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Customer experience management in the new normal
Customer experience management in the new normalArticle

At home, online and ready to engage - this is the consumer in the new normal. During their prolonged time at home, consumers have become more willing and able to use digital methods of engagement...

Ntombi Mhangwani 3 days ago

5 ways digital can help cut marketing costs (and increase sales) during Covid-19
5 ways digital can help cut marketing costs (and increase sales) during Covid-19Article

Marketing budgets are usually the first to face the chopping block, but knee-jerk reactions like this often sacrifice long-term growth for short-term gain...

Issued by Monetary Library 30 Mar 2021

#BehindtheBrandManager: Meet Adam Deane of RocoMamas
#BehindtheBrandManager: Meet Adam Deane of RocoMamasArticle

With a broad range of skills under his belt, RocoMamas national brand manager Adam Deane sits comfortably in the coveted 'unicorn' category of employees...

Lauren Hartzenberg 26 Mar 2021

Setting new standards for digital experience platforms
Setting new standards for digital experience platformsArticle

Bluegrass Digital can now offer the most advanced digital experience platform to optimise every customer touchpoint across the entire user journey. This is made possible through a breakthrough combination of Episerver and Optimizely...

Issued by Bluegrass Digital 18 Mar 2021

Digital transformation redefines the workplace
Digital transformation redefines the workplaceArticle

Digital transformation is using technology to radically improve the performance and reach of an organisation. When digital transformation is done right, it is like a caterpillar turning into a butterfly. But when it's not, all you have is a really fast caterpillar...

Issued by GO Content Lab 16 Mar 2021

A moment of truth for radio
A moment of truth for radioArticle

Can radio stations overcome their fear of digital to create more interactive programming, attract more listeners and generate additional revenue?...

Anice Hassim, Issued by Fabrik 8 Mar 2021

From mobile first to mobile forced: What SA marketers need to know
From mobile first to mobile forced: What SA marketers need to knowArticle

South Africans became 'mobile forced' during lockdown. As marketers, when planning our mobile marketing campaigns, we need to learn how to overcome the challenges, leverage the trends and take advantage of the opportunities...

Issued by Mobitainment 3 Mar 2021

How loyalty and rewards will drive shopper behaviour in SA's retail main market
How loyalty and rewards will drive shopper behaviour in SA's retail main marketArticle

2Engage shares a few predictions for trends in the loyalty and rewards space in South Africa's retail main market...

24 Feb 2021

Brent Haumann, managing director, Striata Africa
Financial services and digital transformation. Is it happening fast enough?Article

The financial services industry is no exception to the pandemic-driven need to transform to high-quality digital experiences to customers, employees, and partners almost overnight...

Brent Haumann 17 Feb 2021

Don't force customers to watch ads!
Don't force customers to watch ads!Article

Customers are sick and tired of hanging onto their smart TV remotes to hit the 'skip ad' button and miffed at having digital adverts stuffed down their throats dozens of times during each Facebook or YouTube session...

12 Feb 2021

How customer communication will evolve in 2021
How customer communication will evolve in 2021Article

By now, it's clear that 2020 was a year of managing the unexpected and looking for the silver lining. This is especially true when it comes to customer communication. After years of digital-led evolution, even the biggest laggards were forced to revolutionise their customer communications...

Brent Haumann 11 Feb 2021

Community radio gets a R10m boost to accelerate the digital evolution in Africa
Community radio gets a R10m boost to accelerate the digital evolution in AfricaArticle

Durban-based tech company immedia has invested R10m to help African media entrepreneurs to build sustainable community radio by using Fabrik...

Issued by Fabrik 11 Feb 2021

Common mistakes to avoid when crafting the ultimate customer experience
Common mistakes to avoid when crafting the ultimate customer experienceArticle

Creating a memorable customer experience is fast becoming a top priority for businesses - and for good reason...

10 Feb 2021

5 reasons why a B2B e-commerce solution is fundamental
5 reasons why a B2B e-commerce solution is fundamentalArticle

The global pandemic forced many businesses to change. Companies and employees who had resisted digital innovation suddenly had no choice...

Andre Adendorff 8 Feb 2021

Mark1 launches independent martech advisory firm, Carbon1
Mark1 launches independent martech advisory firm, Carbon1Article

With the need for expert marketing and advertising technology firmly embedded in South African business, Joe Steyn-Begley, co-founder of Mark1, a member of the Duke Group, has responded to this need by successfully spearheading the launch of Carbon1 MarTech advisory...

3 Feb 2021

How to unleash the power of machine learning in digital marketing
How to unleash the power of machine learning in digital marketingArticle

Over the past five years, artificial intelligence (AI) and machine learning in marketing have come a long way. Yet many marketers who are using today's programmatic and social platforms to reach their audience are not exploiting the full power of the algorithms...

Grant Lapping 1 Feb 2021

CMO Council reveals 70% of marketers expect to boost spend in 2021
CMO Council reveals 70% of marketers expect to boost spend in 2021Article

There's some good news and optimism from global marketing leaders looking for growth recovery in 2021...

27 Jan 2021

Is UX the new CX?
Is UX the new CX?Article

One of the most significant pivots in 2020 we had to make was to adapt to digitisation - quickly! There isn't an industry or business model that was exempt from having to push all existing digitisation efforts to the next level...

Johan Kruger 26 Jan 2021

Why smart packaging can be a valuable brand differentiator
Why smart packaging can be a valuable brand differentiatorArticle

The new era of smart packaging, and consequently products, will connect, improve and transform industries and shape new consumer expectations...

Robert Lockyer 21 Jan 2021

Business survival is dependent on sales resilience
Business survival is dependent on sales resilienceArticle

In January last year, the African Development Bank forecast 3.9% economic growth on the continent for 2020. However, the rapid onset of the coronavirus shifted the focus to one of business survival...

Louise Robinson 20 Jan 2021

Tasmika Ramlakan, Nedbank Corporate and Investment Banking
#BizTrends2021: A challenging year anticipated for SA retailersArticle

The circular relationship between retail sales, consumer spending and employment in SA means retailers are unlikely to be able to 'sell' themselves out of the situation in which they now find themselves...

Tasmika Ramlakan 18 Jan 2021

5 social media megatrends for 2021
5 social media megatrends for 2021Article

As traditional media strategies faltered, 2020 highlighted the growing relevance of social media marketing and the need for businesses to relook customer engagement...

Leandri Janse van Vuuren and Sabrina Andreucci 7 Jan 2021

#BizTrends2021: What will customers expect from you in 2021?
#BizTrends2021: What will customers expect from you in 2021?Article

Now that 2020 is behind us, we can draw on some insights to guide businesses on what we are likely to see in 2021...

Robin Fisher 5 Jan 2021

What to consider before investing in digital signage
What to consider before investing in digital signageArticle

Digital signage has become a fantastic form of communication and advertising, particularly during the pandemic as businesses struggle to stand out in a sea of sameness...

21 Dec 2020

Lockdown has expanded the data universe for South African marketers
Lockdown has expanded the data universe for South African marketersArticle

Even with the good news about successful vaccine trials around the world, we're most likely still months away from the end of the Covid-19 pandemic. Consumer behaviour is far from returning to normal...

Grant Lapping 18 Dec 2020

Challenges, opportunities for manufacturing CFOs now and in the future
Challenges, opportunities for manufacturing CFOs now and in the futureArticle

The Covid-19 pandemic has brought on massive changes to the manufacturing industry, which has had to adapt to new operating models, an evolving consumer market, and disruptions in supply chain processes, all while keeping the workforce safe and healthy...

Mark Wilson 17 Dec 2020

How to leverage online locations for real-world returns
How to leverage online locations for real-world returnsArticle

Recently, Location Bank welcomed a new client: a national footwear retailer with 170 physical stores and incredibly low search visibility online...

Issued by Location Bank 4 Dec 2020

Victor Dlamini and Mike Stopforth launch 48H, a social media crisis consultancy
Victor Dlamini and Mike Stopforth launch 48H, a social media crisis consultancyArticle

Two of South Africa's most admired communicators, Victor Dlamini and Mike Stopforth, have teamed up to create 48H, a social media crisis consultancy...

Evan-Lee Courie 2 Dec 2020

Mark Tomlinson joins Hoorah Digital as chief innovation officer
Mark Tomlinson joins Hoorah Digital as chief innovation officerArticle

Renowned in the industry as one of the foremost digital minds, Mark Tomlinson has become the latest addition to the top team at Hoorah Digital...

Evan-Lee Courie 30 Nov 2020

Is digital marketing the answer to rebuilding your client base post Covid-19?
Is digital marketing the answer to rebuilding your client base post Covid-19?Article

Traditional advertising has been a long-time ally of marketing. When starting a business, your main goal is to gain exposure and build a customer base...

Mkhuseli Vangile 26 Nov 2020

Digital workers, AI will not lead to job replacement in SA's call centre market
Digital workers, AI will not lead to job replacement in SA's call centre marketArticle

Despite fears that technology will replace jobs in the call centre sector, digital workers and AI are expected to help the industry grow and create jobs...

Ryan Falkenberg 23 Nov 2020

Preparing the next generation of marketing executives
Preparing the next generation of marketing executivesArticle

The face of marketing in the fourth industrial revolution (4IR) is changing. Are business schools doing enough to develop the next generation of marketing executives?..

Issued by Wits Business School 23 Nov 2020

Integrate your business voice calls, video and chat for R159 per user from Telviva One
Integrate your business voice calls, video and chat for R159 per user from Telviva OneArticle

A journey that began more than a decade ago with the Telviva Cloud Phone Service, regarded as the most powerful business phone system in South Africa, has culminated with the arrival of the Telviva One unified communications (UC) platform to integrate voice, video and chat...

Issued by Telviva 17 Nov 2020

Relook at how customers experience communication
Relook at how customers experience communicationArticle

2020 was the year many of the usual rules were thrown out the window - especially when it came to customer communication...

Brent Haumann 9 Nov 2020

Beyond discounts: How tech can help keep customers happy all year round
Beyond discounts: How tech can help keep customers happy all year roundArticle

Recent consumer trends have made one thing clear: shoppers have higher expectations than ever before - and for brands looking to stay ahead, it's time to rise to the challenge of meeting them...

Robin Fisher 5 Nov 2020

Plan ahead for the festive retail surge
Plan ahead for the festive retail surgeArticle

With confidence in e-commerce higher than it's ever been, it's critical that stores stock up, staff up, and that their shipping systems are ready for the rush...

3 Nov 2020

How TFG is weaving digital into the fabric of its business
How TFG is weaving digital into the fabric of its businessArticle

TFG is realising the positive impact of a clearly defined digital strategy and R500m investment into its digital transformation...

22 Oct 2020

Image by  from .
Putting you back in charge of your commsArticle

Dale Isaac from Open Communications, talks us through how you can create a unified communications platform with all your devices joined up in one simple solution that will bring you some calm in the chaos...

Dale Isaac 29 Sep 2020

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8 steps to streamlining your processes and improving customer engagement through marketing automationArticle

Filip von Reiche, senior vice president, Enablement Services at Acceleration, lists eight steps you can take to streamline your business via marketing automation...

Filip von Reiche 17 Sep 2020

Ogilvy becomes first agency brand to reach 1 million followers on LinkedIn
Ogilvy becomes first agency brand to reach 1 million followers on LinkedInArticle

Ogilvy has become the first agency brand to reach an impressive social media milestone: one million followers on LinkedIn...

Issued by Ogilvy South Africa 9 Sep 2020

Customer value matters in the time of Covid-19
Customer value matters in the time of Covid-19Article

What should customer experience look like in the time of Covid-19? It may all come down to speed and convenience, or perhaps human touch and making a real connection is still key...

Mark Wilson 9 Sep 2020

The real-time customer
The real-time customerArticle

The Microsoft Global State of Multichannel Customer Service Report underscored the value of resolving customer issues at speed and the importance of equipping contact centre staff with the right knowledge...

Jan Kühn 8 Sep 2020

Microsoft, ADvTech team up for educational hackathon
Microsoft, ADvTech team up for educational hackathonArticle

Microsoft in partnership with ADvTech will host what they are calling the first-ever educational hackathon in the world, during September and October 2020...

28 Aug 2020

Adapting to changing digital customer behaviour
Adapting to changing digital customer behaviourArticle

The time is right now for organisations to leverage changes in customer behaviour and preferences, and begin reassessing their digital strategy to realign misguided customer journeys...

Viresh Hargovan 27 Aug 2020

The magic of mobile wallet marketing
The magic of mobile wallet marketingArticle

Mobile wallets are rapidly gaining momentum as effective and convenient payment solutions. The chances are you're one of many users who currently make use of at least one mobile wallet application...

Issued by UBU International 27 Aug 2020

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How to increase brand engagementArticle

No matter how much things change, some things will stay the same. Your consumers might change how they communicate with you, but why they communicate with you will never change...

Terence T Chinyangare 19 Aug 2020

Photo by  on .
The story of content marketingArticle

It's always been about making sure your investment is working hard, writes New Media's CEO, Aileen Lamb. In this game, you need to be able to prove what you've created has had a real commercial impact on your client's bottom line - now more so than ever...

Aileen Lamb 18 Aug 2020

1 in 4 consumers tried a new brand during pandemic - global report
1 in 4 consumers tried a new brand during pandemic - global reportArticle

A new global report highlights challenges and opportunities for retailers as the Covid-19 pandemic drives permanent shifts in consumer behaviour now and beyond the holiday season...

12 Aug 2020

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