Results for Ehrenberg-Bass Institute

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Dr Carl Driesener, senior marketing scientist at the Ehrenberg-Bass Institute (EBI) of marketing science in Australia explaining the 5 steps to becoming a smarter target marketer at Spark Media's recent event.
5 steps to becoming a smarter target marketerArticle

Dr Carl Driesener, senior marketing scientist at the Ehrenberg-Bass Institute (EBI) of marketing science in Australia - the home of evidence-based marketing, shared five steps to being a smarter target marketer at Spark Media's recent 'seminar roadshow'...

Leigh Andrews 7 Nov 2019

The Goldilocks role of targeting in evidence-based marketing
The Goldilocks role of targeting in evidence-based marketingArticle

Dr Carl Driesener, of Australia's Ehrenberg-Bass Institute (EBI), the home of evidence-based marketing - showcased little-known traps of targeting at their recent Spark Media-hosted annual presentation, to assist in achieving better marketing results...

Leigh Andrews 6 Nov 2019

Image credit: William Iven on Unsplash
An introduction to evidence-based marketingArticle

Empirically-based studies can help to explain and predict effective communication, giving us the tools and knowledge to execute much better marketing...

Kirsty Dugmore 16 Jul 2019

Spotify's Scott Marsden, global head of media, performance and lifecycle marketing. Image supplied.
Best Use of Data jury announced for Warc Media Awards 2019Article

Warc has announced the jury lineup for the Best Use of Data category for the Warc Media Awards 2019...

10 Jul 2019

A scene from Dr Beal's presentation for Spark Media.
The role of memory and media in converting consumers for brand growthArticle

At Spark Media's annual event, a top marketing scientist from the Australia-based Ehrenberg-Bass Institute, Dr Virginia Beal got attendees thinking and rethinking the role of memory in reaching consumers. While there's no one-size-fits-all approach, you'll do well to factor in light media buyers and light media users...

Leigh Andrews 17 Sep 2018

SPARK Media once again hosts international marketing scientist!
SPARK Media once again hosts international marketing scientist!Article

SPARK Media, members of the Ehrenberg-Bass Institute (EBI), will be welcoming Dr Virginia Beal, senior marketing scientist, to our shores next month...

Issued by Spark Media 23 Aug 2018

My generation failed to create loyalty
My generation failed to create loyaltyArticle

It is very obvious that my generation failed dramatically, worldwide. The next generation want change. Mostly simply change away from what my generation achieved...

Erik Du Plessis 22 Nov 2017

Andrei Krauchuk © –
Talking 'mental availability' for brands with Spark MediaArticle

Dr Justin Cohen of Australia's Ehrenberg-Bass Institute for Marketing Science shared insights from research into marketing with Spark Media's guests. If you've not factored mental availability into your brand messaging, read this now...

Leigh Andrews 10 Oct 2017

International scientist unpacks real reason for advertising
International scientist unpacks real reason for advertisingArticle

Nicole Hartnett, marketing scientist and senior research associate with the Ehrenberg-Bass Institute for Marketing Science, recently addressed marketers, media strategists and planners, on 'The real reason why marketers need advertising'...

6 Oct 2016

How to grow brands
How to grow brandsArticle

Prof. Jenni Romaniuk will be in South Africa early next week to launch the sequel to her best-selling marketing book 'How Brands Grow'...

Danette Breitenbach 19 Nov 2015

[NewsMaker] Gautham (Gau) Narayanan
[NewsMaker] Gautham (Gau) NarayananArticle

Net#work BBDO new deputy managing director and regional director for BBDO Africa, Gautham Narayanan is part of a "new generation" of leadership for Net#work BBDO in Africa...

Louise Marsland 18 Mar 2015

Budgeting tips for marketers from EBI
Budgeting tips for marketers from EBIArticle

The Associate Professor from the Ehrenberg-Bass Institute for Marketing Science (EBI), Dr Rachel Kennedy recently gave a talk hosted by the Newspaper Advertising Bureau (NAB), on the topic 'How much should you spend on advertising'.

19 Sep 2014

Social media brands and businesses being taken for a ride
Social media brands and businesses being taken for a rideArticle

I believe that it is time that people in the media business start looking into social media from a more sceptical point of view.

Gordon Barker 5 Feb 2014

Discussing impact of private label brands
Discussing impact of private label brandsArticle

Dr Magda Nenycz-Thiel, a senior researcher from the Ehrenberg-Bass Institute for Marketing Science at the University of South Australia, recently addressed South African marketers and brand managers on the subject of private label brands at a meeting hosted in South Africa by Caxton Magazines and the Newspaper Advertising Bureau (NAB).

14 Aug 2011

House brands researcher to visit SAArticle

Dr Magda Nenycz-Thiel, a senior researcher from the Ehrenberg-Bass Institute for Marketing Science at the University of South Australia, will present three invitation-only seminars entitled, "Can house brands compete against private labels?"

27 Jul 2011

Medieval doctors and merry-go-rounds
Medieval doctors and merry-go-roundsArticle

LONDON, UK: How has the retail media specialist aggregated the market place to enable brands to deliver better and more joined-up in-store marketing campaigns? With many brands in dire need of getting themselves off the price promotion bandwagon, marketers need to start thinking smarter if they are to get back to building brand equity.

Dominic Rowbotham 17 Feb 2011

RAC Lite hits SA in AugustArticle

Following the success of Caxton and CTP Publishers & Printers' RAC Lite, a one day version of the American Retail Advertising Conference which the stable brought to South Africa in 2008, marketers and advertisers can look forward to the second edition in August 2010.

7 Jul 2010

ActivRetail
Treinen to tell of Target's appealArticle

Betsy Treinen, the Director of Strategy and Client Services at Catalyst Studios, has confirmed her attendance as a guest speaker at the Retail Advertising Conference, RAC Lite, next week. Her eight-year hold of the Target brand relationship saw the bulls eye soar from being barely-on-the-map, to one of the most recognisable icons in the United States.

ActivRetail 6 Aug 2008

Sharp to demystify the six myths of retailingArticle

Professor Byron Sharp leads the Ehrenberg-Bass Institute, which conducts serious research and development into how marketing works based on over 80 years of data from top global companies. Join him at South Africa's first ever Retail Advertising Conference, where he will demolish six myths of retailing.

23 Jul 2008

ActivRetail
RAC Lite confirms speakersArticle

Caxton and CTP Publishers & Printers have confirmed a host of top international speakers for South Africa's first RAC Lite - a one day version of the American Retail Advertising Conference. They will provide global viewpoints on the challenges that retail, advertising and marketing professionals manage around the world on a daily basis.

ActivRetail 24 Jun 2008

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