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A merging of minds
A merging of mindsArticle

ATKASA Digital Agency, with an inherent ethos of collaboration, are enormously proud to announce their partnership with Durban-based through-the-line agency, Initiative...

Issued by ATKASA 5 Jun 2019

Paula Hulley
Photographer: Rikki Hibbert
#IABSummit19: 7 insights into the direct brand economyArticle

In her opening address at the IAB Summit, which took place on Thursday, 30 May at the Joburg Theatre in Braamfontein, IAB CEO Paula Hulley shared seven key insights from the IAB Global Direct Brand Report on the direct brand economy...

Jessica Tennant 4 Jun 2019

How to harness the power of your target market
How to harness the power of your target marketArticle

Market research and data can be an invaluable tool when crafting a brand strategy, providing brands with the power to harness their target market. Today, marketers have a multitude of choice of available data; however, being given a plethora of statistics does not necessarily translate into the ability to create a winning brand strategy. There is an art to using data to develop a brand's personality and key messaging, and to finding the right channels through which to engage with consumer segments within a target market.

Issued by Ask Afrika 15 May 2019

Ashish Williams, CEO of Mediacom and IAB SA Research Council lead, Nicole Gundelfinger, group marketing manager, Cash Converters, Candice Goodman, MD Mobitainment and IAB Education Council, Johan Walters, managing consultant at DQ&A and Mongezi Mtati, Ornico's marketing manager. © .
IAB Insight Series: Customer key to digital successArticle

Digital is often viewed by organisations as a silver bullet to leapfrog into the 21st Century and meet their customers' needs, but with a plethora of channels and technology types, as well as an overwhelming amount of data, is it really that simple?...

Danette Breitenbach 14 May 2019

The decoy effect: how you are influenced to choose without really knowing it
The decoy effect: how you are influenced to choose without really knowing itArticle

Price is the most delicate element of the marketing mix, and much thought goes into setting prices to nudge us towards spending more...

Gary Mortimer 17 Apr 2019

Egg-stra! Egg-stra! Read all about it...
Egg-stra! Egg-stra! Read all about it...Article

Cadbury Fluffies. Delivering more than just packaging...

Issued by Just Design 4 Apr 2019

A golden night for Ogilvy at the 2019 IAB Bookmark Awards
A golden night for Ogilvy at the 2019 IAB Bookmark AwardsArticle

Once again Ogilvy and its clients managed to lead the Bookmarks in the increasingly important categories of Mobile, CRM, Loyalty programmes, Gamification, Content Strategy, Online Video and Social Media...

Issued by Ogilvy & Mather 4 Apr 2019

The value of specialist services in your marketing mix
The value of specialist services in your marketing mixArticle

While a multi-service agency does make for a smooth process, there is a strong case for opting for specialist agencies in the marketing mix...

Danilo Acquisto 2 Apr 2019

Getting emotional with print marketing
Getting emotional with print marketingArticle

Interactivity certainly adds an interesting and potentially effective dimension to marketing, but perhaps it's simply a 21st century expression of a much older marketing truth: emotion sells...

James de Waal, Issued by Canon SA 21 Feb 2019

Microsoft CMO on the transformation of digital marketing
Microsoft CMO on the transformation of digital marketingArticle

Jessica Tennant interviews Peter DeBenedictis, chief marketing officer for Microsoft in the Middle East and Africa on his recent business trip to South Africa...

Jessica Tennant 4 Feb 2019

Sun International's partnership with Heart FM proves to be a glittering success
Sun International's partnership with Heart FM proves to be a glittering successArticle

Sun International, now in its third year of sponsorship of the Sun Met, has hailed it as its most successful race day to date, largely due to the broadcast partnership with Heart FM...

Issued by Heart FM 1 Feb 2019

Kantar unveils predictions for the 2019 media landscape
Kantar unveils predictions for the 2019 media landscapeArticle

Kantar has just released its perspective of the major trends that will shape the media landscape for brand owners, agencies and media platforms in 2019...

Issued by Kantar 5 Dec 2018

Szabo and Acquisto.
The state of SA's social influencers with Special Effects MediaArticle

I spoke to the global and SA CEOs of Special Effects Media about the 'YouTube boom' and how digital content creators take entrepreneurship to a whole new level...

Leigh Andrews 21 Nov 2018

4 reasons you should be investing in public relations
4 reasons you should be investing in public relationsArticle

Public relations (PR) gets a bad rap and that's probably because so many people don't understand the concept at all...

Sue Charlton APR 16 Nov 2018

#ShopperInsights2019: Moving to frictionless commerce
#ShopperInsights2019: Moving to frictionless commerceArticle

Online retail is part of the much bigger picture of frictionless commerce where online is moving offline and offline to online. Driving this is time and convenience...

Danette Breitenbach 12 Nov 2018

#ShopperInsights2019: Innovation drives brand success at shelf
#ShopperInsights2019: Innovation drives brand success at shelfArticle

Lindt is a premium brand growing in a declining market. A luxury product generally bought as a gift, the brand launched a cheaper version catering to personal indulgence. Not only did this expand...

Danette Breitenbach 9 Nov 2018

#ShopperInsights2019: I love you, but...
#ShopperInsights2019: I love you, but...Article

Despite retailers widening their repertoire, baskets are shrinking as tough times for shoppers dictate more planning and less impulse shopping...

Danette Breitenbach 8 Nov 2018

Reading delivers the proven best advertising ROI
Reading delivers the proven best advertising ROIArticle

Reading, i.e. Digital and Print combined, consistently deliver the greatest ROI for every R1 spent than any other medium...

Peter Langschmidt 5 Nov 2018

Advertising Code of Practice Social Media Guidelines open for feedback
Advertising Code of Practice Social Media Guidelines open for feedbackArticle

The IAB SA invites the industry to submit their feedback on the Advertising Code of Practice Social Media Guidelines....

2 Nov 2018

Rollersigns takes market by storm with all-new advertising possibilities
Rollersigns takes market by storm with all-new advertising possibilitiesArticle

Online advertising and viral campaigns may be top of the marketing mix list these days, but Rollersigns is bringing sexy back to traditional displays...

Issued by Marin's Southern Africa 29 Oct 2018

Chris Moerdyk
The value of PR in the new media spaceArticle

The value of public relations is increasing by leaps and bounds in the overall marketing mix thanks to a combination of social media and a move by marketers to engage directly with their customers...

Chris Moerdyk, Issued by Chris Moerdyk 25 Oct 2018

#SML18: Profiling the social media user in South Africa
#SML18: Profiling the social media user in South AfricaArticle

The second part of World Wide Worx's Arthur Goldstuck's SA social media landscape presentation he shared with us at Marketing Mix's Social Media Landscape Briefing 2019 a few weeks ago...

Juanita Pienaar 24 Oct 2018

Murphy captions this: “#GreatThoughts”
#BehindtheSelfie with... Terry MurphyArticle

This week, we got behind the selfie with Terry Murphy, publisher at Marketing Mix Conferences who will open next week's Social Media Landscape Briefings 2019 in Sandton and Cape Town...

Leigh Andrews 9 Oct 2018

Time to fall in love with tags and pixels
Time to fall in love with tags and pixelsArticle

Is it a snack? Is it a game? No! They are the technical terms for the most exciting thing to ever happen to digital marketing...

JG Bezuidenhout 9 Oct 2018

Prepare your brand for retail disruption at Shopper Insights
Prepare your brand for retail disruption at Shopper InsightsArticle

The Shopper Insights briefing, set to take place in Johannesburg on 7 November 2018, will unpack the key shopper trends that brands should tap into to get ahead in the retail space...

4 Oct 2018

Speakers (L-R): Top - Mongezi Mtati, marketing manager, Ornico, Arthur Goldstuck, CEO of World Wide Worx, Matthew Arnold, chief engagement officer, VML. Bottom - Arye Kellman, co-founder and chief creative officer, Tilt, Gail Schimmel, CEO, ASA and Godfrey Parkin, CEO, Britefire.
#SML18: Speakers announced for Social Media Landscape Briefing 2019Article

The speakers and panellist lineup for the annual Social Media Landscape Briefing 2019, has been announced...

11 Sep 2018

Advertising code of conduct for social media being drafted
Advertising code of conduct for social media being draftedArticle

SA advertising industry bodies are drafting an Advertising Code of Practice Social Media guidelines...

20 Aug 2018

5 thoughts to bear in mind when targeting women this Women's Month
5 thoughts to bear in mind when targeting women this Women's MonthArticle

With August being Women's Month, we are receiving the annual barrage of feel-good corporate PR, advertising and social media campaigns celebrating and targeting female consumers. Yet all too many campaigns miss the mark...

Cindy Diamond 16 Aug 2018

Remarketing 102: Why you should care about it...
Remarketing 102: Why you should care about it...Article

Part two of the series on remarketing - one of the best and easiest routes to boosting conversion rates and driving sales...

JG Bezuidenhout 14 Aug 2018

Why PR should heed the red flag and move beyond earned content
Why PR should heed the red flag and move beyond earned contentArticle

Businesses around the world face a similar challenge, succumb to digital transformation or face competition from companies in the same or adjacent industry, or even worse, become obsolete...

Dominique Pienaar 31 Jul 2018

The benefits of having an in-house marketing team
The benefits of having an in-house marketing teamArticle

Are you considering moving your marketing team in-house? If your company needs long-term, full-time marketing attention then perhaps it's time...

Graham van der Merwe 25 Jun 2018

Bongani Chinkanda
Marketing to the next generation at the speed of cultureArticle

Bongani Chinkanda, CEO of HDI Youth Marketeers, the agency that conducts the research for the Sunday Times Generation Next study, released last week, provided an overview at the conference, which took place on Thursday, 14 June at the Sandton Convention Centre in Johannesburg...

Jessica Tennant 21 Jun 2018

#HowTo Select the Right Digital Agency
#HowTo Select the Right Digital AgencyArticle

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Issued by Pistol + Honey 21 Jun 2018

Image supplied.
Extended reality bitesArticle

How virtual, augmented and mixed reality technologies are reshaping how consumers experience brands and the world around them...

Gil Sperling 7 May 2018

Oh goody! It's a goodie bag!
Oh goody! It's a goodie bag!Article

As a marketer or team manager or corporate exec, have you ever stopped to really think about how corporate gifts may be hurting your brand?...

Issued by Madex 4 May 2018

#NewCampaign: Sol Beer's 'My sunshine in a bottle', a South African first
#NewCampaign: Sol Beer's 'My sunshine in a bottle', a South African firstArticle

Sol Beer's 'My sunshine in a bottle' campaign, created in partnership with The Odd Number and launched in November last year, has to date reached a new audience of 900,000 followers and an engagement rate of 6%, surpassing the industry standard of 1%...

Jessica Tennant 27 Mar 2018

FCB Africa, FCB Cape Town, Hellocomputer Land 11 Bookmark Pixels for five clients
FCB Africa, FCB Cape Town, Hellocomputer Land 11 Bookmark Pixels for five clientsArticle

FCB Africa and its agencies - FCB Cape Town, FCB Joburg and Hellocomputer - landed 11 Pixels for five different clients at the IAB Bookmark Awards, including a highly sought-after Black Pixel...

Issued by FCB Africa 6 Mar 2018

Mark1 lands a silver pixel at the 2018 IAB Bookmark Awards
Mark1 lands a silver pixel at the 2018 IAB Bookmark AwardsArticle

Mark1 was recognised as leaders in the digital industry when it scooped the silver pixel in display advertising at the 2018 IAB Bookmark Awards...

Issued by Mark1 2 Mar 2018

#Bookmarks2018: A decade of rewarding excellence in digital
#Bookmarks2018: A decade of rewarding excellence in digitalArticle

Last night's 10th annual IAB Bookmark Awards held at The Theatre on the Track in Kyalami saw Ogilvy yet again recognised as the best agency, taking home over 20 awards, and client KFC also recognised again as the brand of the year...

Jessica Tennant 2 Mar 2018

A five-step plan to maximise media effectiveness and drive sales
A five-step plan to maximise media effectiveness and drive salesArticle

The media channels brands have at their disposal for marketing are growing more complex by the day; so is the consumer's path to purchase...

Nikolay Dolgov, Issued by GfK South Africa 27 Feb 2018

Marketing trends to look out for in 2018
Marketing trends to look out for in 2018Article

From chatbots to dark social, what trends do you think will dominate the marketing landscape in 2018? Find out what the Penquin experts predict is in store for us...

Issued by Penquin 15 Feb 2018

Book the only internationally recognised qualification in mobile marketing with Boo-Yah!
Book the only internationally recognised qualification in mobile marketing with Boo-Yah!Article

Join Boo-Yah! and The Connected Marketer in May 2018 for the only industry-accredited professional qualification in mobile marketing.

Issued by Boo-Yah! 5 Feb 2018

Influencer marketing for dummies: 2018 and beyond
Influencer marketing for dummies: 2018 and beyondArticle

Hlumelo Ndoni answers the questions, what is digital influencer marketing and how can we work with digital influencers?...

Hlumelo Ndoni 25 Jan 2018

IMC Conference 2018: Insights into email and SMS marketing
IMC Conference 2018: Insights into email and SMS marketingArticle

Everlytic is a Gold Sponsor of the upcoming IMC Conference and their MD, Walter Penfold, will use this opportunity to share his insights on email and SMS marketing as a preview of what's to come...

Issued by Everlytic 23 Jan 2018

Data takes the crown as a top 2018 digital trend
Data takes the crown as a top 2018 digital trendArticle

As we embark on a new year, Pilira Mwambala, Ad Operations Director at Mark1 - a cutting-edge digital media execution business, shares the top digital trends for 2018 and beyond...

Issued by Mark1 12 Jan 2018

The e-mail and SMS marketing juggernaut
The e-mail and SMS marketing juggernautArticle

Walter Penfold, MD Everlytic and one of the speakers at the upcoming Integrated Marketing Communication Conference, shares his insights on e-mail and SMS marketing as a taste of what's to come...

Issued by IMC Conference 10 Jan 2018

#BizTrends2018: The changing media environment for ad agencies
#BizTrends2018: The changing media environment for ad agenciesArticle

Like all sectors within the economy, we face economic and political instability which can have an impact on investment and ultimately marketing spend...

Odette van der Haar 8 Jan 2018

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