Results for target marketing

News

Dr Carl Driesener, senior marketing scientist at the Ehrenberg-Bass Institute (EBI) of marketing science in Australia explaining the 5 steps to becoming a smarter target marketer at Spark Media's recent event.
5 steps to becoming a smarter target marketerArticle

Dr Carl Driesener, senior marketing scientist at the Ehrenberg-Bass Institute (EBI) of marketing science in Australia - the home of evidence-based marketing, shared five steps to being a smarter target marketer at Spark Media's recent 'seminar roadshow'...

Leigh Andrews 7 Nov 2019

The Goldilocks role of targeting in evidence-based marketing
The Goldilocks role of targeting in evidence-based marketingArticle

Dr Carl Driesener, of Australia's Ehrenberg-Bass Institute (EBI), the home of evidence-based marketing - showcased little-known traps of targeting at their recent Spark Media-hosted annual presentation, to assist in achieving better marketing results...

Leigh Andrews 6 Nov 2019

Picture caption: (l to r): Timothy Maurice (The Brain and the Brand Show), Siya Metane (SlikourOnLife), Gareth Cliff (CliffCentral.com) Thami Pooe (The Interchange), Kelechi Nwosu (MD/CEO TBWA Nigeria) and Graham Cruikshanks (Director for Africa Operations at TBWA Johannesburg).
#TBWAAfricaConference2019: Be the chosen oneArticle

Today, all businesses are in media and they need to provide their audiences with content. Podcasts are a great medium to do this as they allow a brand to embed itself in the content without interrupting the audience while cultivating an audience...

Danette Breitenbach 5 Nov 2019

Image credit: Sebastian Pociecha on Unsplash.
Marketers' tactics are turning customers against themArticle

As early as December 2017, Forrester's Brendan Witcher warned that marketers need to be aware of the "creep factor" when deploying strategies of personalisation and individualisation in their marketing efforts...

Joan Osterloh 30 Oct 2019

Tourism holds key to unlock economic growth
Tourism holds key to unlock economic growthArticle

The Tourism Department says it will leave no stone unturned in its quest to grow tourism and attract tourists to its shores and boost domestic travel...

2 Sep 2019

Image source:
#TourismMonth: Tourism can be the catalyst for rapid job creation in SAArticle

The Minister of Tourism Mmamoloko Kubayi-Ngubane's message for the year ahead is clear: job creation is of utmost priority and tourism can be the catalyst to make it happen...

27 Aug 2019

Six steps to successful customer relationship management
Six steps to successful customer relationship managementArticle

As Easter looms businesses are looking for powerful ways to promote their goods and activate more sales. This should include beefing up customer relationship management (CMR) systems to streamline communication with potential clients and encourage more sales. Here are six steps to sprucing up your CRM and captivating customers at every touch point along the way...

Eben Esterhuizen 16 Apr 2019

Increase sales and productivity with data cleaning
Increase sales and productivity with data cleaningArticle

Up to 32% of any company's data is inaccurate and this can lead to revenue loss of up to 23%...

Louise Robinson 29 Oct 2018

The path to sustainable growth is customer acquisition (Part 2)
The path to sustainable growth is customer acquisition (Part 2)Article

This is a continuation of Tyron Sharnock's article on customer loyalty and how it has long been regarded as a critical component to building a brand with traditional models focusing on loyalty metrics such as customer retention and repurchase...

Tyron Sharnock 21 Aug 2018

Catalogues, are they still effective?
Catalogues, are they still effective?Article

What has given this advertising medium such longevity? Is it because of its cost-effectiveness, or perhaps it is the preferred choice when making purchasing decisions? Maybe it is simply because it works...

Daniel De la Rey, Issued by On the Dot 8 Aug 2018

Tourism marketing trends to tap into in 2018
Tourism marketing trends to tap into in 2018Article

The competitive nature of the tourism industry - coupled with consumers constantly changing expectations - has meant that keeping tabs on, and tapping into, marketing trends is a must for business success...

Christa Badenhorst 5 Jan 2018

#BizTrends2018: It is time for marketing professionals to become more innovative
#BizTrends2018: It is time for marketing professionals to become more innovativeArticle

From AI and data visualisation to cutting-edge segmentation and contextual marketing; industry players must have a firm grip on the latest trends...

Desiree Gullan 3 Jan 2018

Plus94 Research announced as intended provider of new Maps research
Plus94 Research announced as intended provider of new Maps researchArticle

MA(SA) CEO and MRF director Greg Garden has announced that Plus94 Research has been chosen as intended provider of the new Maps research...

17 Nov 2017

Direct mail growing in the US: Does it mean South Africa will follow?
Direct mail growing in the US: Does it mean South Africa will follow?Article

Research in America has shown how digital marketing and direct mail can complement each other, highlighting the opportunities for growth in these industries in South Africa...

Daniel de la Rey, Issued by On the Dot 13 Nov 2017

Here's why South Africa's online shoppers keep coming back for more
Here's why South Africa's online shoppers keep coming back for moreArticle

Online shopping is becoming ubiquitous in many parts of the world. The internet today enables retailers to open online and serve customers at any time of the day...

Mercy Mpinganjira 28 Sep 2017

Final Amps updates in September, Maps in mid-2018
Final Amps updates in September, Maps in mid-2018Article

The Marketing Research Foundation Final Amps Update will be published in September and the new Maps will be available from mid-2018...

3 Aug 2017

PAMRO explores social media, mobile and radio in Africa
PAMRO explores social media, mobile and radio in AfricaArticle

The 17th PAMRO meeting and All Africa Media Research Conference, taking place 21-24 August 2016 at the Elephant Hills Resort in Victoria Falls, Zimbabwe, will explore social media, mobile and radio in Africa...

11 Jul 2016

On the Dot is turning twenty-one this October 2015
On the Dot is turning twenty-one this October 2015Article

As On the Dot celebrates their 21st birthday and enjoying a market share of 74%, we take a look at their history...

Issued by On the Dot 6 Oct 2015

Marketing manager required by Boschendal Wines
Marketing manager required by Boschendal WinesArticle

With your inherent passion for wine, and as a seasoned marketer, you can become an integral part of this opportunity to help drive one of the top most iconic brands in SA Wines to the next level...

Issued by NICOLENE DI BARTOLO MANAGEMENT APPOINTMENTS 25 Sep 2015

Digital Out of Home: Key medium influencing the media landscape
Digital Out of Home: Key medium influencing the media landscapeArticle

In the next year, DOOH will be well-positioned to attract spend from other media channels. This is the opinion of Jacques du Preez, who believes that DOOH is going to revolutionise the OOH media landscape...

Danette Breitenbach 10 Jun 2015

Rolf Akermann
The ultimate sleeping pill! Vision and mission statements...Article

If you get past reading three companies' vision and mission statements and you are still awake, give up! And accept that you are an insomniac! It is sad, but true...

Rolf Akermann 3 Jun 2015

PAMRO 2015 Conference: Setting standards in advertising and media research
PAMRO 2015 Conference: Setting standards in advertising and media researchArticle

The 16th PAMRO and All Africa Media Research Conference will take place from 23-26 August 2015 in Dar es Salaam, Tanzania. The theme for the conference is "Media Research for One Continent"...

Issued by Ornico 3 Jun 2015

Geolocation technology maximises target marketing potential
Geolocation technology maximises target marketing potentialArticle

With consumers devoting more attention to their mobile devices, it is critical for retailers to start adapting to these behaviours and extend their interactions with customers to these channels.

4 Nov 2014

Telemarketing rings true in South Africa
Telemarketing rings true in South AfricaArticle

With over 59 million registered mobile phones out of an approximate population of 52 million, it's no surprise that telemarketing continues to prove so effective in South Africa.

5 Sep 2014

New radio survey - five companies on shortlist
New radio survey - five companies on shortlistArticle

Following a robust and rigorous RFI evaluation process managed by Yardstick, an independent group of pitch consultants, five research companies have been shortlisted to participate...

24 Jul 2014

Tallying the cost of World Cup social mentions
Tallying the cost of World Cup social mentionsArticle

We all know the saying that 'talk is cheap', but the World Cup is proving that for some companies, talk might be very expensive...

Issued by Jetweb 14 Jul 2014

Lack of African audience research holding back TV market
Lack of African audience research holding back TV marketArticle

In Africa, there are a few audience measurement research firms that collect and market television ratings' data. I had a look at the state of the market and the implications of TV audience measurement in Africa.

Sylvain Béletre 7 May 2014

Research shows shoppers take on online personas
Research shows shoppers take on online personasArticle

Consumers shed their 'real-world' identities when they go online to assume 'digital personas' that better reflect how they feel, what actions they take around their personal information and how much value they place on their own data, according to a new global study released by MasterCard.

7 Oct 2013

Twitter tunes ad targeting system
Twitter tunes ad targeting systemArticle

SAN FRANCISCO: Twitter on Wednesday, 3 July 2013, said it will begin letting businesses target marketing messages to people who have shown interests in what they have to offer.

4 Jul 2013

Provantage announces yet another large scale digital media platform - Transit Television
Provantage announces yet another large scale digital media platform - Transit TelevisionArticle

Following on from the extremely successful implementation of airport.tv, leading out of home agency Provantage announces the launch of Transit Television.

Issued by Provantage Media Group 15 Feb 2013

The future of radio (part I)
The future of radio (part I)Article

Wits Radio Academy, under Prof Franz Kruger, recently held its third Joburg Radio Days conference, looking at the future of radio. This is my contribution: the current state and future challenges of an old medium, adapted into three parts.

Anthony Duke 20 Aug 2012

Singapore sees SA as investor-friendly destinationArticle

Singaporeans are seriously considering the Western Cape as a potential business hub and foothold into the rest of Africa. This was one of the key messages emerging from a meeting between a Western Cape economic development and tourism delegation and their counterparts in the Singapore Ministry of Trade and Industry held in Singapore recently.

20 Oct 2011

Recession marketing for shopping malls
Recession marketing for shopping mallsArticle

It is during the tough times, like the recent recession, that retailers tend to increase communication with marketing consultants and tenants; however, during boom times shopping centre tenants are generally quiet and fail to communicate to the centres' marketing departments.

Linette Imrie 31 May 2010

South Korea's Lotte.com online mall uses SAS to gain customer insightArticle

SAS customer intelligence product helps online shopping mall to analyse Web traffic and customer data to improve service.

20 May 2010

Neuromarketing Conference 2009
Neuromarketing Conference 2009Article

Registrations have opened for the 2009 Neuromarketing Conference which will take place on Thursday, 5 November at the SA National Museum of Military History, Johannesburg.

Issued by Panel Services Africa 29 Oct 2009

SA wine industry needs collaborative strategic marketing
SA wine industry needs collaborative strategic marketingArticle

There is no reason why our South African wine industry should have to choose between big players and small boutique winery strategies when advancing on the worldwide wine market. Perhaps as one who has worked within the field of strategic marketing for over 16 years, while maintaining a passion for wine tasting, collecting and more recently wine making, I feel that the road may not be quite as black and white as Business Day's Michael Fridjhon suggested earlier this year.

Greg Castle 5 Dec 2008

RAMS reveals national results for new stationsArticle

The first national results for South Africa's three new commercial stations are in, ending the speculation about how well these new players are attracting listeners. RAMS October 2008 has staggering results for one of them - a million plus jump in listenership!

6 Oct 2008

Segment driven target marketing facilitated by online advertisingArticle

A recent Compete survey on segment-driven marketing found that marketers are focusing their segmentation efforts in online and search engine marketing activities, and while only 39% of US marketers surveyed believe segment-driven marketing is very important in their organisation today, 84% indicate that it will be more important three years from now.

4 Jul 2008

Retailer on target with intelligent marketing productArticle

Mr Price has implemented TransUnion's Intelligent Marketing Process (IMP) with the objective of ensuring the quality of respondents to the retailer's marketing campaigns. The solution is designed to enable companies to target the market more effectively.

29 May 2008

Media becoming greater part of life in SAArticle

South African adults are consuming more media. As measured by the latest All Media and Products Survey (AMPS), the 2007B released today, Thursday, 13 March, most media types have shown significant growth over the previous AMPS, released in September 2007 (AMPS 2007A).

13 Mar 2008

More Black women in the US marketplaceArticle

Miriam Muley, CEO of The85%Niche, and previously Executive Director of Diversity Growth Markets at GM, has authored a recent paper describing opportunities to serve "a vital source of incremental business (that) has waned in recent years."

5 Mar 2008

End-of-year slowdown comes early for SA radioArticle

It was a quiet end of the year for South African radio, with no station growth over the previous Radio Audience Measurement Survey (RAMS(r)), and declining time spent listening. The South African Advertising Research Foundation (SAARF) has released the final installment of RAMS(r) results for 2007, covering fieldwork which began in mid-July 2007 and ended in mid-October 2007.

14 Jan 2008

Next >
System.Web.UI.Html32TextWriter