Results for opinion pieces


Forget macro, micro or nano, 2019 is the year of 'internal-influence'
Forget macro, micro or nano, 2019 is the year of 'internal-influence'Article

The socialverse has been inundated with one Fyre meme after the other and thanks to the Hulu and Netflix - albeit through the skewed FuckJerry lens - exposés, there has been an amplified discussion about the pros and cons of the influencer marketing space...

Mike Sharman 13 Feb 2019

South Sudan bars newspaper from covering Sudanese protests
South Sudan bars newspaper from covering Sudanese protestsArticle

South Sudan's state media regulator should immediately lift an order barring a privately-owned newspaper from covering protests in neighbouring Sudan...

22 Jan 2019

#BizTrends2019: SA's state of health
#BizTrends2019: SA's state of healthArticle

The cost of healthcare, inadequate benefits and failing public healthcare facilities were very much in the news in 2018 and are likely to continue to feature strongly in headlines in 2019...

Board of Healthcare Funders 6 Jan 2019

Shaping creative business minds for the Fourth Industrial Revolution
Shaping creative business minds for the Fourth Industrial RevolutionArticle

The Fourth Industrial Revolution is upon us, and the graduates of 2018 and beyond need to be prepared for what this new wave of change brings...

Issued by Vega School 7 Dec 2018

A South African's guide to moving to and making it in Malta: Sign 'O' the Times
A South African's guide to moving to and making it in Malta: Sign 'O' the TimesArticle

This month's anniversary of Maltese journalist-blogger Daphne Caruana Galizia's assassination has undammed a flow of reportage, ruminations and reminiscences...

Marcus 'The Maltese Falcon' Brewster 17 Oct 2018

#BehindtheSelfie with... Damon Stapleton
#BehindtheSelfie with... Damon StapletonArticle

This week, we got behind the selfie with SA export Damon Stapleton, now chief creative officer at DDB New Zealand...

Leigh Andrews 18 Sep 2018

David Tiltman, head of content, Warc. Image supplied.
Warc and Sabre Awards partner to showcase PR-led case studiesArticle

Warc has partnered with the Sabre Awards to showcase award-winning PR-led case studies from around the world...

16 Apr 2018

Image credit: . Published under byline aliases: Loopholes in Egyptian and Greek Airports.
OSF reflects on 15 global celebrated news stories in 2017Article

Drawn from a selection of 15 global and regional journalism awards, a report curated by the Open Society Foundations Program's (OSF) Independent Journalism Programme provides an inspiring selection of storytelling, investigative techniques, collaborative enterprises and fearless reporting against all odds...

18 Dec 2017

macgyverhh -
Why PR is still importantArticle

Nowadays, all manner of marketing services are available, from advertising to inbound to content marketing to SEO. So, where, in this new media mix does PR fit? And is it still important?...

Heather Baker 14 Dec 2017

Own space on the biggest multi-industry B2B news site in Africa?
Own space on the biggest multi-industry B2B news site in Africa?Article

Location, location, location - a real estate term used to describe the benefits of a property investment is as relevant in the online media space...

Issued by 13 Dec 2017

Trialogue provides free resources on Shared Value portal
Trialogue provides free resources on Shared Value portalArticle

Corporate social investment (CSI) consultancy Trialogue has shared an extensive range of material on its free online portal, known as the Trialogue Knowledge Hub...

Issued by Trialogue 12 Dec 2017

VR in travel and hospitality: Is it a fad?
VR in travel and hospitality: Is it a fad?Article

Will VR be relevant in hospitality decades from now, or is it just a shiny fad?

Jogbojogbo Abdulrahman 21 Jun 2017

Nicole Capper
The state of the media nation - from a PR perspectiveArticle

The State of the Nation address, statues, xenophobia, , signal jamming, load shedding and more have been a catalyst to many to step back and take a long, hard look at our beautiful country. Working as a PR and communication specialist, and talking to media daily for over a decade, my personal introspection included the growing challenges in the media landscape - political leanings, commercial versus editorial and a rapidly evolving digital landscape amongst others.

Nicole Capper, Issued by MANGO-OMC 15 Jun 2017

Your exclusive invitation to Cannes Lions 2017
Your exclusive invitation to Cannes Lions 2017Article

The 64th International Festival of Creativity may only last a week, from 17-24 June 2017 in Cannes, France, but the inspiration and value provided by the event and exclusive Biz coverage lasts a whole year...

Issued by 29 May 2017

Ratchanida Thippayos © –
Marketing in a new-age worldArticle

I have been fighting the idea of starting to write opinion pieces about all things ‘marketing' for close to two years now and I have finally given in.

Jolene de Lange 25 Apr 2017

Telkom VR campaign targets chief information officers
Telkom VR campaign targets chief information officersArticle

To communicate and illustrate that Telkom Business Connexion's evolved offering is equipped to offer unified communications as a single vendor solution to time-starved Chief Information Officers (CIOs), iKineo used VR to present qualitative research...

23 Nov 2016

PR services iceberg
The PR services icebergArticle

There is a misnomer that delivering public relations (PR) services is easy - that it is the cheaper alternative to advertising and that determining its value is as simple as knowing what an Advertising Value Equivalent (AVE) is...

Dominique Pienaar 13 Sep 2016

Linde in action.
#InnovationMonth: Tell your audience what to think about, not what to thinkArticle

Another day, another politics-fuelled headline. Here's advice to journalists on how to ensure you provide your readers with accurate coverage as the media world goes increasingly more digital, from The Jerusalem Post's former editor-in-chief...

Leigh Andrews 5 Sep 2016

Gooding-Kobus with WE SA's GM, James Wilson
PR in the boardroom - pipedream or reality?Article

As they exited the lift, the alarm and pitch in their voices made me think there was a medical emergency, or that a woman had gone into labour in the foyer of our hotel. "Our lives are over if we don't get this right. We're dead, dude," barks ad man one. "That's right," intercepts ad man two, "We're about to miss the print deadline." And so began my Loeries Creative Week at the Elangeni Hotel in Durban...

Sarah Gooding-Kobus 29 Aug 2016

Rebecca Cronje
Is PR still relevant?Article

This is a summary of the talk I gave at @MarketingIndaba in Cape Town on 25 May.

Rebecca Cronje 26 May 2016

B2B marketing: Time to catch a wake-up
B2B marketing: Time to catch a wake-upArticle

Scratch a bit on the surface of the current South African business-to-business (B2B) marketing landscape and it's easy to believe that you've found a portal into a pre-internet world...

Charlie Stewart 6 May 2016

Lessons from Lemonade for content marketers
Lessons from Lemonade for content marketersArticle

Beyoncé broke the internet... AGAIN. What was her strategy? Visual content. What was the content? She told a story. A story that had people worldwide engaged and glued to their screens (TV, computer monitors and mobile devices). Every content marketer's dream...

Tokiso Molefe 26 Apr 2016

Image credit: ©  and
What House of Cards teaches marketers about echo-chambers and filter bubblesArticle

In a recent episode of Netflix's House of Cards, Kevin Spacey's character accuses the Republican opposition leader of manipulating a search-engine to ensure that voters would be conditioned to vote Republican...

Luke Turnbull 21 Apr 2016

How to increase your freelance earnings today!
How to increase your freelance earnings today!Article

Whether you are doing it full-time or want to supplement your income, freelancing can offer unlimited earning opportunities...

Phindiwe Nkosi 20 Jan 2016

[Communications] Changing newsrooms, changing strategy
[Communications] Changing newsrooms, changing strategyArticle

Current PR training still incorporates media liaison as a topic, but how is that carried out in the existing media climate, where publications are fluidly crossing from print to digital...

Teresa Jenkins, Issued by Litha Communications 2 Nov 2015

Online music industry publication launched
Online music industry publication launchedArticle

Recognising the difficulty that many talented musicians find in getting their music play-listed on radio or covered in the press, Passionate Touch Consulting has launched an online music industry publication, Music Link, which went live on 1 August, 2015.

17 Aug 2015

SA 'in love' with online video
SA 'in love' with online videoArticle

South Africans are racing to adopt video and are watching more and longer rich media clips on smartphones, new research shows...

Duncan Alfreds 22 Jun 2015

Safrea launches e-newsletter
Safrea launches e-newsletterArticle

As part of its marketing drive, the Southern African Freelancers Association (Safrea) has launched an e-newsletter to keep members up to date with various events in the regions...

12 Jun 2015

Longer-form video is capturing attention on mobile screens across the globe - IAB study
Longer-form video is capturing attention on mobile screens across the globe - IAB studyArticle

Contrary to popular opinion, mobile screens are regularly being tapped for streaming longer-form video, according to "Mobile Video Usage: A Global Perspective," a new comprehensive survey of consumers from 24 countries around the world...

Issued by IAB South Africa 11 Jun 2015

One-eyed Jack's fairytale entertainment PR specialist dream comes true
One-eyed Jack's fairytale entertainment PR specialist dream comes trueArticle

One-eyed Jack's co-owner and founding member, Manuela de Deus tells the simple story of a girl and her cat into a full-service specialist entertainment agency, with sponsorship and marketing at its core...

Leigh Andrews 1 Jun 2015

Maximising customer interaction through social media
Maximising customer interaction through social mediaArticle

Digital publishing has become a part of today's retail world and restaurant franchisors have learnt very quickly to promote their brands on social media platforms to encourage consumers to try them out and to keep coming back...

Yolandi Ferreira 29 May 2015

'Mind-boggling' Max 'musing' miffs main man's minions
'Mind-boggling' Max 'musing' miffs main man's minionsArticle

The presidency says it 'is alarmed by the personal attack on President Jacob Zuma by Max du Preez in an article that appeared in the Independent News titles' recently...

31 Dec 2014

Specialist tech companies need a specialist digital agency
Specialist tech companies need a specialist digital agencyArticle

Many B2B technology companies in South Africa have yet to fully embrace social media, perhaps believing that it does not give them exposure to the right target audience...

Issued by DUO Marketing + Communications 17 Dec 2014

Val Bourdos Nichas
Leadership skills should remain fine-tunedArticle

Educating management or leadership is an ongoing process that requires formal interventions as well as valuable development through mere experience and years of trial and error...

Val Bourdos Nichas 27 Nov 2014 is now fully-fledged online media platform is now fully-fledged online media platformArticle

To complement its annual festival and create an independent platform for content, Design Indaba has recharged its digital presence with a new website to display, analyse and probe developments in design and creativity from Africa and across the globe.

22 Sep 2014

ASATA welcomes new immigration regulations
ASATA welcomes new immigration regulationsArticle

The Association of Southern African Travel Agents has welcomed the announcement that the new immigration regulations that require South African travellers to apply for unabridged birth certificates to travel internationally with their children under the age of 18 due to come in to effect on 1 October 2014, have been deferred until May 2015.

16 Sep 2014

CNN launches Smart Business
CNN launches Smart BusinessArticle

CNN International has launched a new weekly feature segment that will profile the trailblazers using innovative new approaches and the latest technology to create new business opportunities, called Smart Business.

27 Aug 2014

New app for upcoming elections from M&G
New app for upcoming elections from M&GArticle

To keep the South African voting public informed in the run-up to the 2014 national elections on 7 May 2014, the Mail & Guardian has launched a new free smartphone app - 'SA Votes'.

2 Apr 2014

Digital ventures boost ailing news media, study shows
Digital ventures boost ailing news media, study showsArticle

WASHINGTON, US: Online news ventures have added nearly 5,000 US media jobs in the past few years, boosting an industry that is still reeling from technology changes, a study showed on Wednesday.

27 Mar 2014

(Image: Wikimedia Commons)
Using the opinion age to grow brandloveArticle

Very few brands have capitalised the info-hungry generation, preferring to play it very safe when it comes to their publicity offering.

Carolyn Cramer 25 Feb 2014

Brands & Branding: An 'owner's manual' for 20 years
Brands & Branding: An 'owner's manual' for 20 yearsArticle

If you're involved in brand building and marketing then the latest edition of Brands & Branding (255 pages; published by Affinity Advertising & Publishing) should be your 'owner's manual'.

11 Feb 2014

McCain's new website for foodservice industry
McCain's new website for foodservice industryArticle

The foodservice sector can now access rich, informative content and resources, latest industry-related news, views, trends and useful business tools from the McCain Foods (SA) Foodservice Division's new website.

29 Oct 2013

Chris Moerdyk
Don't confuse aggregation and plagiarismArticle

There has been a lot written in the past few weeks about the challenges posed to the online publishing community by the litigation between Moneyweb and Fin24, and a not unsubstantial amount of this opinion has been a mix of journalistic petulance and hysteria.

Chris Moerdyk 3 Oct 2013

The power of a brand
The power of a brandArticle

Never underestimate the power of a brand. This is the message to all business owners from Marie Yossava, founder and owner of Grapevine Communications, a Johannesburg PR and communications agency.

Issued by Grapevine Communications 18 Sep 2013

Next >