B2C CRM and Lifecycle Marketing Expert
Remuneration: | negotiable depending on experience |
Location: | Cape Town, Woodstock |
Job level: | Mid/Senior |
Travel requirement: | International |
Type: | Permanent |
Reference: | #HB2C |
Company: | StaffSelect - ITSelect Recruitment |
Role
Proactive CRM and Email marketer to drive B2C marketing to promote member benefits directly to consumers to grow membership subscriptions for UK-based client. Ideal for a strategic marketer passionate about understanding customer behaviour to improve retention & reduce churn. Confidence as a self-starter, adaptable & flexible with high initiative to add value to a global team of 3 to produce exceptional results is essential!
You need
- B2C CRM and lifecycle marketing expertise
- Solid consumer behaviour analysis, marketing strategy development, campaign design and execution, content creation and brand awareness, Subscription lifecycle management, Performance analysis and reporting
- Evidence of impact on implemented targeted lifecycle marketing strategies for subscriber acquisition, on-boarding, renewals, and win-back initiatives
- Quantifiable improvement in retention and churn reduction
Consumer behaviour analysis
- Analyse data on current and subscribing members to identify key behaviours, interests, and patterns
- Utilise insights to craft targeted messaging and retention strategies that resonate with different customer segments
- Develop and refine marketing strategies aimed at enhancing customer awareness, engagement, and loyalty
- Implement campaigns to drive initial subscriptions and retain existing members through tailored data-driven approaches.
- Plan, segment, test, and launch campaigns prioritizing timely, personalised communication for optimal engagement
- Work with marketing to create engaging content across various platforms, to boost brand awareness and highlight member benefits
- Ensure consistent messaging aligns with brand values.
- Develop and implement targeted lifecycle marketing strategies for subscriber acquisition, onboarding, renewals, and win-back initiatives
- Optimise subscription email flows to maximise customer lifetime value, reduce churn, and drive upsells and referrals
- Conduct A/B testing to improve messaging effectiveness continuously
- Regularly monitor, analyse, and report on key performance metrics (churn rate, reactivation rate, engagement) to guide and enhance future strategies
- B2C CRM and lifecycle marketing
- Email marketing
- Consumer behaviour analysis
- Marketing strategy development
- Campaign design and execution
- Content Creation and brand awareness
- Subscription lifecycle management
- Performance analysis and reporting
This role works remotely into the UK H/O from Woodstock-based Cape Town offices
Travel to the UK for training is required. Valid passport and availability to travel are essential
Ideal start 1 March 2025
Posted on 22 Jan 16:58, Closing date 23 Mar
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