Results for shopper behaviour

News

Cash Crusaders launches click and collect service
Cash Crusaders launches click and collect serviceArticle

Cash Crusaders has introduced an online click and collect service, marking the first step in the roll-out of its e-commerce platform in South Africa...

9 Sep 2020

Gustavo via Pexels
Global consumers ease back into in-store shopping - reportArticle

With Covid-19 lockdown measures around the world easing, just under three-quarters of global consumers report feeling comfortable returning to physical stores since lockdowns have eased...

4 Sep 2020

Image supplied
South Africans shift from pantry loading to everyday shopping [report]Article

The nature of South African shopping trips has shifted during the Covid-19 lockdown from an initial focus on bulk, stock up shopping to everyday needs shopping...

Issued by Nielsen 14 Jul 2020

Covid-19 shifting snacking and shopping behaviour in SA
Covid-19 shifting snacking and shopping behaviour in SAArticle

The global coronavirus pandemic has suddenly changed the way we work, socialise, exercise and shop. New snacking habits will be formed around this reality...

8 Jun 2020

Photo by Arturo Rey on .
The Covid-19 consumerArticle

Not only are consumers spending more time indoors, but they're also spending 50% more time online. As a result, shopper behaviour has changed and businesses are seeing the impact of this...

samantha victor 5 Jun 2020

IAB SA and Kantar's #InsightsinAction: Tips to reposition your brand for recovery
IAB SA and Kantar's #InsightsinAction: Tips to reposition your brand for recoveryArticle

As we await the further opening of the South African economy under lockdown, Kantar's wave three barometer on consumer attitudes and behaviour as well as AI-powered chatbot insights make it clear that agencies, brands and publishers need to work together as we ride the corona-coaster towards recovery...

Issued by Kantar 14 May 2020

In the "new normal" to come, will plans conceived pre-Covid still be relevant?
In the "new normal" to come, will plans conceived pre-Covid still be relevant?Article

Fast start vs blowout Christmas, what's the new F20 plan?

Richard Wells 12 May 2020

Mzansi 'nillionaires': (brand) love in the time of Covid-19
Mzansi 'nillionaires': (brand) love in the time of Covid-19Article

There's no denying that the global Covid-19 pandemic has turned the world on its head, even more so for those who were already struggling with tight wallets. Here's how their lives have been affected and how marketers and retailers can better connect with 'nillionaires' post-Covid-19 to better meet their needs with streamlined communications, product and purpose...

Issued by Kantar 8 May 2020

Mapping physical shopping behaviour during the SA lockdown
Mapping physical shopping behaviour during the SA lockdownArticle

Under normal, (non-lockdown) circumstances, consumers choose shopping destinations based partly on their normal daily movements and convenience of proximity to work, schools or home...

17 Apr 2020

Image credit: .
Brands and retailers have not yet closed the gap between consumer insight and shopper action - reportArticle

New CMO Council study finds 81% of marketers feel challenged to meet consumer expectations for personalised engagement...

1 Apr 2020

IndaHash tool provides brands with valuable influencer insights
IndaHash tool provides brands with valuable influencer insightsArticle

IndaHash, a global technology influencer platform with an extensive user base, has developed a tool that gleans data from market-leading influencers and provides relevant insights into consumers, markets and market trends...

Issued by indaHash 13 Nov 2019

Nielsen uncovers the true state of the SA consumer mindset
Nielsen uncovers the true state of the SA consumer mindsetArticle

The 2019 Nielsen South Africa Shopper Trends Report has found that 'lowest prices' are no longer the key driver of store choice in the country...

16 Oct 2019

An omnichannel approach: 3 ways to drive festive season sales
An omnichannel approach: 3 ways to drive festive season salesArticle

Brick and mortar retailers have enormous opportunity to leverage the distinct benefits of traditional, in-person shopping in ways that digital sites can only dream about...

Simon Wilson 30 Sep 2019

Big Tech squeezes into small shoes as it denies being anti-trust
Big Tech squeezes into small shoes as it denies being anti-trustArticle

Public commissions of inquiry always seem to backfire. The inquisitional atmosphere is designed to evince a confession: the raised podium of the panel, the cameras, the meaningful pauses, the constant rephrasing. But as theatre gives way to farce it reveals that the asymmetry goes the other way - power lies with what the defendant chooses to disclose...

Derek Abdinor 23 Sep 2019

GfK Consumer Journey blends POS data and consumer insights to offer a complete view of the path to purchase
GfK Consumer Journey blends POS data and consumer insights to offer a complete view of the path to purchaseArticle

GfK Consumer Journey combines social media listening, survey data and client point of sale (POS) data to offer a holistic picture of South African consumers' purchase behaviour and decisions...

Issued by GfK South Africa 17 Sep 2019

Takealot and Superbalist launch annual sale event
Takealot and Superbalist launch annual sale eventArticle

Inspired by the success of international shopping extravaganzas like Black Friday, Single's Day and Amazon Prime Day, the Takealot Group is launching its own annual event in South Africa...

18 Jul 2019

5 ways to ensure a more profitable future in retail
5 ways to ensure a more profitable future in retailArticle

It's clear that the retail landscape is in a state of major transformation. Thanks to disruptive technologies and changing consumer behaviour, traditional retailers are under increasing pressure...

Pieter Engelbrecht 17 May 2019

How to harness the power of your target market
How to harness the power of your target marketArticle

Market research and data can be an invaluable tool when crafting a brand strategy, providing brands with the power to harness their target market. Today, marketers have a multitude of choice of available data; however, being given a plethora of statistics does not necessarily translate into the ability to create a winning brand strategy. There is an art to using data to develop a brand's personality and key messaging, and to finding the right channels through which to engage with consumer segments within a target market.

Issued by Ask Afrika 15 May 2019

Shifting the cloud on consumer behaviour
Shifting the cloud on consumer behaviourArticle

With the festive season excitement now over, the start of 2019 has so far been bleak for the majority of retailers in South Africa...

Isana Cordier 9 Apr 2019

Mind(set)
Mind(set)Article

A glimpse into Mind(set) and meeting the South African shopper in the moment...

Lara-Anne Derbyshire 27 Mar 2019

Understanding Black Friday and SA consumer behaviour - Part 1
Understanding Black Friday and SA consumer behaviour - Part 1Article

The retail bonanza of Black Friday has traditionally been the start of the Christmas shopping season in the US. The day occurs on the fourth Friday of November following Thanksgiving Thursday...

Lullu Krugel, Christie Viljoen and Maura Feddersen 21 Nov 2018

How Black Friday is changing purchasing patterns in sub-Saharan Africa
How Black Friday is changing purchasing patterns in sub-Saharan AfricaArticle

The holiday season starts earlier every year, as three major shopping holidays originating in the US and China, namely Black Friday, Singles' Day and Cyber Monday, are extending to the rest of the world...

20 Nov 2018

#ShopperInsights2019: I love you, but...
#ShopperInsights2019: I love you, but...Article

Despite retailers widening their repertoire, baskets are shrinking as tough times for shoppers dictate more planning and less impulse shopping...

Danette Breitenbach 8 Nov 2018

Innovative displays can protect FMCG brands from retail fallout
Innovative displays can protect FMCG brands from retail falloutArticle

If shopping is one of the world's greatest leisure activities, why are we seeing so much frustration in the aisles? It is because shopping to put food on the table and stock up on razor blades is functional...

Vincent L. Lanz 10 Oct 2018

Nielsen launches virtual shopper research in SA
Nielsen launches virtual shopper research in SAArticle

South Africa has become the first country on the African continent to launch Nielsen's new SmartStore virtual shopper technology...

Issued by Nielsen 12 Sep 2018

Nielsen Smartstore: Keeping up with shoppers today and tomorrow
Nielsen Smartstore: Keeping up with shoppers today and tomorrowArticle

Shoppers are changing at such a rapid pace, and while there are many methodologies to understand shoppers, a tool to help us move with the rapidly changing shoppers is needed...

Danette Breitenbach 29 Aug 2018

#MobileCommerce: The right product, to the right customer, at the right time
#MobileCommerce: The right product, to the right customer, at the right timeArticle

As Cape Union Mart Group's director of e-commerce, Amanda Herson has the mammoth task of ensuring a seamless online experience for some of South Africa's most loved retail brands...

Lauren Hartzenberg 17 Jul 2018

Brand building in Africa: Demystifying the African marketplace
Brand building in Africa: Demystifying the African marketplaceArticle

Why have some companies succeeded and others failed in Africa? International brands have extended their business models into Africa, and set up shop...

Catherine Burton, Harsh Sarda and Zeenat Ismail, Issued by Ipsos 25 Apr 2018

Examples of retailers employing the new rules of attraction.
The new laws of attraction to survive the retail apocalypseArticle

FCB Red Chicago's retail strategy group lead Curt Munk explains that retailers and marketers alike need to understand the new laws of attraction in order to survive what he dubs 'the retail apocalypse'...

Leigh Andrews 13 Mar 2018

Take the road less travelled when you communicate with your target audience
Take the road less travelled when you communicate with your target audienceArticle

Many clients approach me with their hands in their hair - overwhelmed by the task of marketing their brand and not knowing how to effectively engage their target audience...

Shae Leigh 12 Mar 2018

South Africans are sentimental spenders - Mastercard Love Index
South Africans are sentimental spenders - Mastercard Love IndexArticle

South Africans continue to say "I love you" by investing in experiences over material goods, as new data shows sentimental spending has increased by 50% since 2015...

13 Feb 2018

Creating ‘big brand love' with the right activation partner
Creating ‘big brand love' with the right activation partnerArticle

While almost anyone can bring a brand ambassador into a supermarket to persuade consumers to taste bite-sized portions of the latest product, this doesn't guarantee shopper conversion or ‘big brand love'.

Kirsten Mercer, Issued by Provantage Media Group 29 Sep 2017

#FreshConnections: Maryla Masojada on the state of fresh produce retail in SA
#FreshConnections: Maryla Masojada on the state of fresh produce retail in SAArticle

Maryla Masojada from Trade Intelligence discusses the trends affecting the produce supply chain and their impacts on the way companies do business...

Lauren Hartzenberg 12 Sep 2017

Canal Walk's new retail mix includes a two-storey H&M
Canal Walk's new retail mix includes a two-storey H&MArticle

Canal Walk Shopping Centre is refreshing its retail mix with new flagship stores including a two-level H&M ...

1 Sep 2017

Converting browsers into buyers: the number one challenge for retailers and manufacturers in SA
Converting browsers into buyers: the number one challenge for retailers and manufacturers in SAArticle

Consumer behaviour and expectations are changing as digital channels start to play a bigger part in the customer journey. So, how does one convert a browser into a buyer?...

Sally Rothman, Issued by GfK South Africa 15 Aug 2017

Mall Ads launches Mall Talkers
Mall Ads launches Mall TalkersArticle

With a long history in the mall space, the team at Mall Ads, a company of Provantage Media Group, has created a solution for brands that is cost-effective and delivers on reach, frequency and impact - Mall Talkers...

Issued by Provantage Media Group 18 May 2017

aquapictures ©
Manufacturers expected to be more proactive in protecting consumers from economic crunchArticle

Consumers demand economic protection from manufacturers, according to BMI Research...

20 Apr 2017

‘Love Index' shows South Africans still romantic at heart
‘Love Index' shows South Africans still romantic at heartArticle

The annual ‘Mastercard Love Index' reveals South African shoppers feel loved and are spending more on Valentine's Day...

14 Feb 2017

Olive Ndebele, general manager of Menlyn Park Shopping Centre.
Creating and keeping an emotional connection with your shopping centreArticle

Value for money is always going to be a key motivator when it comes to shopper behaviour. Nevertheless, to keep customers loyal over time, their overall emotional connection with your shopping centre is vital...

8 Dec 2016

Image credit:  and
#InnovationMonth: Mastering innovation and marketing at retailArticle

If I was entrusted with running your retail company's marketing department in a capacity as your marketing director, where would I begin to innovate? Well, quite frankly, I would not spend time thinking about where to begin, I would just get on with it...

Bandile Ndzishe 27 Sep 2016

#CGFSummit: Digitisation of everything
#CGFSummit: Digitisation of everythingArticle

With customer expectations driving rapid change across the consumer goods and services industry, increasing the demand for innovative and personal experiences, it's time to welcome the era of living services...

Leigh Andrews 17 Jun 2016

[Shopper Marketing] Customers gravitate to the 'Third Place'
[Shopper Marketing] Customers gravitate to the 'Third Place'Article

Shopper marketing is being driven by a shopper revolution powered by our digital world. It has led a "seismic change in marketing"...

Louise Marsland 30 May 2016

Global Traffic Index for the retail industry launched
Global Traffic Index for the retail industry launchedArticle

ShopperTrak and FootFall, providers of consumer behaviour insights and location-based analytics, have announced a breakthrough global traffic index...

12 May 2016

Ignition thinking for Ignite Joe Public and their new Shopper Marketing offering
Ignition thinking for Ignite Joe Public and their new Shopper Marketing offeringArticle

Ignite Joe Public has announced the launch of their latest Shopper Marketing division, which is expanding the specialist agency's integrated offering...

Issued by Joe Public United 31 Mar 2016

Next >
System.Web.UI.Html32TextWriter
Let's do Biz