Results for social media strategy

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#StartupStory: Kru & Co on 'going viral', why TikTok is the future of social media
#StartupStory: Kru & Co on 'going viral', why TikTok is the future of social mediaArticle

Lanie Krugel has just launched Kru & Co, a South African social media agency. We discussed the agency's startup story and social media trends for South Africa to wake up to...

Leigh Andrews 13 Feb 2020

How to win on social media in 2020
How to win on social media in 2020Article

Most businesses understand the impact that social media can have on their business and are keen to increase engagement, generate leads and increase brand awareness. But, are they winning?...

Jacqueline Raw 29 Jan 2020

Dentsu Aegis - Redstar, winners of the Roger Garlick Awards and Agency of the Year award. Picture from .
#AmasaAwards19: Winners announced!Article

Winners of the 2019 Amasa Awards were announced last night (24 October 2019) at a ceremony that took place at the Houghton Hotel in Johannesburg, celebrating excellence in the media industry...

25 Oct 2019

How to reposition and rebrand your business
How to reposition and rebrand your businessArticle

A year ago I had an opportunity to pitch a 360° rebrand for a big TV channel...

Lungile Mayindi 21 Aug 2019

Image source: Gallo/Getty.
WhatsApp played a big role in the Nigerian election. Not all of it was badArticle

There is growing concern about the potential for the message and media sharing platform WhatsApp to undermine democracy in a number of countries across the world...

Nic Cheeseman 29 Jul 2019

PR, media and social media should all be in the same WhatsApp group
PR, media and social media should all be in the same WhatsApp groupArticle

PR practitioners should be the ones who are there when media buying strategies are being curated, sold to clients and engagements are taking place with media houses to negotiate further how brands can leverage that media spend for PR deliverables...

Khangelani Dziba 19 Jun 2019

Five skills to help you connect with your social media audience
Five skills to help you connect with your social media audienceArticle

With the continued increase of the prosumer, many brands are struggling to control messaging around who they are and what they offer. By having a savvy social media strategy, a brand is able to better communicate with and understand who their audience is, what it is they want and how to engage with them positively, while still building resonance...

Zubeida Goolam 13 Jun 2019

Meet BreadCrumbs: South Africa's first behavioural linguistics firm
Meet BreadCrumbs: South Africa's first behavioural linguistics firmArticle

South Africa's only behavioural linguistics firm, BreadCrumbs, launched in Sandton, Johannesburg this month...

Issued by BreadCrumbs 2 Apr 2019

Anja Cavanagh from Focal Points.
Why machine learning is the most important media analysis trend for 2019Article

Anja Cavanagh from Focal Points elaborates on the importance of media analysis, the state of the industry and talks us through a few trends she predicts for 2019 and beyond...

Juanita Pienaar 14 Mar 2019

What are the key social engagement metrics your company should focus on in 2019
What are the key social engagement metrics your company should focus on in 2019Article

Social media is based on a conversation. It works because people join in discussions - about other people and brands - that they are interested in...

Issued by Digital School of Marketing 4 Mar 2019

How to jazz up your conference in 4 easy steps
How to jazz up your conference in 4 easy stepsArticle

There are certain expectations when it comes to conferences. Mostly involving over-air conditioned darkened rooms, rows of chairs, and soggy sandwiches...

11 Feb 2019

7 ways for political parties to win on social media before SA's national government elections
7 ways for political parties to win on social media before SA's national government electionsArticle

Election time is the perfect opportunity for political parties, and their leaders, to create a digital and social media strategy that resonates with their constituencies and keeps people engaged...

Mongezi Mtati 5 Feb 2019

Succeed at social media marketing with Namibia's V5 Digital Academy
Succeed at social media marketing with Namibia's V5 Digital AcademyArticle

Leading Namibian agency V5 Digital has partnered with D.O. Digital Academy to bring Namibians affordable online courses that enable participants to unlock the power of digital...

Issued by Techsys Digital 1 Feb 2019

A guide to incorporate social media marketing into your holiday strategy (Infographic)
A guide to incorporate social media marketing into your holiday strategy (Infographic)Article

Social media marketing is one of the most effective ways to reach buyers during the holiday shopping season. This infographic shows a move-by-move, a ho-ho-holiday social media marketing strategy that will get eyes on your product and clicks to your page...

20 Dec 2018

How much should you invest in social media?
How much should you invest in social media?Article

Social media marketing is the biggest marketing opportunity that the world has ever known...

Rilind Elezaj 22 Nov 2018

Meet Global Citizen's digital whiz
Meet Global Citizen's digital whizArticle

Thomas Mofolo redirected his career towards using creativity and storytelling to help brands achieve their business goals and connect with consumers more intimately...

Issued by OnPoint PR 19 Nov 2018

6 top tips for effective customer engagement on mobile
6 top tips for effective customer engagement on mobileArticle

Speaking at this year's annual PriceCheck Awards ceremony, CEO Kevin Tucker noted that the Tech and E-commerce Awards are more important than ever before...

Lynette Hundermark 18 Sep 2018

Social media strategies beyond content plans
Social media strategies beyond content plansArticle

Content plans are the bedrock of social media strategies for many organisations. They have become the planning and execution portion of social media and, in many ways, are the aspect of social media that takes up the majority of the time for social media professionals...

Mike Saunders 10 Sep 2018

Big social on a small budget
Big social on a small budgetArticle

Wayne Flemming tackles the issues and provides solutions to the ultimate small business question, how do you do social media on a small budget?...

Wayne Flemming 29 Aug 2018

Social media strategies beyond content plans: Improve the trust equation
Social media strategies beyond content plans: Improve the trust equationArticle

Social media is the first internet-based platform that has facilitated a people-to-people connection. It provided a structure to build a personal presence online that could be used to build personal relationships, broadcast to our entire network and, importantly, it helped us build that network...

Mike Saunders 28 Aug 2018

Seven websites in one day
Seven websites in one dayArticle

It might seem like a tall order, but seven websites in one day was the design goal for the do_action: WordPress Charity Hackathon...

Issued by xneelo 15 Aug 2018

Amasa Award entries open
Amasa Award entries openArticle

Entries for the 2018 Amasa Awards are now open and an exciting new award, the Amasa Agency of the Year Award, has been added to the programme...

Issued by Amasa 14 Aug 2018

Social media strategies beyond content plans: Apply the 80/20 rule
Social media strategies beyond content plans: Apply the 80/20 ruleArticle

Brands are chasing every single platform. Wanting to be everywhere, making sure that each platform has their voice, their content and their flavour...

Mike Saunders 13 Aug 2018

Instagram, the natural showcase for fashion and luxury
Instagram, the natural showcase for fashion and luxuryArticle

In a difficult economic context, the fashion industry, and even the long-reluctant luxury goods sector, have turned towards digital technology...

Valérie Moatti and Céline Abecassis-Moedas 6 Aug 2018

Amasa launches new Agency of the Year Award
Amasa launches new Agency of the Year AwardArticle

Amasa announces the launch of the Amasa Agency of the Year Award and calls for entries for the 2018 Amasa Awards...

2 Aug 2018

Head of strategy, Qhakaza Mthembu. © .
Livity Africa will now be known as Digify AfricaArticle

Livity Africa has announced its rebrand to Digify Africa, a name-mark and brand that better expresses and encapsulates the mandate of the organisation in closing the digital divide...

12 Jul 2018

Influencer marketing 101
Influencer marketing 101Article

In 2018, influencer marketing will continue to be a driving force for businesses looking to expand their audience and enhance sales through social media...

Issued by DUO Marketing + Communications 3 May 2018

10 content video myths busted for your business
10 content video myths busted for your businessArticle

If a picture is worth 1,000 words, then a powerful content video is worth 1,000 pictures. The challenge comes when you have to sit down and choose those 1,000 pictures and create something from them that resonates with people...

Shae Leigh 29 Mar 2018

Laura Owings Rawden, director at Locomedia.
#BizTrends2018: Your customers are smarter than you think - talk to them betterArticle

Marketing is all about crafting the right message for your audience. And since the dawn of the Mad Men age, there's been no limit to how we do that - until now...

Laura Owings Rawden 21 Dec 2017

#EntrepreneurMonth: Behind the scenes of SA's top festivals with Steyn Entertainment
#EntrepreneurMonth: Behind the scenes of SA's top festivals with Steyn EntertainmentArticle

We got in touch with Steyn Entertainment director George Avakian to go behind the scenes of what it takes to successfully manage one of South Africa's biggest and most popular music fests for #EntrpreneurMonth.

Ruth Cooper 20 Nov 2017

Add value before self-promoting on social media
Add value before self-promoting on social mediaArticle

Businesses often misunderstand the function of social media. A quick scroll through most business pages on Facebook will quickly reveal their errors...

Yolandi Allen 3 Nov 2017

Image provided.
Social media South Africa 2018, are we ready?Article

Jainita Khatri recently attended Arthur Goldstuck's presentation on the SA Social Media Landscape 2018 and writes about some of the points that stood out...

Jainita Khatri 16 Oct 2017

Visser, Nicolson and Scott.
#BODCT: Creating engaging experiences and going viralArticle

Business of Design 2017 targeted the ultimate 21st century business dream - creating an engaging brand experience with Studio H and Thingking, with The Kiffness sharing how he goes viral on social media - not quite as easy as 1,2,3,4...

Leigh Andrews 11 Oct 2017

Knorr’s global ‘Love at First Taste’ gold winning campaign.
Four golds in Effective Content Strategy - Warc AwardsArticle

At the inaugural Warc Awards 2017, the Effective Content Strategy category has seen campaigns for KFC Malaysia, Knorr, MS Limited Australia and Space/Lockheed Martin win Golds...

5 Sep 2017

Is there a better city to freelance in? Rawden getting some fresh air between clients on the promenade.
#BehindtheSelfie with... Laura RawdenArticle

This #WomensMonth, we go behind the selfie with Laura Owings Rawden - head of Locomedia communications agency and chair of Safrea...

Leigh Andrews 28 Aug 2017

Boris Dzhingarov
Using SEO backlinks for branding purposesArticle

The problem with branding is that it takes a long time. You want to do various different things in order to be successful. One of them is actually using SEO backlinks...

Boris Dzhingarov, Issued by Monetary Library 18 Aug 2017

Still time to submit Amasa Award entries
Still time to submit Amasa Award entriesArticle

The deadline for entry into this year's Amasa Awards has been extended to midnight Saturday, 12 August 2017...

4 Aug 2017

Blinkers are fine if you're a horse, not if you're running a business. Elena Levitina © –
#RYExecEd: Why your brand's missing out if it's not taking social seriouslyArticle

Mike Stopforth of Cerebra, began the Red & Yellow School's Executive Education workshop on social media by explaining what's happened in the realm in the last ten years to help us understand what might happen in the next ten...

Leigh Andrews 2 Aug 2017

#DigitalMarketing Mid-year online asset checklist for digital marketing excellence
#DigitalMarketing Mid-year online asset checklist for digital marketing excellenceArticle

These are the four elements you should look at mid-year to determine whether your online assets are doing what they need to do to deliver awareness of your company online...

Amanda Adam 27 Jul 2017

Entries are open for the AMASA Awards!
Entries are open for the AMASA Awards!Article

AMASA is calling all media practitioners' countrywide to show off their best work implemented between 1 July 2016 and 30 June 2017 in order to inspire the industry as a whole...

Issued by Amasa 4 Jul 2017

Tourism Marketing Indaba 2017 - Tactics for engaging the modern traveller
Tourism Marketing Indaba 2017 - Tactics for engaging the modern travellerArticle

Guerilla Marketing, a digital marketing agency for the travel and tourism industry, will be hosting a definitive half-day digital marketing bootcamp at The Fairway Hotel, Spa & Golf Resort on 27 July...

Issued by Adclick Africa Media Group 7 Jun 2017

Executives need social media contracts
Executives need social media contractsArticle

Executives have cited reputation as one of their top risk factors according to numerous reports. Fake news, fake social media accounts and cyber security are increasing the reputational risk in the digital world...

24 May 2017

Using sponsorship to drive value
Using sponsorship to drive valueArticle

Last year New Balance was appointed the official technical partner of Cricket SA (CSA) and the Proteas. Levergy was subsequently appointed as its sponsorship agency on the cricket account in August 2015. Our brief: to assist New Balance to derive meaningful value from its investment.

Struan Campbell, Issued by Levergy 18 May 2017

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