Results for Dream Crazy

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Image source: Gallo/Getty
How marketing with CSR at its heart can change the worldArticle

Fitting in perfectly with the rise of purpose-led marketing across the globe is Jeanne du Plessis, corporate affairs and citizenship leader at Procter and Gamble (P&G) South Africa. Du Plessis is a passionate believer that business can and should be a force for good in the world...

Leigh Andrews 13 May 2019

A screen grab from Nike's ad, featuring Caster Semenya.
#FairnessFirst: How Nike put purpose marketing on the podium with Caster SemenyaArticle

Nike's Dream Crazy campaign has won favour across the globe, having just scooped up top honours at the One Show Awards in New York. Caster Semenya, who features in the campaign, has also further proved her place on the winner podium...

Leigh Andrews 10 May 2019

Scenes from the overall Best in Show (Dream Crazy) as well as SA's Pencil-winning work from the final night of #OneShow2019 (Breaking Ballet and Return to Chapman's Peak).
#OneShow2019: Final night's results!Article

The second of two award nights for One Show 2019 is done and dusted, having taken place at Cipriani Wall Street earlier on Friday, 10 May, with South Africa bringing home a further Silver and Bronze Pencil...

9 May 2019

Scenes from SA's Pencil-winning work from the first night of #OneShow2019.
#OneShow2019: First night results!Article

The first of two award nights for One Show 2019 is done and dusted, having taken place at the Ziegfeld Ballroom earlier on Wednesday, 8 May, with Africa bringing home 1 gold and 4 bronze pencils...

7 May 2019

Image via
Norah Jones, KFC and forgivenessArticle

We had been waiting almost an hour. An hour is a long time to wait. You start playing weird games in your head. I will count to thirty. When the big hands gets to the five, I am definitely out of here. You also silently seethe...

Damon Stapleton 30 Apr 2019

#OneShow2019: Matthias Storath's judging pick of the day
#OneShow2019: Matthias Storath's judging pick of the dayArticle

Matthias Storath, CCO of Heimet in Berlin and The One Show 2019 Integrated judge, praises Wieden+Kennedy's "Dream Crazy" campaign, created for the 30th anniversary of Nike's masterful "Just Do It" tagline...

29 Mar 2019

A screen grab from Nike's 'Get crazier'.
#FairnessFirst: Nike 'dreams crazier' with Caster and SerenaArticle

Nike's 'Dream crazier' taps into the inclusion and equality mindset, and shows that girls who want to play like boys need to dream crazier, while serving to destigmatise and reframe the world's interpretation of 'crazy'...

Leigh Andrews 26 Feb 2019

Local sports marketing campaign among world's best
Local sports marketing campaign among world's bestArticle

Sasol's and SAFA's #Limitless campaign, created for the brand in collaboration with Levergy, has been named as one of Activative's top 10 sports marketing campaigns in the world for 2018...

Issued by Levergy 29 Jan 2019

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