Results for Sylvia Schutte

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Are your marketing leads not converting? This could be why
Are your marketing leads not converting? This could be whyArticle

Sylvia Schutte, managing director of Stratitude, shares reasons why your marketing leads are not converting and what you can do to solve it...

Sylvia Schutte 23 Feb 2021

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Are you using your customers to promote your business?Article

Sylvia Schutte, MD of Stratitude lists four steps to obtaining, crafting and using valuable customer feedback...

Sylvia Schutte 17 Aug 2020

Business marketing tips during lockdown
Business marketing tips during lockdownArticle

Helpful tips to ensure your business makes the most of the lockdown period...

Sylvia Schutte 5 May 2020

#BestofBiz 2019: HR & Management
#BestofBiz 2019: HR & ManagementArticle

We've compiled our annual #BestofBiz 2019 lists across all our industries featuring our most popular articles, most-read contributors and brand press offices with the most views. Discover the most read content on Bizcommunity's Human Resources & Management site over the past year below...

16 Dec 2019

Stratitude MD Sylvia Schutte. Image supplied.
10 lessons I've learned in 10 years of running an agencyArticle

October marks 10 years since I started Stratitude. I've learned many lessons along the way, here are 10 of them...

Sylvia Schutte 28 Oct 2019

Employee benefit marketing: How to ensure your staff know and use their benefits
Employee benefit marketing: How to ensure your staff know and use their benefitsArticle

With the current state of the job market and the pressure on offering competitive remuneration, companies should make employee benefit marketing a priority to attract and retain the best employees...

Sylvia Schutte 20 Feb 2019

Mindful marketing: A New Year's resolution that will help you achieve results faster
Mindful marketing: A New Year's resolution that will help you achieve results fasterArticle

For years, Sylvia quoted best-selling author Malcolm Gladwell's theory that it takes 10,000 hours to master a craft. Whether it's to improve as an athlete, a musician or to be a better leader, it's about the time you put in to master that skill. But then there are people who improve faster than others, so it clearly can't just be about putting in the 10,000 hours...

Sylvia Schutte 5 Feb 2019

Are you on LinkedIn? If you're in the B2B space, here's why it should be one of your New Year's resolutions
Are you on LinkedIn? If you're in the B2B space, here's why it should be one of your New Year's resolutionsArticle

South Africa has 6,1 million people using LinkedIn, with 72% of brands relying on it as a marketing tool. This is very relevant in the B2B space because you could be missing out if you're not already using LinkedIn for business...

Sylvia Schutte 3 Jan 2019

Balancing paid, owned and earned media - are you getting it right?
Balancing paid, owned and earned media - are you getting it right?Article

Is our owned, paid and earned media all aligned to give you the best possible return on your marketing spend? If you get it right, you combine your efforts to build your brand, emphasise the right message and drive customers down your sales funnel...

Sylvia Schutte 29 Aug 2018

When it comes to marketing, you should try playing pinball
When it comes to marketing, you should try playing pinballArticle

To be in line with the current trends one has to change the way they market. You would wonder, how is pinball and marketing related? Sylvia Schutte has tips on how you may use this game's metaphor into your marketing strategy or plan...

Sylvia Schutte 2 Aug 2018

#NewBiz: Signa Group appoints Stratitude
#NewBiz: Signa Group appoints StratitudeArticle

Signa Group today announced that it has appointed Stratitude as its new strategic full service agency to position and differentiate itself in the industry...

25 Jun 2018

It's time you start marketing like an investor
It's time you start marketing like an investorArticle

Businesses often take a haphazard approach to marketing but would they do this with a long-term investment portfolio? Definitely not, so why treat marketing with such a cavalier attitude?...

Sylvia Schutte 9 Apr 2018

Thanks for your hard work, now please go away
Thanks for your hard work, now please go awayArticle

Every agency, freelancer and consultant in the business knows the story: you get called in to pitch on business, there's pressure to get the proposal back on a tight deadline, you submit on time and then...

Sylvia Schutte 31 May 2017

Finding an agency through pitch process
Finding an agency through pitch processArticle

Allowing agencies to pitch for your rebrand, a new website, PR, social media or a marketing campaign is a great way to ensure that your budget is spent wisely...

23 Nov 2016

Sylvia Schutte, MD of Stratitude and Adrian Zanetti, MD of Next.
My Chocolate Box delivers hand-selected chocolatey treats monthlyArticle

My Chocolate Box is a new home delivery service that offers hand-selected chocolatey treats on a monthly subscription basis...

4 Nov 2016

Infographics - powerful marketing tools but need skilful design
Infographics - powerful marketing tools but need skilful designArticle

A well-designed infographic is a data-rich image that tells a story in a clear and effective way. High quality infographics are far more likely to be read and shared than text-based content...

2 Sep 2016

Rebranding exercise increases chocolate slab sales by 48%
Rebranding exercise increases chocolate slab sales by 48%Article

Beyers Chocolates appointed integrated agency, Stratitude, to redesign its new slab range, which resulted in an increases of 48% in sales over the existing range...

8 Jul 2016

When is it time to get an agency?
When is it time to get an agency?Article

"A specialised agency can add massive value to your business. The trick is determining when a creative marketing firm makes sense for your business and understanding how an agency can help you," says Sylvia Schutte...

29 Jun 2016

Sasani Communications becomes Magna CartaArticle

World class PR operation, Sasani Communications, has announced a change of name to Magna Carta. The name change comes closely on the announcement that TBWA Holdings, part of the New York listed, Omnicom Group, had effectively bought out Sasani Limited and increased their shareholding to 70%. Management continues unchanged and retains a 30% stake in the company.

31 May 2002

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