Results for Google algorithm

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Is SEO helping or harming creativity?
Is SEO helping or harming creativity?Article

Aidan Blundell, Head of SEO at iProspect South Africa, weighs in on how creativity and SEO need to work together for content to be successful...

Issued by Dentsu Aegis Network 7 Mar 2019

Absolut creative collaboration.
Change the way the internet sees African creativityArticle

The Absolut African Art Intervention is continuing in its mission to change how the world views African creativity...

6 Feb 2018

Google tweak aims to curb fake, misleading search results
Google tweak aims to curb fake, misleading search resultsArticle

WASHINGTON, US: Google has announced changes to how it delivers and ranks internet searches, the latest effort by the tech giant to weed out "fake news" and offensive content...

26 Apr 2017

[BizTrends 2016] 16 trends for 2016
[BizTrends 2016] 16 trends for 2016Article

These 16 trends for 2016 will dominate the media and marketing industry in South Africa and further afield this year...

Louise Marsland 16 Feb 2016

[BizTrends 2016] How ideas will spread in 2016
[BizTrends 2016] How ideas will spread in 2016Article

The advertising and marketing problem is one of spreading ideas. The fundamental nature of idea-spreading changes in the social era because the structure of media changes...

Walter Pike 13 Jan 2016

DigiChat with Andrea: Search engine marketing
DigiChat with Andrea: Search engine marketingArticle

Search results are vitally important for businesses with an online presence. Studies also show that people tend to give their business to the ads that appear near the top of the page, whether paid or organic...

Andrea Mitchell 29 Sep 2014

Nicolas Pompigne-Mognard
PR sites have lost up to 60% visibility on Google: How to adaptArticle

Numerous articles have been published, primarily in the US, about how Google's recent major algorithm update affects the press release distribution industry and ultimately global public relations.

Nicolas Pompigne-Mognard 18 Jun 2014

Google's Hummingbird - no big deal, for now
Google's Hummingbird - no big deal, for nowArticle

LONDON, UK: September marks the 15th anniversary of when Google began and alongside a birthday Doodle and Easter Eggs to celebrate has come news of what has been a silent shift to a new search algorithm, Hummingbird.

1 Oct 2013

Christopher Commerford
Why does the world hate copywriters?Article

I do, and I am one. It is the glorious feeling of importance and purpose that one gets from self-loathing that is causing me to write this article. Is copywriting a dying art form? Part of me wishes it were. In much the same way that God's death was, according to Nietzsche, brought about by man.

Christopher Commerford 24 May 2011

eCommerce sites urged to clean up content before Google's 'Panda' goes global
eCommerce sites urged to clean up content before Google's 'Panda' goes globalArticle

LONDON, UK: Hot at its heels of an algorithm update to combat duplicate content last month, Google has followed up with "Panda", another algorithm change that hits purveyors of "low-quality content."

11 Mar 2011

Google algorithm update slams duplicate content
Google algorithm update slams duplicate contentArticle

LONDON, UK: Just last month, a leading search marketing specialist and technology firm, Greenlight, pointed out in its 2011 top 10 predictions for natural and paid search, that among other things, search engines would take an even more aggressive stance towards duplicate and low value content this year. Well...

4 Feb 2011

Greenlight's prediction on search future pans out
Greenlight's prediction on search future pans outArticle

Independent search marketing agency, London-based Greenlight, has seen one of its top 10 predictions for paid and natural search come through late last week, as European and US regulators cleared Microsoft's plans to buy Yahoo's internet search and search advertising businesses. Greenlight had predicted the search landscape would be a two-horse race by the end of the year, drawing attention to “Microhoo".

22 Feb 2010

Vega wins SA leg of Google challengeArticle

Not only did a team from brand communications school Vega recently take the top spot in the South African leg of the Google Online Marketing Challenge, it also finished in the top 50 teams within Europe, the Middle East and Africa. The competition is one of the biggest global university competitions, with around 1650 different teams participating across 47 different countries this year.

18 Jul 2008

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