, providing proactive updates on status.
      • Working closely with channel owners to grow and maximise our owned channel reach, ensuring alignment with brand goals and objectives.
      • Aligning closely with product and content teams to synchronise releases and campaigns with broader marketing objectives.
      • Manage branded omni-channel touchpoints, including packaging, in-store collateral, and fleet branding.
      • Conducting comprehensive reporting to measure campaign efficiency and commercial success.
      • Managing budgets and resource allocation to optimise ROI
      • Acting as a brand guardian to ensure all communications adhere to the brand style guide and tone/position
      What do you need:
      • Degree in marketing, brand strategy/communication or equivalent
      • Five + years of experience in developing brand strategies or similar fields.
      • Excellent organisational and project management skills.
      • Background in omni-channel retail is advantageous.
      • Deep understanding of various marketing/media channels and their strategic implications.
      • Strong analytical skills and a data-driven mindset.
      • Collaborative team player with the ability to lead cross-functional initiatives.
      • Strong communication skills and the ability to convey complex ideas effectively.
      What will make you stand out: 
      • Experience in any report building from raw data.
      • Knowledge of advanced martech platform(s).


      Posted on 24 Jun 08:44, Closing date 23 Jul

      Ad Talent
      We are niched in the communications industry with offices in Johannesburg and Cape Town from where we service all of South Africa, Africa, the Middle East, Europe and the rest of the world. Our portfolios include Digital, Creative and Client Service in Advertising, Marketing, Media, Public Relations and Corporate Communications.
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