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How brand advocacy programmes are proving to be the best investment your business can make
How brand advocacy programmes are proving to be the best investment your business can makeArticle

In the digital age, with fleeting customer attention, businesses and brands are looking for new ways to engage with their customers, keep them loyal and prolong their customer/brand relationship...

Issued by G&G Digital 8 Nov 2019

Bridging the gap between traditional and digital advertising
Bridging the gap between traditional and digital advertisingArticle

In the digital era, there is often a disconnect between traditional and digital strategies, often resulting in mixed messages. This can impact negatively on the ROI of a campaign...

Samantha Fletcher, Issued by G&G Digital 8 Oct 2019

2019 New Generation Social & Digital Media Awards finalists announced
2019 New Generation Social & Digital Media Awards finalists announcedArticle

The finalists of the 2019 New Generation Social & Digital Media Awards have been announced.

5 Sep 2019

Registrations open for Modern Marketing Expo
Registrations open for Modern Marketing ExpoArticle

Registrations are open for the Modern Marketing expo, being held at Gallagher Convention Centre, Johannesburg, from 11-13 September...

Issued by Practical Publishing 2 Aug 2019

3 ways digital learning can empower star employees
3 ways digital learning can empower star employeesArticle

Technology continues to disrupt every aspect of our lives. One sector that is benefitting from this disruption is education and training. The rise of online learning platforms continues to make studying more accessible and convenient to students and employees...

Desiree Gullan 30 Jul 2019

Why businesses are shifting their training to digital
Why businesses are shifting their training to digitalArticle

The world's most successful businesses constantly evolve through adopting modern techniques to upskill their employees. Does this mean the trusted tradition of long in-classroom presentations and training programmes are now defunct?...

Michael Gullan, Issued by G&G Digital 10 Jul 2019

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Why businesses are shifting their training to digitalArticle

Think of the world's most successful businesses, not only do they pursue growth through innovation, they constantly evolve through adopting modern techniques to upskill their employees.

Michael Gullan 9 Jul 2019

Gullan captions this: “Wake up with the birds. Do the hard stuff first. Give your best. Go for regular walks.”
#BehindtheSelfie with... Desiree GullanArticle

This #CSIMonth, we go behind the selfie with Desiree Gullan, co-founder and executive creative director of G&G Digital...

Leigh Andrews 28 Jun 2019

How CRM can add measurable value to your brand
How CRM can add measurable value to your brandArticle

Customer relationship marketing also empowers businesses to learn more about who their consumers are and what they want...

Michael Gullan, Issued by G&G Digital 12 Jun 2019

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Smart email and avoiding the spam filterArticle

What does it take to create an effective email marketing campaign that is not only read but also engaged with? Mailers must convey a message and create an experience that entices the user to take the desired action...

Desiree Gullan 24 May 2019

Smart email and avoiding the spam filter
Smart email and avoiding the spam filterArticle

What does it take to create an effective email marketing campaign that is not only read, but also engaged with?...

Desiree Gullan, Issued by G&G Digital 16 May 2019

The evolution of branding through the digital agency
The evolution of branding through the digital agencyArticle

One of the most valuable assets for any business, no matter its size or sector, is its brand. In light of this Desiree Gullan shares her thoughts on the evolution of branding through a digital agency...

Desiree Gullan 22 Apr 2019

How your brand can navigate a world of mistrust, misinformation and multiple mindsets
How your brand can navigate a world of mistrust, misinformation and multiple mindsetsArticle

Here's G&G's thoughts on what influences will shape the future and how we can source solutions through digital innovation...

Desiree Gullan, Issued by G&G Digital 27 Mar 2019

What goes into some of the world's innovative, life-changing cancer medications
What goes into some of the world's innovative, life-changing cancer medicationsArticle

Next time you or a loved-one take medication, whether an over-the-counter pain-killer, chronic medication, or a breakthrough treatment, take a moment to think about its origins...

Issued by G&G Digital 13 Feb 2019

No matter the colour of your collar, #MindYourBusiness
No matter the colour of your collar, #MindYourBusinessArticle

Nearly 30% of South African women have been victims of unwanted sexual advances in the workplace - 57% from peers and 26% from superiors, the very people employees look up to for leadership and inspiration...

Issued by G&G Digital 23 Jan 2019

Know your prostate cancer status with #asimplebloodtest
Know your prostate cancer status with #asimplebloodtestArticle

Did you know that one in 10 South African men will be affected by prostate cancer in their lifetime? That is one man in your life...

Issued by G&G Digital 23 Jan 2019

All the 2018 New Generation Social & Digital Media Awards winners!
All the 2018 New Generation Social & Digital Media Awards winners!Article

On Thursday 27 September, the sixth annual New Generation Social & Digital Media Awards took place at MonteCasino...

1 Oct 2018

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Finalists announced for New Generation Social & Digital Media Awards 2018Article

The finalists for the 2018 New Generation Awards have been announced, with a record number of entries received, from a record number of agencies, corporates and individuals, representing hundreds of South African brands...

4 Sep 2018

Subaru Southern Africa proves its brand values in the making of gruelling new TV commercial
Subaru Southern Africa proves its brand values in the making of gruelling new TV commercialArticle

In August 2017, Subaru Southern Africa announced its partnership with PYGA Euro Steel Mountain Bike team. The partnership included providing three Subaru vehicles for the team...

Issued by G&G Digital 22 Aug 2018

#BizTrends2018: 18 trends for 2018
#BizTrends2018: 18 trends for 2018Article

Bizcommunity.com's 18 trends for 2018 from BizTrends2018 trend analyst, curator and editor, Louise Marsland...

Louise Marsland 3 Apr 2018

G&G Digital launches breakthrough photography and videography services
G&G Digital launches breakthrough photography and videography servicesArticle

G&G Digital has officially launched photography and videographic services that break through the noise and hit the creative and strategic mark for clients...

Desiree Gullan, Issued by G&G Digital 22 Feb 2018

#BizTrends2018: It is time for marketing professionals to become more innovative
#BizTrends2018: It is time for marketing professionals to become more innovativeArticle

From AI and data visualisation to cutting-edge segmentation and contextual marketing; industry players must have a firm grip on the latest trends...

Desiree Gullan 3 Jan 2018

Digital marketing strategy for health and wellness businesses
Digital marketing strategy for health and wellness businessesArticle

Brands have a golden opportunity to meet consumers where they're at with targeted marketing that offers valuable content and spot-on solutions...

Desiree Gullan 5 Dec 2017

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New Generation Social & Digital Media Awards 2017 winnersArticle

All the winners of the New Generation Social & Digital Media Awards that was held on Thursday, 28 September at Monte Casino...

5 Oct 2017

New Generation Awards announces 2017 finalists
New Generation Awards announces 2017 finalistsArticle

The New Generation Social & Digital Media Awards has announced this year's finalists, with a record number of entries received this year...

13 Sep 2017

B2B marketing for really busy business owners
B2B marketing for really busy business ownersArticle

Chasing sales targets, managing customers and employees and planning your business's next strategic move leave little time to devise and implement a smart digital marketing strategy. The irony? It's the one thing that'll assist you with all your day-to-day challenges...

Desiree Gullan, Issued by G&G Digital 5 Sep 2017

Plant, seed, grow
Plant, seed, growArticle

Why do we love the first day of school? It's the new and undiscovered - the beginning of a love affair with learning. And this love has forged the growth of educational YouTube content...

Issued by G&G Digital 11 Jul 2017

Desiree Gullan
How digital killed the TV starArticle

It's official: digital advertising has overtaken TV advertising revenue (IAB Internet Advertising Revenue Report, 2016). As a medium, digital advertising has grown at supersonic speed. Here's what the latest statistics reveal...

Desiree Gullan, Issued by G&G Digital 20 Jun 2017

Judges for New Generation Awards announced
Judges for New Generation Awards announcedArticle

New Generation Awards announces 15 judges that have been selected for 2017's New Generation Social & Digital Media Awards...

7 Jun 2017

Desiree Gullan
How brands should speak to GenZsArticle

The latest Think with Google report reveals that getting a new phone is defined as a life-changing event for teens. Whether they think your brand is cool will make or break their endorsement, in real time, on their phone...

Desiree Gullan, Issued by G&G Digital 19 May 2017

Desiree Gullan
Is your site designed to convert?Article

The only thing better than thousands of visitors to your website is an astounding number of conversions. Bumper-to-bumper website traffic isn't good enough anymore if your visitors are just window-shopping, they don't add value to your bottom line...

Desiree Gullan, Issued by G&G Digital 16 May 2017

IAB announces finalists for Bookmark Awards 2017
IAB announces finalists for Bookmark Awards 2017Article

The IAB SA has announced the Bookmark Awards finalists for 2017. Following several weeks of judging, the panel has narrowed down a record number of entries into a shortlist of official finalists, each demonstrating talent and digital innovation in their respective categories...

22 Feb 2017

123RF
It takes two to (really) tangoArticle

The coming together of SEO and PR is essential for digital marketers. As digital PR becomes increasingly important for brands, it's vital to understand the entwined relationship of SEO and PR...

Desiree Gullan 8 Dec 2016

The G&G Digital team.
#SustainabilityMonth: Tap into new-generation thinking or stagnateArticle

This month's New Generation Awards saw G&G Digital named winner of nine awards for clients, including overall agency of the year. Here, executive creative director, Desiree Gullan explains the importance of digital interaction in the current climate of constant community engagement...

Leigh Andrews 24 Oct 2016

New Generation Awards winners for 2016
New Generation Awards winners for 2016Article

Late last week, the fourth annual New Generation Social & Digital Media Awards were held at The Focus Rooms, Sunninghill in Sandton, where 100 awards were handed out...

18 Oct 2016

Where did all the research go?
Where did all the research go?Article

In traditional agencies, research is a nucleus - it's the alpha and omega of brand strategy. It means a deep, reverberating comprehension of products or services, the people who make them and the people buy them. It means crystallising strategy and campaign to align with this understanding...

Desiree Gullan 15 Sep 2016

Desiree Gullan
How to create content that connectsArticle

Chances are if everyone in the room is singing, a large number will be off-key. So here are some important points to ensure your content marketing is on-point...

Desiree Gullan, Issued by G&G Digital 21 Jul 2016

New Generation Awards adds judges, new categories
New Generation Awards adds judges, new categoriesArticle

The judging panel for this year's New Generation Awards has grown from five to ten - a collective of diverse and experienced creative, client and tech minds, to ensure diverse opinion and unbiased input on each entry...

7 Jul 2016

Judges selected for New Generation Awards
Judges selected for New Generation AwardsArticle

The judges for the 2016 New Generation Awards have been selected. Since inception in 2013, the awards have ensured that at least three or four judges see each entry...

6 Jul 2016

Boxed in - the great email tragedy
Boxed in - the great email tragedyArticle

In the current great creative explosion of our time, I'm all for freedom, bucking the system and doing the unconventional. When it comes to the really big things though, one quickly realises that unbridled freedom can be a major bugbear in getting even the simplest things done...

Charles Ash, Issued by G&G Digital 20 Apr 2016

Getting the PR and influencer relationship right
Getting the PR and influencer relationship rightArticle

Bloggers and influencers have become an important publicity channel for brands to tap into, however, the key to successful influencer engagement is finding the right fit for your brand...

Kerry Simpson, Issued by G&G Digital 18 Feb 2016

Canderel campaign makes sugar feel the Crunch
Canderel campaign makes sugar feel the CrunchArticle

At a time when sugar's global reputation is at an all-time low as its negative health effects come under increasing scrutiny, leading sweetener brand, Canderel, pounced with an innovative launch...

Issued by G&G Digital 17 Nov 2015

Become a social listener
Become a social listenerArticle

Social media is nothing more than an ongoing, ever-changing conversation. The discussion topics are varied - sometimes obscure - and the tone and landscape changes quicker than you can hit refresh...

Desiree Gullan, Issued by G&G Digital 2 Nov 2015

Some of the celebrations
Celebrating the new generation of marketingArticle

The New Generation Social & Digital Media Awards began in 2013, an awards evening that set out to honour both the corporate marketing teams and media agency teams in South Africa...

Leigh Andrews 28 Sep 2015

How Canderel's Sugar Cube Man broke free of obvious ad strategy
How Canderel's Sugar Cube Man broke free of obvious ad strategyArticle

New sweetener variant, same old campaign strategies? Not at all. Here's how G&G Digital recently caused a stir for the launch of Canderel Crunch and sweetened the deal with social with unexpected PR...

Leigh Andrews 25 Sep 2015

The G&G digital story
The G&G digital storyArticle

Formerly known as Gullan&Gullan Advertising, G&G Digital has officially revealed its new branding. The new look coincides with a move to new premises and marks an exciting new chapter in the agency's story...

Issued by G&G Digital 12 Jun 2015

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