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Understanding a digital marketing audit, step-by-step: part 3
Understanding a digital marketing audit, step-by-step: part 3Article

Many brands, digital or otherwise believe that digital marketing audits only comprise of a few key verticals, this is not the case, while these are included - they're not exclusively the focus of the audit...

Issued by UpBeet Digital 2 days ago

Best practices for digital marketing
Best practices for digital marketingArticle

Companies have had to innovate, adopt digital mediums, focus on sustainable growth and live their brand values. At the forefront of this has been the growing importance of digital marketing...

Gugulethu Rajuili 29 Mar 2021

Performance marketing explained - 3 free e-books
Performance marketing explained - 3 free e-booksArticle

What is digital performance marketing? Why should a business owner care?..

Simon Lloyd, Issued by Algorithm Agency 23 Mar 2021

Organisations need to prioritse data to tell meaningful stories
Organisations need to prioritse data to tell meaningful storiesArticle

"Data" is likely to be right up there with the buzzwords of the next decade. But more than mere buzzwords, data is not only here to stay, but will also transform the way in which we all do business...

Shaune Jordaan 18 Nov 2020

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Five common mistakes marketers make in attributing conversionsArticle

Grant Lapping, managing director at Datacore takes a look at the most common attribution pitfalls and offers practical advice...

Grant Lapping 7 Sep 2020

Find out how you stack up against your competition using data, not just intuition
Find out how you stack up against your competition using data, not just intuitionArticle

It's more important than ever for marketers to understand how fluctuations and shifts in consumer behaviour affect one's brand position in the digital marketplace...

Issued by Jellyfish South Africa 31 Aug 2020

Big brick-and-mortar retail needs to up its online game to survive
Big brick-and-mortar retail needs to up its online game to surviveArticle

SA's large retailers have a history of positioning themselves brilliantly in prime retail locations in premium malls, and need to follow the same strategy for their digital shopfronts...

David Jenkins 7 Jul 2020

Cooking up a storm: SA food media thrives under lockdown
Cooking up a storm: SA food media thrives under lockdownArticle

Trends show that food and recipe content is hotter than ever, with South Africans finding their flavour in Woolworths Taste and Food24, says New Media...

Brent Smith, Issued by New Media 28 May 2020

Image source: Pixabay.
Marketing in the Covid era - how to adjust and adaptArticle

Good marketing relies on a thorough understanding of your target market, but when much of what you knew about your customers is suddenly no longer relevant, a major shift is needed...

Gavin Knox-Grant and Yael Geffen 20 May 2020

2020 healthcare marketing trends to boost your ROI
2020 healthcare marketing trends to boost your ROIArticle

Cingulate Marketing & Advertising provides insights into 2020's key healthcare marketing trends and how you can use them to your brand's advantage...

Issued by Cingulate 30 Mar 2020

#Bookmarks2020: Winners announced!
#Bookmarks2020: Winners announced!Article

The winners for the 2020 Bookmark Awards have been announced! This year, the 12th annual Bookmarks celebration was hosted via the IAB SA's digital channels and local press network...

18 Mar 2020

What is a featured snippet?
What is a featured snippet?Article

One of the best results on Google is ranking number one of the first page of SERPs, more so if it's a featured snippet that displays with the website's URL, a featured image and product or service details...

Solomon Tshielo, Issued by Algorithm Agency 9 Mar 2020

2020 Bookmark Awards finalists are announced
2020 Bookmark Awards finalists are announcedArticle

The IAB SA has announced the finalists for the 12th Annual Bookmark Awards being held at The Galleria in Sandton on Thursday, 19 March 2020...

Issued by IAB South Africa 24 Feb 2020

Image source: Gallo/Getty Images.
What is the ideal marketing channel mix for your e-commerce store?Article

Raymond Smit, head of Paid Search at Reprise Digital South Africa offers retailers and online businesses, tips on maximising their digital marketing efforts...

Raymond Smit 20 Dec 2019

2020 Bookmark Awards judges are announced
2020 Bookmark Awards judges are announcedArticle

The IAB SA has announced a panel of industry leaders who will judge the Bookmark Awards in 2020...

Issued by IAB South Africa 14 Nov 2019

Image credit: Andrew Neel on Unsplash.
Embrace organic search to maximise sales this festive seasonArticle

Businesses that currently rely solely on paid-for Google search to attract consumers to their offerings should also be incorporating organic search...

David Jenkins 13 Nov 2019

#Newsmaker: Jann Henderson joins Mickey Llew's organic search division
#Newsmaker: Jann Henderson joins Mickey Llew's organic search divisionArticle

Jann Henderson has been appointed as the organic search lead and digital analyst to head up and grow the organic search division at performance marketing and SEO agency, Mickey Llew...

Juanita Pienaar 7 Oct 2019

Think beyond the agency: Marketers need digital partners not agencies
Think beyond the agency: Marketers need digital partners not agenciesArticle

"Agencies need to adapt. The agency model is broken. What brands and marketers need right now is greater collaboration, including ownership of their data." Sage words from Daniel Wilkinson, the London-based Head of Paid Media for Jellyfish...

Issued by Jellyfish South Africa 16 Sep 2019

Survey reveals South Africa's 12 most loved local businesses
Survey reveals South Africa's 12 most loved local businessesArticle

A new survey has revealed South Africa's 12 Most Loved Local businesses as part of a new campaign, which set out to celebrate those local businesses South Africans love the most and to investigate exactly what makes consumers big fans of these entities...

11 Jul 2019

Gaining more visibility on Google, a beginner's guide
Gaining more visibility on Google, a beginner's guideArticle

Many of us put a lot of time, money and effort into the design and development of a website that is just not getting the traffic we expected...

Sarah Lake, Issued by Algorithm Agency 10 Jul 2019

How to use special days and occasions to help drum up sales
How to use special days and occasions to help drum up salesArticle

If you're looking to market your small business, consider celebration days, special events and public holidays as the perfect reason to reach out to your customers with messages, deals and promotions...

Selina Bieber 7 May 2019

#Bookmarks2019: ALL THE WINNERS!
#Bookmarks2019: ALL THE WINNERS!Article

The 11th annual Bookmark Awards, hosted at The Forum in Bryanston last night, 28 March 2019, culminated in 142 winners, all truly representative of the South African digital landscape...

Issued by IAB South Africa 29 Mar 2019

IAB announces finalists for 2019 Bookmarks
IAB announces finalists for 2019 BookmarksArticle

The IAB has announced its finalists for the 11th Annual Bookmark Awards that will be held at The Forum, Bryanston on 28 March 2019...

Issued by IAB South Africa 1 Mar 2019

New data reveals the best place for South African tech companies to advertise
New data reveals the best place for South African tech companies to advertiseArticle

New data from a large online marketing campaign reveals that MyBroadband has outperformed all other channels for exposure, engagement, and lead generation...

Issued by MyBroadband 30 Jan 2019

Screengrab from .
Woolworths, Ubuntu Baba saga contains digital lessons for brands of all sizesArticle

South African social media has been in an uproar following allegations that Woolworths had stolen the design of a baby carrier made by a local entrepreneur. This a typical David vs Goliath story. While that may be true, the saga contains digital lessons for brands of all sizes...

Vumani Ncube 10 Jan 2019

Woolworths accused of copying baby carrier design
Woolworths accused of copying baby carrier designArticle

Woolworths has once again been accused of plagiarising the product design of a smaller business. This time, the item in question is a Woolworths baby carrier, which entrepreneur Shannon McLaughlin claims is a copy...

9 Jan 2019

Blast into January with blogging
Blast into January with bloggingArticle

As the year settles into silliness and switch-off mode, including mental agility, why not be ahead of your competitors by planning your content strategy for January and welcome 2019 with a high-impact social media campaign?...

Iza Grek 28 Dec 2018

Gartner's CMO Spend Survey 2018/19: Key insights revealed
Gartner's CMO Spend Survey 2018/19: Key insights revealedArticle

Marketing technology spending, customer experience, innovation and personalisation mark key trends in marketing leaders' budget and attention...

13 Nov 2018

Empowering businesses to transform digitally
Empowering businesses to transform digitallyArticle

The world has gone digital is a term we hear far too often nowadays, but it's not exactly true. There is an increasing distinction between those who are leading the change and profiting from it, and those who are falling behind and missing the many opportunities...

Nick Durrant 6 Sep 2018

Empowering businesses to transform digitally
Empowering businesses to transform digitallyArticle

The world has gone digital is a term we hear far too often nowadays, but it's not exactly true...

Nick Durrant 5 Sep 2018

Competitor research practices for developing your app
Competitor research practices for developing your appArticle

Research is the transformative process of bringing your app idea closer to the final and best shape. Thus, building strong competitor research skills can be considered unfair advantages in the app market...

Rilind Elezaj 27 Jul 2018

The IAB SA's Bookmarks 2018 took place on 1 March at the Kyalami Theatre on the Track.
#BOOKMARKS2018: WINNERS ANNOUNCED!Article

The winners of the 10th annual Bookmark Awards were announced at the conclusion of the 2018 IAB Digital Summit, both held at The Theatre on the Track, Kyalami, on 1 March 2018...

28 Feb 2018

Image credit: IAB SA Facebook page.
Bookmarks 2018 finalists announced!Article

IAB SA has announced the finalists in the 10th annual Bookmark Awards...

8 Feb 2018

Black Friday 2017 marked Superbalist's biggest trading day yet
Black Friday 2017 marked Superbalist's biggest trading day yetArticle

Fast fashion online retailer, Superbalist, has reported that Black Friday 2017 has gone down in history as its biggest trading day so far...

29 Nov 2017

(c) eireen -
Digital marketing innovation - SA has what it takesArticle

The concept of innovation drives me. I love taking calculated risks. I enjoy doing the associated R&D. Most of all I like to watch it unfold as a campaign...

Stephen Sandmann 28 Jun 2017

Local search optimisation boosts organic search results
Local search optimisation boosts organic search resultsArticle

It's fast becoming common knowledge that a local search strategy is a must-have for any multi-location business looking to maximise real-world foot traffic through their online presence...

Issued by Location Bank 20 Jun 2017

Boris Dzhingarov
SEO/online marketingArticle

SEO incorporates both the technical and creative elements that are required to improve rankings, driving traffic and increasing awareness on a particular product or piece in search engines...

Boris Dzhingarov, Issued by Monetary Library 20 Jun 2017

The AR gallery at the IAB Digital Summit.
#Bookmarks2017: Digital(ly augmented) download with... Clicks2CustomersArticle

Local digirati shone at the recent IAB Bookmark Awards 2017. Here's some feedback from Germé Scott, head of SEO at Clicks2Customers with input from Johan Walters, head of C2C Labs on how the Blippar Augmented Reality app took things to another level for IAB Digital Summit attendees...

Leigh Andrews 24 Mar 2017

Team Rogerwilco at the IAB Bookmark Awards 2017.
#Bookmarks2017: Digital download with... RogerwilcoArticle

Local digirati shone at the recent IAB Bookmark Awards 2017. Here's some feedback from Charlie Stewart, CEO at Rogerwilco...

Leigh Andrews 20 Mar 2017

Big winner of the night Ogilvy, on stage for their best digital agency award.
All the 2017 IAB Bookmark Award winners!Article

Ogilvy was recognised as the best agency, with the KFC brand, one of its clients, recognised as the brand of the year at the IAB Bookmark Awards 2017, held at The Galleria in Sandton...

Danette Breitenbach 16 Mar 2017

Do you personalise your marketing efforts?
Do you personalise your marketing efforts?Article

Personalised marketing extends beyond friendly digital greetings, such as “Welcome back!” and “We missed you”. Zubair Noor, Takealot.com's head of digital marketing, recently shared a trove of helpful insights...

Pasqua Heard 28 Feb 2017

#eComConfex: A crash course in cross-border e-commerce
#eComConfex: A crash course in cross-border e-commerceArticle

As the CEO of the continent's largest online shopping platform, Nigeria-born Chris Folayan knows a thing or two about creating online experiences...

Lauren Hartzenberg 26 Feb 2017

Mark Ritson at CRA Conference October 2016
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Radio and digital: a one-night-stand or a meaningful relationship?Article

There's a certain twilight zone feel about life these days. All of our absolutes are no longer absolute...

John Walls 24 Feb 2017

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