Results for social media marketing

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#StartupStory: Kru & Co on 'going viral', why TikTok is the future of social media
#StartupStory: Kru & Co on 'going viral', why TikTok is the future of social mediaArticle

Lanie Krugel has just launched Kru & Co, a South African social media agency. We discussed the agency's startup story and social media trends for South Africa to wake up to...

Leigh Andrews 13 Feb 2020

Image source: Gallo/Getty Images.
2020 social trends you need to knowArticle

Let's face it. Social media marketing is in a constant state of change and advertising has become more and more challenging...

Julia Rhodes 29 Jan 2020

Local startups attend Silicon Valley Bootcamp
Local startups attend Silicon Valley BootcampArticle

Five South African tech startups are currently in Silicon Valley to attend a Silicon Valley Bootcamp programme...

16 Jan 2020

Santa's 7 steps to Christmas signature success
Santa's 7 steps to Christmas signature successArticle

It's beginning to look a lot like Christmas. But is your email signature ready to jump on the sleigh and ring those bells?..

Leonie van Aswegen, Issued by Rocketseed 18 Dec 2019

#BizTrends2020: It's the year of the gamechangers
#BizTrends2020: It's the year of the gamechangersArticle

The digital and social media marketing landscape is in constant flux due to software updates, changes to platforms and new ways of consuming content...

Zubeida Goolam 11 Dec 2019

Sovereign Foods digital community grows
Sovereign Foods digital community growsArticle

Since Sovereign Foods briefed Boomtown to handle its social media marketing and content creation in May 2019, the Eastern-Cape poultry company has seen brand awareness and engagement with the brand rocket...

Issued by BOOMTOWN 10 Dec 2019

#BizTrends2020: Emergent security and intelligent marketing
#BizTrends2020: Emergent security and intelligent marketingArticle

The top trends for 2020 are the same trends that dominated in 2019, only with a bit more flair and a lot more functionality...

Henk Olivier 2 Dec 2019

The power of the discount
The power of the discountArticle

"There's no such thing as a free lunch" is a saying that one has often heard from diverse sources such as parents, teachers, mentors and managers. The fact that we have to work hard for what we get is engrained in us as is the notion that we must not expect anything for free...

Issued by Digital School of Marketing 26 Nov 2019

Moagi Bodibe joins Wunderman Thompson as chief strategy officer
Moagi Bodibe joins Wunderman Thompson as chief strategy officerArticle

Wunderman Thompson, formerly known as Wunderman SA, has appointed Moagi Bodibe as its chief strategy officer...

Issued by Wunderman Thompson 19 Nov 2019

Digital marketing trends that characterised 2019
Digital marketing trends that characterised 2019Article

Consumers are sick and tired of being actively sold to. In fact, if they think that a piece of copy or a graphic looks like an ad (even though it may not be) they avoid it...

Issued by Digital School of Marketing 14 Nov 2019

Image credit: Jeffrey F Lin on Unsplash.
How social media activity is fuelling future global women's sports investmentArticle

Increased social media activity is believed to be fuelling investment in future global women's sports...

11 Nov 2019

Social Media Landscape Briefings 2019: The fragmentation of social media into niche social platforms
Social Media Landscape Briefings 2019: The fragmentation of social media into niche social platformsArticle

Godfrey Parkin from Britefire presented a talk on the fragmentation of social media into niche social platforms at the 2019 Social Media Landscape Briefings...

Juanita Pienaar 24 Oct 2019

Image credit: Sticker Mule on Unsplash.
Social media is killing advertising? I don't think so.Article

Is social media killing advertising? You've probably heard this question 1,000 times lately...

Rirhandzu Shingwenyana 17 Oct 2019

Image credit: LUM3N on Unsplash.
The do's of social media marketingArticle

As someone has so aptly said, when you are in any doubt as to the appropriateness of something you intend posting, apply the golden rule: WWGT (what would Granny think?)...

Jessica Barrella 15 Oct 2019

How different is Big Tech from State Capture?
How different is Big Tech from State Capture?Article

If advertising is about enabling choice, why is Business SA out of ideas? Approximately 90% of every rand spent on digital advertising finds its way into the tubes that keep Silicon Valley's lights on, by way of an Irish holiday...

Derek Abdinor 8 Oct 2019

Authentic storytelling to attract a new generation of tourist
Authentic storytelling to attract a new generation of touristArticle

A powerful message emerged during trends presentations at the recent Wine & Food Tourism Conference: a unified view that authenticity is essential in not only reaching, but converting new-generation customers and making them loyalists...

Issued by August Collective 4 Oct 2019

Influencer marketplaces/platforms vs influencer marketing experts: what choice?
Influencer marketplaces/platforms vs influencer marketing experts: what choice?Article

Marketing professionals and companies looking at exploring influencer marketing must wonder whether it's better to use a do it yourself (DIY) influencer marketing platform or to engage the services of influencer marketing agencies. Well, after reading this, you'll not wonder anymore...

Issued by R-Squared SA 26 Sep 2019

Zara's #DearSouthAfrica micro-influencer campaign floods social media
Zara's #DearSouthAfrica micro-influencer campaign floods social mediaArticle

As South Africans got ready to start online shopping at Zara, Meltwater tracked the #DearSouthAfrica hashtag this week, as well as social media mentions around the campaign...

19 Sep 2019

Image credit: DESIGNECOLOGIST on Unsplash.
The don'ts of social media marketingArticle

Ah, social media marketing - the buzz words of today...

Jessica Barrella 18 Sep 2019

Image credit: Saulo Mohana on Unsplash.
Developing your brand voice on social media: 5 mistakes to avoidArticle

It's crucial for business success to understand the hidden influences of users' decision-making process in the modern digital space...

Dana Kachan 19 Jul 2019

#Newsmaker: Dr Ewoudt Cloete joins Avatar as chief digital officer
#Newsmaker: Dr Ewoudt Cloete joins Avatar as chief digital officerArticle

Dr Ewoudt Cloete, Avatar's newly appointed chief digital officer, joined the agency last month. "Avatar is an amazing agency and I feel truly honoured to be able to contribute to its already impressive legacy...

Jessica Tennant 10 Jul 2019

Digital marketing strategies are a highly coveted business approach
Digital marketing strategies are a highly coveted business approachArticle

It is no secret that the modern approach to business is vastly different to the approach taken and successful in years past...

Craig Lebrau, Issued by Lebrau Press 26 Jun 2019

Santa Claus for Coca-Cola...
#YouthMonth: How to spot fake influencers on social mediaArticle

Influencer marketing is an especially hot topic as we enter #YouthMonth, but do your research before you rush in as the quickest way to waste your time and money is to spend it on the wrong people...

Leigh Andrews 3 Jun 2019

South African marketing in 2019: 5 things you need to know
South African marketing in 2019: 5 things you need to knowArticle

Marketing is a buzzword unto itself these days and not just here at home in South Africa. The whole world is excited to see what the geniuses of the marketing world are going to come up with next...

Jenaré Hardcastle, Issued by The Web Shack 22 May 2019

Judith Middleton
The value of a niche PR and digital marketing agencyArticle

We all feel it, it's been a challenging year and the outlook is looking uncertain, but this is the time to sharpen your focus and partner with an expert who knows your market...

Judith Middleton, Issued by DUO Marketing + Communications 21 May 2019

Deeb in Mumbai with Kevin Swanepoel, CEO of the One Club for Creativity, during the One Club for Creativity's India Bootcamp 2018.
#OneShow2019: Jonathan Deeb's 'social influencer marketing' judging panel insightsArticle

The One Club for Creativity's Creative Week is just around the corner, taking place in New York City from 6 to 10 May 2019. Here, SA's own Jonathan Deeb shares his experiences as an online juror on this year's One Show social influencer marketing panel...

Leigh Andrews 29 Apr 2019

How much is social media earning you?
How much is social media earning you?Article

So, how can you properly measure and quantify the returns you receive from your efforts on social media?..

Issued by Digital School of Marketing 25 Apr 2019

#WTMA19: Turning the Africa misconception into a profitable, hyperlocal, luxury experience
#WTMA19: Turning the Africa misconception into a profitable, hyperlocal, luxury experienceArticle

Africa is a continent filled with places to be explored, yet there are so many countries on the continent that foreigners have never heard of...

Robin Fredericks 15 Apr 2019

Image source: Gallo/Getty.
Social media: Promising arena for public debateArticle

Government communicators need to realise that traditional communication is obsolete in this digital cultural age...

Rirhandzu Shengwenyana 5 Apr 2019

#SeamlessSA: Ink Eze's 5 actionable tips to grow an online community
#SeamlessSA: Ink Eze's 5 actionable tips to grow an online communityArticle

Nigerian entrepreneur Ink Eze knows how to grow an online community: her wedding community Bella Naija Weddings has over three million followers on Instagram...

Maroefah Smith 19 Mar 2019

Online marketing explained - for non-marketers
Online marketing explained - for non-marketersArticle

"Stopping advertising to save money is like stopping your watch to save time" - Henry Ford.

Jenaré Hardcastle, Issued by The Web Shack 18 Mar 2019

Why every brand should focus on organic social media marketing
Why every brand should focus on organic social media marketingArticle

Brian Mechem lists reasons why B2B brands should implement organic social media marketing...

Brian Mechem 15 Mar 2019

PoPI and social media
PoPI and social mediaArticle

How times have changed. Social media marketing has evolved from being a bit of fun on the side to an absolute must-have for all businesses that want to remain relevant. Social media isn't just fun and games, though: it gives you access to personal information like never before. The big question is how the rules of PoPI apply when using social media for marketing and client service platforms...

linda graham 11 Feb 2019

The value of an understated commodity
The value of an understated commodityArticle

It may not be part of the vision or mission statement document, but I guarantee that the lifelong undertaking of any self-aware entity is the successful advocacy of its reputation as a trusted brand and as an organisation that can deliver...

Mika Chauke, Issued by Pacinamix 6 Feb 2019

Succeed at social media marketing with Namibia's V5 Digital Academy
Succeed at social media marketing with Namibia's V5 Digital AcademyArticle

Leading Namibian agency V5 Digital has partnered with D.O. Digital Academy to bring Namibians affordable online courses that enable participants to unlock the power of digital...

Issued by Techsys Digital 1 Feb 2019

The number 1 skill for travel marketers in 2019
The number 1 skill for travel marketers in 2019Article

For many years, content has been king when it comes to marketing travel and tourism brands. This is changing...

Natalia Rosa 1 Feb 2019

Tribe Global welcomes Mark1
Tribe Global welcomes Mark1Article

Tribe Global was extremely excited when the independent agency network announced towards the end of last year that they have accepted the Tribe's first agency in Africa...

Issued by Mark1 21 Jan 2019

How to win on Instagram in 2019
How to win on Instagram in 2019Article

Looking for fun ways to distinguish yourself or your brand on Instagram?...

Issued by D.O. Digital 18 Jan 2019

#BizTrends2019: Pick up on developing trends to stay at the top of your game
#BizTrends2019: Pick up on developing trends to stay at the top of your gameArticle

Electioneering in 2019 is sure to take up much focus and energy and while I understand that elections come around every 4 years, I wish we could do without them...

Vera Valasis 10 Jan 2019

Zubeida Goolam and Wayne Flemming of BrandTruth.
#BizTrends2019: Five major digital and social media marketing trends accelerating in SAArticle

The field of digital and social media marketing is constantly changing as technology advances and consumer needs develop. It is paramount for us to stay ahead of the curve with continual innovation and the application thereof...

Zubeida Goolam and Wayne Flemming 27 Dec 2018

A guide to incorporate social media marketing into your holiday strategy (Infographic)
A guide to incorporate social media marketing into your holiday strategy (Infographic)Article

Social media marketing is one of the most effective ways to reach buyers during the holiday shopping season. This infographic shows a move-by-move, a ho-ho-holiday social media marketing strategy that will get eyes on your product and clicks to your page...

20 Dec 2018

How much should you invest in social media?
How much should you invest in social media?Article

Social media marketing is the biggest marketing opportunity that the world has ever known...

Rilind Elezaj 22 Nov 2018

What is the best time to post on social media?
What is the best time to post on social media?Article

We all know social media is one of the most powerful marketing channels when it comes to building a brand. Whether you are in the B2C or B2B space, a social media channel like Facebook, Instagram or LinkedIn can really help amplify your brand's presence. It's one thing to put a social media marketing strategy together. It's a whole other ball game to actually create content for social media.

Issued by Digital School of Marketing 26 Oct 2018

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