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Dr Carl Driesener, senior marketing scientist at the Ehrenberg-Bass Institute (EBI) of marketing science in Australia explaining the 5 steps to becoming a smarter target marketer at Spark Media's recent event.
5 steps to becoming a smarter target marketerArticle

Dr Carl Driesener, senior marketing scientist at the Ehrenberg-Bass Institute (EBI) of marketing science in Australia - the home of evidence-based marketing, shared five steps to being a smarter target marketer at Spark Media's recent 'seminar roadshow'...

Leigh Andrews 7 Nov 2019

The Goldilocks role of targeting in evidence-based marketing
The Goldilocks role of targeting in evidence-based marketingArticle

Dr Carl Driesener, of Australia's Ehrenberg-Bass Institute (EBI), the home of evidence-based marketing - showcased little-known traps of targeting at their recent Spark Media-hosted annual presentation, to assist in achieving better marketing results...

Leigh Andrews 6 Nov 2019

Dentsu Aegis - Redstar, winners of the Roger Garlick Awards and Agency of the Year award. Picture from .
#AmasaAwards19: Winners announced!Article

Winners of the 2019 Amasa Awards were announced last night (24 October 2019) at a ceremony that took place at the Houghton Hotel in Johannesburg, celebrating excellence in the media industry...

25 Oct 2019

Image credit: Amasa Awards.
Amasa Awards announces 2019 finalistsArticle

The Amasa Awards has announced the finalists for the 2019 edition of the awards...

10 Oct 2019

Spark Media executes another successful Sports Day
Spark Media executes another successful Sports DayArticle

To thank and spoil their clients, Spark Media has successfully held another annual Sports Day, themed 'Spring Break', complete with a variety of games to test the mental and physical 'availability' of their guests...

Issued by Spark Media 18 Sep 2019

Spark Media celebrates strong women!
Spark Media celebrates strong women!Article

In celebration of this week's upcoming Women's Day, and as a nod to August as Women's Month, Spark Media invited each of its female colleagues to flex their feminine muscles...

Issued by Spark Media 8 Aug 2019

Amasa Joburg announces new committee for 2019/20
Amasa Joburg announces new committee for 2019/20Article

The Johannesburg chapter of Amasa has announced the committee that will be guiding the chapter's work over the course of the next year...

Issued by Amasa 23 Jul 2019

#ROOTS2019 sheds light on buyer behaviour
#ROOTS2019 sheds light on buyer behaviourArticle

The latest ROOTS 2019 data enables users to analyse and better understand buyers of many categories at a local geographic level...

Issued by Spark Media 23 Jul 2019

#ROOTS2019 sheds light on buyer behaviour
#ROOTS2019 sheds light on buyer behaviourArticle

Building brands, looking for opportunities to talk to potential buyers or product users by geographic area and potentially influencing behaviour. This works best when we understand what makes consumers tick...

Issued by Spark Media 28 Jun 2019

Spark Media, CEO, Gill Randall. Image supplied.
#Roots2019: Local is lekkerArticle

An effective media plan targets the mental availability of the consumer to get their attention and nudge them into action, otherwise, it is just a wasted pair of eyeballs...

Danette Breitenbach 11 Jun 2019

Debbie McIntyre, marketing and research director at Spark Media. Image supplied.
#Roots2019: Brand loyalty is deadArticle

Brands like to think that everyone loves their brand, but the harsh reality is that while they use your brand, they also use everyone else's brands...

Danette Breitenbach 11 Jun 2019

#ROOTS2019 mapping the more economically active South Africa
#ROOTS2019 mapping the more economically active South AfricaArticle

Set in motion with in-field interviews in March 2018, South Africa's largest quantitative community survey #ROOTS2019 is ready to be launched in June across South Africa...

Issued by Spark Media 4 Jun 2019

Kalliebree Keynerd, head of social media at Joe Public Connect, Mongezi Mtati, MD at WordStart, Dali Tembo, CEO Instant Grass International, Kirigo Kamore, content manager McCann1886, Danette Breitenbach, Bizcommunity freelance journalist.
#IABSummit19: Balancing the power of the new nowArticle

The IAB #BizTrends19 panel at the IAB Summit taking place Thursday, 30 May at the Joburg Theatre in Braamfontein, will be discussing 'Balancing the Power of the New Now'...

Jessica Tennant 27 May 2019

#IABSummit19: Gareth Lloyd to speak on going beyond the click
#IABSummit19: Gareth Lloyd to speak on going beyond the clickArticle

Ahead of this year's IAB Summit, taking place 30 May at the Joburg Theatre in Braamfontein, we interviewed speaker Gareth Lloyd, head of Research and Analytics at 24.com, a division of Media24, to find out what to expect from his talk on 'going beyond the click' and what this year's theme of the 'new now' means to him...

Jessica Tennant 24 May 2019

#IABSummit19: Dudu Mkhwanazi to speak on the connected city
#IABSummit19: Dudu Mkhwanazi to speak on the connected cityArticle

Ahead of this year's IAB Summit, taking place 30 May at the Joburg Theatre in Braamfontein, we interviewed speaker Dudu Mkhwanazi, CEO of Project Isizwe, to find out what to expect from her talk on 'the connected city' and what this year's theme of the 'new now' means to her...

Jessica Tennant 22 May 2019

#IABSummit19: Marcel Botha to speak on manufactured stories
#IABSummit19: Marcel Botha to speak on manufactured storiesArticle

Ahead of this year's IAB Summit, taking place 30 May at the Joburg Theatre in Braamfontein, we interviewed speaker Marcel Botha, founder and CEO of 10XBeta to find out what to expect from his talk on 'manufactured stories' and what this year's theme of the 'new now' means to him...

Jessica Tennant 17 May 2019

Big, bigger, biggest #ROOTS2019
Big, bigger, biggest #ROOTS2019Article

Constructed, layer by layer, brick by brick, the all new ROOTS 2019 will be unveiled to the marketing, advertising and media industries this coming June...

Issued by Spark Media 14 May 2019

#ROOTS2019 - Building insights with Lego
#ROOTS2019 - Building insights with LegoArticle

Roots, with a random sample size of more than 27,000 respondents, is South Africa's largest and longest running consumer shopping behaviour survey, and Spark Media launches Roots 2019 in June...

Issued by Spark Media 6 May 2019

#ROOTS2019 is coming!
#ROOTS2019 is coming!Article

The building blocks of #ROOTS2019 are all coming together! The individual pieces are being expertly constructed to deliver South Africa's largest urban community quantitative survey...

Issued by Spark Media 17 Apr 2019

Image source: Gallo/Getty
#IABSummit19: The new nowArticle

Ahead of this year's IAB Summit, taking place 30 May at the Joburg Theatre in Braamfontein, we interviewed IAB SA CEO Paula Hulley to find out what to expect from this year's theme and insights...

Jessica Tennant 17 Apr 2019

Exciting changes ahead for Spark Media
Exciting changes ahead for Spark MediaArticle

Spark Media has announced that as from 1 March 2019, the company will be separating its digital and print sales divisions into two distinct entities...

Issued by Spark Media 6 Mar 2019

Digital Marketing Conference held in Sandton and Cape Town
Digital Marketing Conference held in Sandton and Cape TownArticle

The Digital Marketing Conference (DMC) will be held in Johannesburg on 26-27 February 2019 at the Maslow Hotel and in Cape Town on 6-7 March 2019 at Radisson Blu Hotel Waterfront...

Issued by Event Partners 19 Feb 2019

Caxton and SPARK Media ready for the festive season!
Caxton and SPARK Media ready for the festive season!Article

This is the state of Caxton Printer's factory floor right now!...

Issued by Spark Media 29 Nov 2018

Amasa Bursary Fund scores big with annual quiz night
Amasa Bursary Fund scores big with annual quiz nightArticle

The Amasa annual quiz night is always one to remember and this year was no exception. Held at the Riverclub in Cape Town on 8 November, the fundraiser aims to raise money to go towards the Amasa Bursary Fund...

Issued by Amasa 16 Nov 2018

Media literacy: Five fact-checking tips for the fake news era
Media literacy: Five fact-checking tips for the fake news eraArticle

Ease of access to social media and editing tools have made it easier than ever to spread stories and images that have people shaking their heads, thinking "That can't be real... can it? I must share!" Here are five steps to take to up your media literacy, so that the results of your own news-sharing are more reliable...

Leigh Andrews 15 Oct 2018

Only advertise on trusted publisher websites!
Only advertise on trusted publisher websites!Article

A large media company recently published an exposé on fake news websites and advertisers that mistakenly landed up advertising on these platforms...

Issued by Spark Media 11 Oct 2018

ROOTS 2019 is loading!
ROOTS 2019 is loading!Article

South Africa's largest urban community quantitative survey, ROOTS, is currently in field. ROOTS 2019 is set to launch in the first quarter of next year...

Issued by Spark Media 10 Oct 2018

Guzzle launches B2B app for retail SMEs
Guzzle launches B2B app for retail SMEsArticle

South African online retail aggregator Guzzle, which allows consumers to browse deals from the country's largest retailers, has just launched its business-to-business app...

4 Oct 2018

SPARK Media wins at MOST 2018
SPARK Media wins at MOST 2018Article

SPARK Media has won the highly competitive newspaper category at The 2018 MOST Awards...

Issued by Spark Media 17 Sep 2018

A scene from Dr Beal's presentation for Spark Media.
The role of memory and media in converting consumers for brand growthArticle

At Spark Media's annual event, a top marketing scientist from the Australia-based Ehrenberg-Bass Institute, Dr Virginia Beal got attendees thinking and rethinking the role of memory in reaching consumers. While there's no one-size-fits-all approach, you'll do well to factor in light media buyers and light media users...

Leigh Andrews 17 Sep 2018

Image supplied.
#MostAwards2018: A bumper year for celebrationArticle

Industry professionals from all over gathered at the Wanderers Club in Johannesburg yesterday, Thursday, 13 September, in their droves to honour the achievements of their peers at the 10th Annual Most Awards...

14 Sep 2018

SPARK Media once again hosts international marketing scientist!
SPARK Media once again hosts international marketing scientist!Article

SPARK Media, members of the Ehrenberg-Bass Institute (EBI), will be welcoming Dr Virginia Beal, senior marketing scientist, to our shores next month...

Issued by Spark Media 23 Aug 2018

SPARK Media celebrates the life of Andy Stanton
SPARK Media celebrates the life of Andy StantonArticle

SPARK Media is celebrating the life of long-time colleague and close friend Andy Stanton who tragically suffered a fatal heart attack earlier this month...

Issued by Spark Media 16 Aug 2018

Olav Westphal is the ABF's new president
Olav Westphal is the ABF's new presidentArticle

After serving on the ABF (Advertising Benevolent Fund) executive board for three years, Spark Media's Olav Westphal has been named president of the fund by fellow exco members...

Issued by Advertising Benevolent Fund 22 May 2018

Caxton: Not just informing, but uplifting communities
Caxton: Not just informing, but uplifting communitiesArticle

Caxton's local newspapers keep their surrounding communities informed about the latest happenings in the area. But their community investment goes so much further than news...

Issued by Spark Media 20 Apr 2018

H&M’s New Routine sportswear campaign featuring graffiti artist Revok’s unauthorised artwork in the background. H&M
Roots 2019 survey set to release 'powerful insights'Article

There is much anticipation around what the latest findings from the updated Roots questionnaire will reveal, particularly around digital trends, when the data is released in early 2019...

9 Apr 2018

Caxton Excellence Awards acknowledges local talent
Caxton Excellence Awards acknowledges local talentArticle

Competition between the various Caxton Local Media's editorial, sales, advertising, management and support staff was stiff at the prestigious Caxton Excellence Awards...

Issued by Spark Media 22 Mar 2018

#FutureAdAfrica: Brand safety is not optional, support local publishers
#FutureAdAfrica: Brand safety is not optional, support local publishersArticle

Marc du Plessis, joint CEO of Spark Media and head of the Publisher Council of the IAB, gave a keynote address at Future Ad Africa in Johannesburg yesterday on the subject of brand safety, trust and supporting the independent press...

Jessica Tennant 14 Mar 2018

11 valuable lessons from 11 wonder women in digital
11 valuable lessons from 11 wonder women in digitalArticle

Carmen Murray, shines a light on some of the female trailblazers bucking the digital trend in South Africa...

Carmen Murray 14 Feb 2018

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