Results for search engine marketing

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Think beyond the agency: Marketers need digital partners not agencies
Think beyond the agency: Marketers need digital partners not agenciesArticle

"Agencies need to adapt. The agency model is broken. What brands and marketers need right now is greater collaboration, including ownership of their data." Sage words from Daniel Wilkinson, the London-based Head of Paid Media for Jellyfish...

Issued by Jellyfish South Africa 16 Sep 2019

How to use performance marketing to grow business effectively
How to use performance marketing to grow business effectivelyArticle

DCMN Cape Town recently hosted their first Open Night for startups in Cape Town, in which Travelstart shared their marketing journey, as well as valuable insights on the lessons they have learned over the years...

13 Aug 2018

Ed Sweetman via
How print supports the trend toward hyperlocal marketingArticle

There has never been more demand for hyperlocal marketing than there is today. And print is one of the best methods to support hyperlocal reach...

Vaughan Patterson 30 Jan 2018

State of digital media in South Africa
State of digital media in South AfricaArticle

Experts describe digital marketing as an extension beyond internet marketing which includes channels that do not require the use of the internet. A new era of media consumption has already begun...

Sam Gqomo 12 Sep 2017

Boris Dzhingarov
SEO/online marketingArticle

SEO incorporates both the technical and creative elements that are required to improve rankings, driving traffic and increasing awareness on a particular product or piece in search engines...

Boris Dzhingarov, Issued by Monetary Library 20 Jun 2017

World Wide Creative appoints new leadership to drive its vision into Africa
World Wide Creative appoints new leadership to drive its vision into AfricaArticle

One of South Africa's most established digital agencies, WWC, has appointed Louis Janse van Rensburg as its Managing Director for Johannesburg and Africa...

Issued by World Wide Creative 17 Mar 2017

Meltwater launches Executive Alerts, delivering critical real-time insights
Meltwater launches Executive Alerts, delivering critical real-time insightsArticle

Meltwater is launching a tool called ‘Executive Alerts', which provides users with critical insights about their company, competitors and industry, sent directly to their smart device...

3 Mar 2017

Seven top online marketing experts to follow
Seven top online marketing experts to followArticle

The online marketing world is changing at a very rapid pace. New tools and strategies are always emerging for driving traffic, increasing social engagement, building an email list, increasing conversions and improving search engine rankings...

Charles Mburugu 11 Nov 2016

Move over Google - SMS marketing is back with a vengeance
Move over Google - SMS marketing is back with a vengeanceArticle

A decade ago, SMS marketing was really hot and highly productive but somewhere along the line other methods of reaching a mobile market took over and fewer companies took advantage of this highly successful strategy...

Boris Dzhingarov, Issued by Monetary Library 18 Oct 2016

Five little-known ways to improve your brand identity
Five little-known ways to improve your brand identityArticle

There's no doubt that creating a brand identity is a sure path to entrepreneurial success. Whether your business is offline or online, building a brand identity takes your business to greater heights...

Issued by Naija Writers’ Coach 5 Aug 2016

App Store changes should shift ad campaign strategies
App Store changes should shift ad campaign strategiesArticle

Apple's announcement that it would be introducing paid search to its App Store did not completely take the market by surprise...

Andrew Smit and Tich Savanhu 14 Jun 2016

Hicks Crawford
ConnectPal, others offer new content monetisation strategiesArticle

With more than 3 billion global users, the internet has proven to be the most prevalent and relevant communication tool. The Internet has also changed the way consumers enjoy, share and demand content...

Hicks Crawford 21 Apr 2016

Internet marketing explained
Internet marketing explainedArticle

This is the interactive but targeted and measurable marketing of products and services through the use of digital technologies to reach customers as well as maintain them...

Eric Kyalo 7 Apr 2016

Ad operations best practices
Ad operations best practicesArticle

A guide to providing your clients with the best service and campaign delivery...

Cindy Maritz, Issued by Incubeta 8 Mar 2016

Search engine marketing and why you can't have it all
Search engine marketing and why you can't have it allArticle

How often have you heard the sales manager screaming for more high quality leads, while in the background the financial manager is demanding cheaper leads and higher conversions..?

Wendy Monkley 19 Feb 2016

Will linking to another website help my traffic to grow?
Will linking to another website help my traffic to grow?Article

As I sat down to write my next article, I was thinking what should I talk about? Different topics ran through my head and while I was trying to decide, I received an email asking a question about the impact of linking out to a website..?

Adegboye Adeniyi 11 Jan 2016

KAT-O #TechTalkCPT attendees
Letting the KAT-O Cape tech cat out the bag...Article

If you've attended a #TechTalkCPT, Arduino Cape Town or Modern Alchemist event you're already part of the KAT-O community - which stands for 'Kick Ass Technologies, Obviously'...

Leigh Andrews 8 Dec 2015

Tips to win at digital marketing - Paid search and SEO
Tips to win at digital marketing - Paid search and SEOArticle

Digital marketing's SEM can be summed up as a means to harness Google search for your business to increase product sales and/or brand awareness...

Stephen Sandmann 26 Nov 2015

Alan Lipschitz, incuBeta Group CEO, Adriaan Strydom, Clicks2Customers COO, Zaida Salie, DQ&A Cape Town Operations Director, Jonathan Gluckman, Clicks2Customers CEO, Rick van Boekel, DQ&A CEO
incuBeta and DQ&A Media Group in R1.5bn digital mergerArticle

Today, 5 November, incuBeta Group and DQ&A Media Group have announced a R1.5bn merger that creates one of the world's largest, independent, international groups of digital agencies...

5 Nov 2015

Digitalisation a competitive business approach
Digitalisation a competitive business approachArticle

Digitalisation is the use of digital technologies to change a business model and provide new revenue and value-producing opportunities; it is the process of moving to a digital business...

Farhan Majeed 27 Aug 2015

[Digital Marketing] Defining digital marketing
[Digital Marketing] Defining digital marketingArticle

The term 'digital marketing' is a bit of a misnomer. It's all marketing say the experts, with digital integrated into the application and big data making it easier to measure the customer and track consumer purchasing behaviour...

Louise Marsland 24 Aug 2015

SEM - Paying for web traffic. What, why, how?
SEM - Paying for web traffic. What, why, how?Article

SEM, or search engine marketing is the 'big brother' to SEO. If you've considered getting your business online, you're sure to have heard of it...but what exactly is SEM? How does it work?...

Sophie Baker 21 Aug 2015

Content marketing does not exist
Content marketing does not existArticle

After 17 years in the internet industry, you get accustomed to the crowds chasing the next latest 'best thing' in digital. It is an industry where people like catchy sayings...

Steve Liversedge 12 Aug 2015

[Content Marketing] Content marketing spend increases globally
[Content Marketing] Content marketing spend increases globallyArticle

The Content Marketing Institute reports that 77% of B2C marketers and 86% of B2B marketers surveyed globally are using content marketing in 2015...

Louise Marsland 17 Jul 2015

Mxolisi Justice Nzimande
Tapping into online marketingArticle

Big corporates are having doubts about the switch from traditional, to digital marketing. This has left many corporates struggling to keep up with their loyal clients.

Mxolisi Justice Nzimande 3 Jul 2015

Change is occurring at an accelerating rate in marketing
Change is occurring at an accelerating rate in marketingArticle

For the past few weeks, my colleagues have been rigorously asking questions about the future of marketing. To get a clear perspective on the rise of this question we need to grasp the dynamics around traditional marketing...

Brian Tebogo Mashego 11 May 2015

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Four phenomenal ways big data is used to boost traffic to websitesArticle

Long gone are the days when one would have to wait till the equity research expert or the market analyst submitted reports before the management could reach a decision...

Jack Peterson 9 Feb 2015

DigiChat with Andrea: Content Marketing
DigiChat with Andrea: Content MarketingArticle

Anyone can create and distribute content. The key differentiator lies in creating and distributing content that's relevant, consistent; and attracts and acquires a clearly defined audience...

Andrea Mitchell 20 Jan 2015

Car dealerships' ad spending "misaligned with customers"
Car dealerships' ad spending "misaligned with customers"Article

The process of buying a car has changed drastically over the last few years - most significantly, self-educated customers have made a decision long before they enter a physical dealership...

Jeff Osborne 19 Nov 2014

DigiChat with Andrea: Search engine marketing
DigiChat with Andrea: Search engine marketingArticle

Search results are vitally important for businesses with an online presence. Studies also show that people tend to give their business to the ads that appear near the top of the page, whether paid or organic...

Andrea Mitchell 29 Sep 2014

Five digital myths around performance media
Five digital myths around performance mediaArticle

Digital media has been around for over 20 years, but with the rapid pace at which platforms, technology and opportunities move, you will be hard pressed to find a marketer who knows everything about digital media...

Matthew Arnold 25 Sep 2014

DigitasLBi acquires African agency, Liquorice
DigitasLBi acquires African agency, LiquoriceArticle

African digital marketing agency, Liquorice, has been acquired by global marketing and technology agency Digitas LBi, part of Publicis Groupe...

26 Aug 2014

Accredited digital media marketing curriculum launched
Accredited digital media marketing curriculum launchedArticle

An accredited digital media marketing curriculum has been launched as a part-time course at the Johannesburg campus of the AAA School of Advertising from 21 July 2014 to 1 November 2014...

24 Jul 2014

Google Partner Academy offers free training for partners, youth
Google Partner Academy offers free training for partners, youthArticle

Google South Africa has launched a free training program for members of the Google Partners programme, previously called Google Engage for Agencies.

15 May 2014

Google Partner Academy offers digital skills training
Google Partner Academy offers digital skills trainingArticle

Google South Africa has launched Google Partner Academy, a free training program for agencies and marketers, aimed at ensuring South Africa has the digital skills needed to help businesses thrive online.

14 May 2014

What is SEO and why does your South African brand need it?
What is SEO and why does your South African brand need it?Article

So what is SEO (search engine optimisation)? What does SEO mean for brands in South Africa? Is SEO really a mysterious digital marketing discipline or service?

Stephen Sandmann 28 Mar 2014

Facebook Zero
Facebook ZeroArticle

Social media is part of the very fabric of modern South African society and Facebook is a major force within it...

Mia Scholtz 27 Mar 2014

Digital marketing from a South African perspective
Digital marketing from a South African perspectiveArticle

I believe that an effective digital presence is crucial for any brand to truly succeed in today's digital world and South Africa is no exception.

stephen sandmann 27 Nov 2013

Luke Wingfield Digby
Measuring email: the key to maximising email ROIArticle

While social media and search engine marketing might be getting all the attention these days, email continues to be the ultimate ROI powerhouse for marketers, generating an average of just over $40 for every marketing dollar spent

Luke Wingfield Digby 2 Sep 2013

Mark Wright
Common mistakes in SEOArticle

Search engine optimisation can be a confusing thing. The nature of the profession is constantly evolving and what was once considered a viable way to achieve high rankings can be considered illegal in the eyes of Google a few months later.

Mark Wright 26 Jun 2013

Mark Schefermann
Conversion tracking, it just makes senseArticle

Let me start by creating a little scenario that will explain the value of conversion tracking and why every brand should be using it for digital media campaigns. (video)

Mark Schefermann 21 Jun 2013

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