Dr Carl Driesener, senior marketing scientist at the Ehrenberg-Bass Institute (EBI) of marketing science in Australia - the home of evidence-based marketing, shared five steps to being a smarter target marketer at Spark Media's recent 'seminar roadshow'...
Leigh Andrews 7 Nov 2019
Dr Carl Driesener, of Australia's Ehrenberg-Bass Institute (EBI), the home of evidence-based marketing - showcased little-known traps of targeting at their recent Spark Media-hosted annual presentation, to assist in achieving better marketing results...
Leigh Andrews 6 Nov 2019
Warc has announced the jury lineup for the Best Use of Data category for the Warc Media Awards 2019...
10 Jul 2019
18 Jun 2019
At Spark Media's annual event, a top marketing scientist from the Australia-based Ehrenberg-Bass Institute, Dr Virginia Beal got attendees thinking and rethinking the role of memory in reaching consumers. While there's no one-size-fits-all approach, you'll do well to factor in light media buyers and light media users...
Leigh Andrews 17 Sep 2018
SPARK Media, members of the Ehrenberg-Bass Institute (EBI), will be welcoming Dr Virginia Beal, senior marketing scientist, to our shores next month...
Issued by Spark Media 23 Aug 2018
Dr Justin Cohen of Australia's Ehrenberg-Bass Institute for Marketing Science shared insights from research into marketing with Spark Media's guests. If you've not factored mental availability into your brand messaging, read this now...
Leigh Andrews 10 Oct 2017
Nicole Hartnett, marketing scientist and senior research associate with the Ehrenberg-Bass Institute for Marketing Science, recently addressed marketers, media strategists and planners, on 'The real reason why marketers need advertising'...
6 Oct 2016
The Associate Professor from the Ehrenberg-Bass Institute for Marketing Science (EBI), Dr Rachel Kennedy recently gave a talk hosted by the Newspaper Advertising Bureau (NAB), on the topic 'How much should you spend on advertising'.
19 Sep 2014
I believe that it is time that people in the media business start looking into social media from a more sceptical point of view.
Gordon Barker 5 Feb 2014
Dr Magda Nenycz-Thiel, a senior researcher from the Ehrenberg-Bass Institute for Marketing Science at the University of South Australia, recently addressed South African marketers and brand managers on the subject of private label brands at a meeting hosted in South Africa by Caxton Magazines and the Newspaper Advertising Bureau (NAB).
14 Aug 2011
Dr Magda Nenycz-Thiel, a senior researcher from the Ehrenberg-Bass Institute for Marketing Science at the University of South Australia, will present three invitation-only seminars entitled, "Can house brands compete against private labels?"
27 Jul 2011
LONDON, UK: How has the retail media specialist aggregated the market place to enable brands to deliver better and more joined-up in-store marketing campaigns? With many brands in dire need of getting themselves off the price promotion bandwagon, marketers need to start thinking smarter if they are to get back to building brand equity.
Dominic Rowbotham 17 Feb 2011
Following the success of Caxton and CTP Publishers & Printers' RAC Lite, a one day version of the American Retail Advertising Conference which the stable brought to South Africa in 2008, marketers and advertisers can look forward to the second edition in August 2010.
7 Jul 2010
Betsy Treinen, the Director of Strategy and Client Services at Catalyst Studios, has confirmed her attendance as a guest speaker at the Retail Advertising Conference, RAC Lite, next week. Her eight-year hold of the Target brand relationship saw the bulls eye soar from being barely-on-the-map, to one of the most recognisable icons in the United States.
ActivRetail 6 Aug 2008
Professor Byron Sharp leads the Ehrenberg-Bass Institute, which conducts serious research and development into how marketing works based on over 80 years of data from top global companies. Join him at South Africa's first ever Retail Advertising Conference, where he will demolish six myths of retailing.
23 Jul 2008
Caxton and CTP Publishers & Printers have confirmed a host of top international speakers for South Africa's first RAC Lite - a one day version of the American Retail Advertising Conference. They will provide global viewpoints on the challenges that retail, advertising and marketing professionals manage around the world on a daily basis.
ActivRetail 24 Jun 2008