Results for Brendan Seery

News

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#OrchidsandOnions: Awareness campaign tackles SA's problem of underage drinkingArticle

But an Onion goes to a Jaguar Land Rover spokesperson for an ill-conceived tweet...

Brendan Seery 16 Sep 2019

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#OrchidsandOnions: MultiChoice sets an exampleArticle

An Onion to Prasa for a tweet about dealing with its problems by convening a 'war room'. Who is your enemy? Commuters are your customers...

Brendan Seery 9 Sep 2019

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#OrchidsandOnions: Pet advice in smart packagingArticle

Ford's video/ad featuring a cute dachshund gets an Orchid, while North West University shows big-city campuses are not the be-all and end-all of the creative world...

Brendan Seery 2 Sep 2019

Tiffany Mitchell's post.
#OrchidsandOnions: The myth of influencersArticle

OUTsurance gets an Orchid for its 'reality advertising' success, while using 'influencers' without any solid data to go on gets an influential Onion...

Brendan Seery 29 Aug 2019

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#OrchidsandOnions - Toyota leads the marketing wayArticle

And England's Marmite campaign hits Australia's Vegemite for a six...

Brendan Seery 19 Aug 2019

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#OrchidsandOnions: Secrets we don't talk about, but shouldArticle

Orchids to Nedbank for deciding to do a positive thing and get people thinking, while Rosebank Day Spa gets an Onion for a lost opportunity...

Brendan Seery 12 Aug 2019

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#OrchidsandOnions: Banking on the BoksArticle

FNB shares an Orchid with Grid for a thought-provoking advert, while Checkers gets half an Onion for trying to put lipstick on chemical pigs called 'beers'...

Brendan Seery 5 Aug 2019

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#OrchidsandOnions: Spot the local charmArticle

The new Kia ad is pure homegrown excellence. But Japan Tobacco International gets an Onion for slick, but misleading, advertising...

Brendan Seery 29 Jul 2019

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#OrchidsandOnions: A true Case of geniusArticle

A personal Orchid for Pete Case and another for Ogilvy Group in SA. But a double Onion to Mount Amanzi Resort and whoever trained your call centre person...

Brendan Seery 22 Jul 2019

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#OrchidsandOnions: Duo of health ads, take a bowArticle

The Onion goes to Windhoek Lager, for relying on automatic 'programmatic' digital advertising, which damages the brand...

Brendan Seery 15 Jul 2019

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#OrchidsandOnions: Evoque has pose valueArticle

An Orchid for Range Rover's head-turning ad hits target market, and teary eyes to the PR officer who doesn't know how to deal with journalists...

Brendan Seery 8 Jul 2019

#OrchidsandOnions - #Done with bollocks
#OrchidsandOnions - #Done with bollocksArticle

Castle Lager, you're safe for now. But Independent Institute of what again ... rethink. Why knock tradition? One expects more from an education ad.

Brendan Seery 2 Jul 2019

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#OrchidsandOnions - Hyundai warms heartsArticle

Orchids also to Thurah Ncube, who has prevented me totally losing faith in humankind, and Mugg & Bean for a gesture worth a dozen ad campaigns...

Brendan Seery 17 Jun 2019

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#OrchidsandOnions - Chicken Licken's clever, amusing SoulSister ads get the nodArticle

And I would rather have seen Shell, as a mark of respect to Nkosikho Mbele, giving its lowly-paid attendants a nice Christmas bonus...

Brendan Seery 10 Jun 2019

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#OrchidsandOnions: Sanral ad pothole-freeArticle

Peugeot's clich├ęd and silly La Belle France-type ads are only Onion-worthy...

Brendan Seery 3 Jun 2019

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#OrchidsandOnions: BMW's Benz stunt stunsArticle

But Carsmetic Surgeon's unfunny sexism needs to be knifed...

Brendan Seery 31 May 2019

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#OrchidsandOnions: Cadbury's Mother's Day ad just did it for meArticle

Mr Price, for allowing your staff no flexibility when it comes to dealing with customers - and making zero provision for goodwill - you get an Onion...

Brendan Seery 20 May 2019

#OrchidsandOnions: Reddy tells it like it is
#OrchidsandOnions: Reddy tells it like it isArticle

And the DA's intrusive marketing campaign before the elections, using 'stolen' information, gets an Onion...

Brendan Seery 13 May 2019

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#OrchidsandOnions: Reborn 'glug-glug' ads deserve accoladesArticle

Defy and Finish, pick up your respective Onions. And remember: I've told you a billion times not to exaggerate...

Brendan Seery 6 May 2019

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#OrchidsandOnions - At last... a brave adArticle

The Hyundai guys get an Orchid for a feel-good ad - just a love story about two people, and about a car...

Brendan Seery 29 Apr 2019

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#OrchidsandOnions: Thanks for the laugh, OgilvyArticle

How difficult is it, Google and Sportsman's Warehouse, to divine that I could get actively annoyed by ads for something I've already bought?

Brendan Seery 15 Apr 2019

#NewCampaign: #EatingIsBelieving (what you see is what you should get)
#NewCampaign: #EatingIsBelieving (what you see is what you should get)Article

Following on from RocoMamas' #EatingIsBelieving campaign, whereby digital testimonials were turned into out of home executions, RocoMamas decided to take this a step further with agency Retroviral in launching a TVC as a statement of its standpoint as a brand that strongly believes that what you see is what you should get...

Jessica Tennant 12 Apr 2019

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#OrchidsandOnions: RocoMamas has great-looking fare and memorable punchlineArticle

Meanwhile, theft is not a great business model, Vodacom. And treating customers as prey will get you an Onion every time...

Brendan Seery 8 Apr 2019

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#OrchidsandOnions: An orchid for Kia, an onion for BMW and misguided millennialismArticle

It's a mystery why big brands continue to throw huge amounts of marketing money at a group that can't buy what they're selling...

Brendan Seery 1 Apr 2019

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#OrchidsandOnions: Clever marketing in some election campaignsArticle

An 'awesome Onion' for DNA Brand Architects and one to Volvo for good measure, for allowing shotgun PR to happen...

Brendan Seery 25 Mar 2019

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#OrchidsandOnions: Take a bow, McDonald'sArticle

And the Onion goes to... Chicken Licken, for its bullying tactics towards a vegan eatery...

Brendan Seery 19 Mar 2019

The Purple Cow walking billboards campaign.
#OrchidsandOnions: Kudos for the walking billboards campaignArticle

And Elon Musk scores an Orchid for showing he cares about dogs - but as for Chas Everitt...

Brendan Seery 11 Mar 2019

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#OrchidsandOnions: You go, Mecer, just ignore the hatersArticle

Local is not only 'lekker', it's very much needed. But that doesn't help Vodacom, who gets an Onion for its 'pay to rollover' up-yours to customers...

Brendan Seery 5 Mar 2019

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#OrchidsandOnions - Toyota pushes the right 'hipster' buttonsArticle

And stop lying to your customers, FNB. If you don't, you'll keep getting Onions from me. And maybe I'll join my wife at Nedbank...

Brendan Seery 25 Feb 2019

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#OrchidsandOnions: Investec taps into our angstArticle

The Onion this week - for marketing stupidity and, more specifically, ignoring the Telkom brand warning signs - goes to... me...

Brendan Seery 19 Feb 2019

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#OrchidsandOnions: SA boykie's Super Bowl ad shinesArticle

But Tops at Spar's 'Sip of the Nation' social media campaign, which played on the State of the Nation address on Thursday night, was stretching it too much...

Brendan Seery 11 Feb 2019

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#OrchidsandOnions: ANC comrades bring sexy backArticle

MSC Cruises' Orchid-worthy print ad spells romance, beauty and freedom - but trashy McDonald's gets a super-sized Onion...

Brendan Seery 5 Feb 2019

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#OrchidsandOnions: Let's drown our sorrowsArticle

An Orchid to Spar. And an Onion to you, Telkom, because your marketing and your customer service is a mess...

Brendan Seery 29 Jan 2019

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#OrchidsandOnions: A cutting-edge campaignArticle

An Orchid to Gillette for putting an issue out there, and DA, you get the 'How Not to Win Friends and Influence People' Onion for this week...

Brendan Seery 22 Jan 2019

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#OrchidsandOnions: Two Onions for WoolworthsArticle

And two Onions for the tacky Vodacom/Showmax ad - at least Toyota's latest TV ad for its Hilux team deserves a plump Orchid...

Brendan Seery 15 Jan 2019

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#OrchidsandOnions: A well-timed pit-stop ad hits the markArticle

Maybe the social media 'clevers' and whoever in the Ford food chain signed off on the Ecosport SUV 'keyless start' ad can share the Onion...

Brendan Seery 18 Dec 2018

#BestofBiz 2018: Marketing & Media
#BestofBiz 2018: Marketing & MediaArticle

We've compiled our annual #BestofBiz 2018 lists across all our industries featuring our most popular articles, most-read contributors and brand press offices with the most views. Discover the most read content on Bizcommunity's Marketing & Media site over the past year below...

18 Dec 2018

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#OrchidsandOnions: Thank you... for giving lifeArticle

Misleading advertising will always get an Onion - and so will you, e-toll collecting agency ETC, for your dishonest and threatening campaign...

Brendan Seery 11 Dec 2018

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#OrchidsandOnions - Nando's, Chicken Licken have lots to crow aboutArticle

In this world of fake news, purveyors of information need to be extra careful. So Onions to Vend and Red Ribbon for a misleading Black Friday ad.

Brendan Seery 3 Dec 2018

Clover Nolac.
#OrchidsandOnions: Clover's ad is cheesy, but to the pointArticle

And Momentum, no matter how good your damage control eventually was, you get the Ford Kuga Memorial Reputation Management Onion...

Brendan Seery 27 Nov 2018

#OrchidsandOnions: Schweppes has been refreshingly honest
#OrchidsandOnions: Schweppes has been refreshingly honestArticle

Data that disappears or expires is not just rude, Vodacom, it is also theft. So you get an Onion. And, no, it does not expire...

Brendan Seery 19 Nov 2018

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#OrchidsandOnions: An Orchid for a sparkling ad...Article

And an Onion to a PR man for his 'shotgun' press release that greatly annoyed the receiver...

Brendan Seery 12 Nov 2018

Pepe Marais, of Joe Public United. Picture: Michel Bega.
The amazing story behind Joe Public, Africa's number one ad agencyArticle

When Pepe Marais was saved by a surfer two decades ago, no one could have guessed they'd start a business together...

Brendan Seery 7 Nov 2018

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#OrchidsandOnions: Mahindra's tongue-in-cheek challenge to the bakkie big boys, and Mediclinic's marketing is sickArticle

When it comes to macho, there are few products more oozing in testosterone in this country than bakkies. Rough, tough and hard to bluff, as our Army sergeant used to swear he would make us (...before dissolving into laughter)...

Brendan Seery 7 Nov 2018

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#OrchidsandOnions: Nespresso does go bigArticle

An Orchid because it's different. It's Clooney. And an Onion to Facebook for 'silver bullet' marketing miss, based on snooping...

Brendan Seery 30 Oct 2018

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#OrchidsandOnions: A loud, and crunchy Orchid to KFCArticle

How many of you reading this have not had to bite your tongues as you were rudely, or inefficiently, dealt with by a government employee?

Brendan Seery 22 Oct 2018

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#OrchidsandOnions: Absa ad is on the moneyArticle

An Onion to the painfully slow SA Post Office for its lightning-fast branded vehicle. I won't post it, because I doubt whether it would get there...

Brendan Seery 16 Oct 2018

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#OrchidsandOnions: The message behind adsArticle

What does it mean to be a man? Most of us, a new Carling ad says, learned the wrong way, from our fathers, about being bold, brave and strong...

Brendan Seery 2 Oct 2018

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#OrchidsandOnions: From Japan with loveArticle

Carmaker Toyota gets our heritage right with a giant bead ad, but Tonneau King's bakkie braaiers are just plain stupid...

Brendan Seery 25 Sep 2018

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