In the digital age, with fleeting customer attention, businesses and brands are looking for new ways to engage with their customers, keep them loyal and prolong their customer/brand relationship...
Issued by G&G Digital 8 Nov 2019
Marketing insights continued at Kantar customer experience (CX) advantage 2019 masterclass when Collective ID's Zanele Ntulini took to the platform to share a practical guide in explaining what we often forget in aligning the customer experience with the brand promise when tackling customer experience projects...
Leigh Andrews 31 Oct 2019
The socialverse has been inundated with one Fyre meme after the other and thanks to the Hulu and Netflix - albeit through the skewed FuckJerry lens - exposés, there has been an amplified discussion about the pros and cons of the influencer marketing space...
Mike Sharman 13 Feb 2019
Brand South Africa encourages South Africans living in Sydney to embrace their homeland's opportunities...
Issued by Brand South Africa 15 Oct 2018
Building advocacy has always been a priority for brands in the past, and today is no different. Brands engage social media influencers to become brand ambassadors or to help distribute content to a wider audience...
Mike Saunders 20 Aug 2018
Instagram's user base is growing at speed passing the 600m follower mark back in December 2016. Since it was first introduced five years ago, it has overtaken Twitter to become the social media's rising star for businesses. So how can you use this platform to your advantage as a small business?
Matt Foster 28 Feb 2017
The South African market seems to be grappling with a major gap between the work of digital marketing agencies and digital business analysts…
Bradley Elliot 2 Feb 2017
BHN has teamed up with GuestRevu and the Glion Institute of Higher Education, to launch the inaugural Boutique Hotel Guest Experience Awards (BoHos), open to any international boutique, lifestyle or hybrid hotel...
30 Jan 2017
What's the point of being on social media as a business? Well obviously, it's because your customers are there...
Nick Paul 3 Feb 2016
As one of the most popular terms in branding at the moment, transparency is not just something brands can adopt in an attempt to be relevant and win the hearts and minds of the contemporary consumer...
Matthew Edwards 24 Nov 2015
Sponsored call marketing is a great way to bring big brands closer to low-income consumers in developing countries. But it's not the only mobile marketing avenue. In this short post, we look at how it compares to advertising on other mobile marketing platforms...
Brands often boast about the number of "likes", followers and tweets they garner, but are these measures of brand advocacy too crude? Are people that "like" and follow everything true brand promoters?...
25 Jun 2015
Every single event planner wants to ensure that their events are well attended. Whether you're tasked with running an exclusive product launch or a high-profile awards evening...
Terry Sutherland 23 Jul 2014
More than a third (35%) of current car owners who are considering purchasing a new car in the near future say they will possibly purchase a different car brand to...
Issued by Ipsos 8 Jul 2014
Let's face it, since Cain offed his brother, trust and loyalty have proved time and again to be the most fickle of the human conditions.
Staff Reporter 19 May 2014
While social media and search engine marketing might be getting all the attention these days, email continues to be the ultimate ROI powerhouse for marketers, generating an average of just over $40 for every marketing dollar spent
Luke Wingfield Digby 2 Sep 2013
The anticipated Customer Experience Management (CEM) Africa Summit kicks off next week in Cape Town, South Africa from 2- 3 August 2012 at the Cape Town International Convention Centre (CTICC).
24 Jul 2012
When you see the finished object - the advertising campaign, the packaging, the new flavour, the shiny social media campaign, it's tempting to think that these things are relatively simple and straightforward to plan and execute. But those of us "in the know" know. It's a long hard slog.
Sharon Keith 10 Feb 2012
Brand advocacy is crucial in marketing, according to Kate Cloete and Renay Lotz, co-founders of brand bakery, who encourage local marketers to find and cultivate brand idols, who will utilise 'fast moving consumer experience' (FMCE) to promote brands.
10 Feb 2012
From a marketer's perspective, we miss the mark from the moment we fail to understand the uniqueness of the South African youth market. The cheese keeps moving while we are wielding text books and strategies from 1996, 2010 or even September 2011, which may be off the mark and off the streets by June 2012.
Banele Rewo 18 Jan 2012
Imagine you were awarded the most prestigious global award in your industry, be it an Oscar, Grammy, Laureus or the Cannes Lion, and on the first anniversary of your greatest triumph, you let this moment pass without even the smallest thought at celebration, as the fairytale life that you were hoping for would unfold following your moment of global glory has not materialised and the floodgates of riches and fame have not opened up as quickly as you had wished for.
Dr Nikolaus Eberl 28 Jun 2011
Ever since the announcement of South Africa being the host for the 2010 FIFA World Cup, critics have argued that the world cup will lead to “limited benefits that will probably not extend far beyond the final whistle”. However, what the 2010 critics omit to acknowledge are the significant benefits South Africa may reap by leveraging the nation branding dimensions of the FIFA World Cup.
Dr Nikolaus Eberl 26 Mar 2010
Following the FIFA Confederations Cup, a visitor satisfaction survey commissioned by Cape Town Tourism revealed that out of 323 international visitors canvassed only one said he would not recommend South Africa as a holiday destination. 3.68% of respondents answered ‘maybe', resulting into an aggregate brand advocacy score of 96% for destination South Africa.
Dr Nikolaus Eberl 20 Jul 2009
With only days to go to the kickoff of the 2009 FIFA Confederations Cup, and President Zuma assuring the world that “all system are in place to make the Confederations Cup a huge success”, what are the key touch-points that will convert visitors to brand advocates for destination South Africa and maximise the national brand equity?
Dr Nikolaus Eberl 10 Jun 2009
With more and more scrutiny being focused on advertising that is specifically directed to kids, many marketers are hesitant to even consider a through-school marketing program. What they might not realize, however, is that a through-school marketing program directed to moms (versus kids) is one of the most effective ways to build brand awareness and purchase intent for their products.
John Driscoll 21 May 2009
The Assegai Awards are given to those who have excelled above all others in the Direct Marketing industry during the year. The awards banquet was held at Vodaworld on 3 September.
7 Sep 2003