Results for Claudelle Naidoo

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#WomensMonth: Claudelle Naidoo on being consistent, collaborative and measurable as a great leader
#WomensMonth: Claudelle Naidoo on being consistent, collaborative and measurable as a great leaderArticle

Claudelle Naidoo, the newly appointed MD of MediaCom SA, tells us more about her new role, the challenges she's faced as a woman in the industry and her career highlights...

Juanita Pienaar 13 Aug 2019

MediaCom puts media first at Agency of the Future media event
MediaCom puts media first at Agency of the Future media eventArticle

Yet another extraordinary success this year, MediaCom's The Agency of the Future event focused on exploring exciting and innovative opportunities that agencies can look forward to utilising in 2019 and beyond...

Issued by MediaCom 18 Apr 2019

MediaCom tops COMvergence New Business Barometer for 2018
MediaCom tops COMvergence New Business Barometer for 2018Article

MediaCom has been named as the world's most successful agency network of 2018 in the COMvergence New Business Barometer Full Year 2018 report...

Issued by MediaCom 6 Mar 2019

That's what they would say, wouldn't they?
That's what they would say, wouldn't they?Article

Why brands should use the TWSTWT test to validate media research...

Sue Unerman, Issued by MediaCom 19 Sep 2018

Diversity matters... and four other learnings from the 2018 Cannes Lions Festival
Diversity matters... and four other learnings from the 2018 Cannes Lions FestivalArticle

As the dust settles on the 65th Cannes Lions Festival of Creativity, it's time to reflect on the key trends and learnings that emerged from adland's biggest annual gathering...

Issued by MediaCom 10 Jul 2018

MediaCom and Forever Changed partnership putting cancer survivors first in SA's workplace
MediaCom and Forever Changed partnership putting cancer survivors first in SA's workplaceArticle

MediaCom's philosophy is to always put "People first." This mindset guides the company's criteria in everything they do, including partnerships. Forever Changed was, therefore, the ideal fit...

Issued by MediaCom 28 Jun 2018

Growth hacking research and insights model: Why a 10% investment can and should equal a 90% ROI
Growth hacking research and insights model: Why a 10% investment can and should equal a 90% ROIArticle

Every marketer will smile at the thought of achieving an ROI of 90% for a 10% marketing investment. But is this achievable today?..

Claudelle Naidoo, Issued by MediaCom 27 Mar 2018

MediaCom SA puts people first by reaching B-BBEE Level 1
MediaCom SA puts people first by reaching B-BBEE Level 1Article

Once again, MediaCom's "people first" philosophy has steered them to a leading position in the industry. The company achieved a Level 1 status for Broad-Based Black Economic Empowerment (B-BBEE) on 6 March...

Issued by MediaCom 9 Mar 2018

MediaCom SA adds four New Generation Awards to its trophy showcase
MediaCom SA adds four New Generation Awards to its trophy showcaseArticle

At the New Generation Awards, held last week at Monte Casino, MediaCom SA's insight-based, creative digital campaigns delivered the tangible results that the judges were looking for...

Issued by MediaCom 4 Oct 2017

MediaCom shortlisted for 15 New Generation Awards
MediaCom shortlisted for 15 New Generation AwardsArticle

MediaCom South Africa has been nominated for 15 New Generation Awards. The shortlisted entries stood out in their respective categories for innovative use of digital media and cutting-edge online tools...

Issued by MediaCom 12 Sep 2017

The State of Influence event: A global perspective from digital influencers on the impact of digital influence
The State of Influence event: A global perspective from digital influencers on the impact of digital influenceArticle

On 14 June, digital influencers and experts from across the world will be sharing their insights and predictions for the future of influencer marketing at MediaCom and indaHash's The State of Influence event...

Issued by MediaCom 13 Jun 2017

Revlon names MediaCom SA as digital and social media agency
Revlon names MediaCom SA as digital and social media agencyArticle

Revlon has appointed MediaCom as its digital agency in South Africa. MediaCom has been steadily gaining ground with its revolutionary content and digital service offering, called MediaCom Beyond Advertising...

Issued by MediaCom 12 Apr 2017

MediaCom South Africa promotes Ashish Williams to CEO
MediaCom South Africa promotes Ashish Williams to CEOArticle

Ashish Williams has been named as the new CEO for MediaCom South Africa, replacing Julian Neuburger who is retiring...

Issued by MediaCom 10 Feb 2017

Pfizer appoints MediaCom Beyond Advertising SA as digital agency
Pfizer appoints MediaCom Beyond Advertising SA as digital agencyArticle

Pfizer, one of the world's premier biopharmaceutical companies, has appointed MediaCom's content division, Mediacom Beyond Advertising, as its digital agency for South Africa.

Issued by MediaCom 1 Feb 2017

Maximising consumer engagement in a brand-push war zone
Maximising consumer engagement in a brand-push war zoneArticle

The age of using consumer touchpoint data to define targeting strategies is almost becoming defunct. In fact, many insights specialists would argue that we still thinking in siloes based on this behaviour.

Issued by MediaCom 1 Feb 2017

123RF
Maximising consumer engagement in a brand-push war zoneArticle

The age of using consumer touchpoint data to define targeting strategies is almost becoming defunct. In fact, many insights specialists would argue that we are still thinking in siloes based on this behaviour...

Claudelle Naidoo 30 Nov 2016

Masterclass on Embracing Marketing Return on Investment
Masterclass on Embracing Marketing Return on InvestmentArticle

The Independent Agency Search and Selection Company (IAS) will host a marketing masterclass, 'Embracing Marketing Return on Investment (ROI) as a discipline to build strong brands and deliver measurable value and impact to the business'...

25 May 2016

Actual impact, not cost per thousand
Actual impact, not cost per thousandArticle

These days, consumers upload breaking news stories, videos and more online and make them viral before journalists even gets to them...

Claudelle Naidoo 6 Mar 2015

Claudelle Naidoo
Consumer trust is based on advertiser investment, not expenditureArticle

The media and marketing industry in South Africa is at a crossroads at the moment - the big question being asked from brands/spenders is "How can I get the most reach for my buck?"...

Claudelle Naidoo 11 Nov 2014

Consumers are multi-channelling, and multi-listening
Consumers are multi-channelling, and multi-listeningArticle

Understanding the consumer has become a rather important discussion in boardrooms across the globe and right here in South Africa.

Claudelle Naidoo 15 May 2014

A plethora of mass media combined
A plethora of mass media combinedArticle

Ever wondered what would happen if advertisers spent more time going out there and finding ways to connect consumers with all the diverse media tools we have available, instead of finding faults with specific media?

Claudelle Naidoo 8 Jul 2009

Community newspapers “touching” South AfricansArticle

Community newspapers are a “touchable” media resource in that local press reaches a specific target audience, connecting a consumer to a brand within a geographical designated area and hence the ability to touch the right market.

Claudelle Naidoo 25 Jan 2008

Has effective media been replaced by efficient media?Article

A million minds have a zillion different ways in which to interpret effective media versus efficient media or vice versa. Gone are the days when advertisers planned focused campaigns to invest in the market and create long term awareness!

Claudelle Naidoo 16 Jan 2008

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