Lanie Krugel has just launched Kru & Co, a South African social media agency. We discussed the agency's startup story and social media trends for South Africa to wake up to...
Leigh Andrews 13 Feb 2020
The fifth annual eCommerce Africa conference took place at the CTICC from 19-20 March 2019. It got underway with a keynote session by the founder of BrandLove, Chantel Botha. Founder of the Billybo Group, Mike Joubert, delivered a talk titled 'Why your story matters', highlighting the importance of brand storytelling. Below are some images of the event.
22 Mar 2019
In a talk titled 'Why your story matters', in the 'driving demand' track of the fifth eCommerce Africa conference, attendees heard from Mike Joubert, founder of the Billybo Group. Dubbed a godfather in SA brands and marketing, he walked us through the virtue of storytelling and why it matters, while shedding light through examples from some of the greatest commercial stories ever told...
Leigh Andrews 20 Mar 2019
Mike Joubert, founder of the Billybo group - not to be confused with Australian surf apparel brand Billabong - spoke on the first day of CEM Africa about the link between the core emotional connection created by great storytelling, which in turn builds relevance and authenticity to the emotional drivers in the customer journey...
Leigh Andrews 1 Aug 2018
In the first keynote session of the Customer Experience Management (CEM) Africa Summit 2018, Diane Magers of the CXPA explained how to build and execute a CX strategy in an ROI-driven world. Here's what you missed...
Leigh Andrews 1 Aug 2018
Africa's customer experience experts descend on Cape Town to address customer experience issues facing corporations in Africa...
27 Jul 2018
Music Exchange 2016 (MEX16), featuring influencers in the global music and entertainment economy, will take place at GrandWest Casino and entertainment world between Thursday 8 and Friday 9 September.
30 Aug 2016
When it comes to print publications, many have to fight off the unfortunate view that 'free' often means inferior quality. Mike Joubert, Editor and founding member of TechSmart tells us how he did so, and why TechSmart is now focused online...
Leigh Andrews 1 Jun 2015
Music Exchange, the independent music conference, will take place on 21 and 22 March, with an additional day confirmed for the 23 March 2013 for workshops - and more than 50 speakers and panellists have confirmed, including some of the most influential names in the music industry.
14 Feb 2013
The most influential names in the music industry have signed up to impart and share their knowledge and expertise at this year's Music Exchange Conference, set to take place from 21-22 March, with an additional day confirmed for 23 March for workshops.
Issued by Triple M Entertainment 13 Feb 2013
So we've all been to some seriously yawn-inducing marketing conferences, but that's not how marketing conferences need to be! They can be (and really should be) exciting, intellectually stimulating, motivating, networking goldmines, and anything but a waste of time.
Issued by Living Your Brand 26 Sep 2012
The eighth Thought Leadership Digibate, recently hosted by Aegis Media in conjunction with Bizcommunity.com in Johannesburg, focused on choosing the right agency for your brand. If you missed the Digibate, download or listen to the podcast which is now available.
31 Aug 2012
With an impressive guest speaker line-up that includes some of the most prestigious names in the business, the 4th IMC Conference in Sandton, Johannesburg, is set to alter the landscape of all aspects of marketing from print media to direct marketing, all the way to the digital and social revolutions.
Issued by Living Your Brand 16 Aug 2012
Aegis Media, in conjunction with Bizcommunity.com, will be hosting the eighth Thought Leadership Digibate that will focus on choosing the right agency for your brand. The event will be held on Friday, 24 August 2012, in Johannesburg and will stream live on www.bizradio.co.za from 9.30am to 11am.
15 Aug 2012
TechSmart is upgrading its magazine look with better paper and cover, launching an SME annual guide and reducing its copy wastage with streamlined distribution.
26 Aug 2011
According to chief international judge Duncan Gray, the John Caples Awards are a global event where creatives tackle common marketing problems and South African participation enhances their diversity. He was commenting on the invitation to South African creatives Glynn Venter and Nina Daniel-Gruber to judge the 32nd John Caples Awards in New York in November 2009.
21 Oct 2009
Levi's Red for Life has joined forces with New Start, an independent HIV voluntary testing and counselling service sponsored by the South African and US governments, and media partners SABC 1, 5FM and Metro FM to create branded mobile testing stations. Offered free of charge, the programme provides young adult appropriate pre- and post-counselling, as well as the Government-approved rapid HIV test.
16 Oct 2006
Quickly... think of a brand... any brand... the make of your shoe, your car, the watch on your wrist or your favourite fastfood. Why did you think of this specific brand?
Issued by Top Companies Publishing 29 Sep 2006
A new campaign to stop the spread of HIV has the likes of Godessa, Malaika, Louise Carver, Fokofpolisiekar, Karen Zoid, Springbok Nude Girls, kobus!, Loyiso, MXO and 340ml appearing in shop windows in 14 shopping centres around the country.
19 Jun 2005
Levi Strauss South Africa and Sony BMG Music Entertainment have brought together 14 SA top music artists to produce a unique CD in an initiative to raise awareness and funds for HIV/AIDS - an extension of their 'Red for Life' campaign in partnership with the TAC.
2 May 2005
The internationally recognised AIDS ribbon is getting a makeover for an HIV and AIDS awareness campaign targeted at the youth. The 'Red for Life' program - an initiative by Levi Strauss South Africa is aimed at raising HIV and AIDS awareness among South Africa's youth.
3 Feb 2005
Brand damage can be a slow process, a chipping away at your most valuable asset. Or it can be a catastrophe that shatters your brand in a flash. Are you geared for damage control? South African executives seem to lag behind their international counterparts when it comes to brand and media savvy and are complacent in their expectations that a brand-damaging situation will simply go away.
Grant Henry 24 Oct 2004
After a year of constant communication and conversations with teens, Seventeen magazine has decided to take action against the apparent teen drug problem in South Africa by embarking on a pro bono advertising campaign called "Know More" that aims to inform teens of the potentially devastating effects of drug abuse and addiction.
18 Oct 2004