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Wunderman Thompson named Gartner magic quadrant leader
Wunderman Thompson named Gartner magic quadrant leaderArticle

Wunderman Thompson has once again achieved 'leader' status in Gartner's magic quadrant for global marketing agencies - an accolade the agency has received every year since 2019...

Issued by Wunderman Thompson 16 Apr 2021

Best practices for digital marketing
Best practices for digital marketingArticle

Companies have had to innovate, adopt digital mediums, focus on sustainable growth and live their brand values. At the forefront of this has been the growing importance of digital marketing...

Gugulethu Rajuili 29 Mar 2021

Best B2B marketing platforms for South African tech companies revealed
Best B2B marketing platforms for South African tech companies revealedArticle

Data collected over the last year reveals that MyBroadband and BusinessTech are the best-performing B2B tech marketing platforms in South Africa....

Issued by MyBroadband 15 Mar 2021

Adclick website launch 2021
Adclick website launch 2021Article

Adclick Africa, one of South Africa's leading performance marketing agencies launches its new website in 2021...

Issued by 356 Oak Holdings 12 Feb 2021

Omnichannel - Chasing the marketing Holy Grail
Omnichannel - Chasing the marketing Holy GrailArticle

Since time immortal, marketers and marketing technology providers have talked about the dream of an omnichannel approach to marketing. But to date, even the most sophisticated brands have managed...

Richard Mullins 25 Jan 2021

Who is the new Smartie on the block?
Who is the new Smartie on the block?Article

Angelique Lynch, marketing director of AutoTrader, has been invited to join the judging panel of the 2020 Smarties Awards...

Issued by AutoTrader 15 Dec 2020

Digital marketing trends you need to consider in 2021
Digital marketing trends you need to consider in 2021Article

Covid-19 revolutionised how businesses operate and how consumers behave. Amidst the chaos, many companies had to evolve and adapt to fit the new normal...

9 Dec 2020

Cape Winemakers Guild welcomes new members and protégés
Cape Winemakers Guild welcomes new members and protégésArticle

The Cape Winemakers Guild has announced two new members joining its ranks and the three new CWG Protégés who have joined their Protégé Programme...

4 Dec 2020

Putting power back in the hands of the consumer
Putting power back in the hands of the consumerArticle

Brand Hubb CEO Rob Anderson tells us why he believes loyalty is priceless and says that having loyal customers creates opportunities for targeted messaging and tailored campaigns resulting in increased ROI...

Jessica Tennant 10 Sep 2020

The magic of mobile wallet marketing
The magic of mobile wallet marketingArticle

Mobile wallets are rapidly gaining momentum as effective and convenient payment solutions. The chances are you're one of many users who currently make use of at least one mobile wallet application...

Issued by UBU International 27 Aug 2020

Oracle Media wins 2 awards at the Exporters EC Awards 2020 event
Oracle Media wins 2 awards at the Exporters EC Awards 2020 eventArticle

Oracle Media was recently announced as the IDC Job Creation Merit award-winner and the Best Provider of Service to Exporter winner at the 25th Exporter of the Year Awards...

Issued by Oracle Media 27 Aug 2020

Edith Venter Promotions and The Code Group have partnered up with Oracle Media
Edith Venter Promotions and The Code Group have partnered up with Oracle MediaArticle

Lockdown has not stopped these three prosperous businesses and they have no intention of slowing down any time soon...

Issued by Oracle Media 30 Jul 2020

The value of mobile marketing cloud technology
The value of mobile marketing cloud technologyArticle

Marketing ultimately drives the sales of any business. Without it, many companies wouldn't sell their products or services and wouldn't survive in a highly competitive environment...

James Bayhack 21 Jul 2020

Photo by  on .
The 3 key trends that will shape influencer marketing in a post-Covid-19 eraArticle

Here are three important key trends that will shape influencer marketing and that you should pay attention to if you run a business or manage a brand...

Gbenga Sogbaike 26 May 2020

Satisfying demand during the Covid-19 crisis - guidelines for SA's e-tailers
Satisfying demand during the Covid-19 crisis - guidelines for SA's e-tailersArticle

The new e-commerce regulation is expected to lead to a drastic increase in online shopping amongst South Africans...

Dr Nicole Cunningham 18 May 2020

Pivoting on a budget: Driving effective marketing in a 'cut-back' economy
Pivoting on a budget: Driving effective marketing in a 'cut-back' economyArticle

A few suggestions for how to market effectively, affordably and sensitively in a 'cut-back' economy...

Jenni Benatar, Issued by Irvine Partners 5 May 2020

5 practical tips to digitally adapt your business
5 practical tips to digitally adapt your businessArticle

The economic impact of Covid-19 pandemic on global businesses has sparked universal uncertainty and panic...

22 Apr 2020

Influencer marketing in South Africa: 4 reasons it's still effective
Influencer marketing in South Africa: 4 reasons it's still effectiveArticle

Unless you have been living under a rock, influencer marketing is certainly not a new phenomenon in digital marketing...

Ruan Fourie, Issued by Starbright Solutions 17 Mar 2020

#EuroShop2020 Day 3: Retail Marketing Trends
#EuroShop2020 Day 3: Retail Marketing TrendsGallery

On Day 3 of EuroShop 2020 in Düsseldorf, Germany, the Scan Display team explored the show's retail marketing halls and compiled this gallery of interesting retail marketing ideas. The biggest trend in retail marketing is the use of digital elements to create a great in-store experience. The growth in digital platforms adds a whole new dimension to customers' retail experience.

19 Feb 2020

#EntrepreneurMonth: Food For Mzansi, saluting the unsung heroes of SA agriculture
#EntrepreneurMonth: Food For Mzansi, saluting the unsung heroes of SA agricultureArticle

Launched as a digital platform in November 2018, Food for Mzansi is on a mission to change the narrative of South Africa's agriculture industry...

Robin Fredericks 2 Dec 2019

Image credit: Charles DeLoye on Unsplash.
Key findings from East-West Digital News' report on influencer marketing in RussiaArticle

East-West Digital News (EWDN) recently released a report on the state of influencer marketing in Russia...

16 Oct 2019

Youth dialogue
Youth dialogueArticle

False Bay TVET College, Khayelitsha Campus together with the Department of Small Business Development hosted a youth dialogue with college students and young entrepreneurs...

Issued by False Bay College 26 Jul 2019

Photo by rawpixel.com from Pexels.
Marketing in meltdowns must be mobileArticle

When growth is negative, the currency in free-fall, and politicians reckless, stick to what works to survive to be experimental when things pick up - and they will...

Devon Meerholz 3 Jul 2019

Tara McKenty - creative director for Google APAC and Google digital communication jury president for Loeries 2019.
#Loeries2019: "The responsibility to use creativity and craft for social good" - Tara McKentyArticle

I chatted to the international jury presidents ahead of the upcoming Loeries Creative Week. Next in the series is this year's Google digital communication jury president Tara McKenty, creative director for Google APAC...

Leigh Andrews 15 May 2019

Screen grab from the ad.
#OrchidsandOnions - At last... a brave adArticle

The Hyundai guys get an Orchid for a feel-good ad - just a love story about two people, and about a car...

Brendan Seery 29 Apr 2019

AutoTrader invests in Google Analytics 360
AutoTrader invests in Google Analytics 360Article

AutoTrader, South Africa's trusted online motoring marketplace, is at the forefront of a new digital wave...

Issued by AutoTrader 23 Apr 2019

WTMA19: Marketing minimalism, do less, but do it better
WTMA19: Marketing minimalism, do less, but do it betterArticle

Day one of World Travel Market Africa 2019 saw Natalia Rosa, director promotions division for Big Ambitions, take us back to basic travel marketing principles; sharing how to build and roll out the right marketing strategy for your brand...

Robin Fredericks 15 Apr 2019

The new Advertising Regulatory Board governance regarding influencers
The new Advertising Regulatory Board governance regarding influencersArticle

Authenticity is a key component in influencer marketing. But studies show that brands often shy away from terms like 'sponsored' and '#ad' on paid partnership posts, for fear of having a negative impact on consumer perception...

Wayne Flemming and Zubeida Goolam 18 Feb 2019

Leigh Andrews, editor-in-chief of marketing and media at Bizcommunity.
#BizTrends2019: Youth marketing techniques to target the real SA youth marketArticle

We often have to look back at the path we've travelled in order to see the road ahead more clearly. Here's what I've learned about youth marketing over the past few months and what I predict we'll see in 2019...

Leigh Andrews 19 Dec 2018

Editor Kate Wilson with the December 2018 issue of Woolworths Taste.
The Taste of custom publishing success with Kate WilsonArticle

Woolworths' Taste magazine keeps scooping up international awards, and they've baked their role in the customer journey to a delicious crisp. Editor Kate Wilson takes us on a delicious journey of customer experience and how they've perfected the tricky terrain of custom publishing...

Leigh Andrews 14 Dec 2018

Advice for a 24-hour pocket mobile plan
Advice for a 24-hour pocket mobile planArticle

Imagine you had only 24 hours to put together a passable mobile marketing plan. What mobile tactics would you prioritise over a day because they are such non-negotiables?...

Mike Laws 5 Dec 2018

How much should you invest in social media?
How much should you invest in social media?Article

Social media marketing is the biggest marketing opportunity that the world has ever known...

Rilind Elezaj 22 Nov 2018

Gartner's CMO Spend Survey 2018/19: Key insights revealed
Gartner's CMO Spend Survey 2018/19: Key insights revealedArticle

Marketing technology spending, customer experience, innovation and personalisation mark key trends in marketing leaders' budget and attention...

13 Nov 2018

4 tips for a successful online marketing strategy
4 tips for a successful online marketing strategyArticle

Successful marketing now needs to incorporate an online component, but online marketing requires a very different approach to traditional, offline marketing methods...

Boris Dzhingarov, Issued by Monetary Library 6 Jun 2018

Future Bride 2019 launch
Future Bride 2019 launchArticle

Boasting 32 editions of success, Future Bride's upcoming 2019 (33rd) edition is an ideal opportunity for you to get your brand out there!...

Issued by Brabys 22 Mar 2018

Retailer spend on AI to reach $7.3bn by 2022
Retailer spend on AI to reach $7.3bn by 2022Article

As retailers target new avenues to increase personalisation of the customer experience, global retailer spending on AI is predicted to reach $7.3 billion per annum by 2022...

31 Jan 2018

Tourism marketing trends to tap into in 2018
Tourism marketing trends to tap into in 2018Article

The competitive nature of the tourism industry - coupled with consumers constantly changing expectations - has meant that keeping tabs on, and tapping into, marketing trends is a must for business success...

Christa Badenhorst 5 Jan 2018

Digital marketing tips for SA's small businesses
Digital marketing tips for SA's small businessesArticle

Digital marketing can save the day for small businesses with relatively small marketing budgets - from my experience.

Stephen Sandmann 2 Nov 2017

#EntrepreneurMonth: Supporting disadvantaged artists through the Grassroots Art Project
#EntrepreneurMonth: Supporting disadvantaged artists through the Grassroots Art ProjectArticle

Poor working conditions, minimum access to beneficial networks and lack of skills and resources for promotion are just a few of the challenges that disadvantaged artists face when aiming to make viable careers from their creativity.

Ruth Cooper 19 Oct 2017

Cape Town Tourism will continue to build on the city's tourism success
Cape Town Tourism will continue to build on the city's tourism successArticle

Cape Town Tourism's service level agreement has been expanded for another year by the City of Cape Town. The agreement has led to extensive collaborative projects, particularly within the areas of...

16 Aug 2017

How advertising's ugly duckling has turned into a swan
How advertising's ugly duckling has turned into a swanArticle

Despite the bad reputation, there is hardly a business on the planet today that has not adopted some form of direct marketing, writes Bronwyn Williams...

Bronwyn Williams 13 Jul 2017

Image supplied
NMBT hosts international visitors to position Nelson Mandela Bay as top travel destinationArticle

Nelson Mandela Bay Tourism has been making great efforts to position the city as a world-class travel destination by hosting visiting groups and providing them with an authentic experience of Nelson Mandela Bay...

18 Apr 2017

Boris Dzhingarov
The relevancy of email marketing in 2017Article

Email marketing has been around for more than two decades, which has many people wondering if it's going to become obsolete and be replaced by some newer, more advanced form of communication...

Boris Dzhingarov, Issued by Monetary Library 7 Mar 2017

Eight key insights into VR and AR trends in 2017
Eight key insights into VR and AR trends in 2017Article

According to Warc's Toolkit 2017, in association with Deloitte Digital, an in-depth analysis on VR and AR has identified eight key insights on developments that will offer viable ways for brands to engage emotionally with consumers in 2017...

12 Jan 2017

Make the most of 2017 with impactful SEO
Make the most of 2017 with impactful SEOArticle

E-commerce is the place to be! Today, the world has become a smaller place and everyone is connected online. The internet has become a booming and highly profitable platform for every big and small business...

John Dion 15 Dec 2016

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