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Upbeet Digital appoints Greg Reardon as COO
Upbeet Digital appoints Greg Reardon as COOArticle

Upbeet Digital is proud to announce the appointment of Greg Reardon as head of operations...

Issued by UpBeet Digital 7 Apr 2021

IAB SA Future of Measurement committee
IAB SA Future of Measurement committeeArticle

In August 2020, the IAB South Africa launched the Future of Measurement committee with the aim of better understanding the current and anticipated future needs of the industry...

Issued by IAB South Africa 31 Mar 2021

#Newsmaker: Ariel Katzen, Hook, Line & Sinker's new head of digital
#Newsmaker: Ariel Katzen, Hook, Line & Sinker's new head of digitalArticle

Creative integrated communications agency Hook, Line & Sinker recently appointed digital guru and renowned blogger Ariel Katzen to head up its social and digital activities...

Jessica Tennant 29 Mar 2021

Why your brand needs a P2P marketing strategy
Why your brand needs a P2P marketing strategyArticle

In a digitally connected world, positive customer opinions and recommendations can tilt scales in the favour of a particular project, product or service...

Heath Muchena 29 Mar 2021

Performance marketing explained - 3 free e-books
Performance marketing explained - 3 free e-booksArticle

What is digital performance marketing? Why should a business owner care?..

Simon Lloyd, Issued by Algorithm Agency 23 Mar 2021

Adclick Africa helps South African SMEs comply with the PoPI Act before deadline
Adclick Africa helps South African SMEs comply with the PoPI Act before deadlineArticle

As we continue with 2021 the one date businesses and marketers need to keep top-of-mind is the PoPI Act deadline...

Issued by 356 Oak Holdings 26 Feb 2021

A Valiant digital transformation
A Valiant digital transformationArticle

2021 may have started off rocking for some, but for Valiant this year is just getting started with a new extended set of digital services: Valiant Connect, Valiant Performance and Valiant Production...

Issued by JNPR 24 Feb 2021

Adclick website launch 2021
Adclick website launch 2021Article

Adclick Africa, one of South Africa's leading performance marketing agencies launches its new website in 2021...

Issued by 356 Oak Holdings 12 Feb 2021

Agency Scope Insights: Digital budget in Spain increases by 7% exceeding ATL
Agency Scope Insights: Digital budget in Spain increases by 7% exceeding ATLArticle

Scopen has concluded the 22nd edition of Agency Scope in Spain, now celebrating 42 years of existence in the country. The fieldwork for this edition was carried out between March and October 2020...

Johanna McDowell 29 Jan 2021

BrandTruth relaunches as Valiant
BrandTruth relaunches as ValiantArticle

After a year of significant growth, BrandTruth has decided to rename itself as Valiant, alongside the launch of an extended set of digital services...

Issued by Valiant 25 Nov 2020

Campari, HaveYouHeard successfully engage Nigerian audiences during lockdown
Campari, HaveYouHeard successfully engage Nigerian audiences during lockdownArticle

At the close of 2019, marketing agency HaveYouHeard won the integrated account for the Campari Africa business in a four-way creative pitch...

Issued by HaveYouHeard 24 Nov 2020

Digital Optimization partners with GWI to drive local and regional growth
Digital Optimization partners with GWI to drive local and regional growthArticle

Digital Optimization and GlobalWebIndex (GWI), the leading target audience company, announced their strategic partnership to drive performance and growth...

Issued by Digital Optimization 18 Nov 2020

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Tackling Black Friday in 2020Article

The 2020 version of Black Friday is less than six weeks away. Set for the 27 November this year's edition could be quite arguably one of the more important retail days of the past few years. Given the context of the year so far and the devastating impact the pandemic has had across the retail landscape...

Graham Du Plessis 21 Oct 2020

#FluxTrendsMasterclass: Navigating marketing solutions for SMEs post lockdown
#FluxTrendsMasterclass: Navigating marketing solutions for SMEs post lockdownArticle

Dion Chang, founder of Flux Trends, interviewed Kirsty Bisset, founder and CEO of STIR and SwiftX, to find out how cash-strapped businesses can get a greater ROI on their marketing spend...

14 Oct 2020

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PR swaggers in as content loses its crownArticle

Sasha Kupritz, public relations specialist at TenacityPR argues that PR should be at the heart of any content-led initiative...

Sasha Kupritz 8 Oct 2020

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Covid-19 + social media = ?Article

Anathi Kumalo, social media manager at Grey Advertising, writes that it is vital for brands to continuously research consumer behaviour and remain in touch with how their products are being used. This will enable brands to create relevant social media content and highlight the sentimental associations that consumers have with their products...

Anathi Kumalo 5 Oct 2020

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Brand reinvention in the age of digital disruptionArticle

Eclipse Communications' head of design, Shamesh Padayachy discusses several trends that brands need to consider to increase their visibility to attract and retain clients and improve online ranking against their competitors...

Shamesh Padayachy 1 Oct 2020

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The power of the hashtag for social impact marketingArticle

Rirhandzu Shingwenyana, marketing coordinator at Sadmon, looks at the impact of hashtags in driving positive change...

Rirhandzu Shingwenyana 28 Sep 2020

Using digital marketing to secure the survival of SA's travel industry
Using digital marketing to secure the survival of SA's travel industryArticle

As South Africa settles into lockdown level 2, many businesses in the hospitality and travel sectors are struggling to differentiate themselves as they compete for the limited spend of a still wary public. Incubeta specialists look at practical digital tips to help local venues attract customers...

7 Sep 2020

Cape Town City Ballet's dance with digital
Cape Town City Ballet's dance with digitalArticle

Recognising that Cape Town City Ballet's fans are highly engaged on social media, Arora Online focused here first, ensuring that social branding was consistent and premium...

Issued by Arora Online 2 Sep 2020

Find out how you stack up against your competition using data, not just intuition
Find out how you stack up against your competition using data, not just intuitionArticle

It's more important than ever for marketers to understand how fluctuations and shifts in consumer behaviour affect one's brand position in the digital marketplace...

Issued by Jellyfish South Africa 31 Aug 2020

IAB SA Digital Content Marketing Committee - call for nominations
IAB SA Digital Content Marketing Committee - call for nominationsArticle

The IAB SA is proud to call for nominations for seats on its Digital Content Marketing Committee...

Emma Odendaal and Sarah Browning-de Villiers, Issued by IAB South Africa 12 Aug 2020

Key insights from Hillel Chemel, head of paid media and insights at Ole!Connect
Key insights from Hillel Chemel, head of paid media and insights at Ole!ConnectArticle

Read our interview with Hillel Chemel, the head of paid media and Insights Ole!Connect...

Issued by Ole!Connect 12 Aug 2020

From tragedy to triumph: How a digital brand can emerge from a lockdown liquidation
From tragedy to triumph: How a digital brand can emerge from a lockdown liquidationArticle

When Associated Media Publishing closed its doors after 38 years, it sent a tragic message about business in the Covid-19 era: jobs would dwindle, and companies would liquidate. But it's not all bad news...

Issued by Arora Online 17 Jun 2020

Futuretech introduces a shoppable media solution to South Africa and MENA
Futuretech introduces a shoppable media solution to South Africa and MENAArticle

As FutureTech Media, we are excited to be partnering with Adimo to help advertisers in Africa and the Middle East accelerate their e-commerce marketing capabilities...

Issued by Future Tech Media 17 Jun 2020

Jury chair, Ivan Pollard, senior vice president, global chief marketing officer, General Mills.
Warc Awards 2020 announces Effective Use of Brand Purpose winnersArticle

16 campaigns for global brands across different markets have won in the Effective Use of Brand Purpose category of the Warc Awards...

3 Jun 2020

Boutique PR and digital agency, The Platinum Club's Lee-Roy Wright and El Broide.
#StartupStory: The Platinum Club's fresh and youthful approach gives them the edgeArticle

Fully-fledged boutique PR and digital agency, The Platinum Club's, Lee-Roy Wright says that apart from the fact that they are young and vibrant, they understand the ever-changing landscapes of PR and digital and are able to evolve and adjust quickly because of it...

Juanita Pienaar 1 Jun 2020

#StartupStory: Media agency Nybble launches during lockdown
#StartupStory: Media agency Nybble launches during lockdownArticle

Independent, full service, integrated media agency, Nybble launched last week...

Jessica Tennant 25 May 2020

Jellyfish Publishing Report Series: Monetising Inventory during Covid-19
Jellyfish Publishing Report Series: Monetising Inventory during Covid-19Article

The Jellyfish Display and Publishing teams have compiled two comprehensive reports in an effort to provide practical advice to publishers who are facing common concerns amid Covid-19, which includes brand-side budget cuts, and content blacklisting...

Issued by Jellyfish South Africa 25 May 2020

Getting real about fake news
Getting real about fake newsArticle

Social media has proven to be a devastatingly effective spreader of false information, far faster and to a far wider audience than was ever possible before...

Issued by Ogilvy South Africa 19 May 2020

Photo source: bongkarn thanyakij on .
In demand: Bold new strategies for a brave new worldArticle

We all know the danger for many organisations is that, as the lockdown lengthens, consumers' connection with their old faithful and trusted go-to brands will begin to wane, so now is not the time for brands to shy away - it is time for brands to be bold...

Kelly Byrne 14 May 2020

How to adapt your media strategy amid Covid-19
How to adapt your media strategy amid Covid-19Article

In this ever-changing global situation, it's difficult to know what your business's next move should be. Experts from global digital partner Jellyfish share their thoughts and advice on how brands can tackle this challenge...

Issued by Jellyfish South Africa 14 May 2020

How to avoid a paid search disaster
How to avoid a paid search disasterArticle

There's always going to be a situation that you can't plan for - clearly evident by the unprecedented circumstances the world is currently facing. But if you know all of the things that could go wrong, you can try and prevent them from happening...

Issued by Jellyfish South Africa 13 May 2020

2020 2.0, the new normal and what's next for brands [Part 1]
2020 2.0, the new normal and what's next for brands [Part 1]Article

"It feels like we started this year in January with huge excitement and goals. Kids went back to school, we got on with work and before we knew it, we kind of had to stop again and our path has completely altered. So, really, it's about what's next and how we reboot and get back into 2020, our 2020 2.0..." - Diana Springer, head of strategy at Black & White, an M&C Saatchi Company...

Jessica Tennant 13 May 2020

Pivoting on a budget: Driving effective marketing in a 'cut-back' economy
Pivoting on a budget: Driving effective marketing in a 'cut-back' economyArticle

A few suggestions for how to market effectively, affordably and sensitively in a 'cut-back' economy...

Jenni Benatar, Issued by Irvine Partners 5 May 2020

Want to get the most from your Instagram bio? V5 Digital has the solution
Want to get the most from your Instagram bio? V5 Digital has the solutionArticle

V5 Digital is a leading digital marketing agency that offers a pioneering new service to help keep your Instagram bio permanently fully optimised...

Issued by V5 Digital 9 Apr 2020

Media investment during a global pandemic - where should brands focus right now?
Media investment during a global pandemic - where should brands focus right now?Article

Right now, investment depends on the category and the specific product or service you're promoting...

Monique Claassen, Issued by Kantar 8 Apr 2020

Spaceback's social display products seeing great support in South Africa
Spaceback's social display products seeing great support in South AfricaArticle

The social display pioneers are seeing growth across all areas for the product, and look forward to doing more with agencies during 2020...

Issued by RebelRebel 31 Mar 2020

What is ROAS, digital paid media advertising
What is ROAS, digital paid media advertisingArticle

Return on Advertising Spend (ROAS) refers to a marketing metric that measures the efficacy of a digital advertising campaign...

Thulisile Khalishwayo, Issued by Algorithm Agency 30 Mar 2020

2020 media trends and predictions (or how not to get distracted by shiny new things)
2020 media trends and predictions (or how not to get distracted by shiny new things)Article

The continuously changing media landscape makes it tough to keep abreast of the latest media trends, consumers are harder to reach, and a deluge of data and online touchpoints provides more options for media planning than ever before...

Anusha Harri, Issued by Kantar 7 Jan 2020

So, you fired your PR agency, but were you ever on the same page?
So, you fired your PR agency, but were you ever on the same page?Article

The public relations (PR) industry has fought to overcome its fair share of general negative perceptions throughout the years. We've been dubbed the "bums and balloons" in business and spin doctors, and let's not forget the infamous Bell Pottinger stunts that tarnished our profession...

Issued by Brandfundi 21 Nov 2019

Which touchpoints deliver the most brand ROI?
Which touchpoints deliver the most brand ROI?Article

Part one in our Power of Connection series from Kantar South Africa that unpacks key learnings and insights across all media touchpoints in South Africa to provide marketers with a competitive edge in optimising media investment to help them #GetMediaRight...

Issued by Kantar 19 Nov 2019

Debonairs Pizza's Halloween campaign delivers scary results
Debonairs Pizza's Halloween campaign delivers scary resultsArticle

Debonairs Pizza's recent Halloween campaign captured South Africa's imagination and delivered scary results in terms of social media uptake...

Issued by Nahana Communications Group 19 Nov 2019

Techsys Digital wins new pharmaceutical disruptor Cape Bio Pharms
Techsys Digital wins new pharmaceutical disruptor Cape Bio PharmsArticle

Cape Bio Pharms enters the bio-medical research market as the disruptor in the space. But to truly register as the disruptor on the block, you need a digital presence to match...

Issued by Techsys Digital 15 Nov 2019

Image credit: Andrew Neel on Unsplash.
Embrace organic search to maximise sales this festive seasonArticle

Businesses that currently rely solely on paid-for Google search to attract consumers to their offerings should also be incorporating organic search...

David Jenkins 13 Nov 2019

Arries, caught in laugh-behind-hand mode.
#BehindtheSelfie with... Brendan Linley ArriesArticle

This week, we go behind the selfie with Brendan Linley Arries, creative technologist/manager at HelloFCB+...

Leigh Andrews 12 Nov 2019

Is your paid media working as hard as you are?
Is your paid media working as hard as you are?Article

It's 99% likely your paid media campaigns are far from optimal...

Simon Lloyd, Issued by Algorithm Agency 6 Nov 2019

Think beyond the agency: Marketers need digital partners not agencies
Think beyond the agency: Marketers need digital partners not agenciesArticle

"Agencies need to adapt. The agency model is broken. What brands and marketers need right now is greater collaboration, including ownership of their data." Sage words from Daniel Wilkinson, the London-based Head of Paid Media for Jellyfish...

Issued by Jellyfish South Africa 16 Sep 2019

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