Results for Cecil Ungerer

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#BizTrends2019: The future of the South African in-store retail experience
#BizTrends2019: The future of the South African in-store retail experienceArticle

Even though online shopping is getting significant attention in the digital world, South African consumers still rely on in-store purchases for their shopping experience...

Cecil Ungerer 17 Jan 2019

Establishing a platform for in-store digital growth
Establishing a platform for in-store digital growthArticle

The past 12 months have seen in-store point-of-sale media playing an invaluable role with brands increasingly embracing a 360-degree approach to meet their campaign objectives and their consumers responding positively...

Cecil Ungerer, Issued by Smart Media 7 Dec 2018

The modern store journey: integrated, informative and engaging
The modern store journey: integrated, informative and engagingArticle

Despite challenging global economic conditions, retail sales in South Africa rose 1.3% year-on-year in July. Even though this is in line with expectations...

Cecil Ungerer, Issued by Smart Media 1 Oct 2018

Driving the retail brand experience through in-store media
Driving the retail brand experience through in-store mediaArticle

In the highly competitive environment of in-store advertising, brands are contesting limited market share. Consumers have become more discerning of what they buy, owning to the availability of product information online...

Cecil Ungerer, Issued by Smart Media 1 Aug 2018

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