Branding Video

One of only four Gold Effies awarded last month at the ACA Effie Awards, the Volkswagen Night School: Rewriting the Rules of the Road campaign from Ogilvy is an example of how traditional marketing has changed, and how a campaign can bring about real societal change.

Kwa Coach in Klipspruit, Soweto, specialises in pork products. Although only in Soweto, it is known to Cape Town and Durban township residents, from social media and word of mouth.

Melusi Mhlungu, We Are Bizarre's founder & chief creative officer, says all he has wanted to do in his career is be a sponge in the world and then come back to South Africa and wring out all that he has absorbed.

A macro trend that has been gaining momentum since the pandemic is the Analogue Renaissance trend. A return to real-world connection and human-first experiences, this episode of RAPT BizTrends TV explores this trend with Carmen Murray, the founder of Carmen Murray Communications.

This episode of RAPT BizTrendsTV focuses on brands in a future where digital wallets are a gamechanger as the technologies of digital identity, crypto/blockchain and artificial intelligence (AI) converge.

This episode of RAPT BizTrendsTV focuses on agentic AI and how it is revolutionising business, especially on the continent.

Afro-optimism, or more specifically, the African growth mindset is a greater sense of optimism that, despite challenges such as electricity and water that the continent faces, is in stark contrast to a growing Western degrowth mindset of pessimism about the future, and Africa.

This exclusive #BizTrends2024 interview is with Ndeye Diagne, the managing director West, East and Central Africa at Kantar.

PERSONAL BRANDING: What goes into it? How do people manage their image and messages in the public domain? Come and have a glass of wine with Giles Shepherd of The Brand Alive Group and Dick Foxton, communication consultant to some of the most high profile politicians and business people, as they chat about this interesting angle on brands. Have a look at the teaser below, and join in for the full episode on Thursday, 16 March. See you then!...

What should brand owners and managers be taking into consideration when protecting their rights over a brand? In this episode Giles Shepherd, Chief Executive of The Brand Alive Group chats to Shane Moore and Tyrone Walker of Africa's leading intellectual property law firm, Moore Attorneys, about the vital processes of trademarks, copyright, patents, design right, domain regulations amongst others.

Gender Diversity in Brand Leadership Part Two. In Episode 3 of With or Without Sugar, Giles Shepherd spoke to Dr Iain Barton of Imperial about the value of gender diversity in brand leadership. In this week's episode Gabby Cowling gets a viewpoint from Isabella Makuta, Marketing Director of industrial giant, Group Five.

Who says art and science can't blend? Here is brand DNA brought to visual life - with mathematical accuracy! Join Giles Shepherd of Brand Alive and Guy Martin of Blu Prints in Episode 7 of With or Without Sugar as they chat about an exciting, unique way of crystallising, expressing and empowering brands - with real, demonstrable business performance as a result.

In the first episode of With or Without Sugar for 2017, four leading professionals in brand strategy, design and communication collect at a trendy gin bar in Johannesburg to talk about the upcoming trends that all brand professionals should be considering for the coming year - and beyond.

'Brand South Africa - undoubtedly a brand in crisis. What would you be doing to return the equity it deserves? Giles Shepherd of the Brand Alive Group chats to Angel Jones of Homecoming Revolution in the latest episode of With or Without Sugar, exploring the dichotomy of an organisation designed to persuade South Africans living abroad to return to a country with some pretty weighty issues.'.