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Dr Carl Driesener, senior marketing scientist at the Ehrenberg-Bass Institute (EBI) of marketing science in Australia explaining the 5 steps to becoming a smarter target marketer at Spark Media's recent event.
5 steps to becoming a smarter target marketerArticle

Dr Carl Driesener, senior marketing scientist at the Ehrenberg-Bass Institute (EBI) of marketing science in Australia - the home of evidence-based marketing, shared five steps to being a smarter target marketer at Spark Media's recent 'seminar roadshow'...

Leigh Andrews 7 Nov 2019

Influence: Conferences unravelling the power of influencer marketing
Influence: Conferences unravelling the power of influencer marketingArticle

There has been a whole lot of whispers about influencer marketing. Is there, really, any credit behind influencer marketing? Are we making a big fuss out of nothing? Do we even understand what it is?...

Issued by R-Squared Digital SA 8 Oct 2019

10 actionable marketing tips for lead generation
10 actionable marketing tips for lead generationArticle

Lead generation continues to be one of the biggest challenges faced by digital marketers. Here are 10 strategies that you can use to increase your lead generation...

Angela White 1 Jul 2019

Everlytic talks email marketing ahead of the IMC Conference
Everlytic talks email marketing ahead of the IMC ConferenceArticle

On 25 February, Everlytic's marketing manager, Karyn Strybos, was interviewed by The Touch Down podcast about Everlytic's partnership with the 2019 IMC Conference...

Issued by Everlytic 12 Mar 2019

Boris Dzhingarov
Effective small business marketing tips you have to be aware ofArticle

Marketing keeps evolving and small businesses always need to be aware of what works and what does not... `

Boris Dzhingarov, Issued by Monetary Library 8 Jan 2019

Everlytic's 2018 holiday marketing tips
Everlytic's 2018 holiday marketing tipsArticle

The holiday season is upon us and that means people are spending more money than usual. Are they spending it at your business?..

Issued by Everlytic 6 Dec 2018

Digital marketing tips for SA's small businesses
Digital marketing tips for SA's small businessesArticle

Digital marketing can save the day for small businesses with relatively small marketing budgets - from my experience.

Stephen Sandmann 2 Nov 2017

Breaking through creative boundaries and newspaper columns
Breaking through creative boundaries and newspaper columnsArticle

In advertising, the way to reach the consumer with the greatest impact is to use creativity to break through the clutter or to be disruptive...

Issued by Ads24 13 Sep 2017

Boris Dzhingarov
Seven marketing tips for up-and-coming musiciansArticle

If as a musician you want a decent chance at becoming more recognised and making it to the professional circuit, you need to know how to market yourself...

Boris Dzhingarov, Issued by Monetary Library 29 Apr 2017

Five marketing tips we can learn from Dr Seuss
Five marketing tips we can learn from Dr SeussArticle

We know Dr Seuss as the renowned American writer and illustrator who introduced children and adults alike to characters like Sam-I-Am, The Cat in the Hat, and The Grinch. Using unconventional rhymes, he was able to spread his message of environmentalism, anti-conformity and strange-coloured breakfast foods to audiences worldwide...

3 Mar 2017

(c) Daniel Ernst -
Six awesome SMS marketing tips for businessesArticle

Short message service (SMS) marketing is becoming increasingly popular with many businesses all over the world. Text messaging in business is not only fast and convenient, but also very cost-effective compared with other forms of communication. When done properly, a text marketing campaign can improve your business' reputation and boost your profits...

Charles Mburugu 20 Feb 2017

Local marketing initiatives boost franchises
Local marketing initiatives boost franchisesArticle

In addition to the franchisor's marketing efforts, success comes when a franchisee markets his or her business among the local community and success or failure of retail franchises primarily depends upon such local marketing initiatives...

25 Jan 2017

Nito500 © –
Tips from Netflix for your consumers' on-demand viewing pleasureArticle

In a top ten ‘A-list' that includes the likes of Donald Trump, KFC and Pokémon, industry authority Ad Age announced Netflix as its marketer of the year for its highly effective work in 2016. Here's how your brand can follow suit…

Leigh Andrews 16 Jan 2017

Boris Dzhingarov
Marketing tips to promote apartments for rent in MontrealArticle

Offering apartments for rent in Montreal is a great way to earn money from your investments. Renters make up more than 50% of the housing market in Montreal...

Boris Dzhingarov, Issued by Monetary Library 5 Jan 2017

Marketing tips for franchisors seeking high-quality franchisees
Marketing tips for franchisors seeking high-quality franchiseesArticle

Many franchise owners have found that it is hard to find good franchisees in a difficult economy and, when these can be found, how to attract them in the face of many competing franchises...

Eric Parker 19 Oct 2016

Boris Dzhingarov
Fundamental marketing tips for SMEs in UAEArticle

Whether you're already a successful business tycoon or simply a newbie entrepreneur, you definitely need some marketing hints and strategies that will help you succeed on your business venture...

Boris Dzhingarov, Issued by Monetary Library 11 Aug 2016

Mobile is the SME's best friend
Mobile is the SME's best friendArticle

Most of us still tend to think of mobile marketing as the territory of large corporations...

herman cremer 27 May 2016

[Biz Takeouts Podcast] 173: Amanda Herson from the Cape Union Mart Group
[Biz Takeouts Podcast] 173: Amanda Herson from the Cape Union Mart GroupArticle

On the latest episode of Biz Takeouts Marketing and Media Radio show host Warren Harding spoke to Amanda Herson...

12 May 2016

Four online sales marketing tips for beginners
Four online sales marketing tips for beginnersArticle

When you run an online e-commerce business, the first thing you need to have is free flowing traffic to your site...

Hicks Crawford 9 May 2016

Boris Dzhingarov
Five digital marketing tips for B2B companiesArticle

Before launching an online marketing campaign or a social media campaign, make sure you really understand your target audience...

Boris Dzhingarov, Issued by Monetary Library 25 Apr 2016

Six awesome marketing tips for e-commerce entrepreneurs
Six awesome marketing tips for e-commerce entrepreneursArticle

E-commerce is an easy place to start for budding entrepreneurs. Well, not easy per se, but easy in the sense you don't need a huge amount of capital to get a business up and running. Marketing a website is not so easy...

Boris Dzhingarov, Issued by Monetary Library 11 Apr 2016

Five tips in winning the 2016 content marketing challenge
Five tips in winning the 2016 content marketing challengeArticle

2015 has been a long year, with a myriad of new algorithms affecting search and social media, content quality taking centre stage, long form content fast on its heels, not to mention the advance of video marketing and the micro moment...

Dee Stephens 14 Dec 2015

Boost sales with digital marketing
Boost sales with digital marketingArticle

SMEs can boost festive season sales with social media and other digital marketing platforms to attract more customers and generate sales during the festive season...

1 Dec 2015

Boris Dzhingarov
Top content marketing tips for SEO successArticle

Content marketing is an important part of search engine optimisation. If you don't get this bit right, your website traffic will plummet and other, more competitive brands, will steal your business away...

Boris Dzhingarov 19 May 2015

Four common marketing mistakes SMEs make
Four common marketing mistakes SMEs makeArticle

You could be inadvertently setting yourself up to fail with your newly-developed marketing plan...

Sophie Baker 11 Feb 2015

Consumer-centric marketing embraces all channels
Consumer-centric marketing embraces all channelsArticle

The marketing world has evolved into a multi-channel environment and, as a result, businesses need to shift their focus from traditional push marketing to a more consumer-centric approach.

9 Oct 2013

Danny Groner
How stock footage can enhance your video marketingArticle

NEW YORK, US: If you aren't already doing video marketing of some sort, you should be thinking about it.

Danny Groner 30 Jul 2013

[Biz Takeouts Podcast] 63: Agency focus - Artifact Advertising & Hiring Bounty
[Biz Takeouts Podcast] 63: Agency focus - Artifact Advertising & Hiring BountyArticle

Listen to the podcast of last week's agency focused Biz Takeouts Marketing & Media radio show, which airs every Thursday from 5-6pm streamed live via 2oceansVibe Radio, to find out more about integrated advertising agency, Artifact Advertising and Hiring Bounty, a crowdsourced recruitment offering. [twitterfall]

18 Jun 2013

[Biz Takeouts Podcast] 62: Heavy Chef and IMC Conference
[Biz Takeouts Podcast] 62: Heavy Chef and IMC ConferenceArticle

Listen to the podcast of last week's Biz Takeouts Marketing & Media radio show, which airs every Thursday from 5-6pm streamed live via 2oceansVibe Radio, to find out what Heavy Chef is doing for digital marketing in South Africa and to find out more about the upcoming Integrated Marketing Communications Conference. [twitterfall]

3 Jun 2013

[Biz Takeouts Podcast] 61: Advice on direct & content marketing
[Biz Takeouts Podcast] 61: Advice on direct & content marketingArticle

Listen to the podcast of last week's Biz Takeouts Marketing & Media radio show, which airs every Thursday from 5-6pm streamed live via 2oceansVibe Radio, to find out more about direct marketing and content marketing. [twitterfall]

13 May 2013

Seven viral email marketing tips
Seven viral email marketing tipsArticle

With viral marketing the principal objective is to increase awareness of a product, service or concept using word-of-mouth behaviours. To put it into context, where spam is based on massive distribution of unsolicited emails, viral emails use popular social networking aspects to achieve their goal of reaching the masses.

Georgia Christian 27 Jan 2011

Lovely e-marketing offer from GraphicMailArticle

Using Valentine's Day as an incentive, GraphicMail is helping small businesses to get started with email marketing by offering free credits and relevant email newsletter templates, focused on the occasion.

3 Feb 2010

2010 marketing strategies for guesthouse owners
2010 marketing strategies for guesthouse ownersArticle

It's a little more than six months before the 2010 Soccer World Cup and very few South African guest house and B&B owners have adopted new social media such as Twitter and Facebook to promote their businesses. True, you are the owner or manager of a guest house or B&B and the Internet and social media are not your field, but you can use them to attract clients to your establishment.

Johan Horak 30 Nov 2009

Selling online to industrial buyers overseasArticle

In a tough economy, businesses are seeking new channels for their products. Industrial suppliers can find a willing marketplace online, but they need to consider their potential clients' needs when designing their websites.

Karen E. Klein 25 Aug 2008

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