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#BehindtheBrandManager: Terri Verhoeven of Big Concerts on navigating the new events, entertainment space
#BehindtheBrandManager: Terri Verhoeven of Big Concerts on navigating the new events, entertainment spaceArticle

This month, we uncover the heroes behind the brands that millions of South Africans take into their homes and hearts every day. We find out more from Terri Verhoeven, senior operations manager at Big Concerts...

Ruth Cooper 1 Apr 2021

Biz Press Office Quarterly: 10 ways to successfully start and manage a newsroom on Biz
Biz Press Office Quarterly: 10 ways to successfully start and manage a newsroom on BizArticle

A warm welcome and congratulations to the many companies who have opened or published via their Press Office Newsrooms so far this year....

Issued by Bizcommunity.com 29 Mar 2021

#BehindtheBrandManager: Meet Adam Deane of RocoMamas
#BehindtheBrandManager: Meet Adam Deane of RocoMamasArticle

With a broad range of skills under his belt, RocoMamas national brand manager Adam Deane sits comfortably in the coveted 'unicorn' category of employees...

Lauren Hartzenberg 26 Mar 2021

#BehindtheBrandManager: Cate Williams of Retail Capital South Africa
#BehindtheBrandManager: Cate Williams of Retail Capital South AfricaArticle

Cate Williams, marketing manager and brand strategist at Retail Capital South Africa, uncovers the driving force behind the brand...

Evan-Lee Courie 25 Mar 2021

Nelson Mandela Bay advertising agency ups the ante, takes aim at metro's high youth unemployment
Nelson Mandela Bay advertising agency ups the ante, takes aim at metro's high youth unemploymentArticle

Boomtown has taken aim at the city's high youth unemployment rates by more than doubling the intake for its graduate internship programme, Bayeza...

Issued by Boomtown 23 Mar 2021

EXCLUSIVE: Natasha Maharaj, marketing director at Distell, takes us behind Distell's brand campaigns
EXCLUSIVE: Natasha Maharaj, marketing director at Distell, takes us behind Distell's brand campaignsArticle

Natasha Maharaj, marketing director at Distell, shares the rationales behind its brand campaigns...

Evan-Lee Courie 17 Mar 2021

Take your brand and business marketing to the next level
Take your brand and business marketing to the next levelArticle

Unlike other channels, Press Office newsrooms on Bizcommunity are an owned asset for brands, the place where PR or brand communications teams can communicate whatever, however and whenever they want...

Issued by Bizcommunity.com 16 Mar 2021

#BehindtheBrandManager launches on Bizcommunity
#BehindtheBrandManager launches on BizcommunityArticle

Being acknowledged and appreciated is everything and this April it's the turn of brand managers on Biz...

Issued by Bizcommunity.com 22 Feb 2021

Research reveals untapped opportunities for print
Research reveals untapped opportunities for printArticle

Canon Europe launched the results of its latest Insight Report - 'Creating Customer Value' - which reveals the changing demands of the print buyer and the untapped opportunities for print service providers and in-house print rooms...

5 Feb 2021

Introducing DOOHshare: a new platform that makes consumers co-creators in advertising campaigns
Introducing DOOHshare: a new platform that makes consumers co-creators in advertising campaignsArticle

Ever wonder what it would feel like to see your face or artwork on a billboard? Tractor Outdoor is letting consumers experience this for themselves, with the launch of its new product...

Issued by Tractor Outdoor 26 Nov 2020

Insightopedia: The value of sponsorship
Insightopedia: The value of sponsorshipArticle

Sponsorship, like most marketing activities, should derive commercial value to the sponsor...

Issued by Openfield 25 Aug 2020

The demise of the cookie equals the resurrection of context
The demise of the cookie equals the resurrection of contextArticle

iProspect celebrated the 25th anniversary of the humble web cookie with a whitepaper (Source: iProspect US) that looks at the evolution of the essential web tool over its history and assesses its (some might say) precarious future...

Issued by Dentsu 28 Jul 2020

Photo by Gustavo Fring from .
Content strategy and influencer marketing: A fusion that'll change how things workArticle

Influencer marketing falling into the PR bucket may soon be a thing of the past as this new and growing landscape evolves. Or could it be PR agencies slowly turning into influencer agencies?...

Tshiti Ndhlovu 9 Jun 2020

Photo by Startup Stock Photos from .
Practical tips for marketing in times like theseArticle

There is no one-size-fits-all solution here, no panacea. However, by weathering the same storm there are some useful nuggets of advice from the intellectuals over at Warc which I feel will provide a slightly elevated sense of 'we've got this' after reading them...

Herman Degener 29 May 2020

HaveYouHeard's Ryan McFadyen to return to DNA Paris - virtually
HaveYouHeard's Ryan McFadyen to return to DNA Paris - virtuallyArticle

HaveYouHeard co-founder and head of strategy, Ryan McFadyen, who was the only South Africa invited to judge at the inaugural DNA Paris last year, will return as a judge this year - virtually...

Issued by HaveYouHeard 26 May 2020

How to adapt your media strategy amid Covid-19
How to adapt your media strategy amid Covid-19Article

In this ever-changing global situation, it's difficult to know what your business's next move should be. Experts from global digital partner Jellyfish share their thoughts and advice on how brands can tackle this challenge...

Issued by Jellyfish South Africa 14 May 2020

Photo by You X Ventures on .
The value of journey work for companies and brands in B2B marketingArticle

Traditional project, campaign and brief-based marketing work needs to change - particularly in the B2B world, and even more so in a world during and post-Covid19...

Julie Humphreys 11 May 2020

Radio and giant-sized strategies: KFM 94.5 wishes mascot, Rocket, a happy 2nd birthday
Radio and giant-sized strategies: KFM 94.5 wishes mascot, Rocket, a happy 2nd birthdayArticle

KFM 94.5, a Primedia Broadcasting regional radio station in the Western Cape, celebrates a big birthday this month. KFM 94.5 's African penguin called Rocket celebrates his second birthday on 25 April 2020...

Saskia Hickey, Issued by Primedia Broadcasting 24 Apr 2020

Unlocking consumer insights through omnichannel engagement
Unlocking consumer insights through omnichannel engagementArticle

In 2019, the Gagasi multi-platform offering of the brand was enhanced through effective execution of consumer engagements in each of the channels...

Issued by Gagasi FM 16 Apr 2020

Sven Wolf, founder of full-service marketing agency, Black Wolf Agency.
#StartupStory: Black Wolf AgencyArticle

Black Wolf Media has just completed their third year in business and founder, Sven Wolf tells us more about how they plan to expand their business and service offerings...

Juanita Pienaar 26 Feb 2020

Image via
SA Tourism launches new brand campaignArticle

"It was important for us to start this brand journey by firstly reminding South Africans of who we are, of creating conversation and of re-invigorating the national psyche..."

14 Feb 2020

#BehindtheSelfie with... Atisha Gopichund, techno marketing director at Saint-Gobain
#BehindtheSelfie with... Atisha Gopichund, techno marketing director at Saint-GobainArticle

This week, we go behind the selfie with Atisha Gopichund-Lutchman, techno marketing director at Saint-Gobain sub-Saharan Africa...

Leigh Andrews 21 Jan 2020

#BizTrends2020: 5 cultural shifts that are influencing marketing
#BizTrends2020: 5 cultural shifts that are influencing marketingArticle

Now more than ever, marketing is becoming a living, breathing response to culture rather than an attempt to dictate it. In one or two magical moments, marketing ideas have ignited culture, but that comes along once in a unicorn-shadowed blue moon...

Nkgabiseng Motau 19 Dec 2019

Image credit: Enayet Raheem on Unsplash.
TV advertising on a limited budgetArticle

Armed with the correct information, TV can be a viable option for most businesses, and most definitely one that delivers ROI...

Natasha Fourie 31 Oct 2019

Women of Africa: Changing lifestyles, unchanged (core) values
Women of Africa: Changing lifestyles, unchanged (core) valuesArticle

An increasing number of brand campaigns are displaying powerful taglines, featuring women of Africa as the future of the continent. Music to my ears, indeed! However, this story may be only half true...

Ndeye Diagne, Issued by Kantar 25 Oct 2019

South Africa's most lucrative and fastest-growing retail markets
South Africa's most lucrative and fastest-growing retail marketsArticle

Companies go where the spending power is. The question is, where in South Africa can they find the biggest return on their investment?

Ben Leo 4 Jul 2019

Photo by Jakob Owens on Unsplash.
How do you steal your competitors' brand equity?Article

You need to be smart and intentional with your approach. It also helps to have a brave and relentless brand team...

Bogosi Motshegwa 28 May 2019

DJ and comedian, Khathu Litshani.
Q&A w/ Khathu Litshani: Being multiskilled is crucial in the entertainment industryArticle

Having worked in the entertainment industry for over seven years Khathu Litshani has been called producer, brand influencer, MC, event organiser and businessman and is now working on Kooking with Khathu, in collaboration with Viva Nation TV...

Juanita Pienaar 22 May 2019

Winners announced for 2019 Inma Global Media Awards
Winners announced for 2019 Inma Global Media AwardsArticle

Independent Media has won the Global Media Award for 'Best In Africa' amongst others at the coveted International News Media Association (Inma) Global Media Awards and the "Best in Show" Award was won by Helsingin Sanomat's "The Land of Free Press"...

20 May 2019

Businesses need to start investing in creatives more than they think
Businesses need to start investing in creatives more than they thinkArticle

The reality is, we all know the economy has not been performing great in the last few years and even more so in the last year, which has ultimately put an extreme amount of pressure on businesses to perform at a level that will continue to showcase value...

Khangelani Dziba 9 May 2019

How tribal marketing will redefine the branding landscape
How tribal marketing will redefine the branding landscapeArticle

Over the past 10 years, we have seen digital technology reconfigure the relationships between brands and consumers. The rise of globalised competition has given people more choice than they have ever had before...

Ernest North 3 May 2019

Data-led creativity: A marriage that won't separate brands and customers
Data-led creativity: A marriage that won't separate brands and customersArticle

Today, brands must start embracing data and draw insight from all available sources...

Charl van Rooyen 1 Apr 2019

Black Snow Digital selects Deltek WorkBook to replace existing systems with a single agency solution
Black Snow Digital selects Deltek WorkBook to replace existing systems with a single agency solutionArticle

Black Snow Digital, a well-established digital agency based in Joburg, has chosen Deltek WorkBook to replace its existing disparate systems, streamline processes and improve customer experience...

Issued by Silversoft 12 Oct 2018

Hip-hop artist, J. Molley. © .
Urban afro millennial 'internet artists' with real influenceArticle

Bonga Mpungose identifies the top 3 urban "internet artists" he believes brands need to work with if they want to engage with 18-24 afro millennials on campaigns...

Bonga Mpungose Smanga 8 Jun 2018

A South African's guide to moving to and making it in Malta: A cornucopia of competition
A South African's guide to moving to and making it in Malta: A cornucopia of competitionArticle

Malta's media landscape is surreal - a cornucopia of competition completely disproportionate to the archipelago's 460,000 population size...

Marcus 'The Maltese Falcon' Brewster 16 May 2018

How Vicinity Media built SA's premium publisher network in under three years
How Vicinity Media built SA's premium publisher network in under three yearsArticle

Vicinity has created a new tier of advertising which sits alongside premium and above remnant...

Charles Talbot, Issued by Vicinity Media 20 Mar 2018

New York-based design guru, Natasha Jen.
Natasha Jen announced as speaker at Design Indaba 2018Article

This New York-based design guru will appear on stage at Design Indaba Festival 2018...

Emile Uys 19 Dec 2017

Screengrabs from the #OurWorldisRed e.tv brand campaign.
#OurWorldIsRed: Recolouring the e.tv entertainment spectrumArticle

Earlier this month, I chatted to e.tv MD Marlon Davids about their growth over the past two decades as SA's fifth terrestrial television channel and biggest independent one, as well as the channel's new #OurWorldIsRed campaign...

Leigh Andrews 6 Dec 2017

Regulatory shifts bring risks and opportunities for brands and media owners
Regulatory shifts bring risks and opportunities for brands and media ownersArticle

With consumers' attention fragmented across multiple channels, leading brands are already implementing multichannel marketing strategies. Regulatory pressure is just one more reason to pick up the pace...

Werner Lindemann 13 Oct 2017

#NewCampaign: Adidas Originals teams up with young creatives to tell product stories
#NewCampaign: Adidas Originals teams up with young creatives to tell product storiesArticle

Adidas Originals kicked off a three-month campaign earlier this month, that engages the youth to tell three key product stories for Campus in June, NMD in July and EQT in August...

Jessica Tennant 30 Jun 2017

Uk’shona Kwelanga
Move aside, TV soapies: Welcome the WhatsApp drama seriesArticle

We use WhatsApp to send snaps of ourselves trying on outfits in changing rooms to our loved ones and keep neighbours informed of suspicious goings-on. But watching a TV-style drama unfold on the messaging platform? That's new. Here's how Sanlam and agency King James got an innovative series rolling, on a phone near you...

Leigh Andrews 29 Jun 2017

Nicole Capper
The explainer video explainedArticle

Trends come and go. But with my more than ten years in PR I am sure of one trend that is here to stay - and that is video. We have all been watching video climb the popularity charts, as South Africans access cheaper data via wi-fi at home, mobile data bundles become accessible, broadband promises are slowly fulfilled and the millennial generation turn their backs on their TV sets.

Nicole Capper, Issued by MANGO-OMC 15 Jun 2017

Q&A with Hubble CEO on Uber's new entertainment device
Q&A with Hubble CEO on Uber's new entertainment deviceArticle

Following the announcement of Uber's new interactive entertainment service, provided by Hubble (previously Taxi Media Group), CEO Justin Duveen shares the impact its having on the driver, the rider and the advertiser...

Jessica Tennant 24 Feb 2017

Effectiveness in the Digital Age report indicates renewed focus on reach will drive sales
Effectiveness in the Digital Age report indicates renewed focus on reach will drive salesArticle

Warc has released its trend report Effectiveness in the Digital Age, indicating that marketing effectiveness in the digital age requires striking the right balance between close targeting and mass reach...

10 Feb 2017

Stretch and Point Blank merge to form new below the line agency: Elevator
Stretch and Point Blank merge to form new below the line agency: ElevatorArticle

Today saw the official launch of Elevator, a new below the line agency formed through a merger between Stretch Experiential Marketing and Point Blank Marketing Communications...

7 Feb 2017

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