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Fivestar PR signs up new clientsNew account

25 Apr 2021

Joburg Tourism, stakeholders join TME Workshop to revive sector
Joburg Tourism, stakeholders join TME Workshop to revive sectorArticle

The audience of delegates and attendees comprised 87 corporate and leisure travel agents, direct corporate travel bookers, inbound tour operators, event managers, PCOs and DMCs...

31 Mar 2021

Registration for Africa Travel Week Virtual now open
Registration for Africa Travel Week Virtual now openArticle

The fully-virtual Africa Travel Week, comprising World Travel Market Africa (WTMA) and International Luxury Travel Market Africa (ILTMA), is now open for registrations for media and trade.

15 Mar 2021

6 essential SEO tips for tourism businesses
6 essential SEO tips for tourism businessesArticle

One place where travel and tourism businesses can help their business to be more visible online is from search engine optimisation. Here are some helpful tips on how you can move your website to one of the top spots on Google and other popular search engines result pages.

Selina Bieber 12 Oct 2020

Rebounding from Covid-9: Understanding humans in uncertainty
Rebounding from Covid-9: Understanding humans in uncertaintyArticle

Simply put, there are realities around the return to travel that we will need to attend to. And to approach the new normal, founder and managing editor of Luxury Travel Editors, Dean McCoubreyo has proposed 'The new five Ps of travel marketing for premium brands.'

14 Sep 2020

Matt Davison, founder of Travel Tractions
#YouthMonth: Covid fork in the road means a change in direction for Travel TractionsArticle

When the tourism industry ground to a halt in response to Covid-19, Matt Davison, founder of Travel Tractions, had to make a plan for his 18 young employees to keep their jobs...

17 Jun 2020

Photo from .
The world of digital in uncertain timesArticle

With few warning signs, and in a mind-bending and staggering short space of time, the human species, in a fight for survival, has been jolted into a state of isolation and social distancing...

Mike van Eck 14 May 2020

20 trending travel destinations for 2020
20 trending travel destinations for 2020Article

Looking for the best holiday destinations for 2020? With the help of a few local travel experts, here's a list of carefully rounded up 20 unmissable getaways to add to your travel wishlist...

19 Dec 2019

Two Tone Group becomes a member of the prestigious global Travel Consul
Two Tone Group becomes a member of the prestigious global Travel ConsulArticle

One of South Africa's most cutting-edge integrated agencies has become the latest inductee into the prestigious Travel Consul, sealing its brand as a bona fide global leader in the travel and tourism communication industry...

Issued by Orchard on 25 14 Aug 2019

#WomensMonth: How Zeenith Rahiman shaped her purpose with passion
#WomensMonth: How Zeenith Rahiman shaped her purpose with passionArticle

This Women's Month, we chat to Zeenith Rahiman, Air France KLM Royal Dutch Airlines commercial director, who has been with the company for over 15 years...

Robin Fredericks 11 Aug 2019

M. Ecker via  - The archaeological site of Sibudu, KwaZulu-Natal, South Africa
Cradle of Human Culture launches at 2019 Asia Pacific RoadshowArticle

The Western Cape's Destination Marketing Organisation at Wesgro, in partnership with South African Tourism, has launched the Cradle of Human Culture at the Asia Pacific Roadshow 2019 in China...

25 Jun 2019

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The importance of travel in 2019: How local experiences ensure sustainabilityArticle

South-Africa born and Geneva-based Gavin Tollman, Global CEO of Trafalgar, shares his love of travel and what he's most excited about for its future in 2019:

Jenna Berndt 7 Jun 2019

WTMA19: Marketing minimalism, do less, but do it better
WTMA19: Marketing minimalism, do less, but do it betterArticle

Day one of World Travel Market Africa 2019 saw Natalia Rosa, director promotions division for Big Ambitions, take us back to basic travel marketing principles; sharing how to build and roll out the right marketing strategy for your brand...

Robin Fredericks 15 Apr 2019

The number 1 skill for travel marketers in 2019
The number 1 skill for travel marketers in 2019Article

For many years, content has been king when it comes to marketing travel and tourism brands. This is changing...

Natalia Rosa 1 Feb 2019

#BizTrends2019: Why rent when you can buy?
#BizTrends2019: Why rent when you can buy?Article

Investing in owned media to promote your travel brand...

Natalia Rosa 21 Dec 2018

Automation in the travel industry: Build lasting customer relationships
Automation in the travel industry: Build lasting customer relationshipsArticle

Airlines, hotels and other hospitality companies are turning to automated services to remove the bottlenecks that have traditionally stood in their customers' way...

Chantel Troskie 5 Dec 2018

What the millennial market wants from the travel industry
What the millennial market wants from the travel industryArticle

Keeping up with global trends is hugely important for South African companies involved in the tourism industry. If we want to encourage more foreigners to visit our shores, we have to listen to what they want...

Judiet Barnes 5 Dec 2018

The evolving role of the DMO in optimising tourism opportunities
The evolving role of the DMO in optimising tourism opportunitiesArticle

No matter what your reasons are for travelling, be it business or leisure, chances are you are joining the majority of visitors who research, plan, pay for and enjoy visits to destinations...

Enver Duminy 4 Dec 2018

Seamless Travel - Why shouldn't the journey be as pleasurable as the destination?
Seamless Travel - Why shouldn't the journey be as pleasurable as the destination?Article

Leisure travel is supposed to be a pleasurable experience. Unfortunately, even the best holiday tends to involve large quantities of administration and frustration before you get there...

Bronwyn Williams 20 Sep 2018

How to use performance marketing to grow business effectively
How to use performance marketing to grow business effectivelyArticle

DCMN Cape Town recently hosted their first Open Night for startups in Cape Town, in which Travelstart shared their marketing journey, as well as valuable insights on the lessons they have learned over the years...

13 Aug 2018

3 keys to unlock the heart of customer experience in travel
3 keys to unlock the heart of customer experience in travelArticle

The brand-customer relationship is a complex one; in contemporary marketing, it's developed by data analytics, and to a large degree, relationship marketing tools such as loyalty programmes. The question is, how relevant are these programmes to the local consumer?

Danny Bryer 27 Jul 2018

#Mandela100: SA tourism honours Mandela centenary, promotes local travel
#Mandela100: SA tourism honours Mandela centenary, promotes local travelArticle

To honour Nelson Mandela's centenary, the South Africa travel and tourism industry will place its focus on boosting local tourism...

16 Jul 2018

#AfricaMonth: Travel marketing in Africa
#AfricaMonth: Travel marketing in AfricaArticle

One of the strengths of marketing travel to Africa is that its destinations offer so much diversity. How would an African Tourism Board even begin to market the continent as one brand when there are so many cultures, ethnicities, landscapes and languages that comprise the continent?

Natalia Rosa 15 May 2018

#WTMA18: Digital as the predominant channel for travel
#WTMA18: Digital as the predominant channel for travelArticle

Working with destinations around the world on their digital strategies, Cook and his team have been witness to how tourist boards, government and private sector associations adapt and grow in the travel space...

Robin Fredericks 4 May 2018

Darrin Thomas, Manager, Marketing and Communications Africa, Virgin Atlantic Airways
Marketing Virgin Atlantic: Challenging the status quo with flair, passion and loveArticle

"I love that we, at Virgin Atlantic, are always taking calculated risks - we're always pushing the boundaries, but with the customer's best interests always in mind."

Cari Coetzee 5 Apr 2018

Facebook launches Trip Consideration tool
Facebook launches Trip Consideration toolArticle

Facebook recently rolled out a new ad-optimisation programme called Trip Consideration. The new tool is only applicable to travel-related companies and offers an opportunity to turn travel intention into conversion...

13 Mar 2018

What travel marketers need to know about Facebook's News Feed change
What travel marketers need to know about Facebook's News Feed changeArticle

In your dual role as travel marketer and Facebook consumer, the news that Facebook is going to 'clean-up' your News Feed will likely be met with a mix of joy and despair...

Natalia Rosa 16 Jan 2018

#BizTrends2018: Connecting travel brands in a meaningful way
#BizTrends2018: Connecting travel brands in a meaningful wayArticle

Travel marketing and PR is still evolving quite quickly - every year bringing a new tool or method into the mix. The mantra for professionals in this industry right now is integration and meaningful connections...

Natalia Rosa 15 Jan 2018

Tech narrows geographical boundaries
Tech narrows geographical boundariesArticle

A travel journey begins in the imagination. As the saying goes, it's about the journey, not the destination - and the journey is not simply the distance as the crow flies from one place to another...

Danny Bryer 5 Dec 2017

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SA propels MICE industry, adopts bidding support programmeArticle

South Africa's deputy minister of tourism, Elizabeth Thabethe has announced a delegate-boosting plan as part of a bidding support programme to propel the country's business events industry...

1 Dec 2017

#BigConnect: Bridging the travel brand, influencer gap in destination marketing
#BigConnect: Bridging the travel brand, influencer gap in destination marketingArticle

With the aim to connect influencers and travel brands, as well as address travel and destination marketing in South Africa, the Big Connect 2017 saw a conversation spark between influencers and travel brands, which included...

Robin Fredericks 27 Nov 2017

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#BigConnect: Influencers and travel brands connect to take travel and destination marketing to the next levelArticle

The first-ever Big Connect recently took place in Cape Town and saw South African travel companies and influencers come together to discuss how travel marketing can be enhanced through working with influencers...

24 Nov 2017

Direct bookings set to redefine hotel marketing
Direct bookings set to redefine hotel marketingArticle

Guerilla Marketing, a specialist digital agency for hoteliers in South Africa, recently hosted a groundbreaking direct booking summit in Cape Town on 25 October...

Issued by 356 Oak Holdings 9 Nov 2017

Direct Booking Indaba 2017 - Unpacking tactics that boost revenue
Direct Booking Indaba 2017 - Unpacking tactics that boost revenueArticle

The Direct Booking Indaba, being held in Cape Town on 25 October, seeks to enable hoteliers to increase direct bookings via their websites and in the process, lower their distribution costs...

Issued by 356 Oak Holdings 3 Oct 2017

rawpixel.com via
#EntrepreneurMonth: G&T transforming the travel writing industryArticle

In a similar vein to Uber and Airbnb, we plan to transform the travel writing industry by changing the way role players interact...

Duane Stacey 19 Jul 2017

#YouthMonth: From Y to Z, how corporate travel will evolve in years to come
#YouthMonth: From Y to Z, how corporate travel will evolve in years to comeArticle

With Generation Y heading to the driving seat in the workforce, their successor, Generation Z, has slowly started to enter the workforce as well and is expected to bring about major disruption and changes...

22 Jun 2017

VR in travel and hospitality: Is it a fad?
VR in travel and hospitality: Is it a fad?Article

Will VR be relevant in hospitality decades from now, or is it just a shiny fad?

Jogbojogbo Abdulrahman 21 Jun 2017

Tourism Marketing Indaba 2017 - Tactics for engaging the modern traveller
Tourism Marketing Indaba 2017 - Tactics for engaging the modern travellerArticle

Guerilla Marketing, a digital marketing agency for the travel and tourism industry, will be hosting a definitive half-day digital marketing bootcamp at The Fairway Hotel, Spa & Golf Resort on 27 July...

Issued by 356 Oak Holdings 7 Jun 2017

Anthony Berklich, founder of Inspired Citizen, in Morocco
#WTMA17: How do millennials define luxury travel and why does it matter?Article

While millennials are optimistic about the future, they believe in living for today. Therefore, they are willing to spend more on material items they feel are special to them, or dig deep for an experience of a lifetime...

Cari Coetzee 30 May 2017

#WTMA17: VR, the future of travel marketing
#WTMA17: VR, the future of travel marketingArticle

We chat to Kelly Jackson, GM of Contiki SA, about using VR technology to give travellers a taste of what they could experience in real life...

Cari Coetzee 9 May 2017

WTM Africa 2017 saw over 700 exhibitors present, with over 8,000 pre-scheduled appointments for the duration of the show
#WTMA17: WTM Africa celebrates an impressive second dayArticle

Reporting over 8,000 pre-scheduled appointments between local and international buyers and exhibitors for the duration of the show, WTM Africa celebrated an impressive second day...

21 Apr 2017

#WTMA17: Using digital marketing to convince young Africans to travel
#WTMA17: Using digital marketing to convince young Africans to travelArticle

"Africa's online landscape is mobile but mostly feature phone based. Travel still needs to better embrace mobile by delivering mobile and thumb ready experiences to the African youth."

Cari Coetzee 12 Apr 2017

Know these top five marketing trends to travel in 2017
Know these top five marketing trends to travel in 2017Article

With purchases happening online, the travel industry is going completely digital to expand its business beyond expectations. Here are a few trends for the year 2017 that you need to watch out for...

Stephen Marshal 20 Mar 2017

Research finds Muslim business travellers present a $22 billion opportunity
Research finds Muslim business travellers present a $22 billion opportunityArticle

The Muslim business travel market is expected to continue to expand over the next couple of years and is projected to be worth $22 billion by 2020...

9 Nov 2016

Calling on wine tourism businesses to register for #Klink2016
Calling on wine tourism businesses to register for #Klink2016Article

The Klink Awards brought to you by WTSA is celebrating its fifth year with a fresh new format. Wine farms and destinations are invited to register from...

26 Oct 2016

Enver Duminy
[BizTrends 2016] Forecasting tourism trends for 2016Article

Enver Duminy, Cape Town Tourism CEO, shares his top predictions for 2016...

Enver Duminy 3 Feb 2016

[BizTrends 2016] The connected travel experience takes centre stage
[BizTrends 2016] The connected travel experience takes centre stageArticle

Travel continues to outperform other sectors despite uncertain global economic growth, rising geopolitical unrest, volatile oil prices and rising interest rates...

Mariette du Toit-Helmbold 13 Jan 2016

LGBT marketing: you have to be out before you can be integrative
LGBT marketing: you have to be out before you can be integrativeArticle

LoAnn Holden, media relations director for the International Gay and Lesbian Travel Association (IGLTA) hosted a conference session at the 2015 World Travel Market Africa discussing how to attract 'pink dollars' as well as the ins and outs of LGBT travel marketing...

Sindy Peters 20 Apr 2015

Club Travel sponsors team at Relay for LifeArticle

Club Travel has raised R5,000 during the CANSA Relay For Life which took place in Paarl on Saturday, 22 February. The company sponsored Team Pathfinders, who raised R5 per lap they completed during the relay with Club Travel matching the contribution for each team member who completed their laps.

10 Mar 2014

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