Results for sports sponsorships


#Newsmaker: Meagan Fester, Champ's new MD
#Newsmaker: Meagan Fester, Champ's new MDArticle

Meagan Fester, a well-established sponsorship specialist with experience working across blue-chip brands both locally and internationally, is the Duke Group's newly appointed MD of its new sponsorship marketing agency, Champ...

Jessica Tennant 23 Mar 2021

OFM turns 35
OFM turns 35Article

Central South Africa's number one radio station, OFM, celebrates its 35th birthday this year...

Issued by OFM Radio 11 Feb 2021

The Jupiter Drawing Room's managing and strategy director Michelle Beh.
A day in the lockdown life of The Jupiter Drawing Room's managing and strategy director Michelle BehArticle

Managing and strategy director of The Jupiter Drawing Room, Michelle Beh's account of work-life in the time of Covid-19, part of a series of articles looking into how agencies and agency folk are responding to the crisis and viewing it through a creative lens...

Juanita Pienaar 28 Apr 2020

Media investment during a global pandemic - where should brands focus right now?
Media investment during a global pandemic - where should brands focus right now?Article

Right now, investment depends on the category and the specific product or service you're promoting...

Monique Claassen, Issued by Kantar 8 Apr 2020

Image source: Mitch Rosen via .
The effect of the coronavirus outbreak on the sports and entertainment industry and thus sponsorshipArticle

Judith Mugeni from Ganizani Consulting shares her thoughts on the effect of the Covid-19/coronavirus outbreak on the sports and entertainment industry and how this affects sponsorship...

Judith Mugeni 13 Mar 2020

Image source: Gallo/Getty Images.
Alcohol industry places its own restrictions on its advertisingArticle

The alcohol industry in SA has put together a marketing code which voluntarily restricts the way they advertise their products to the public...

5 Feb 2020

Sports sponsorship market to record strongest growth [report]
Sports sponsorship market to record strongest growth [report]Article

Global sports sponsorship market to record strongest growth in a decade, with spend reaching $48bn in 2020...

28 Jan 2020

Weaving on stage at last year's inaugural Comic Con Africa.
#WomensMonth: Weaving the business of gaming into Comic Con AfricaArticle

Carol Weaving, MD of Reed Exhibitions, explains the gaming and investment culture of the Business of Gaming Forum and Comic Con Africa, and how gaming has shifted from hobbyist activity to viable career choice...

Leigh Andrews 14 Aug 2019

#Newsmaker: "PR is creative!" - Lebo Madiba, Ogilvy PR's new managing partner
#Newsmaker: "PR is creative!" - Lebo Madiba, Ogilvy PR's new managing partnerArticle

Lebo Madiba was recently appointed managing partner: Public Relations and Influence at Ogilvy Johannesburg...

Jessica Tennant 5 Jul 2019

Utilising sports sponsorship to re-connect with consumers
Utilising sports sponsorship to re-connect with consumersArticle

As marketers, we're constantly looking for that 'sweet spot' to engage our consumers, but despite best efforts we know that consumers have a plethora of media at their disposal and attention is fragmented, or at best, minimal. My take on it? Get personal...

Gareth Marshall 19 Jun 2019

Kia enters esports arena
Kia enters esports arenaArticle

Kia Motors Corporation has announced its first foray into esports...

15 Jan 2019

New TV showcase to market Senegalese football
New TV showcase to market Senegalese footballArticle

StarTimes inked a 10-year deal with Senegalese Professional Football League...

13 Nov 2018

Screengrab from .
Budweiser most talked about brand on Twitter during Fifa World CupArticle

With the 2018 Fifa World Cup Russia officially over, it has been revealed that iconic beer brand, Budweiser's digital strategy has propelled them to become the most talked about brand during the tournament...

25 Jul 2018

Image credit: Nielsen Sports.
Nielsen Sports unpacks biggest commercial sports trends for 2018Article

Nielsen Sports recently hosted an industry breakfast that outlined the five biggest commercial sports trends for 2018. These trends will have a notable influence on the way sporting codes, brands, broadcasters and publishers play the game in the future...

11 Jun 2018

SA sports media is missing the point with sponsors
SA sports media is missing the point with sponsorsArticle

The world of sports sponsorship is often limited to the two main players in this game - the brand and the successful sports star or team it is aligning itself with. And the fan watches from the sidelines...

Michael Vlismas 7 May 2018

VWSA and Dyer Island - a CSI success story
VWSA and Dyer Island - a CSI success storyArticle

News about corporate social investments can generate a range of public responses; from warming the hearts of eternal optimists to provoking eye-rolls...

Lauren Hartzenberg 20 Jun 2016

Popular cricketers Kagiso Rabada and Dale Steyn named Nissan brand ambassadors in South Africa
Popular cricketers Kagiso Rabada and Dale Steyn named Nissan brand ambassadors in South AfricaArticle

Nissan has named legendary fast bowler Dale Steyn and rising star Kagiso Rabada as brand ambassadors to further add to the company's global sponsorship deal with the International Cricket Council (ICC)...

Issued by Openfield 25 Feb 2016

Engen wins Sunday Times Top Brands award
Engen wins Sunday Times Top Brands awardArticle

Engen has won a record fifth successive Sunday Times Top Brands award, having first won the award outright in 2011, after rising to joint first place in 2010...

27 Aug 2015

Twuck my life! Big brand learnings from the twittersphere
Twuck my life! Big brand learnings from the twittersphereArticle

So it's been an interesting few days in the twittersphere, with a few big brand Social Media (SoMe) players licking their respective wounds wondering how they managed to get it so wrong...

Andrew Ross, Issued by Havas Johannesburg 6 Feb 2015

Castle Lager, official partner of Sport Industry Group
Castle Lager, official partner of Sport Industry GroupArticle

The Sport Industry Group is delighted to announce that South African Breweries will partner with the Sport Industry Summit 2013, the country's flagship sport industry conference and the Sport Industry Awards 2014.

17 Oct 2013

Gaelyn Scott
About that alcohol advertising ban...Article

Will it work? What impact will it have on sports sponsorships? In this article, however, the question is asked: Will such a ban be constitutional?

Gaelyn Scott 6 Sep 2013

Bhekisisa Mncube
Why alcohol ads should be bannedArticle

Health Minister Aaron Motsoaledi has urged society to support him in his bid to stop the advertising of alcoholic beverages. He announced that draft legislation to provide a total ban is to be presented to Parliament this month.

Bhekisisa Mncube 26 Apr 2013

Social and digital media to be a focus area at sports sponsorship and marketing conferenceArticle

With brand marketers increasingly focusing on engagement, it's no surprise that companies are turning to sports sponsorships to reach their most avid followers.

Issued by IIR 16 Apr 2013

Battle looms over shock move to ban liquor adsArticle

A shock draft bill from the Department of Health that totally prohibits the advertising and promotion of alcoholic products is being reworked behind closed doors by an interdepartmental government task team.

Carol Paton 17 Apr 2012

Sport sponsorship gets its own indabaArticle

In recognition of the high power of sports sponsorship and marketing, the first fully focused Sports Sponsorship Indaba will take place on Friday, 27 January 2012, at the Lord Charles Hotel in Somerset, Cape Town. A main topic of discussion will be Government's plan to ban alcohol marketing that will have an adverse effect on sports sponsorships such as the J&B Met.

17 Jan 2012

Rob Jackson
Mountain biking: the new Cinderella story for sponsorsArticle

Marketers are increasingly looking for new and different ways to spend their marketing budgets and sports sponsorships appear to be a relatively lucrative area to gain maximum returns, particularly if one gets in early and discovers a hidden sponsorship gem - such as mountain biking, which has over 500 000 active cyclists in South Africa.

Rob Jackson 17 Nov 2011

Issa Sikiti da Silva
Sports sponsorship: is it worth it? is it overpriced?Article

Sports sponsorship, worth US$46 billion (global) and R7 billion industry (South Africa) in 2010, respectively, is a lucrative but complex market. But as sponsors come and go, many are wondering if the market is overpriced, really worth it and what the best recipe is. The Journal marketing breakfast debate attempted to clarify this enigma late last weej in Sandton, Johannesburg.

Issa Sikiti da Silva: @sikitimedia 25 Aug 2011

Thabani Khumalo
Chiefs and Pirates - playing the branding gameArticle

When SAB, Kaizer Chiefs and Orlando Pirates announced the Carling Black Label Cup, the football fraternity reacted differently. My take is that Pirates and Chiefs agreed to participate in this unique initiative in-order to maximize their brands' equity. Simply put, they are playing the branding game.

Thabani Khumalo 28 Jul 2011

Win a F1 sponsorship for your business
Win a F1 sponsorship for your businessArticle

MELBOURNE, AUSTRALIA: As a global sponsor of the McLaren Mercedes F1 Team, Vodafone enjoys exposure to millions of passionate racing fans worldwide. However, as the Australian F1 prepared to take place in Melbourne in 2010, Vodafone wanted to localise the event to connect with Australians.

4 Jul 2011

[2011 trends] It's a Wild. Wired. Wellthy. World!
[2011 trends] It's a Wild. Wired. Wellthy. World!Article

The recent global recession has changed our world forever. In a new digital age, characterised by oversupply and too many product types in almost every market, the challenge for companies will be to locate and capture pools of high-profit demand and be able to move with speed and flexibility to take advantage of them. Here are 11 trends for 2011.

Gisele Wertheim Aymes 18 Jan 2011

Cricket, soccer lose sponsor; WP rugby gains oneArticle

When the current sponsorship contracts with Cricket South Africa (CSA), Kaizer Chiefs and Orlando Pirates expire in May 2011, Standard Bank will not renew its sports sponsorships agreements, the organisation announced on 19 November 2010. Changing business priorities led to the decision to end its sports sponsorship contracts as part of the effort to improve business efficiencies across the group.

22 Nov 2010

Absa drops another stadium's naming rights
Absa drops another stadium's naming rightsArticle

Absa will not renew its naming rights to the Durban stadium, as it has for the past 11 years. This follows on the group's decisions not to renew at the Kimberley and East London stadiums.

28 Oct 2010

MMA provides global recognition to regional campaigns
MMA provides global recognition to regional campaignsArticle

SINGAPORE: The MMA (Mobile Marketing Association) ( has announced the finalists for its Sixth Annual Global Mobile Marketing Awards. Keeping the momentum going from the impressive line-up of Asia Pacific entries from last year, the global finalists for this year include 17 entries from the region.

25 Oct 2010

New report highlights foul play in sports marketing
New report highlights foul play in sports marketingArticle

PALO ALTO, US: The latest CMO Council study shows that optimism and the potential for increased spend has amplified the need to stop brand trespassers, ambush tactics and scammers as online channels intensify threats; the report highlights the need for more proactive brand protection and property rights management.

28 Sep 2010

Local judges for Caples announcedArticle

The local judges for the John Caples International Awards are: Draftfcb Cape Town's executive creative director, Glynn Venter; 34's creative director, Richard Phillips; Quirk's creative director, Emma Carpenter; Studio4332's executive creative director, Stu Stobbs; and Trigger/Isobar's executive creative director, Roelof van Wyk.

Issued by Nahana Communications Group 15 Sep 2010

Ngqula faces new claims for SAA sponsorship dealsArticle

SAA chairwoman Cheryl Carolus said this week she was convinced that significant amounts of money misspent by former SAA CEO Khaya Ngqula had yet to be uncovered.

Linda Ensor 3 Sep 2010

MSCSPORTS makes sport count in August
MSCSPORTS makes sport count in AugustArticle

Sports marketing company MSCSPORTS of BidSport has successfully recorded their most triumphant month of business.

Issued by Mscsports 31 Aug 2010

Why sponsorships fail from a marketing view
Why sponsorships fail from a marketing viewArticle

A total of 64 FIFA World Cup matches will be played over a period of 25 match days from 11 June to 11 July 2010. Whether you will watch the games on television, online or inside the stadium, it will be impossible to escape the colourful logos and slogans of sponsors.

Thabani Khumalo 8 Jun 2010

Smile Foundation partners with VodacomArticle

Last week, the Smile Foundation partnered with Vodacom and the Department of Health through the management and medical staff of Tygerberg Hospital, to secure necessary surgery for thirty-three youngsters from the Western Cape. Vodacom also funds the Smile Foundation's psychosocial support programme.

23 Nov 2009

The art of the brand
The art of the brandArticle

As the global economic meltdown gains pace, it seems that the once-sacrosanct realm of sports sponsorship is starting to feel the pinch. So why is sponsoring the arts right now the smartest thing a brand can do?

Tony Lankester 31 Aug 2009

TVIEC to meet communications minister
TVIEC to meet communications ministerArticle

The TV Industry Emergency Coalition (TVIEC) is to meet Communications Minister Nyanda today, Friday 3 July 2009, in order to counter what the organisation says is false information from the SABC, and to make the minister fully aware of the impact of the crisis at the broadcaster on the TV and production industries. The TVIEC has issued the following statement...

3 Jul 2009

Sunday Times Generation Next winners
Sunday Times Generation Next winnersArticle

So which are the coolest brands as voted by the youth? Earlier this week, the fourth annual Sunday Times Generation Next awards were held in Johannesburg, the results of an extensive brand preference study of urban South African youths aged eight - 22, conducted by HDI Youth Marketeers in partnership with Sunday Times and support from Monash South Africa.

23 May 2008

Company news: BESTmed announces rugby club sponsorships
Company news: BESTmed announces rugby club sponsorshipsArticle

BESTmed, one of the largest healthcare providers in South Africa, has announced sponsorships of R124 000 for the Boland Rugby Union and one of its affiliates, Hillcrest Rugby Club In Wellington in the Western Cape.

Issued by Junxion Communications 26 Mar 2008

Primedia Online acquires 365 DigitalArticle

The acquisition of the 365 Digital Publishing Group by Primedia Online last week marks a new direction for one of South Africa's oldest online brands as it moves to strengthen its market share by targeting both established players and emerging movers in the online sector.

28 May 2006

Sports Marketing – Forget the Logo on the HeroArticle

Corporate sponsorship of sport has gone through the global roof in recent years, and particularly in South Africa - a country emerging from a very restrictive commercial and social environment.

17 Jul 2003

Nedbank and Klipdrift make a grand sweep of Raptor Awards
Nedbank and Klipdrift make a grand sweep of Raptor Awards Article

The winners of the 2002 SABC Raptor Awards for sponsorship excellence were announced at a charity banquet at the Sandton Convention Centre on Thursday evening. Just two Grand Raptor Awards were presented to Nedbank and Klipdrift for entries that stood out from the rest as highly exemplary.

20 Oct 2002

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