Results for Eben Esterhuizen

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Are we moving into an age of gender-fluid purchasing?
Are we moving into an age of gender-fluid purchasing?Article

Is it outdated to believe women still shop differently to men? The clich├ęs are men purchase for speed and women are more motivated by price, men are big online shoppers but women still like something tangible...

Eben Esterhuizen 7 Aug 2019

3 trends in retailtainment
3 trends in retailtainmentArticle

'Retailtainment' is described as the use of "ambiance, emotion, sound and activity to get customers interested in the product and in a mood to buy"...

Eben Esterhuizen 2 Jul 2019

How to kick-start an FMCG product in the pharmaceutical space
How to kick-start an FMCG product in the pharmaceutical spaceArticle

I was recently asked to give advice to someone wanting to launch an FMCG product in the pharmaceutical space in South Africa...

Eben Esterhuizen 23 May 2019

5 things to know before entering the pharmaceutical market
5 things to know before entering the pharmaceutical marketArticle

The pharmaceutical sector is following suite with general retail and going through uncertain times. More consumers are shopping the basics with baskets of necessities only...

Eben Esterhuizen 15 May 2019

Phygital: 6 ways to adapt, or die
Phygital: 6 ways to adapt, or dieArticle

Innovative phygital business models, where bricks and mortar and digital seamlessly integrate, are popping up across the globe. But the best phygital experiences still remain aligned with old-school sales strategies...

Eben Esterhuizen 30 Apr 2019

Six steps to successful customer relationship management
Six steps to successful customer relationship managementArticle

As Easter looms businesses are looking for powerful ways to promote their goods and activate more sales. This should include beefing up customer relationship management (CMR) systems to streamline communication with potential clients and encourage more sales. Here are six steps to sprucing up your CRM and captivating customers at every touch point along the way...

Eben Esterhuizen 16 Apr 2019

6 ways to win with CX
6 ways to win with CXArticle

Branding and selling is about knowing what and how technology can assist in the CX experience but it's also about ensuring that there's a human and emotional connection with the consumer every step of the way...

Eben Esterhuizen 8 Feb 2019

Eben Esterhuizen, general manager, OnShelf Pharma.
#BizTrends2019: Five customer engagement technology trends we can't ignoreArticle

With a sobering 0% growth reported in May 2018 by Nielsen for the global Top 20 manufacturers and a 2.4% growth for the Top 200 manufacturers within the last year, retailers need to know what the top tech customer engagement trends are and incorporate them where possible into their 360' touch point marketing strategy...

Eben Esterhuizen 28 Dec 2018

#BestofBiz 2018: Retail
#BestofBiz 2018: RetailArticle

Discover the most read content on Bizcommunity's Retail site over the past year below...

14 Dec 2018

5 technologies improving retail customer engagement
5 technologies improving retail customer engagementArticle

With a sobering 0% growth reported in May 2018 for the global top 20 manufacturers, businesses need to know what the top tech customer engagement trends are...

Eben Esterhuizen 23 Oct 2018

Brace your business for the festive shopping season
Brace your business for the festive shopping seasonArticle

2018 has been a year of great retail activity and by August we had reached a technical recession. A recession is two consecutive quarters of negative GDP growth...

Eben Esterhuizen 11 Oct 2018

How do females fare in the SA retail market?
How do females fare in the SA retail market?Article

While we focus on women in South Africa during the month of August and honour our constitution for declaring the 9th of August a public holiday; retailers continue to look closely at the overall economic status of women...

Eben Esterhuizen 15 Aug 2018

Online shopping meshes with bricks and mortar
Online shopping meshes with bricks and mortarArticle

Forbes' richest people in the world list says Amazon CEO, Jeff Bezos, earns $107.4 million per day, so he must be doing something right...

Eben Esterhuizen 13 Jun 2018

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