Dr Carl Driesener, senior marketing scientist at the Ehrenberg-Bass Institute (EBI) of marketing science in Australia - the home of evidence-based marketing, shared five steps to being a smarter target marketer at Spark Media's recent 'seminar roadshow'...
Leigh Andrews 7 Nov 2019
Dr Carl Driesener, of Australia's Ehrenberg-Bass Institute (EBI), the home of evidence-based marketing - showcased little-known traps of targeting at their recent Spark Media-hosted annual presentation, to assist in achieving better marketing results...
Leigh Andrews 6 Nov 2019
Today, all businesses are in media and they need to provide their audiences with content. Podcasts are a great medium to do this as they allow a brand to embed itself in the content without interrupting the audience while cultivating an audience...
Danette Breitenbach 5 Nov 2019
As early as December 2017, Forrester's Brendan Witcher warned that marketers need to be aware of the "creep factor" when deploying strategies of personalisation and individualisation in their marketing efforts...
Joan Osterloh 30 Oct 2019
The Tourism Department says it will leave no stone unturned in its quest to grow tourism and attract tourists to its shores and boost domestic travel...
2 Sep 2019
The Minister of Tourism Mmamoloko Kubayi-Ngubane's message for the year ahead is clear: job creation is of utmost priority and tourism can be the catalyst to make it happen...
27 Aug 2019
As Easter looms businesses are looking for powerful ways to promote their goods and activate more sales. This should include beefing up customer relationship management (CMR) systems to streamline communication with potential clients and encourage more sales. Here are six steps to sprucing up your CRM and captivating customers at every touch point along the way...
Eben Esterhuizen 16 Apr 2019
Up to 32% of any company's data is inaccurate and this can lead to revenue loss of up to 23%...
Louise Robinson 29 Oct 2018
This is a continuation of Tyron Sharnock's article on customer loyalty and how it has long been regarded as a critical component to building a brand with traditional models focusing on loyalty metrics such as customer retention and repurchase...
Tyron Sharnock 21 Aug 2018
From AI and data visualisation to cutting-edge segmentation and contextual marketing; industry players must have a firm grip on the latest trends...
Desiree Gullan 3 Jan 2018
MA(SA) CEO and MRF director Greg Garden has announced that Plus94 Research has been chosen as intended provider of the new Maps research...
17 Nov 2017
Research in America has shown how digital marketing and direct mail can complement each other, highlighting the opportunities for growth in these industries in South Africa...
Online shopping is becoming ubiquitous in many parts of the world. The internet today enables retailers to open online and serve customers at any time of the day...
Mercy Mpinganjira 28 Sep 2017
The Marketing Research Foundation Final Amps Update will be published in September and the new Maps will be available from mid-2018...
3 Aug 2017
The 17th PAMRO meeting and All Africa Media Research Conference, taking place 21-24 August 2016 at the Elephant Hills Resort in Victoria Falls, Zimbabwe, will explore social media, mobile and radio in Africa...
11 Jul 2016
As On the Dot celebrates their 21st birthday and enjoying a market share of 74%, we take a look at their history...
Issued by On the Dot 6 Oct 2015
With your inherent passion for wine, and as a seasoned marketer, you can become an integral part of this opportunity to help drive one of the top most iconic brands in SA Wines to the next level...
Issued by NICOLENE DI BARTOLO MANAGEMENT APPOINTMENTS 25 Sep 2015
In the next year, DOOH will be well-positioned to attract spend from other media channels. This is the opinion of Jacques du Preez, who believes that DOOH is going to revolutionise the OOH media landscape...
Danette Breitenbach 10 Jun 2015
If you get past reading three companies' vision and mission statements and you are still awake, give up! And accept that you are an insomniac! It is sad, but true...
Rolf Akermann 3 Jun 2015
The 16th PAMRO and All Africa Media Research Conference will take place from 23-26 August 2015 in Dar es Salaam, Tanzania. The theme for the conference is "Media Research for One Continent"...
Issued by Ornico 3 Jun 2015
With consumers devoting more attention to their mobile devices, it is critical for retailers to start adapting to these behaviours and extend their interactions with customers to these channels.
4 Nov 2014
With over 59 million registered mobile phones out of an approximate population of 52 million, it's no surprise that telemarketing continues to prove so effective in South Africa.
5 Sep 2014
Following a robust and rigorous RFI evaluation process managed by Yardstick, an independent group of pitch consultants, five research companies have been shortlisted to participate...
24 Jul 2014
In Africa, there are a few audience measurement research firms that collect and market television ratings' data. I had a look at the state of the market and the implications of TV audience measurement in Africa.
Sylvain Béletre 7 May 2014
Consumers shed their 'real-world' identities when they go online to assume 'digital personas' that better reflect how they feel, what actions they take around their personal information and how much value they place on their own data, according to a new global study released by MasterCard.
7 Oct 2013
SAN FRANCISCO: Twitter on Wednesday, 3 July 2013, said it will begin letting businesses target marketing messages to people who have shown interests in what they have to offer.
4 Jul 2013
Following on from the extremely successful implementation of airport.tv, leading out of home agency Provantage announces the launch of Transit Television.
Issued by Provantage Media Group 15 Feb 2013
Singaporeans are seriously considering the Western Cape as a potential business hub and foothold into the rest of Africa. This was one of the key messages emerging from a meeting between a Western Cape economic development and tourism delegation and their counterparts in the Singapore Ministry of Trade and Industry held in Singapore recently.
20 Oct 2011
It is during the tough times, like the recent recession, that retailers tend to increase communication with marketing consultants and tenants; however, during boom times shopping centre tenants are generally quiet and fail to communicate to the centres' marketing departments.
Linette Imrie 31 May 2010
SAS customer intelligence product helps online shopping mall to analyse Web traffic and customer data to improve service.
20 May 2010
Registrations have opened for the 2009 Neuromarketing Conference which will take place on Thursday, 5 November at the SA National Museum of Military History, Johannesburg.
Issued by Panel Services Africa 29 Oct 2009
There is no reason why our South African wine industry should have to choose between big players and small boutique winery strategies when advancing on the worldwide wine market. Perhaps as one who has worked within the field of strategic marketing for over 16 years, while maintaining a passion for wine tasting, collecting and more recently wine making, I feel that the road may not be quite as black and white as Business Day's Michael Fridjhon suggested earlier this year.
Greg Castle 5 Dec 2008
The first national results for South Africa's three new commercial stations are in, ending the speculation about how well these new players are attracting listeners. RAMS October 2008 has staggering results for one of them - a million plus jump in listenership!
6 Oct 2008
A recent Compete survey on segment-driven marketing found that marketers are focusing their segmentation efforts in online and search engine marketing activities, and while only 39% of US marketers surveyed believe segment-driven marketing is very important in their organisation today, 84% indicate that it will be more important three years from now.
4 Jul 2008
Mr Price has implemented TransUnion's Intelligent Marketing Process (IMP) with the objective of ensuring the quality of respondents to the retailer's marketing campaigns. The solution is designed to enable companies to target the market more effectively.
29 May 2008
South African adults are consuming more media. As measured by the latest All Media and Products Survey (AMPS), the 2007B released today, Thursday, 13 March, most media types have shown significant growth over the previous AMPS, released in September 2007 (AMPS 2007A).
13 Mar 2008
Miriam Muley, CEO of The85%Niche, and previously Executive Director of Diversity Growth Markets at GM, has authored a recent paper describing opportunities to serve "a vital source of incremental business (that) has waned in recent years."
5 Mar 2008
It was a quiet end of the year for South African radio, with no station growth over the previous Radio Audience Measurement Survey (RAMS(r)), and declining time spent listening. The South African Advertising Research Foundation (SAARF) has released the final installment of RAMS(r) results for 2007, covering fieldwork which began in mid-July 2007 and ended in mid-October 2007.
14 Jan 2008