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Attention matters: How 24.com and The SpaceStation are helping brands solve social feed fatigue
Attention matters: How 24.com and The SpaceStation are helping brands solve social feed fatigueArticle

While social media adoption continues to grow, brands are facing an increasing challenge: feed fatigue. The average user scrolls the height of the Empire State Building in a single day in social media feeds like Facebook and Instagram...

Issued by The SpaceStation 3 Jul 2019

News24 is the most trusted news brand in South Africa, study finds
News24 is the most trusted news brand in South Africa, study findsArticle

News24, South Africa's biggest news website, has been named by the Reuters Institute as South Africa's most trusted source of news...

Issued by The SpaceStation 20 Jun 2019

Senior appointments at The SpaceStation
Senior appointments at The SpaceStationArticle

The SpaceStation recently made two new key appointments in their management team: Matt Wilke joins as Head of Programmatic, and Michael Allen is taking on the Head of Ad Tech role...

Issued by The SpaceStation 18 Jun 2019

24.com wins publisher of the year at 2019 Bookmarks Awards
24.com wins publisher of the year at 2019 Bookmarks AwardsArticle

24.com walked away with top honours at the prestigious IAB Bookmarks Awards, scooping eight awards across diverse categories...

Issued by The SpaceStation 2 Apr 2019

How effective is mobile advertising?
How effective is mobile advertising?Article

24.com and The SpaceStation recently launched the findings of their first mobile study at an industry event in Johannesburg and Cape Town...

Issued by The SpaceStation 1 Apr 2019

The SpaceStation and 24.com launch Social Display, a product to drive brand engagement
The SpaceStation and 24.com launch Social Display, a product to drive brand engagementArticle

On 1 March 2019, The SpaceStation officially launched Social Display, a product developed by technology partner Polar to drive brand engagement...

Issued by The SpaceStation 8 Mar 2019

It's official: mobile advertising works
It's official: mobile advertising worksArticle

The SpaceStation and 24.com have released the findings from their mobile study, the first of its kind in South Africa...

Issued by The SpaceStation 12 Feb 2019

The SpaceStation's viewability stats exceed market standard by 20%
The SpaceStation's viewability stats exceed market standard by 20%Article

Recent stats released to The SpaceStation by Google Ad Manager show that their overall ad viewability sits at an impressive 71%, which is much higher than the South African market standard...

Issued by The SpaceStation 11 Dec 2018

News24 launches the Anthem Project with OUTsurance
News24 launches the Anthem Project with OUTsuranceArticle

The campaign aims to bring South Africans together in a celebration of Nkosi Sikelel' iAfrika, which was named best national anthem in the world...

Issued by The SpaceStation 20 Nov 2018

The SpaceStation's Digital Trends workshop emphasises key industry considerations
The SpaceStation's Digital Trends workshop emphasises key industry considerationsArticle

The SpaceStation hosted a series of presentations that culminated in a Digital Trends workshop in Durban in September...

Issued by The SpaceStation 25 Oct 2018

24.com launches innovative video solution with global partner Oovvuu
24.com launches innovative video solution with global partner OovvuuArticle

24.com and their media solutions division, The SpaceStation, have announced that they have partnered with global video supplier, Oovvuu...

Issued by The SpaceStation 13 Sep 2018

#WomensMonth: The automation of ad ops - why it has become essential
#WomensMonth: The automation of ad ops - why it has become essentialArticle

With the rapid growth of digital ad sales and the ever-increasing range of products on offer, the manual process of campaign management has become, well, complex...

Farah Thompson, Issued by The SpaceStation 1 Aug 2018

Industry-leading audience data workshop highlights key learnings for brands
Industry-leading audience data workshop highlights key learnings for brandsArticle

An industry-leading workshop on Thursday, 31 May, explored how data and audience segments can assist marketers and advertisers address a range of marketing challenges, and looked at international trends in data...

Issued by The SpaceStation 6 Jun 2018

The winning Business Insider and Fin24 combination gives advertisers access to 4.5 million targeted users
The winning Business Insider and Fin24 combination gives advertisers access to 4.5 million targeted usersArticle

Fin24 and Business Insider have taken the first and second spots (respectively) within the financial sector in South Africa according to Effective Measure's released April 2018 results...

Issued by The SpaceStation 8 May 2018

24.com and The SpaceStation tee-up for the future
24.com and The SpaceStation tee-up for the futureArticle

With an ever-changing digital landscape continuing to evolve at a rapid pace in South Africa, 24.com has made some strategic changes to its organisational structure...

Issued by The SpaceStation 19 Apr 2018

The SpaceStation innovates with social ads across 24.com digital properties
The SpaceStation innovates with social ads across 24.com digital propertiesArticle

The SpaceStation, one of the largest digital media solutions companies in sub-Saharan Africa, is accelerating the distribution of social brand content in their web and mobile environments...

Issued by The SpaceStation 14 Mar 2018

#DigitalSummit2018: Championing diversity in digital
#DigitalSummit2018: Championing diversity in digitalArticle

Catherine Grenfell, ex-5FM presenter who co-founded and manages The Eye radio station, opened this year's IAB Digital Summit sharing her experience of digital and what she predicts for the industry...

Jessica Tennant 5 Mar 2018

#Bookmarks2018: A decade of rewarding excellence in digital
#Bookmarks2018: A decade of rewarding excellence in digitalArticle

Last night's 10th annual IAB Bookmark Awards held at The Theatre on the Track in Kyalami saw Ogilvy yet again recognised as the best agency, taking home over 20 awards, and client KFC also recognised again as the brand of the year...

Jessica Tennant 2 Mar 2018

The SpaceStation to exclusively handle sales for Business Insider South Africa
The SpaceStation to exclusively handle sales for Business Insider South AfricaArticle

The SpaceStation, one of SA's leading digital media solutions company, will be exclusively handling the ad sales for the much-anticipated Business Insider South Africa...

Issued by The SpaceStation 27 Feb 2018

Image credit: IAB SA Facebook page.
Bookmarks 2018 finalists announced!Article

IAB SA has announced the finalists in the 10th annual Bookmark Awards...

8 Feb 2018

#BizTrends2018: How to manoeuvre through 2018 and come out the other side
#BizTrends2018: How to manoeuvre through 2018 and come out the other sideArticle

Local industry research has been turned on its head leaving many agencies and clients really scrambling to build benchmarks for success and establishing a new normal...

Natasha Fourie 5 Feb 2018

Gustav Goosen, CEO of The SpaceStation.
#BizTrends2018: The digital marketing trends marketers need to pay attention toArticle

Truly understanding your customer... and other complexities we can expect in 2018...

Gustav Goosen 3 Jan 2018

24.com shines at the WAN-IFRA Digital Media Africa Awards
24.com shines at the WAN-IFRA Digital Media Africa AwardsArticle

24.com took multiple accolades at the World Association of Newspapers and News Publishers (WAN-IFRA) Digital Media Africa Awards 2017 on Tuesday, 12 December...

Issued by The SpaceStation 15 Dec 2017

#BizTrends2018: Prescriptive data in the digital space, the next big thing
#BizTrends2018: Prescriptive data in the digital space, the next big thingArticle

The recent advances in data analytics and machine learning will see a huge shift in how we use data in 2018...

Paula Raubenheimer 8 Dec 2017

The 2017 Digital Salt event.
The future of mediaArticle

Gustav Goosen elaborates on some of the mobile and data content his team presented at the Digital Salt event which he believes are areas that will have significant influence on the future of media, way beyond what we've seen thus far...

Gustav Goosen 27 Nov 2017

The Spacestation - First African publisher to offer programmatic page takeovers
The Spacestation - First African publisher to offer programmatic page takeoversArticle

The SpaceStation is the first publisher in Africa to offer page takeovers and transitional ads (between the page ads) programmatically...

Issued by The SpaceStation 16 Nov 2017

Insights into a digital future at The SpaceStation's 2017 Digital Salt
Insights into a digital future at The SpaceStation's 2017 Digital SaltArticle

The SpaceStation hosted its second annual Digital Salt conference on Thursday, 21 September, in Hyde Park, Johannesburg. Digital Salt is a coming together of the top minds in digital in South Africa to unpack trends, insights, solutions and innovations...

Issued by The SpaceStation 27 Sep 2017

Amnet Synergy industry first partnership with Amnet programmatic specialist and The SpaceStation
Amnet Synergy industry first partnership with Amnet programmatic specialist and The SpaceStationArticle

Amnet and The SpaceStation have formed a partnership to drive increased efficiencies, effectiveness and efficacy in their programmatic buying relationship to benefit the Amnet client set...

Issued by The SpaceStation 26 Sep 2017

All the Most Awards 2017 winners
All the Most Awards 2017 winnersArticle

The 9th Most Awards were held at The Wanderers Club in Johannesburg last night, announcing Massiv Media as Media Owner of the Year and PHD as Media Agency of the Year...

15 Sep 2017

Exchange-based allocation takes centre stage in SA
Exchange-based allocation takes centre stage in SAArticle

Exchange-based dynamic allocation (EBDA) is Google's brand-new solution to all the issues around header bidding. This new product means that regardless of what platform the bid comes from, it is awarded solely based on price...

Jeremy Abbott, Issued by The SpaceStation 30 Jun 2017

Image supplied.
The SpaceStation sponsors Media Agency Rising Star AwardArticle

The SpaceStation will sponsor the Media Agency Rising Star Award at this year's Most Awards ceremony...

28 Jun 2017

The future of advertising
The future of advertisingArticle

Everyone's talking about it... falling circulations, viewers flocking to various competitive TV channels and a myriad of online internet offers, streaming options and, oh, there are so many others...

Chris Brewer 22 May 2017

South African sports fans go mobile
South African sports fans go mobileArticle

The IAB in partnership with Effective Measure recently polled their web and mobile publisher base to gain an understanding of their users' online sports habits, and a total of 5,900 users responded...

Issued by The SpaceStation 15 May 2017

The SpaceStation's News24 wins prestigious publisher award
The SpaceStation's News24 wins prestigious publisher awardArticle

24.com's digital news platform, News24, one of the platforms proudly represented by The SpaceStation, was recognised as Best Publisher at the annual Bookmarks Awards, held in Johannesburg last week...

Issued by The SpaceStation 22 Mar 2017

#BizTrends2017: The mobile phenomenon
#BizTrends2017: The mobile phenomenonArticle

Last year we saw internet consumption on mobile exceed desktop. But this year, we can expect it to completely outstrip it…

Gustav Goosen 31 Jan 2017

#BizTrends2017: Programmatic buying as a powerful tool
#BizTrends2017: Programmatic buying as a powerful toolArticle

Media houses will be working hard to add value to their advertising inventory, says Paula Raubenheimer, head of programmatic at SouthernX@The SpaceStation…

Paula Raubenheimer 9 Jan 2017

Gustav Goosen
Digital ad spend reflects strong growth in otherwise challenging advertising marketArticle

While some traditional media struggles, digital adspend in South Africa has witnessed powerful growth...

Gustav Goosen, Issued by IAB South Africa 18 Nov 2016

The SpaceStation adds The Huffington Post premium ad inventory to their network
The SpaceStation adds The Huffington Post premium ad inventory to their networkArticle

The SpaceStation (24.com's digital media sales arm) will represent The Huffington Post South Africa's premium ad inventory across web and mobile web, making them custodians of some of the most anticipated internet traffic this year...

Issued by The SpaceStation 14 Nov 2016

Craig Nicholson new sales director for The SpaceStation
Craig Nicholson new sales director for The SpaceStationArticle

Today The SpaceStation announced that industry stalwart Craig Nicholson will be joining the team as sales director on 1 December...

Issued by The SpaceStation 2 Nov 2016

The SpaceStation purchases SouthernX
The SpaceStation purchases SouthernXArticle

SouthernX will be fully integrated into The SpaceStation as of 1 November to form a wholly publisher-owned private media marketplace within Media24...

Issued by The SpaceStation 21 Oct 2016

2016 AMASA Awards finalists announced
2016 AMASA Awards finalists announcedArticle

The 2016 AMASA Awards finalists have been announced. There are 61 entries that stand a chance to win a Gold Award or the coveted Roger Garlick Grand Prix at the Awards ceremony on 25 October...

18 Oct 2016

The SpaceStation welcomes Helene Siepman to their business development team
The SpaceStation welcomes Helene Siepman to their business development teamArticle

The SpaceStation team has welcomed Helene Siepman as a business development manager on the lifestyle portfolio...

Issued by The SpaceStation 29 Sep 2016

The MediaShop receiving their MOST Media Agency of the Year Award.
It's the MOST wonderful time of the yearArticle

The MediaShop Johannesburg and DStv took top honours at last night's MOST Awards, with The MediaShop taking home the MOST Full Service Media agency 2106, a category that the Media Shop has won in five previous years...

Danette Breitenbach 14 Sep 2016

#WomensMonth: Digital doyenne Natasha Fourie
#WomensMonth: Digital doyenne Natasha FourieArticle

Currently heading up strategy at The SpaceStation and working across the IAB measurement and IAB research portfolios, Natasha Fourie was one of the specialist panel judges at the 2016 IAB Bookmark Awards. She lets us in on her female career inspiration as well as the importance of creating alternative digital solutions for international needs...

Leigh Andrews 26 Aug 2016

The SpaceStation launches new digital creative unit called Spixel
The SpaceStation launches new digital creative unit called SpixelArticle

South Africa's largest digital media sales company has launched a new boutique creative unit offering bespoke, highly creative, hands-on digital campaign solutions...

Issued by The SpaceStation 17 Aug 2016

Unlocking the online parent audience in South Africa
Unlocking the online parent audience in South AfricaArticle

The IAB recently polled over 5,000 parents across their publisher base on both web and mobile devices in order to get a better understanding of the parenting market as a premium display audience...

Issued by The SpaceStation 19 Jul 2016

The SpaceStation reaching millennial women with all-new W24
The SpaceStation reaching millennial women with all-new W24Article

Women24 has rebranded and repositioned itself to speak to millennial women. The new platform is known as W24 and has a boldly female, younger focus with both a local and international take on content...

Issued by The SpaceStation 11 Jul 2016

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