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Anticipation builds ahead of the IAB Bookmark Awards 2021! Watch, enter or win
Anticipation builds ahead of the IAB Bookmark Awards 2021! Watch, enter or win

Celebrating 13 years of 'Moving the Industry Forward', the IAB Bookmarks has collaborated with 13 advertising experts to share some of the innovations and insights that have contributed to the success of digital marketing excellence...

Issued by IAB South Africa 1 day ago

Build your own compliance framework with the DMASA's data protection compliance portal
Build your own compliance framework with the DMASA's data protection compliance portal

Direct Marketing Association of SA members have access to a handy online toolkit that enables them to build and maintain their own compliance framework as required in terms of the Protection of Personal Information Act (POPIA)...

Issued by DMASA 1 day ago

Countdown to this year's Assegai Awards - 45 days left to enter
Countdown to this year's Assegai Awards - 45 days left to enter

The Direct Marketing Association of SA says its Assegai Awards entry season and there are 45 days to go before entries close...

Issued by DMASA 15 Jul 2021

Selae Thobakgale to host 2021 IAB Bookmark Awards
Selae Thobakgale to host 2021 IAB Bookmark Awards

The IAB Bookmark Awards recently announced that Selae Thobakgale will lead the announcement of South African digital marketing's industry benchmarks...

Evan-Lee Courie 14 Jul 2021

Media titan Selae Thobakgale to host the upcoming IAB Bookmark Awards
Media titan Selae Thobakgale to host the upcoming IAB Bookmark Awards

Legacy Yo-TV presenter, digital powerhouse, advertising marketer and brand builder, co-founder of Strategy Network and currently the chief strategy officer at The Odd Number, Selae Thobakgale is this year's IAB Bookmark Awards host...

Issued by IAB South Africa 12 Jul 2021

#MusicExchange: Shimza, Darque and Sino Msolo collaborate on "Kethiwe"
#MusicExchange: Shimza, Darque and Sino Msolo collaborate on "Kethiwe"

One of the leaders of Afro-house in South Africa, Shimza and Darque come together with vocalist Sino Msolo and have fused their selective styles on a collaboration entitled "Kethiwe"...

Martin Myers 29 Jun 2021

How to maximize your business with video content
How to maximize your business with video content

Video marketing has risen in popularity to become one of the most efficient methods for businesses to deliver their marketing messages and, more importantly, to expand their companies...

24 Jun 2021

When - and how - to pivot your business model
When - and how - to pivot your business model

We asked Heavy Chef's Fred Roed to explain when - and how - to pivot your business model. Here's what he had to say...

Issued by xneelo 22 Jun 2021

Clockwork digital campaigns receive 5 nominations at the Bookmark Awards 2021
Clockwork digital campaigns receive 5 nominations at the Bookmark Awards 2021

Clockwork received five solid nominations at the annual IAB Bookmark Awards - the benchmark for tech, digital and leading edge innovation...

Issued by Clockwork 22 Jun 2021

Global Diversity, Equity and Inclusion Census extended
Global Diversity, Equity and Inclusion Census extended

The World Federation of Advertisers (WFA) recently launched a global census of the marketing and advertising industry. The deadline to take part has been extended to 31 July 2021...

21 Jun 2021

3 industry trailblazers join IAB SA executive board
3 industry trailblazers join IAB SA executive board

The Interactive Advertising Bureau South Africa (IAB SA) welcomes three of South Africa's brightest minds, who have joined us as members of our executive board...

Issued by IAB South Africa 18 Jun 2021

Demand for digital media during the pandemic results in accelerated growth
Demand for digital media during the pandemic results in accelerated growth

The IAB SA has released two critical reports that reflect on the year that was 2020 in the context of South Africa's digital media and marketing industry...

Issued by IAB South Africa 10 Jun 2021

#Newsmaker: Dashni Vilakazi, newly appointed MD of The MediaShop Johannesburg
#Newsmaker: Dashni Vilakazi, newly appointed MD of The MediaShop Johannesburg

Dashni Vilakazi has been appointed as the new managing director for The MediaShop Johannesburg, effective 1 July 2021. We find out more about her appointment...

Evan-Lee Courie 8 Jun 2021

Nicole Glover, head of digital and social media at Penquin
#YouthMatters: Nicole Glover, head of digital and social media at Penquin

Nicole Glover, head of digital and social media at Penquin, is a passionate and goal-orientated young professional...

Emily Stander 7 Jun 2021

WFA launches global census of the marketing and advertising industry
WFA launches global census of the marketing and advertising industry

The World Federation of Advertisers (WFA) is launching a global census of the marketing and advertising industry, designed to provide hard data on the people who are working in the profession...

4 Jun 2021

5 reasons to enter this year's Assegai Awards
5 reasons to enter this year's Assegai Awards

The Direct Marketing Association of SA (DMASA) says there are more than enough reasons for local marketers to enter the country's premier integrated marketing awards...

Issued by DMASA 1 Jun 2021

#Newsmaker: Katlego Mashishi appointed as MD at Idea Engineers
#Newsmaker: Katlego Mashishi appointed as MD at Idea Engineers

Bringing 17 years of experience to her role, Katlego Mashishi has been appointed as the new managing director at Idea Engineers....

Evan-Lee Courie 28 May 2021

Avashnee Moodley, head of PR and Brand Communications at OPPO
#BehindtheBrandManager: Avashnee Moodley of OPPO on the importance of brand reputation

For OPPO's Avashnee Moodley, it is essential to be conscious of the impact social matters have on managing a brand reputation...

Emily Stander 25 May 2021

Assegai Awards survey results
Assegai Awards survey results

The results of a survey, into perceptions around the DMASA's Assegai Integrated Marketing Awards, are in and they make for interesting and uplifting reading...

Issued by DMASA 18 May 2021

#Newsmaker: Bongeka Sigoso awarded Nnete Modise Bursary
#Newsmaker: Bongeka Sigoso awarded Nnete Modise Bursary

Bongeka Sigoso has recently been awarded the Nnete Modise Bursary to complete her marketing degree at Red & Yellow Creative School of Business...

Emily Stander 17 May 2021

IAB Y-Council x Future Masters
IAB Y-Council x Future Masters

The IAB South Africa's Youth Action Council is calling on all interested parties in the digital media and marketing space to attend its inaugural town hall on 15 June via Zoom and also for participaction in their Mentor Month initiative throughout the month of June...

Issued by IAB South Africa 10 May 2021

#BehindtheMask: Astika Chetram, co-founder and MD of Imajinnation Marketing
#BehindtheMask: Astika Chetram, co-founder and MD of Imajinnation Marketing

Astika Chetram is the co-founder and MD of a small marketing agency called Imajinnation Marketing with extensive experience in the automotive industry...

Jessica Tennant 5 May 2021

TPW: Responding to turbulence with courage, agility
TPW: Responding to turbulence with courage, agility

With a small but robust infrastructure that enables TPW to exceed expectations across a variety of industries and organisations, TPW continues to provide exceptional leadership...

Issued by The Publicity Workshop 3 May 2021

Media Brokerage Africa spearheads pan-African broadcast media solutions
Media Brokerage Africa spearheads pan-African broadcast media solutions

"It is no longer just about selling media platforms, but more about addressing the marketing objective of our clients," says Colman Murray, Media Brokerage Africa founder and MD...

Issued by Media Brokerage Africa 29 Apr 2021

2021 Bookmarks Awards Jury share insights on state of digital
2021 Bookmarks Awards Jury share insights on state of digital

In the run up to the 13th annual Bookmarks Awards "Moving the Industry Forward" - powered by the IAB SA - our eight jury chairs have shared their insights into the state of digital today...

Issued by IAB South Africa 28 Apr 2021

#IABInsightSeries: Use of data in digital marketing
#IABInsightSeries: Use of data in digital marketing

The IAB SA is hosting its 25th insight event on Zoom this week Thursday, 22 April, featuring speakers Jade Arenstein, Oliver von Wersch and Aisha Mohamed...

20 Apr 2021

#BehindtheBrandManager: Leigh-Anne Acquisto of Liquorish Ink
#BehindtheBrandManager: Leigh-Anne Acquisto of Liquorish Ink

Although not a brand manager, Leigh-Anne Acquisto, founder and MD of specialist strategic consultancy Liquorish Ink, has extensive experience working with brands and recently helped create the brand identity for a new restaurant in Johannesburg called Proud Mary...

Jessica Tennant 19 Apr 2021

Upbeet Digital appoints Greg Reardon as COO
Upbeet Digital appoints Greg Reardon as COO

Upbeet Digital is proud to announce the appointment of Greg Reardon as head of operations...

Issued by UpBeet Digital 7 Apr 2021

IAB SA Future of Measurement committee
IAB SA Future of Measurement committee

In August 2020, the IAB South Africa launched the Future of Measurement committee with the aim of better understanding the current and anticipated future needs of the industry...

Issued by IAB South Africa 31 Mar 2021

#Newsmaker: Luzuko Tena rejoins Ogilvy Social Lab
#Newsmaker: Luzuko Tena rejoins Ogilvy Social Lab

Luzuko Tena, head of IAB SA Youth Action Council, rejoins Ogilvy Sociallab as paid social campaign manager...

Evan-Lee Courie 31 Mar 2021

Entries for the 13th Annual Bookmark Awards are open
Entries for the 13th Annual Bookmark Awards are open

The 2021 IAB SA Bookmark Awards are open for entries. The online entry platform is live and accessible here, offering an easy and simplified way to enter...

Issued by IAB South Africa 16 Mar 2021

Remote working and digital-first emerge as key influences in the IAB SA Digital Skills Gap Report
Remote working and digital-first emerge as key influences in the IAB SA Digital Skills Gap Report

The IAB SA has published The 2021 Digital Skills Gap Report - an industry-wide survey that highlights the key challenges faced by brands, agencies and publishers...

Issued by IAB South Africa 11 Mar 2021

AI predicted to futureproof the influencer industry
AI predicted to futureproof the influencer industry

We're now living in a world dominated by technology and digitisation. Whatever the business or industry may be, technology is sure to be at the heart of it...

Amelia Neate 26 Feb 2021

Influence+United aligns with HaveYouHeard to offer access to influencers in Africa
Influence+United aligns with HaveYouHeard to offer access to influencers in Africa

Influence+United, has partnered with Cape Town head-quartered agency, HaveYouHeard, to expand its footprint on the African continent...

Issued by HaveYouHeard 24 Feb 2021

#Newsmaker: Colin Loughlin appointed senior creative editor at Nice Shoes
#Newsmaker: Colin Loughlin appointed senior creative editor at Nice Shoes

Creative production studio Nice Shoes has promoted editor Colin Loughlin to senior creative editor...

Evan-Lee Courie 24 Feb 2021

#StartupStory: Joanne Hope and Anelde Greeff launch 2Stories
#StartupStory: Joanne Hope and Anelde Greeff launch 2Stories

2Stories is a new content collective by serial entrepreneur Joanne Hope and seasoned content director Anelde Greeff...

Evan-Lee Courie 22 Feb 2021

Teaching and learning in the new norm
Teaching and learning in the new norm

Online learning has fantastic benefits for learners and educators. On 5 October each year, we celebrate World Teachers Day...

Issued by Rosebank College 12 Feb 2021

Getting the best out of your marketing agency contracts
Getting the best out of your marketing agency contracts

Agency-advertiser agreements may at first sight seem one of the least interesting parts of marketing. But in the ever-complex media and marketing industry, it is essential to understand the complexities of fees, ad-fraud and rebates...

Stewart Morrison 11 Feb 2021

#BizTrends2021: Change is inevitable, growth is deliberate
#BizTrends2021: Change is inevitable, growth is deliberate

The year 2020 will go down in history as one of the watershed moments in our collective history. The year the world was brought to an abrupt halt and life changed overnight, with no return to normal in sight...

Leigh Tayler 2 Feb 2021

Sub-Saharan marketers dance to a digital tune
Sub-Saharan marketers dance to a digital tune

Covid-19 has turned the world upside down for almost every industry. The marketing industry is no exception...

Issued by Borderless Access 27 Jan 2021

Red & Yellow launches 'Ag Shame' ;) Ads of the Year campaign
Red & Yellow launches 'Ag Shame' ;) Ads of the Year campaign

Boring billboards, awkward song and dance routines and random hashtags - who hasn't seen an advert at some point that they feel they could have done a bit better?

22 Jan 2021

#BizTrends2021: Reassessing media strategies to re-connect with consumers in 2021
#BizTrends2021: Reassessing media strategies to re-connect with consumers in 2021

The media and marketing space has changed significantly over the past year due to Covid-19. Over the course of the year, advertisers faced major challenges...

Strini Naicker 21 Jan 2021

#BizTrends2021: The changing faces of marketing
#BizTrends2021: The changing faces of marketing

It is estimated that nearly two-thirds of children who started school in 2016 will go on to have jobs that don't exist yet. How do we prepare this new generation for the business of the future, while at the same time retrain hundreds of millions of people whose work is evolving?

Glen Meier 29 Dec 2020

Nominations open for MAA Leadership Awards
Nominations open for MAA Leadership Awards

The Marketing Achievement Awards (MAA) is pleased to announce that it will be introducing three Leadership Awards to its catalogue of accolades...

Issued by Marketing Achievement Awards 18 Dec 2020

IAB South Africa rolls out Future of Measurement Survey
IAB South Africa rolls out Future of Measurement Survey

The Interactive Advertising Bureau of South Africa's (IAB SA) Future of Measurement Committee, which was established earlier this year, has published and shared an industry survey in order to sufficiently understand and capture the industry's needs...

Issued by IAB South Africa 11 Dec 2020

Will livestreaming become the next step in influencer marketing?
Will livestreaming become the next step in influencer marketing?

2020 has changed the world in more ways than one, and with digital communications moving faster than ever before, many of us are questioning if it's just a phase or if it will stick around?

Amelia Neate 10 Dec 2020

CT-based company Sea Monster wins International Content Marketing award
CT-based company Sea Monster wins International Content Marketing award

The award recognises Sea Monster for the design and implementation of the Livin' it Up financial education mobile game that was designed for Capitec Bank...

9 Dec 2020

V5 Digital receives Silver Certification in SharpSpring Partner Certification Program
V5 Digital receives Silver Certification in SharpSpring Partner Certification Program

V5 Digital, a leading digital marketing agency based in Windhoek, Namibia obtained silver-level certification in SharpSpring's partner certification program...

Issued by V5 Digital 7 Dec 2020

Why marketing professionals need to consider an agile approach
Why marketing professionals need to consider an agile approach

Thriving in a digital world demands the ability and the willingness to adapt. Agile methodology in marketing has moved beyond the testing phase and has proven that it can transform the capabilities of marketing teams...

Ramatsobane Masemola 2 Dec 2020

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