Results for multi-channel campaigns

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Report reveals marketers struggle to execute multi-channel campaigns
Report reveals marketers struggle to execute multi-channel campaignsArticle

Over half of marketing leaders surveyed worldwide concede they are struggling to effectively execute multi-channel campaigns on both a global and local level...

24 Mar 2021

Most marketing divisions cannot effectively move from evolution to execution
Most marketing divisions cannot effectively move from evolution to executionArticle

Globally, executives have woken up to the fact that we now find ourselves in an evolved marketplace where customer experience (CX) has emerged as the key driver of sustainable business growth...

Haydn Townsend 26 Jun 2020

It's time you start marketing like an investor
It's time you start marketing like an investorArticle

Businesses often take a haphazard approach to marketing but would they do this with a long-term investment portfolio? Definitely not, so why treat marketing with such a cavalier attitude?...

Sylvia Schutte 9 Apr 2018

Direct mail growing in the US: Does it mean South Africa will follow?
Direct mail growing in the US: Does it mean South Africa will follow?Article

Research in America has shown how digital marketing and direct mail can complement each other, highlighting the opportunities for growth in these industries in South Africa...

Daniel de la Rey, Issued by On the Dot 13 Nov 2017

Stefan Abro.
#ShopperMarketing: A winning omni-channel approachArticle

Effective engagement with today's shopper is a constant challenge considering that they have numerous avenues to research products and brands before making a decision...

Stefan Abro 24 Oct 2017

Red Cherry helps Plusssz cut through the clutter with Spot On brand
Red Cherry helps Plusssz cut through the clutter with Spot On brandArticle

A good example of Red Cherry's Spot On brand at work is on Activo Health's recent TV campaign for Plusssz, one of the leading products in its multivitamin and supplement range...

Issued by Red Cherry Interactive 28 Nov 2016

From print provider to marketing service provider
From print provider to marketing service providerArticle

Smart printers are looking to enhance their value proposition with modern digital printers serving as a crucial foundation on which to build a business which goes from print provider to marketing services provider...

Jenny Attewell, Issued by Communikay 19 May 2016

[BizTrends 2016] Smart brands will rethink how to create effective mobile ads
[BizTrends 2016] Smart brands will rethink how to create effective mobile adsArticle

Mobile presents a massive opportunity for marketers to reach consumers in exciting new ways, but receptivity and creative challenges lie ahead...

Ariane Längsfeld, Issued by Millward Brown 18 Jan 2016

2016 One Show deadline less than three weeks away
2016 One Show deadline less than three weeks awayArticle

Entering is the easy part. Do you have what it takes to win? Enter work into any of 14 disciplines, from Film to Cross-Platform to UX/UI...

Issued by One Club 14 Jan 2016

Mortimer Harvey direct and digital gurus to judge DMA's 2015 International ECHO Awards
Mortimer Harvey direct and digital gurus to judge DMA's 2015 International ECHO AwardsArticle

Mortimer Harvey's Direct Business Director, Winnifred Knight, and Digital Business Director, Luisa Mazinter, left for New York City last week to judge entries for the coveted Direct Marketing Association's 2015 International ECHO Awards...

Issued by Mortimer Harvey 17 Aug 2015

Email and SMS from one platform set to assist marketers
Email and SMS from one platform set to assist marketersArticle

TotalSend has launched SMS and email sending via a single channel. This multi-channel platform allows TotalSend to assist marketers who are increasingly looking to connect with customers on mobile devices...

20 Oct 2014

On Air Radio Conference announces speakers
On Air Radio Conference announces speakersArticle

The inaugural On Air Radio conference, being held on 11 April 2014 at the Michelangelo Hotel, Sandton from 10am to 2pm, has announced some of its speakers.

26 Mar 2014

Inaugural On Air radio conference
Inaugural On Air radio conferenceArticle

MTN has announced the launch of its inaugural On Air radio conference that will appeal to programmers, radio sales people, media strategists, advertisers and marketers.

12 Mar 2014

SAARF PAMRO Conference for Africa Diplomat
SAARF PAMRO Conference for Africa DiplomatArticle

By bringing together the media research industry across African borders, the Pan African Media Research Organisation (PAMRO) aims to produce harmonised, compatible and comprehensive audience measurement data for the entire continent. By promoting media research in Africa, PAMRO aims to assist in uncovering the opportunities that exist for growth and development in all African countries. One of PAMRO's key vehicles for bringing people together from around the continent is its annual conference, the PAMRO All Africa Media Research Conference.

15 Jun 2012

Raymond Siva joins Edelman in KL as MD
Raymond Siva joins Edelman in KL as MDArticle

KUALA LUMPUR, MALAYSIA: On the back of a year of strong growth for Edelman in Malaysia, Raymond Siva joins Edelman in Kuala Lumpur as managing director to build on the public relations firm's strong brand, technology, healthcare and digital foundations. After six years managing the business, Karen Hoh moves into a dual role as client services director and senior counsellor, Health Practice, Southeast Asia.

27 Jul 2010

How to get your share of 170bn marketing pagesArticle

An InfoTrends study reveals that the volume of direct marketing is growing at 4.5% per year, and will continue to do so for the next 10 years. The same study also showed that consumers have a 100% preference for highly personal messages over mailings with only a name and address.

Paul Haglich 14 Apr 2009

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