Head of Brand and Product Marketing

Remuneration:	market-related
Location:	Cape Town
Job level:	Senior
Type:	Permanent
Company:	Ad Talent Africa

Who are we: A fast-paced, rapidly growing fintech business.

Who are we looking for: A head of brand and product marketing with an in-depth understanding of the fintech industry, financial services, and digital banking.

What will you do:

Brand strategy and development:

• Develop and execute global brand strategies for target markets.
• Align brand strategy with the customer journey for a consistent experience.
• Adapt brand positioning for digital channels and product appeal.

Product marketing:

• Create go-to-market strategies tailored to new markets and customer segments.
• Develop product marketing strategies for different customer journey stages.
• Communicate product value propositions effectively across markets.
• Lead digital marketing campaigns to engage customers.
• Stay updated on product marketing trends to lead the market.

Marketing campaigns:

• Oversee marketing campaigns to maximise visibility in expansion regions.
• Collaborate with teams to address customer pain points in campaigns.
• Lead digital and promotional campaigns for specific products.

Digital strategy:

• Lead digital strategies for new markets, ensuring cultural alignment.
• Oversee the creation of content that supports customer journey steps.
• Develop and manage product-related digital content to inform customers.

Team leadership:

• Lead the marketing team in understanding market-specific strategies.
• Foster a customer-centric and product-focused culture within the team.
• Promote digital expertise and create a positive, high-performance work environment.
• Identify growth opportunities, encourage continuous learning, and ensure workforce planning.

Data insights and reporting:

• Present insights and recommendations based on data.
• Lead market research and implement tracking systems for marketing performance.
• Monitor and analyse customer journey metrics and digital channel ROI.

Budget management:

• Manage budgets for marketing activities, product campaigns, and digital strategies.
• Implement governance and compliance policies to manage risk and ensure cost control.

Stakeholder collaboration:

• Build strong relationships with stakeholders to meet business and marketing goals.
• Collaborate with internal and external teams to align marketing with expansion and customer needs.
• Partner with product and digital teams to optimise strategies and improve the customer journey.

What do you need:

• Postgraduate honours degree or postgraduate diploma in marketing, business, or a related field
• Eight years of progressive experience in marketing roles within the financial/fintech industry
• Five years of strong leadership and team management experience, including leading and developing high-performing marketing teams
• Five years of proven experience in market expansion strategies, including entering new regions and international markets
• In-depth understanding of the fintech industry, financial services, and digital banking, including experience in marketing fintech products
• Expertise in developing go-to-market strategies, product positioning, and product marketing campaigns
• Proficiency in budget planning and allocation, ensuring efficient resource utilisation
• Strong collaboration skills and the ability to work effectively with various teams, including product development, sales, and customer support
• Proficiency in data analytics and reporting, with a track record of measuring marketing performance and optimising strategies
• Capability to create and execute a comprehensive brand strategy, guidelines, and market-specific branding
• An understanding of customer journey mapping, customer experience enhancement, and a focus on customer satisfaction
• Proficient in digital marketing strategies, including social media and online content marketing
• Excellent written and verbal communication skills, including the ability to present marketing strategies and results to executives and stakeholders

Posted on 11 Sep 13:48, Closing date 11 Oct