Results for customer engagement

News

Customer engagement in an omnichannel world
Customer engagement in an omnichannel worldArticle

Omnichannel customer engagement revolves around so much more than just a technology-driven approach. A cross-channel strategy needs to be an integral human one if organisations are to remain competitive...

Mo Areff 13 Aug 2019

What you need to know about Robotic Process Automation (Part 2)
What you need to know about Robotic Process Automation (Part 2)Article

Major South African enterprises are fast embracing Robotic Process Automation (RPA), and mid-size and even small businesses are set to follow suit, but, what are the advantages and disadvantages of RPA?

Evan-Lee Courie 6 Aug 2019

To lead in digital transformation, modernise legacy systems
To lead in digital transformation, modernise legacy systemsArticle

Chantel Troskie, senior CX sales manager of Oracle South Africa points out how innovations in business applications can help South African companies take the lead in improving the experience...

Chantel Troskie 6 Aug 2019

Global tech trends impacting consumers
Global tech trends impacting consumersArticle

Consumers are all about convenience, connection and control. The new generation of shoppers is more informed, far more demanding and more focused on getting things done quickly and easily...

Lizette Akker 6 Aug 2019

What CX can learn from the taxi industry
What CX can learn from the taxi industryArticle

A few years ago, 'omnichannel' dominated every customer experience (CX) discussion...

Ryan Falkenberg 22 Jul 2019

Why email marketing is still the most effective way to build customer relationships
Why email marketing is still the most effective way to build customer relationshipsArticle

Strong customer relationships are built on trust, but how do you create and maintain personal relationships with thousands of customers?...

Issued by Everlytic 18 Jul 2019

Image credit: Charisse Kenion on Unsplash
Designing for B2B customer experienceArticle

Designing for customer experience (CX) in the B2B marketing world is, at heart, about how to support clients as much as possible to grow their business by attracting and retaining customers through value exchange...

Wade Fraser 16 Jul 2019

Digital marketing in a third world country
Digital marketing in a third world countryArticle

As a third world country, traditional media is our main method of communication with radio, television and OOH the highest consumed mediums across various markets in South Africa. But digital is growing at a rapid rate and is enabling huge brand integrations...

Makgotso Sekete 9 Jul 2019

Why AI could boost South Africa's battered retail sector
Why AI could boost South Africa's battered retail sectorArticle

By not considering the benefits of AI, South African retailers risk leaving money on the table...

Vian Chinner 9 Jul 2019

Check out day 4's Cannes Lions winners!
Check out day 4's Cannes Lions winners!Gallery

Day four of the 2019 Cannes Lions International Festival of Creativity closed with the awarding of the grand prix winners of the Brand Experience and Activation Lions, Mobile Lions and Radio and Audio Lions. The Brand Experience and Activation Lions (Experience Track) celebrates creative, comprehensive brand building through experience design, activation, immersive, retail and 360° customer engagement. Mobile Lions (Communication Track) awards device-driven creativity. While Radio and Audio Lions (Communications Track) celebrates creativity for the airwaves and audio content.

21 Jun 2019

The road to AI in marketing
The road to AI in marketingArticle

Artificial Intelligence (AI) can bring great benefits to businesses across various industries. Already companies such as Google and Microsoft have invested significantly in this technology and are benefiting from it...

Paula Sartini 20 Jun 2019

Cannes Lions 2019 Experience Grand Prix winners - 'Microsoft XBox: Changing the Game' under Brand Experience & Activations; Doconomy's 'Do Black - The Carbon Limit Credit Card' under Creative eCommerce...
#CannesLions2019: Experience Lions winners!Article

The 66th annual Cannes Lions Festival of Creativity continued on 20 June with the 2019 Cannes Brand Experience & Activation and Creative e-Commerce winners announced during the Experience track award ceremony...

19 Jun 2019

Cannes Lions Grands Prix awards.
#CannesLions2019: All the Grand Prix winners!Article

The 66th annual Cannes Lions Festival of Creativity came to an end on 21 June 2019, rounding out a full week of award shows that celebrated creativity across various categories. Here's a quick overview of the week's biggest winners...

18 Jun 2019

#CannesLions2019: Brand Experience & Activations shortlist
#CannesLions2019: Brand Experience & Activations shortlistArticle

The Cannes Lions Brand Experience & Activations shortlist has been released, with SA seeing four entries make it to the final round at Cannes Lions 2019...

14 Jun 2019

Content Summit 2019 - What is great content marketing?
Content Summit 2019 - What is great content marketing?Article

This spring saw John Brown Media South Africa host their 2019 Content Summit in Cape Town...

Issued by John Brown 11 Jun 2019

MTN Group President and CEO, Rob Shuter.
MTN launches Africa's first AI service for Mobile MoneyArticle

MTN Group has announced the launch of Africa's first Mobile Money artificial intelligence service or "chatbot"...

11 Jun 2019

#AfricaMonth: Mobiz, the startup changing how SA corporates talk to customers
#AfricaMonth: Mobiz, the startup changing how SA corporates talk to customersArticle

Mobiz is an innovative South African startup combining the ubiquity of SMS with the visual power of the web...

Evan-Lee Courie 23 May 2019

Changing your business app from 'zero' to 'hero'
Changing your business app from 'zero' to 'hero'Article

Over these years, everything seems to have changed to a great extent even the way we use smart devices...

Olivia Diaz 23 May 2019

Debunking 5 myths around CX
Debunking 5 myths around CXArticle

Nathalie Schooling, founder and CEO of nlighten debunks a couple of myths around CX...

Nathalie Schooling 22 May 2019

The human factor: a top insight from a CX Masterclass
The human factor: a top insight from a CX MasterclassArticle

Companies, from legacy to startup, multi-national to local, are all grappling with how to meet steeply rising customer experience (CX) expectations...

17 May 2019

5 technologies transforming the online ticketing business
5 technologies transforming the online ticketing businessArticle

As a sub-industry of online retail, ticketing and event management are being shaped to engage consumers in unprecedented ways...

James Tagg 16 May 2019

How to hyper-personalise your digital communications
How to hyper-personalise your digital communicationsArticle

There was a time, not all that long ago, when personalising digital communications simply meant addressing your customers by name...

Ross Sibbald 16 May 2019

SA Bank of Athens repositioning as Grobank
SA Bank of Athens repositioning as GrobankArticle

Against the background of South Africa's rapidly evolving and expanding banking landscape, where digital solutions and low-cost operating models have become some of the top challenges, the former South African Bank of Athens has repositioned itself as a new banking entity - Grobank...

Issued by Grobank 25 Apr 2019

The benefits of learning an additional language
The benefits of learning an additional languageArticle

Language affects the daily lives of everyone around the world. It helps express our feelings and desires, and ensures that we are able to communicate with those around us...

Issued by Wits Language School 24 Apr 2019

Customer satisfaction is not enough. Delight your customers!
Customer satisfaction is not enough. Delight your customers!Article

Customer satisfaction is simply no longer enough to ensure business success. Customers want to feel important, engaged and valued. They don't want to be satisfied - they want to be delighted!...

Mornay Roberts-Lombard 18 Apr 2019

Lisbon International Advertising Festival announces executive jury
Lisbon International Advertising Festival announces executive juryArticle

The Lisbon International Advertising Festival has announced the executive jury panel who will vote for the best works submitted at the festival...

18 Apr 2019

Are customer and employee engagement one and the same?
Are customer and employee engagement one and the same?Article

Customers and employees become one and the same if smart, strategic internal communication is the tool you use to drive loyalty, engage employees and build a customer service culture. And here's why...

Issued by icandi CQ 16 Apr 2019

Macy's new creative in-store retail concept, Story
Macy's new creative in-store retail concept, StoryArticle

Macy's new Instagram-friendly retail concept shop, Story, has launched in 36 stores across the United States. The narrative-driven space opened with 'Colour' as its inaugural theme...

12 Apr 2019

Image source: Getty/Gallo
Bank customer loyalty eroded by vanilla offeringsArticle

Core banking products are largely undifferentiated across the various brands, resulting in customers who are becoming increasingly multi-banked...

11 Apr 2019

How AR and VR will transform the retail experience
How AR and VR will transform the retail experienceArticle

Augmented reality (AR) and virtual reality (VR) have the potential to shake up the customer experience by individualising retailers' offers and enabling customers to visualise products in different settings. By 2020, 100 million consumers will shop in AR online and in-store, according to Gartner...

Fundisiwe Maseko 4 Apr 2019

About those promises of "smart", "personalised", "data-driven" marketing
About those promises of "smart", "personalised", "data-driven" marketingArticle

I have a question for you: Is it enough for businesses to believe that as long as they are acquiring customers, retention will take care of itself? And at what point do you begin to put measures into place to avoid "best intentions and poor execution" becoming a yoke around your business's neck?...

Natalie McCrae 29 Mar 2019

The need to construct an online strategy for the future
The need to construct an online strategy for the futureArticle

In the FMCG market, South Africa has added 100,000 new traditional trade and modern trade stores to its retail universe over the last 20 years...

Arihant Jain 19 Mar 2019

3 key reasons to go visual
3 key reasons to go visualArticle

Visual is king. Living in the instant gratification world of digital means that there is a growing need for consumers to interact with their environments, in real time...

Issued by DMX 19 Mar 2019

Cloud evolution does not mean demise of IaaS
Cloud evolution does not mean demise of IaaSArticle

The evolution of cloud technology has awakened a desire by businesses to fast-track the development of platforms in order to capitalise on customer experience...

11 Mar 2019

Study reveals corporate influencers stronger than celebrities for customer engagement
Study reveals corporate influencers stronger than celebrities for customer engagementArticle

UK-based digital marketing agency AccuraCast has done a study that shows the impact of mega influencers across social media platforms is waning, and micro influencers - and in-house staff - are stronger for marketing...

8 Mar 2019

How SA's biggest supermarkets measure up in customer satisfaction
How SA's biggest supermarkets measure up in customer satisfactionArticle

Results of the 2018 SA-csi for Supermarkets reveals that Woolworths has marginally maintained the best overall customer experience among SA's top supermarket brands...

7 Mar 2019

Critical success factors for successful transformation
Critical success factors for successful transformationArticle

Digital transformation. We are all a part of it: governments, companies and consumers...

Ahmad Sayed 12 Feb 2019

Why savvy instant messaging campaigns can drive global brand awareness
Why savvy instant messaging campaigns can drive global brand awarenessArticle

With the number of instant messaging app users worldwide expected to top 2.4 billion by 2021, there is no better time for brands to embrace using these platforms as a way to engage with customers. However, care must be taken in its adoption as the rules are still being made up as we go along...

Marco Broccardo 4 Feb 2019

Mark Schech, Innervation.
#BizTrends2019: Payments, engagement, partnership - African retail trends for 2019Article

With two key retail periods - Black Friday and festive season - now behind us, retailers are looking for new ways to increase revenue, grow market share, and boost profits...

Mark Schech 22 Jan 2019

Brandfundi PR consultancy launched this monthArticle

This month, after 16 years of working in public relations and marketing, Michelle Cavé announced the launch of her PR Consultancy, Brandfundi. The boutique agency name is founded on the idea of being an expert or authority on brand communications and reputation management.

Issued by Brandfundi 17 Jan 2019

#BizTrends2019: 4 niche e-commerce stores driving innovation in online shopping
#BizTrends2019: 4 niche e-commerce stores driving innovation in online shoppingArticle

Service is the new selling. This dedication towards offering tailored service is what differentiates mass from niche online retailers. We're no longer selling things, but the experience of buying them...

Graham van der Merwe 9 Jan 2019

#BizTrends2019: From data to dashboard - how retailers will manage customer engagement in 2019
#BizTrends2019: From data to dashboard - how retailers will manage customer engagement in 2019Article

SA is a dynamic and arguably unique market: a growing segment of our consumers are sophisticated, globalised and have many of the same expectations as their peers in more developed markets...

Daniel Logan 3 Jan 2019

#BizTrends2019: From mobile e-commerce to AI - the top 5 trends driving SA consumers in 2019
#BizTrends2019: From mobile e-commerce to AI - the top 5 trends driving SA consumers in 2019Article

In all our years of watching and researching consumer trends, this is the first time that the evidence we are gathering points to an overwhelming digital influence...

Gareth Pearson 3 Jan 2019

Eben Esterhuizen, general manager, OnShelf Pharma.
#BizTrends2019: Five customer engagement technology trends we can't ignoreArticle

With a sobering 0% growth reported in May 2018 by Nielsen for the global Top 20 manufacturers and a 2.4% growth for the Top 200 manufacturers within the last year, retailers need to know what the top tech customer engagement trends are and incorporate them where possible into their 360' touch point marketing strategy...

Eben Esterhuizen 28 Dec 2018

#BizTrends2019: It's time to make honey
#BizTrends2019: It's time to make honeyArticle

The buzzwords that hummed into 2018 are about to get louder as we move into 2019...

Chris Ogden 13 Dec 2018

Image credit: rawpixel via .
Does influencer marketing offer a financial return on investment?Article

With the conclusion of both SA Fashion Week and Africa Fashion week, Sinesipho Maninjwa asks if influencer marketing really does offer a financial return on investment...

Sinesipho Maninjwa 3 Dec 2018

Next >
System.Web.UI.Html32TextWriter