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TGI: Providing an in-depth understanding of how markets have changed as a result of Covid-19
TGI: Providing an in-depth understanding of how markets have changed as a result of Covid-19Article

Marketers will have to have a granular understanding of where their target consumers are and whether their marketing investment is effective. Marketing strategies will need to be adapted to accommodate emerging trends and customer demands in the aftermath of the pandemic...

Issued by Ask Afrika 15 Sep 2020

Time for SA to put proactive and ambitious relief measures in place
Time for SA to put proactive and ambitious relief measures in placeArticle

South Africans are paying a high price for the prolonged lockdown and consequent devastation of the local economy with levels of emotional distress nearly as high as at the start of the lockdown five months ago...

Andrea Rademeyer, Issued by Ask Afrika 3 Sep 2020

Data companies collaborate to advise on SMME recovery strategies
Data companies collaborate to advise on SMME recovery strategiesArticle

Ask Afrika's weekly Covid-19 Tracker study reveals very similar findings to TransUnion's Consumer Financial Hardship report, revealing constrained household budgets, which impacts many SMMEs...

Lynette Dicey, Issued by Ask Afrika 25 Aug 2020

Forecasting post-Covid financial behaviours based on lessons from the 2008 financial markets crash
Forecasting post-Covid financial behaviours based on lessons from the 2008 financial markets crashArticle

In August, Covid-19 infections in South Africa surpassed the half-a-million mark, leaving the economy devastated. The economic impact of the lockdown will linger even once the health threat associated with the virus has passed...

Dr Amelia Richards & Sithokozile Dubazane, Issued by Ask Afrika 13 Aug 2020

Bonitas preserves financial stability and reserves in a weak economy
Bonitas preserves financial stability and reserves in a weak economyArticle

Bonitas Medical Fund reported its financial results for 2019, announcing bolstered reserves of R4.3bn during extremely difficult trading conditions...

Issued by Bonitas 7 Aug 2020

Mall Ads re-launches Mall TV for mass market audience
Mall Ads re-launches Mall TV for mass market audienceArticle

Mall Ads has re-launched Mall TV, with a renewed focus on targeting the mass market segment of the South African population...

Issued by Provantage Media Group 3 Aug 2020

South Africans on the verge of a lockdown meltdown
South Africans on the verge of a lockdown meltdownArticle

Ask Afrika's Covid-19 socio-economic research shows levels of distress not abating...

Bernice Joubert and Mariette Croukamp, Issued by Ask Afrika 28 Jul 2020

Covid-19 preventative behaviours: A dangerous game of Russian roulette
Covid-19 preventative behaviours: A dangerous game of Russian rouletteArticle

The main aim of the Ask Afrika Covid-19 Tracker study is to understand the socio-economic impact that the coronavirus, lockdown and gradual re-opening of the economy has on South Africans...

Issued by Ask Afrika 14 Jul 2020

Have we lost the 2020 academic year?
Have we lost the 2020 academic year?Article

Amongst other themes, the Ask Afrika Covid-19 tracker assesses the trust levels of South Africans in political leaders. In week 13, results show that Basic Education Minister Angie Motshekga's trust levels are at 48%, lower than others in the core group of Covid-19 ministers measured...

Mariette Croukamp and Bernice Joubert, Issued by Ask Afrika 7 Jul 2020

Being locked down with your killer
Being locked down with your killerArticle

The Ask Afrika Covid-19 tracker interviewed a representative sample of 4,898 South Africans for the past 11 weeks, tracking the socio-economic impact of the virus, the lockdown and gradual re-opening of the economy...

Dr Amelia Richards and Micaela Mooloo, Issued by Ask Afrika 6 Jul 2020

SA youth exhibiting strain amidst surging Covid-19 cases
SA youth exhibiting strain amidst surging Covid-19 casesArticle

Younger South Africans are not having an easy time currently showing the highest levels of fear and depression amongst all age groups, according to recent quantitative research conducted by research firm, Ask Afrika...

Issued by Ask Afrika 19 Jun 2020

How Covid-19 is impacting your employees
How Covid-19 is impacting your employeesArticle

The Covid-19 pandemic is accelerating business transformation, and although it may be a crisis, it also presents an incredible opportunity for organisational change...

Dr Amelia Richards & Jenni Jones, Issued by Ask Afrika 15 Jun 2020

Photo by Kon Karampelas on .
Facebook remains social platform of choice for marketing - but TikTok is rising fastArticle

South Africa's largest annual study of social media trends has revealed that Facebook remains the social platform of choice for marketing - but TikTok is rising fast among both brands and consumers...

11 Jun 2020

Virtual launch of the South African Social Media Landscape 2020
Virtual launch of the South African Social Media Landscape 2020Article

Following months of research and analysis, Ornico and World Wide Worx will launch the much anticipated SA Social Media Landscape 2020 on Wednesday, 10 June 2020. This virtual event will cover some of the latest statistics and findings from across the most utilised social media platforms in South Africa...

Issued by Ornico 3 Jun 2020

Dwindling financial resources weighs heavily on the minds of South Africans
Dwindling financial resources weighs heavily on the minds of South AfricansArticle

South African consumers are paying a heavy price for the prolonged lockdown. According to quantitative research conducted by research firm, Ask Afrika, unemployment and a subsequent loss of income are a growing concern for most South Africans...

Issued by Ask Afrika 2 Jun 2020

The Target Group Index (TGI) data set - Empowering students and business leaders of tomorrow alongside the University of Pretoria
The Target Group Index (TGI) data set - Empowering students and business leaders of tomorrow alongside the University of PretoriaArticle

Ask Afrika is rolling out the Target Group Index initiative to more tertiary institutions. In partnership with the University of Pretoria's Department of Marketing Management and Enterprises University of Pretoria, a new course on 'Utilising the Target Group Index for Practical Market(ing) Insights' is available...

Issued by Ask Afrika 16 Mar 2020

Amasa Ignite looks at the loyalty behind SA's most used brands - Ask Afrika Icon Brands survey
Amasa Ignite looks at the loyalty behind SA's most used brands - Ask Afrika Icon Brands surveyArticle

What drives consistent loyal brand usage in an era of vastly competitive environment and wide availability of options for consumers?..

Issued by Amasa 31 Jan 2020

As seen at Ask Afrika's Aha Moments roadshow.
#AskAfrikaAhaMoment: Don't force every engagement into an experience...Article

At Ask Afrika's 'Aha moment' market research intelligence Cape Town Roadshow, MD Sarina de Beer combined insights from their latest Ask Afrika Orange Index report to isolate standout service excellence trends, as these are informing and transforming business today. Here's what you missed...

Leigh Andrews 21 Nov 2019

#AskAfrikaAhaMoment: The brand loyalty shift explained
#AskAfrikaAhaMoment: The brand loyalty shift explainedArticle

At Ask Afrika's 'Aha moment' market research intelligence Cape Town Roadshow, MD Sarina de Beer combined insights from their latest Ask Afrika Icon Brands benchmark report to isolate the latest customer loyalty trends. Here's what your business needs to know...

Leigh Andrews 21 Nov 2019

South Africans stick to icon brands in an increasingly complex consumer landscape
South Africans stick to icon brands in an increasingly complex consumer landscapeArticle

The relationship between consumers and brands have never been more complex. We have never had more data available, yet we see a decline in both customer experience and brand commitment...

Sarina de Beer, Issued by Ask Afrika 12 Nov 2019

KZN business scoops 2019 Exporter of the Year Award
KZN business scoops 2019 Exporter of the Year AwardArticle

Sumitomo Rubber South Africa (Pty) Ltd has won at the KZN Exporter of the Year Awards - for the second year in a row...

Issued by Sumitomo Dunlop 5 Nov 2019

Creating awareness of damaged part-worn tyres key to road safety
Creating awareness of damaged part-worn tyres key to road safetyArticle

Riaz Haffejee, CEO of Sumitomo Rubber South Africa, talks heritage, investment and safety, addressing the impact of the unregulated second-hand tyre industry on the safety of road users...

Riaz Haffejee, Issued by Sumitomo Dunlop 28 Oct 2019

Dunlop continuing to build a strong South African heritage on a 130-year foundation
Dunlop continuing to build a strong South African heritage on a 130-year foundationArticle

The iconic Dunlop tyre brand, manufactured by Sumitomo Rubber SA, is known for being at the forefront of the tyre industry, developing quality and innovative products that consumers know and trust for the last 130 years...

Issued by Sumitomo Dunlop 10 Sep 2019

The 2019/20 Ask Afrika Icon Brands winners were announced at The Venue in Melrose Arch on 29 August 2019. Image supplied.
Topline trends from the 2019 Ask Afrika Icon Brands surveyArticle

The relationship between consumers and brands have never been more complex...

Sarina de Beer 9 Sep 2019

Consumers choose Dunlop as No.1 brand for the seventh time
Consumers choose Dunlop as No.1 brand for the seventh timeArticle

South African consumers have spoken, choosing Dunlop as their favourite tyre brand in the 2019/2020 Ask Afrika Icon Brands Survey...

Issued by Sumitomo Dunlop 5 Sep 2019

Target Group Index research achieves phenomenal year-on-year revenue growth
Target Group Index research achieves phenomenal year-on-year revenue growthArticle

Target Group Index (TGI) research had an astonishing year, achieving a 22% revenue growth...

Maria Petousis, Issued by Ask Afrika 24 May 2019

Knowledge and emotion are central to the service industry
Knowledge and emotion are central to the service industryArticle

The services industry forms an important part of South Africa's economy and it provides many jobs. Service excellence is a core element of brand reputation and is rooted in customer satisfaction, which can only be achieved if a company truly understands its customers and their expectations.

Issued by Ask Afrika 15 May 2019

Ask Afrika to deliver best practice in customer experience management
Ask Afrika to deliver best practice in customer experience managementArticle

In an increasingly competitive and fast-moving environment, customer service is becoming a business-critical tool to survival. With customer needs changing faster than what business can comprehend, implementing service measurements is not only relevant, but it is a business-enabler. Technology has changed the game, and the Fourth Industrial Revolution is creating an 'everything on my terms' consumer and, resultantly, an ever more demanding customer experience (CX) landscape - forcing elevated levels of service.

Issued by Ask Afrika 15 May 2019

Ask Afrika's Da Vinci Awards reveal how effective market research marries art and science
Ask Afrika's Da Vinci Awards reveal how effective market research marries art and scienceArticle

The art of market research lies in the ability to tell a story that can change the world. It starts with observation, investigation and interviews to gather data that is collated and analysed to find significant statistics - this is science. Interrogating the data to find meaning and discover trends, ultimately making it useful for the greater good, is an art.

Issued by Ask Afrika 15 May 2019

South Africa's favourite township brands revealed in Ask Afrika's Kasi Star Brands survey
South Africa's favourite township brands revealed in Ask Afrika's Kasi Star Brands surveyArticle

The South African township market is vast and diverse - it is essential that brand owners understand the distinct lifestyle segments within each township and that marketers are able to get a granular understanding of the nuances that lead to brand loyalty.

Issued by Ask Afrika 15 May 2019

How to harness the power of your target market
How to harness the power of your target marketArticle

Market research and data can be an invaluable tool when crafting a brand strategy, providing brands with the power to harness their target market. Today, marketers have a multitude of choice of available data; however, being given a plethora of statistics does not necessarily translate into the ability to create a winning brand strategy. There is an art to using data to develop a brand's personality and key messaging, and to finding the right channels through which to engage with consumer segments within a target market.

Issued by Ask Afrika 15 May 2019

SA's favourite township brands - 2019/2020 Kasi Star Brands survey
SA's favourite township brands - 2019/2020 Kasi Star Brands surveyArticle

The winners of the 2019/2020 Ask Afrika Kasi Star Brands survey have been announced. Kiwi shoe polish came first this year for the second year running, followed by Sunlight dishwashing liquid, Dettol liquid antiseptic...

29 Apr 2019

#NewCampaign: What matters to you, matters to Metropolitan
#NewCampaign: What matters to you, matters to MetropolitanArticle

Metropolitan recently launched a campaign to reintroduce the brand to the market and get its clients optimistic about their future and the role the company plays in helping them achieve their financial goals and life aspirations...

Jessica Tennant 18 Jan 2019

#BizTrends2019: Business excellence in Africa relies on customer centricity
#BizTrends2019: Business excellence in Africa relies on customer centricityArticle

Doing business in Africa presents multiple opportunities and challenges. To achieve business excellence on the continent, it is essential that we understand consumers in Africa and their changing needs...

Sarina de Beer 7 Jan 2019

Mandla Shezi, CEO of Hollard International.
Understanding the diversity of Africa is key to its growthArticle

'Africa is not a country' and understanding Africa in all its diversity is fundamental to business excellence on the continent...

11 Dec 2018

MMI Holdings Limited won Ask Afrika's inaugural Da Vinci Awards for the innovative use of research about presenteeism to impact positively on workplace productivity.
Ask Afrika's Da Vinci Awards 2018 winners announcedArticle

Some of South Africa's top companies were celebrated at a gala dinner at Ask Afrika's inaugural Da Vinci Awards, held at Summer Place in Hyde Park, Sandton, on 21 November 2018...

22 Nov 2018

Dunlop celebrates 130 years
Dunlop celebrates 130 yearsArticle

Tyre brand Dunlop, manufactured by Sumitomo Rubber South Africa (SRSA), celebrated it's 130-year birthday celebrations across South Africa...

5 Nov 2018

#SML18: Profiling the social media user in South Africa
#SML18: Profiling the social media user in South AfricaArticle

The second part of World Wide Worx's Arthur Goldstuck's SA social media landscape presentation he shared with us at Marketing Mix's Social Media Landscape Briefing 2019 a few weeks ago...

Juanita Pienaar 24 Oct 2018

Overall winner of the 2018 Ask Afrika Orange Index is Woolworths Food. Image supplied.
2018 Ask Afrika Orange Index: Be humanArticle

The 17th Annual Orange Index Customer Service Awards saw Woolies Food take the top spot with Burger King and Woolies (Clothing) second and third were respectively...

Danette Breitenbach 10 Oct 2018

The 2018 Ask Afrika Orange Index
The 2018 Ask Afrika Orange IndexGallery

The 2018 Ask Afrika Orange Index took place in Johannesburg on 4 October 2018. Check out some images from the event below.

10 Oct 2018

The 29 industry winners of the 2018 Ask Afrika Orange Index. Image supplied.
2018 Ask Afrika Orange Index winners announcedArticle

The overall top 10 winners of South Africa's premier service excellence benchmark, as well as 29 industry category winners, were announced at the recent 2018/19 Ask Afrika Orange Index Awards...

10 Oct 2018

Murphy captions this: “#GreatThoughts”
#BehindtheSelfie with... Terry MurphyArticle

This week, we got behind the selfie with Terry Murphy, publisher at Marketing Mix Conferences who will open next week's Social Media Landscape Briefings 2019 in Sandton and Cape Town...

Leigh Andrews 9 Oct 2018

Prepare your brand for retail disruption at Shopper Insights
Prepare your brand for retail disruption at Shopper InsightsArticle

The Shopper Insights briefing, set to take place in Johannesburg on 7 November 2018, will unpack the key shopper trends that brands should tap into to get ahead in the retail space...

4 Oct 2018

Have your say in the Online Retail in SA 2018 survey
Have your say in the Online Retail in SA 2018 surveyArticle

World Wide Worx, Visa, and Platinum Seed have joined forces to look into the local online retail industry and its contribution to the South African economy...

27 Sep 2018

Audi recognised as an Icon Brand in SA
Audi recognised as an Icon Brand in SAArticle

Audi received recognition as an Icon Brand in the Motor Vehicles Category in the 2019/2019 Ask Afrika Survey...

3 Sep 2018

Ask Afrika Icon Brands Top 10 winners on stage. Image supplied.
Ask Afrika reveals 2018/2019 icon brands winnersArticle

The winners of the 2018/2019 Ask Afrika Icon Brands Awards were announced at a conference that took place at The Venue in Melrose Arch on 21 August 2018...

28 Aug 2018

Sarina de Beer, managing director of Ask Afrika. Image credit: .
Ask Afrika Icon Brands research: Fomo or doing good?Article

In a world where everyone wants to be a disruptor, ask yourself why are you 'disrupting'? Is it just Fomo or are you busy with something that is better for the world?...

Danette Breitenbach 27 Aug 2018

#CEMAfrica2018: Why customer loyalty is becoming a thing of the past and what to do about it
#CEMAfrica2018: Why customer loyalty is becoming a thing of the past and what to do about itArticle

Ask Afrika MD Sarina de Beer explained at the final day of the seventh annual CEM Africa Summit why data is the current trending commodity of 2018 and what it'll take to really resonate with today's fickle social consumer. It was quite the eye-opener. Here's what you missed...

Leigh Andrews 2 Aug 2018

Road research shows OOH now centre stage in media mix landscape
Road research shows OOH now centre stage in media mix landscapeArticle

The new data launched by the OMC has revealed that OOH has evolved and taken centre stage in the media mix landscape...

1 Mar 2018

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