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Global advertising spend set to rise by 7.1% to $660bn in 2020 [report]Article

The Alphabet and Facebook 'duopoly' is now worth more to advertisers than TV...

1 day ago

Digital advertising trends you need to watch for in 2020
Digital advertising trends you need to watch for in 2020Article

One of the biggest questions that 2020 has brought with it is related to changes in the digital advertising space...

Boris Dzhingarov, Issued by Monetary Library 11 Feb 2020

Sports sponsorship market to record strongest growth [report]
Sports sponsorship market to record strongest growth [report]Article

Global sports sponsorship market to record strongest growth in a decade, with spend reaching $48bn in 2020...

28 Jan 2020

#BizTrends2020: Advertising - What brands need to be aware of in 2020
#BizTrends2020: Advertising - What brands need to be aware of in 2020Article

The belief has always been that 'when the economy is struggling, advertising is the first cost to be cut'. This has proven true in every down cycle even though evidence shows those who invest wisely in tougher times gain market share...

Jason Stewart 19 Dec 2019

#BizTrends2020: 5 cultural shifts that are influencing marketing
#BizTrends2020: 5 cultural shifts that are influencing marketingArticle

Now more than ever, marketing is becoming a living, breathing response to culture rather than an attempt to dictate it. In one or two magical moments, marketing ideas have ignited culture, but that comes along once in a unicorn-shadowed blue moon...

Nkgabiseng Motau 19 Dec 2019

#BizTrends2020: 5 ways of being to make 2020 great
#BizTrends2020: 5 ways of being to make 2020 greatArticle

South Africa. A nation paralysed by talk, where the majority of problems are a product of our failure to execute...

Pepe Marais 19 Dec 2019

Image source: Gallo/Getty.
What will advertising be like in 500 years?Article

This is an article that chief strategy officer Rupert Price and I recently wrote for Idealog Magazine. We were asked a simple question: "What will advertising be like in 500 years?" Now, Rupert and I are not very good at thinking ahead. Even when it comes to what we want for lunch. And 500 years is a bloody long time. But we gave it a go. And then we went to an unplanned lunch. Enjoy...

Damon Stapleton 10 Dec 2019

TV leads ad investment for food and soft drinks while the rest shifts online - finds Warc
TV leads ad investment for food and soft drinks while the rest shifts online - finds WarcArticle

According to Warc, television still has a stronghold on advertising investment for soft drinks and food...

2 Oct 2019

Stu Stobbs, chief creative officer at 1886 agency.
#BizTrends2019: More ads. More extremist thinkingArticle

For the past three years, advertising spend in Mzanzi has gone up. I know that thanks to a chat I had with my smart mate Chris Botha, group managing director of The MediaShop. It went up roughly R2billion last year and this year it's likely to grow even more...

Stu Stobbs 12 Dec 2018

Publishers continue to hone their strategies around native advertising
Publishers continue to hone their strategies around native advertisingArticle

In 2017, native advertising brought in 20 percent of overall advertising revenue for news media organisations, according to the findings from the just-published Native Advertising Trends in News Media, the annual study conducted by Wan-Ifra and the Native Advertising Institute...

11 Dec 2018

BMi Research launches online print promo ad tracker with full mobi capability
BMi Research launches online print promo ad tracker with full mobi capabilityArticle

BMi Research has once again demonstrated it has its finger firmly on the pulse of research trends with a new, user-friendly online dashboard...

Issued by BMi Research 23 Oct 2018

Let's talk blockchain
Let's talk blockchainArticle

Shantel Morgan discusses blockchain in today's everyday life and media environment...

Shantel Morgan 30 Apr 2018

Pete Case, chief creative officer, Ogilvy & Mather South Africa.
#BizTrends2018: The transformation of the advertising spaceArticle

The reality of effectively marketing through the line, has for many years been an incredibly complex discussion. Our industry is constantly adapting to the changing needs of the consumer landscape and there are huge pressures that everyone is feeling on both agency and client side to deliver...

Pete Case 5 Feb 2018

#BizTrends2018: It's not on top, it's inside
#BizTrends2018: It's not on top, it's insideArticle

The truth is that almost everything has changed in the world of marketing communication - and those that own the data, have the power...

Gillian Rightford 2 Feb 2018

#BizTrends2018: Trends in ad ops and ad tech
#BizTrends2018: Trends in ad ops and ad techArticle

Ad operations professionals are now under immense pressure to upskill and provide data driven insights...

Pilira Mwambala 2 Feb 2018

#BizTrends2018: The agencies of the future will be agile
#BizTrends2018: The agencies of the future will be agileArticle

New agency models, with creativity at the core, but more agile and flexible and inclusive of a variety of talent, will ensure a creative renaissance...

Karabo Denalane 22 Jan 2018

Chrisna Basson, head of strategy at Weathermen & Co, Namibia.
#BizTrends2018: A positive perspective on moving towards 4.0Article

What a year it's been! But enough people have written about that, so I'd rather look at a few of the consequences we'll feel in 2018. Which, to my surprise, are mostly positive. I've highlighted four of the best...

Chrisna Basson 21 Dec 2017

Amanda Dlamini, strategic planning manager at Y&R.
#BizTrends2018: Treading softly - creativity in sensitive timesArticle

The world of advertising and creativity has come under great scrutiny in recent years. The rise of consumer activism has caused ordinary people throughout the world to question the integrity of brands as well as corporations at large...

Amanda Dlamini 20 Dec 2017

Valeriya Kuznetsova © –
Taking TV into the real world in 2018 with commercial partnershipsArticle

In this era of multi-channel marketing, success is no longer measured by the advert, but rather the full viewer package. Debbie Brady, commercial director for Discovery Networks Africa, lets us in on the importance of commercial partnerships to generate revenue and increase brand awareness...

Leigh Andrews 11 Dec 2017

Report shows native advertising rises in importance
Report shows native advertising rises in importanceArticle

According to a new report, the importance of native advertising continues to rise in the revenue mix even as labelling is inconsistent for many media companies...

7 Dec 2017

The digital elephant in the room... Image credit: Jan Mik © –
Reimagining marketing: Brand building in the digital ageArticle

What does the time-sapped, permanently distracted digital consumer want from your advertising? It's probably simpler than you think. Kantar Millward Brown's global media and digital CEO Gonzalo Fuentes recently let SA marketers in on the secret...

Leigh Andrews 3 Nov 2017

Cinevation to expand commercial brand opportunities for Discovery channels
Cinevation to expand commercial brand opportunities for Discovery channelsArticle

Discovery partners with Cinevation to amplify its brand partnership offering in Africa...

10 May 2017

Image by 123RF
#BizTrends2017: 17 trends for 2017Article

Bizcommunity.com's 17 trends for 2017 from BizTrends2017 trend analyst, curator and editor, Louise Marsland...

Louise Marsland 27 Feb 2017

#BizTrends2017: The mobile phenomenon
#BizTrends2017: The mobile phenomenonArticle

Last year we saw internet consumption on mobile exceed desktop. But this year, we can expect it to completely outstrip it…

Gustav Goosen 31 Jan 2017

#BizTrends2017: 2017 will be the year of AR, video and mobile commerce
#BizTrends2017: 2017 will be the year of AR, video and mobile commerceArticle

2016 was a turbulent, exciting year for digital media and marketing. Looking ahead to 2017, we can expect to see as much change and innovation…

Werner Lindemann 31 Jan 2017

#BizTrends2017: Rediscovering the art of storytelling in the connected age
#BizTrends2017: Rediscovering the art of storytelling in the connected ageArticle

How do you create a powerful brand narrative in the age of the smartphone..?

Tom Manners 27 Jan 2017

Greg Mason
Effective Measure on the future of SA's digital advertising landscapeArticle

Greg Mason took on the reigns as regional lead for sub-Saharan Africa at Effective Measure on 3 January. With two weeks in the role under his belt, I checked in to find out his plans over the coming months as well as a few digital and programmatic trends to expect from 2017...

Leigh Andrews 13 Jan 2017

Andriy Popov © –
The future of advertisingArticle

I wish I had a magic wand to foresee the future and be able to plan ahead. That would be nice, wouldn't it? For me at least. But, fortunately sometimes, to predict the future, it only requires a closer look at the present and some past occurrences…

Bogosi Motshegwa 11 Jan 2017

#BizTrends2017: The year of living simply
#BizTrends2017: The year of living simplyArticle

How to simplify the marketing conversation and really know your customer, advises Rudy Hassiem, managing director of Brandnew Creative Agency…

Rudy Hassiem 9 Jan 2017

Johanna McDowell
#BizTrends2017: Key advertising industry trends for 2017Article

Will brands be the next producers of great and long-form content in the industry? Johanna McDowell, chief executive of IAS believes they will...

Johanna McDowell 9 Jan 2017

Carl Willoughby
#BizTrends2017: The ad industry needs more beautiful storiesArticle

The advertising industry needs more work that stands out, "beautiful stories", says Carl Willoughby, executive creative director of OpenCo...

Carl Willoughby 8 Jan 2017

#BizTrends2017: We need to make more interesting advertising
#BizTrends2017: We need to make more interesting advertisingArticle

In a world where videos of cats and pimples get more hits online than your ad, how do you make your advertising interesting, asks Adrian Miller, ECD of +27 Advertising...

Adrian Miller 8 Jan 2017

Team Vicinity Media.
Location-based ad accuracy beats scale with Vicinity MediaArticle

Vicinity Media's COO, Neil Clarence, explains the shocker that "huge scale and billions of impressions don't always benefit the advertiser". Watch out, Google and Facebook...

Leigh Andrews 9 Dec 2016

Mobile growing as dominant frontier for online advertising
Mobile growing as dominant frontier for online advertisingArticle

Mobile web traffic has increased from 20% in 2012 to 45% in 2015 and is expected to rise to 72% by 2020, according to IAB SA's internet advertising revenue report...

Issued by IAB South Africa 21 Nov 2016

Image by 123RF
#FocusOnMedia: Native advertising adds to revenue expectationsArticle

New report points to native advertising opportunities and hurdles for newspaper media...

1 Nov 2016

Native advertising will make up one third of magazine revenue, downloadable report
Native advertising will make up one third of magazine revenue, downloadable reportArticle

The Native Advertising Institute compiled a recent report, in collaboration with FIPP - the network for global media, on native advertising in the magazine industry...

20 Jun 2016

In-game advertising: The next frontier for King Price
In-game advertising: The next frontier for King PriceArticle

Getting ahead in business today is all about disruption. Short-term insurer King Price has figured this out by making the move into in-game advertising...

Leigh Andrews 21 Sep 2015

What you missed if you weren't at #BizTrends2015
What you missed if you weren't at #BizTrends2015Article

Here's what you missed if you weren't at the #BizTrends2015 event on Thursday, 12 February 2015, when Cape Town's brightest gathered at Inner City Ideas Cartel...

Leigh Andrews 13 Feb 2015

[Biz Takeouts Podcast] 120: Melissa Attree on Brands vs Publishers
[Biz Takeouts Podcast] 120: Melissa Attree on Brands vs PublishersArticle

In the latest Biz Takeouts Marketing and Media Radio show, host Warren Harding interviewed Melissa Attree and Candice Winterboer...

29 Jan 2015

[Trends 2015] TREND: Mergers & Acquisitions
[Trends 2015] TREND: Mergers & AcquisitionsArticle

Visual content will dominate the digital and mobile environment in 2015, as rich media and video are expected to increase exponentially...

13 Jan 2015

Gustav Goosen
[Trends 2015] The big online advertising trendsArticle

As always, it was a highly competitive space but this year that seemed the case more than ever - especially when it came to online advertising, fuelled by the continued growth of digital...

Gustav Goosen 22 Dec 2014

Andrew Kramer
[Trends 2015] Mobile advertising is 2015's 'media giant'Article

Mobile advertising has been steadily forging a stronghold in the media industry throughout 2014. Looking ahead to 2015, I forsee the continued trend of positive gains and ROI in the mobile social network ad space...

Andrew Kramer 22 Dec 2014

NY Times narrows loss, sees progress in digital
NY Times narrows loss, sees progress in digitalArticle

NEW YORK, US: The New York Times Co says it has narrowed its losses from the same period a year ago, while touting progress in its transition to a digital news operation.

3 Nov 2014

New positioning for the University of Johannesburg
New positioning for the University of JohannesburgArticle

The University of Johannesburg (UJ) has unveiled its new brand positioning, developed with advertising agency Mortimer Harvey, with a fresh approach to its representation for 2014 and beyond.

Issued by Mortimer Harvey 26 Mar 2014

Consumer research leads to new package design for Lil-lets
Consumer research leads to new package design for Lil-letsArticle

Lil-lets has conducted recent research into what women look for when buying personal products, which has bust a number of myths and revealed what drives their preferences when shopping for these products.

20 Jun 2013

[Biz Takeouts Lineup] 46: Agency focus - Y&R Advertising
[Biz Takeouts Lineup] 46: Agency focus - Y&R AdvertisingArticle

Tonight's Biz Takeouts Marketing & Media radio show, streamed live from 5pm-6pm via 2oceansVibe Radio, will have Y&R Advertising as its agency focus. The studio guest this Thursday evening, 22 November 2012, will be Y&R Cape Town's business unit director, Rowena Fester. [twitterfall]

22 Nov 2012

[Biz Takeouts Lineup] 37: Agency focus - M&C Saatchi Abel
[Biz Takeouts Lineup] 37: Agency focus - M&C Saatchi AbelArticle

Tonight's agency focused episode of the Biz Takeouts Marketing & Media radio show, streamed live 5pm-6pm via 2oceansVibe Radio, will feature agency, M&C Saatchi Abel. The studio guest this Thursday evening, 6 September 2012, will be Jason Harrison, MD of M&C Saatchi Abel Cape Town. [twitterfall]

6 Sep 2012

Walter Wafula
Seminar to tackle advertising challenges in UgandaArticle

Corporate managers in Uganda have an opportunity to widen their understanding of the latest media buying trends and tactics through an upcoming media seminar in Kampala.

Walter Wafula 1 Mar 2012

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