Results for brand advocacy

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How brand advocacy programmes are proving to be the best investment your business can make
How brand advocacy programmes are proving to be the best investment your business can makeArticle

In the digital age, with fleeting customer attention, businesses and brands are looking for new ways to engage with their customers, keep them loyal and prolong their customer/brand relationship...

Issued by G&G Digital 8 Nov 2019

#ExperienceAdvantage: It takes a village to get CX right, from the inside - Kantar
#ExperienceAdvantage: It takes a village to get CX right, from the inside - KantarArticle

Marketing insights continued at Kantar customer experience (CX) advantage 2019 masterclass when Collective ID's Zanele Ntulini took to the platform to share a practical guide in explaining what we often forget in aligning the customer experience with the brand promise when tackling customer experience projects...

Leigh Andrews 31 Oct 2019

Are employees the untapped marketing channel?
Are employees the untapped marketing channel?Article

Most executives would agree that the single biggest asset of their organisation is their people, their employees and management. Employee advocacy is at its core, the promotion of an organisation through its staff...

Pieter Groenewald 11 Mar 2019

Forget macro, micro or nano, 2019 is the year of 'internal-influence'
Forget macro, micro or nano, 2019 is the year of 'internal-influence'Article

The socialverse has been inundated with one Fyre meme after the other and thanks to the Hulu and Netflix - albeit through the skewed FuckJerry lens - exposés, there has been an amplified discussion about the pros and cons of the influencer marketing space...

Mike Sharman 13 Feb 2019

Brand South Africa encourages South African expats to embrace homeland opportunities
Brand South Africa encourages South African expats to embrace homeland opportunitiesArticle

Brand South Africa encourages South Africans living in Sydney to embrace their homeland's opportunities...

Issued by Brand South Africa 15 Oct 2018

Social media strategies beyond content plans: Nurture advocacy
Social media strategies beyond content plans: Nurture advocacyArticle

Building advocacy has always been a priority for brands in the past, and today is no different. Brands engage social media influencers to become brand ambassadors or to help distribute content to a wider audience...

Mike Saunders 20 Aug 2018

#Prisms2018: Meet young judge Simone Carter
#Prisms2018: Meet young judge Simone CarterArticle

In the run-up to the 21st Prism Awards taking place on Sunday, 22 April, we chatted to this year's cohort of young judges about their fresh approach to the judging process...

Jessica Tennant 20 Apr 2018

(c) Yulia Grogoryeva -
How to Instagram as an SME: utilising the platform for local successArticle

Instagram's user base is growing at speed passing the 600m follower mark back in December 2016. Since it was first introduced five years ago, it has overtaken Twitter to become the social media's rising star for businesses. So how can you use this platform to your advantage as a small business?

Matt Foster 28 Feb 2017

#BizTrends2017: Smart digital marketing trends for 2017
#BizTrends2017: Smart digital marketing trends for 2017Article

The South African market seems to be grappling with a major gap between the work of digital marketing agencies and digital business analysts…

Bradley Elliot 2 Feb 2017

Inaugural Boutique Hotel Guest Experience Awards launched
Inaugural Boutique Hotel Guest Experience Awards launchedArticle

BHN has teamed up with GuestRevu and the Glion Institute of Higher Education, to launch the inaugural Boutique Hotel Guest Experience Awards (BoHos), open to any international boutique, lifestyle or hybrid hotel...

30 Jan 2017

The importance of brand internalisation
The importance of brand internalisationArticle

Sadly, for many organisations, marketing is not evident from the inside out; the brand strategy is not internalised and employees are not adequately empowered or educated as to how important a role they actually play...

Clive Evans 25 Aug 2016

Your buyers don't belong to you
Your buyers don't belong to youArticle

In the perennial quest to build strong brands marketers have traditionally sought to move would-be customers from first awareness through to purchase, on to loyalty and then post purchase evangelism...

Clive Evans 20 Jun 2016

For the love of the brand
For the love of the brandArticle

Love is possibly the most elusive word to people. It's one that has been the script of poets, authors and musicians alike. Something we all chase, that we all desire. Even businesses are chasing love...

Lara Cassel 2 Mar 2016

Missed opportunities for SA car brands on social media
Missed opportunities for SA car brands on social mediaArticle

What's the point of being on social media as a business? Well obviously, it's because your customers are there...

Nick Paul 3 Feb 2016

The transparent brand: The positives and pitfalls of when brands bare their souls
The transparent brand: The positives and pitfalls of when brands bare their soulsArticle

As one of the most popular terms in branding at the moment, transparency is not just something brands can adopt in an attempt to be relevant and win the hearts and minds of the contemporary consumer...

Matthew Edwards 24 Nov 2015

How does sponsored call marketing compare to other mobile advertising platforms?
How does sponsored call marketing compare to other mobile advertising platforms?Article

Sponsored call marketing is a great way to bring big brands closer to low-income consumers in developing countries. But it's not the only mobile marketing avenue. In this short post, we look at how it compares to advertising on other mobile marketing platforms...

Patrick Palmi, Issued by JustPalm 3 Nov 2015

No company is untouchable anymore
No company is untouchable anymoreArticle

I really thought that the recent banking crisis which has caused misery for billions of people around the world was the pinnacle of corporate stupidity...

Aki Kalliatakis 6 Oct 2015

Contact centre is integral part of brand activism
Contact centre is integral part of brand activismArticle

The contact centre, which is at the sharp end of delivering customer experience, needs to be an integral part of the organisation's brand activism...

Lisa Roos 21 Jul 2015

How can brands transform liking-lurkers into brand-loving advocates?
How can brands transform liking-lurkers into brand-loving advocates?Article

Brands often boast about the number of "likes", followers and tweets they garner, but are these measures of brand advocacy too crude? Are people that "like" and follow everything true brand promoters?...

25 Jun 2015

DigiChat with Andrea: Content Marketing
DigiChat with Andrea: Content MarketingArticle

Anyone can create and distribute content. The key differentiator lies in creating and distributing content that's relevant, consistent; and attracts and acquires a clearly defined audience...

Andrea Mitchell 20 Jan 2015

Terry Sutherland
802 words to help event planners increase their event attendanceArticle

Every single event planner wants to ensure that their events are well attended. Whether you're tasked with running an exclusive product launch or a high-profile awards evening...

Terry Sutherland 23 Jul 2014

Low level brand loyalty and the new brand image in the automotive market
Low level brand loyalty and the new brand image in the automotive marketArticle

More than a third (35%) of current car owners who are considering purchasing a new car in the near future say they will possibly purchase a different car brand to...

Issued by Ipsos 8 Jul 2014

Dawn Rowlands
17 things that will make your brand loved, now!Article

I am constantly asked what makes a brand loved and in today's fast-moving world of inter-connectedness it is essential to have a framework of key points to work from...

Dawn Rowlands 2 Jul 2014

[Marketing Indaba: Part 2] Feeling the love: Building brand loyalty in the digisphere
[Marketing Indaba: Part 2] Feeling the love: Building brand loyalty in the digisphereArticle

Let's face it, since Cain offed his brother, trust and loyalty have proved time and again to be the most fickle of the human conditions.

Staff Reporter 19 May 2014

Luke Wingfield Digby
Measuring email: the key to maximising email ROIArticle

While social media and search engine marketing might be getting all the attention these days, email continues to be the ultimate ROI powerhouse for marketers, generating an average of just over $40 for every marketing dollar spent

Luke Wingfield Digby 2 Sep 2013

CEM Africa Summit kicks off next weekArticle

The anticipated Customer Experience Management (CEM) Africa Summit kicks off next week in Cape Town, South Africa from 2- 3 August 2012 at the Cape Town International Convention Centre (CTICC).

24 Jul 2012

Sharon Keith
"Marketing's common sense - anyone can do it." Well, maybe not.Article

When you see the finished object - the advertising campaign, the packaging, the new flavour, the shiny social media campaign, it's tempting to think that these things are relatively simple and straightforward to plan and execute. But those of us "in the know" know. It's a long hard slog.

Sharon Keith 10 Feb 2012

Brand advocacy needs brand idolsArticle

Brand advocacy is crucial in marketing, according to Kate Cloete and Renay Lotz, co-founders of brand bakery, who encourage local marketers to find and cultivate brand idols, who will utilise 'fast moving consumer experience' (FMCE) to promote brands.

10 Feb 2012

[2012 trends] The cheese has moved for brands and youth
[2012 trends] The cheese has moved for brands and youthArticle

From a marketer's perspective, we miss the mark from the moment we fail to understand the uniqueness of the South African youth market. The cheese keeps moving while we are wielding text books and strategies from 1996, 2010 or even September 2011, which may be off the mark and off the streets by June 2012.

Banele Rewo 18 Jan 2012

[2010 FIFA World Cup legacy] The true legacy of 2010 - part 1
[2010 FIFA World Cup legacy] The true legacy of 2010 - part 1Article

Imagine you were awarded the most prestigious global award in your industry, be it an Oscar, Grammy, Laureus or the Cannes Lion, and on the first anniversary of your greatest triumph, you let this moment pass without even the smallest thought at celebration, as the fairytale life that you were hoping for would unfold following your moment of global glory has not materialised and the floodgates of riches and fame have not opened up as quickly as you had wished for.

Dr Nikolaus Eberl 28 Jun 2011

True benefits of hosting best world cup ever
True benefits of hosting best world cup everArticle

Ever since the announcement of South Africa being the host for the 2010 FIFA World Cup, critics have argued that the world cup will lead to “limited benefits that will probably not extend far beyond the final whistle”. However, what the 2010 critics omit to acknowledge are the significant benefits South Africa may reap by leveraging the nation branding dimensions of the FIFA World Cup.

Dr Nikolaus Eberl 26 Mar 2010

2010 brand advocacy set to beat Germany benchmark
2010 brand advocacy set to beat Germany benchmarkArticle

Following the FIFA Confederations Cup, a visitor satisfaction survey commissioned by Cape Town Tourism revealed that out of 323 international visitors canvassed only one said he would not recommend South Africa as a holiday destination. 3.68% of respondents answered ‘maybe', resulting into an aggregate brand advocacy score of 96% for destination South Africa.

Dr Nikolaus Eberl 20 Jul 2009

Can Brand SA win the Confederations Cup?
Can Brand SA win the Confederations Cup?Article

With only days to go to the kickoff of the 2009 FIFA Confederations Cup, and President Zuma assuring the world that “all system are in place to make the Confederations Cup a huge success”, what are the key touch-points that will convert visitors to brand advocates for destination South Africa and maximise the national brand equity?

Dr Nikolaus Eberl 10 Jun 2009

Reaching moms through schoolsArticle

With more and more scrutiny being focused on advertising that is specifically directed to kids, many marketers are hesitant to even consider a through-school marketing program. What they might not realize, however, is that a through-school marketing program directed to moms (versus kids) is one of the most effective ways to build brand awareness and purchase intent for their products.

John Driscoll 21 May 2009

Walter Pike
Blogs are a mainstream media worldwideArticle

Universal McCann recently released their Wave 3 study and in it 17 000 internet users in 29 countries were interviewed. What is clear is that participation and sharing information over the internet is a rapidly burgeoning trend.

Walter Pike 22 Apr 2008

Assegai Awards 2003 - WinnersArticle

The Assegai Awards are given to those who have excelled above all others in the Direct Marketing industry during the year. The awards banquet was held at Vodaworld on 3 September.

7 Sep 2003

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