CRM and Direct Marketing Manager

Remuneration:	cost-to-company
Location:	Cape Town
Job level:	Mid/Senior
Type:	Permanent
Company:	Ad Talent Africa

Who we are: A leading financial services company.

What we do: We offer affordable and reliable financial services to the emerging consumer.

What we are looking for: A CRM and direct marketing manager.

What you will do:

You will play a key role in developing and implementing strategies to engage our customers directly and enhance their overall experience. Using your expertise in CRM platforms and direct marketing techniques, you will lead initiatives aimed at maximising customer retention, loyalty, and lifetime value.

Duties and responsibilities:

• Manage customer journey mapping for direct marketing campaigns across all direct channels.
• Oversee the customer direct marketing calendar to ensure effective engagement and minimise opt-outs.
• Coordinate with business stakeholders on upcoming brand campaigns and ensure that customer communication is integrated into the marketing calendar.
• Set up and report on customer surveys.
• Report on campaign objectives as outlined in the brief.
• Advise business stakeholders on processes and best practices to understand customer behaviour and engagement.
• Define documentation and roadmaps for direct business processes, A/B tests, and promotions.
• Manage trigger campaigns throughout the customer lifecycle to maximise sales.
• Conduct A/B testing on various campaigns to identify the most effective methods for driving customer conversion.
• Ensure campaigns comply with best practices and legal requirements.
• Identify target audiences and opportunities to grow our direct marketing lists.

What you need:

• Degree or relevant marketing qualification.
• Minimum of four years’ experience in a CRM role.
• Experience in an online transactional business with a strong digital presence.
• Experience developing customer lifecycle programmes.
• Familiarity with triggered communication and complex segmentation.
• Experience with CRM tools and content management systems.
• Advanced skills in MS Office and G-suite Google Docs.
• Strong understanding of data management and governance.
• Excellent interpersonal skills and ability to work within cross-functional teams.
• Detail-oriented with a strong ability to see the big picture.
• Agile and able to adapt quickly to changing directions.

Posted on 10 Sep 11:36, Closing date 10 Oct