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Monique Claassen, director of media and digital insights at Millward Brown and Jane Ostler, global head of media, presenting at Kantar's Cape Town 'Roadmap to Media Effectiveness' event.
Context conquers platform: Connecting with the new-world consumerArticle

Ahead of Kantar's 'best liked ads of 2018' reveal, two sessions were hosted in Cape Town and Johannesburg on the art and science of media success, with a special focus on finding the right mix of channels and creative to #GetMediaRight...

Leigh Andrews 10 Jul 2019

Jacaranda FM's Kevin Fine: Maximising radio in the 4th Industrial Revolution
Jacaranda FM's Kevin Fine: Maximising radio in the 4th Industrial RevolutionArticle

While I'm not a gambling man, it would have been great to take a bet on predictions for this year regarding radio in the 4th Industrial Revolution...

Kevin Fine, Issued by Jacaranda FM 21 Jun 2019

Grand Prix-winning work from the final night of Cannes LIons 2019...
#CannesLions2019: Film, Good and Titanium Lions winners!Article

The 66th annual Cannes Lions Festival of Creativity concluded on 21 June, with the 2019 Film Lions, Sustainable Development Goals (SDG) Lions, Glass Lions, Titanium Lions as well as the associated Young Lions winners announced during the final Cannes Lions award ceremony...

21 Jun 2019

PR, media and social media should all be in the same WhatsApp group
PR, media and social media should all be in the same WhatsApp groupArticle

PR practitioners should be the ones who are there when media buying strategies are being curated, sold to clients and engagements are taking place with media houses to negotiate further how brands can leverage that media spend for PR deliverables...

Khangelani Dziba 19 Jun 2019

Spark Media, CEO, Gill Randall. Image supplied.
#Roots2019: Local is lekkerArticle

An effective media plan targets the mental availability of the consumer to get their attention and nudge them into action, otherwise, it is just a wasted pair of eyeballs...

Danette Breitenbach 11 Jun 2019

Global Ad Trends report reveals internet ad formats account for majority of media spend
Global Ad Trends report reveals internet ad formats account for majority of media spendArticle

The report reveals that internet ad formats already account for the majority of media spend in eight markets, including the US, UK and China...

31 May 2019

Taking it outside
Taking it outsideArticle

Out of Home (OOH) is the only ad-block-proof digital medium around. How is digital unleashing fresh creativity in OOH in sub-Saharan Africa?..

Issued by Dentsu Aegis Network 16 May 2019

UK adspend for 2018 soars to £23.6bn
UK adspend for 2018 soars to £23.6bnArticle

UK advertising spend rose 6.3% year-on-year to reach £23.6bn in 2018, marking the ninth consecutive year of market growth and highest annual total since monitoring began in 1982...

30 Apr 2019

Don't let the current economic storm lead to emotional decisions about your media budget
Don't let the current economic storm lead to emotional decisions about your media budgetArticle

Statistics released in the latest This year, next year report by GroupM identifies South Africa as one of the 'fragile five' in terms of a real recession...

Issued by MediaCom 26 Mar 2019

IncuBeta teams up with Red & Yellow to boost performance-based digital media skills
IncuBeta teams up with Red & Yellow to boost performance-based digital media skillsArticle

Digital marketing holding company, IncuBeta, is partnering with Red & Yellow Creative School of Business to offer a new performance-based digital media course...

Issued by incuBeta 26 Feb 2019

Nicolas Pompigne-Mognard, APO founder & chairman, addresses journalism students in Senegal.
APO founder talks about his meteoric media journeyArticle

The African media industry can help shape economic development across the continent...

8 Feb 2019

(c) Maksim Kabakou -
Mobile adspend expected to top TV across key marketsArticle

Mobile is currently the second-largest ad medium and will overtake TV this year if current growth rates are maintained...

24 Jan 2019

#BizTrends2019: A new golden age of OOH media in Africa
#BizTrends2019: A new golden age of OOH media in AfricaArticle

A much-needed trend is for people to stop talking about Africa in the collective...

Greg Benatar 7 Jan 2019

Pepe Marais, founding partner and group chief creative officer of Joe Public United
#BizTrends2019: The year of making loveArticle

One of the most sobering marketing tweets of 2018 was by Chris Botha, CEO of The Media Shop...

Pepe Marais 14 Dec 2018

The changing landscape of PR and sponsorship in SA
The changing landscape of PR and sponsorship in SAArticle

The PR and sponsorship landscapes have changed, but with change comes creative thinking and new opportunities...

Manuela Dias De Deus 22 Nov 2018

The SpaceStation's Digital Trends workshop emphasises key industry considerations
The SpaceStation's Digital Trends workshop emphasises key industry considerationsArticle

The SpaceStation hosted a series of presentations that culminated in a Digital Trends workshop in Durban in September...

Issued by The SpaceStation 25 Oct 2018

Global Ad Trends report focussing on OTT compiled by Warc
Global Ad Trends report focussing on OTT compiled by WarcArticle

Consumer and advertiser investment in over-the-top (OTT), the delivery of premium video content via the internet, is rising rapidly worldwide, with spend set to reach a projected $129.3bn by 2023...

25 Oct 2018

The modern store journey: integrated, informative and engaging
The modern store journey: integrated, informative and engagingArticle

Despite challenging global economic conditions, retail sales in South Africa rose 1.3% year-on-year in July. Even though this is in line with expectations...

Cecil Ungerer, Issued by Smart Media 1 Oct 2018

A scene from Dr Beal's presentation for Spark Media.
The role of memory and media in converting consumers for brand growthArticle

At Spark Media's annual event, a top marketing scientist from the Australia-based Ehrenberg-Bass Institute, Dr Virginia Beal got attendees thinking and rethinking the role of memory in reaching consumers. While there's no one-size-fits-all approach, you'll do well to factor in light media buyers and light media users...

Leigh Andrews 17 Sep 2018

Joe Public founders named 2018 Medium Business Entrepreneur of the Year
Joe Public founders named 2018 Medium Business Entrepreneur of the YearArticle

Joe Public founders Pepe Marais and Gareth Leck were announced as 2018 Medium Business Entrepreneur of the Year at this year's Entrepreneur of the Year competition sponsored by Sanlam and Business/Partners. This just off the back of being announced Loeries 2018 Agency of the Year...

Jessica Tennant 13 Sep 2018

Hoorah Joburg team. Image supplied.
#NewBiz: Hoorah Digital lands Flight Centre, SanofiArticle

Digital media consultancy Hoorah Digital has landed a number of clients, including Flight Centre and global pharmaceutical giant Sanofi, which includes brands such as Essentiale, Pharmaton, and Pharmachoice in its stable...

3 Sep 2018

Shifting global media spend patterns
Shifting global media spend patternsArticle

It is not news that print is in decline globally. According to Bloomberg, In the US in 2018 Newspaper spend is set to decline by 18,7% and magazines by 14.5%...

Greg Benatar 28 Aug 2018

Grey Africa wins double at Apex Awards 2018
Grey Africa wins double at Apex Awards 2018Article

Grey Africa was recognised at the 2018 APEX Awards show for a campaign that utilised an unusual method to garner consumer attention and action...

Issued by Grey 27 Jul 2018

What's up in the world of digital OOH in SA?
What's up in the world of digital OOH in SA?Article

Craig Wallis from MediaShop offers a snapshot of what's going on regarding digital in SA's OOH industry...

Craig Wallis 6 Jul 2018

More money should be invested in African mobile - MMA SA workshop's key message
More money should be invested in African mobile - MMA SA workshop's key messageArticle

While mobile has been around for more than a decade, it's only now being included as part of the broader communications strategy and not added as an afterthought to the creative process...

Issued by Mobile Marketing Association 14 Jun 2018

#NewBiz: MultiChoice appoints The Media Shop
#NewBiz: MultiChoice appoints The Media ShopArticle

MultiChoice has appointed The Media Shop as its new media agency, to manage its media buying, planning and strategy, as well as other media-related services...

5 Jun 2018

Marketing leaders say level of media spend will be linked to reporting accuracy
Marketing leaders say level of media spend will be linked to reporting accuracyArticle

CMO Council Member Study reveals many will boost spend in online video advertising and voice willingness to pay premiums for guaranteed views and deep customer insights...

26 Apr 2018

Top to bottom, left to right: cluster 2 chief judge, Thabisile Phumo – Sibanye Eyezwe; cluster 5 chief judge, Vicki St Quintin, corporate and healthcare consultant; cluster 7 chief judge, ByDesign founder – Kevin Welman; and cluster 3 young judge, Khangelani Dziba
#Prisms2018: All in a day's workArticle

Sixty-plus judges from a multitude of professions and industries judged this year's entries. Entries were judged online. The various panels then convened to discussed and debated, to come to the final winners...

20 Apr 2018

Col'Cacchio Insta-readies its dining experience
Col'Cacchio Insta-readies its dining experienceArticle

Italian-inspired restaurant franchise Col'Cacchio has added an engaging element to their dining experience that would hold special appeal for their social media-savvy customers...

12 Apr 2018

How to budget influencer marketing
How to budget influencer marketingArticle

Hlumelo Ndoni shares some thoughts on how to structure and budget for your future influencer campaigns...

Hlumelo Ndoni 28 Feb 2018

Olivier Robert-Murphy, UMGB's chief of possibilities and 2017 Cannes Lions Entertainment for Music jury president.
Olivier Robert-Murphy shares key marketing, media and music trends for 2018Article

UMGB's chief of possibilities and 2017 Cannes Lions Entertainment for Music jury president, Olivier Robert-Murphy shares key marketing, media and music trends for 2018 at UMGB's Africa launch...

Juanita Pienaar 10 Feb 2018

Marketers are missing opportunities to boost brand effectiveness by 57% by not getting their multichannel campaigns right
Marketers are missing opportunities to boost brand effectiveness by 57% by not getting their multichannel campaigns rightArticle

The 2018 AdReaction study from Kantar Millward Brown examines the global state of multichannel advertising campaigns...

Issued by Kantar 17 Jan 2018

Screengrab from the ad.
#OrchidsandOnions: Lesbians at the dinner table? Who cares? We're more worried about our taxpayer cash being squanderedArticle

I just wonder if South Africans are not more liberal and "let and let live" than a lot of people - and advertising agencies - give them credit for...

Brendan Seery 17 Jan 2018

#BizTrends2018: The changing media environment for ad agencies
#BizTrends2018: The changing media environment for ad agenciesArticle

Like all sectors within the economy, we face economic and political instability which can have an impact on investment and ultimately marketing spend...

Odette van der Haar 8 Jan 2018

Tourism marketing trends to tap into in 2018
Tourism marketing trends to tap into in 2018Article

The competitive nature of the tourism industry - coupled with consumers constantly changing expectations - has meant that keeping tabs on, and tapping into, marketing trends is a must for business success...

Christa Badenhorst 5 Jan 2018

#DigitalMarketing: Digital trends in 2017
#DigitalMarketing: Digital trends in 2017Article

South Africa's digital authority, the IAB South Africa has weighed in on trends in the digital marketing industry...

25 Jul 2017

RetroVIIral
RetroVIIralArticle

It's an incredibly proud moment for me to clackety clack away at the keyboard and complete the sentence (and realisation) that Retroviral is seven (VII) years old...

Mike Sharman 5 Jul 2017

RetroVIIral
RetroVIIralArticle

It's an incredibly proud moment for me to clackety clack away at the keyboard and complete the sentence (and realisation) that Retroviral is seven (VII) years old...

Mike Sharman 5 Jul 2017

Packaging needs bold, agile, visionary thinking
Packaging needs bold, agile, visionary thinkingArticle

The packaging for the future requires bold, agile, visionary thinking beyond the aisle. It requires innovative designing for the experience and not just shelf impact...

28 Jun 2017

Grey Africa nabs third spot at the Creative Circle Awards
Grey Africa nabs third spot at the Creative Circle AwardsArticle

Grey Africa's iconic NSPCA dog fight campaign won third place at the Creative Circle Awards 2017...

Issued by Grey 2 Jun 2017

Mike Sharman, owner of Retroviral and Nicky James, co-founder and director of Tribeca Public Relations.
Future PR agency model wins Prism AwardsArticle

Tribeca Public Relations and Retroviral's RocoMamas #ElectionBurger has been crowned the 2017 Prism Awards' South African Campaign of the Year...

Danette Breitenbach 8 May 2017

Prisa 2017 Prism Awards campaign of the year winners.
All the 2017 Prisa Prism Award winners!Article

Winners of the 2017 Public Relations Institute of South Africa's (Prisa) Prism Awards were announced at a ceremony at The Park House of Events on 6 May 2017 following its two-day annual conference...

6 May 2017

Key insights from programmatic masterclass in London
Key insights from programmatic masterclass in LondonArticle

Sprout Performance Partners, a leading performance media buying agency and Premier Google Partner, was the only agency from Africa invited to attend the DoubleClick Programmatic Masterclass in London...

Issued by Sprout Performance Partners 2 May 2017

Sprout earns its Premier Google Partner badge
Sprout earns its Premier Google Partner badgeArticle

South African digital media buying agency Sprout Performance Partners is now a Premier Google Partner; a specialist agency that has been trained and certified by Google to best manage online advertising...

Issued by Sprout Performance Partners 24 Apr 2017

Lindemann and Latief of MediamarkSA.
Mediamark makes sure you're upskilled and in the knowArticle

The Radisson Blu La Vendome in Sea Point was buzzing on Thursday, 23 March 2017 with marketers and agency creatives excited for the launch of Mediamark's In the Know Now...

Leigh Andrews 13 Apr 2017

Ogilvy: Agency of the Year at the IAB Bookmark Awards 2017.
#Bookmarks2017: Digital download with... OgilvyArticle

Local digirati shone at the recent IAB Bookmark Awards 2017. Here's some feedback from Ogilvy SA CCO Pete Case and Ogilvy Johannesburg ECD, Matthew Barnes...

Leigh Andrews 23 Mar 2017

Micha Suarez de Koning
Sprout Performance Partners share key insights from DoubleClick programmatic masterclassArticle

Sprout Performance Partners recently attended the DoubleClick Programmatic Masterclass in London, accompanied by Google representatives...

21 Feb 2017

Emevil © –
The power of tech in building business on socialArticle

Last week, Facebook hosted the Partner for Performance Summit in Johannesburg and Cape Town – two exclusive events sharing the power of Facebook Marketing Partners with agencies and clients...

Daniel Levy 30 Jan 2017

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