Results for marketing partnership


Accenture enters strategic marketing through partnership with MAA
Accenture enters strategic marketing through partnership with MAAArticle

Accenture Interactive has collaborated with the Marketing Achievement Awards (MAAs) to celebrate marketing professionals who excel in strategic marketing...

29 Mar 2021

Tshegofatso Phetlhe, art director at M&C Saatchi; Ann Nurock, senior partner: Relationship Audits and Management; Hellen Ndebele of Everlytic, Thalissa Pillay, NetFlorist marketing manager; Riaan Wolmarans, head of digital: media at Arena Holdings and Timothy Spira, global head of digital content at Investec.
#IABInsightSeries: Marketing partnerships in the digital economyArticle

The IAB SA discussed marketing partnerships in the digital economy, and shared insights on those relationships that enable brands to beat the benchmark in digital in its next webinar that was held on Thursday, 8 October...

Juanita Pienaar 5 Oct 2020

Collaborating on purpose
Collaborating on purposeArticle

Marketing is no longer only about talking to consumers, it is about being part of the conversation. Content partnerships allow organisations to be seen at the centre of new networks and narratives...

Issued by 19 Aug 2020

Cape Town, NYC renews tourism marketing partnership
Cape Town, NYC renews tourism marketing partnershipArticle

The renewal of a shared marketing agreement between New York City and the Mother City has been marked by Cape Town Tourism and NYC & Company...

28 Aug 2019

Image Supplied.
Green & Gold Macadamias, Camellia form new marketing partnershipArticle

"We are delighted that Camellia has taken the decision to market their macadamia brand, Maclands through G&G. The addition of their produce now makes us responsible for selling 20% of the globe's kernel crop in all markets around the world."

28 Feb 2019

Image via
Marriot International launches Bonvoy loyalty programmeArticle

Marriott International has unveiled Marriott Bonvoy, the new loyalty programme, which will replace loyalty brands Marriott Rewards, The Ritz-Carlton Rewards and Starwood Preferred Guest...

17 Jan 2019

Catherine Jenkins, SA country manager for Adglow.
How to run a social performance ad agency in SAArticle

Global social performance agency Adglow's SA country manager, Catherine Jenkins, explains the tools and techniques needed to successfully work with the rest of their collaborative global network, and more...

Leigh Andrews 12 Nov 2018

Screen grab from the ad.
#OrchidsandOnions: From Japan with loveArticle

Carmaker Toyota gets our heritage right with a giant bead ad, but Tonneau King's bakkie braaiers are just plain stupid...

Brendan Seery 25 Sep 2018

Joseph Hundah
#AfricaAchiever: Kwesé TV disrupts pay-TV market in AfricaArticle

Kwesé TV is disrupting the pay-TV market on the African continent, bringing the ‘TV everywhere revolution' to the continent. President and CEO, Joseph Hundah is our #AfricaAchiever....

Louise Marsland 10 Oct 2017

Gwen Watkins
Why I love baby boomer clientsArticle

As a baby boomer, I am predisposed towards dealing with fellow baby boomers but even more so with other women baby boomers in management and top positions. The reason is simple; we have a no-nonsense response to life...

Gwen Watkins, Issued by Freelancers Writing Services 12 May 2017

Bionic enters African market, partnership with Primedia Unlimited
Bionic enters African market, partnership with Primedia UnlimitedArticle

Primedia Unlimited has partnered with Dublin based Bionic, a Facebook marketing partner, in its first entry into the African market...

3 Feb 2017

Networking forms part of the modern marketer's playbook
Networking forms part of the modern marketer's playbookArticle

Marketing and communication professionals can benefit greatly from networking opportunities, more so now, when the need to remain current in terms of digital best practice is essential for a competitive advantage...

Dominique Pienaar 11 Nov 2016

The power shift of sales
The power shift of salesArticle

While the marketing role has shifted and changed dramatically, it is the sales role that is most underestimated...

22 Jun 2016

Roles of sales critical in customer-centric environment
Roles of sales critical in customer-centric environmentArticle

The role of sales is underestimated, as it has had to evolve dramatically, because of the connected world we live in, and adapt to the new customer that this has bred...

Quinton Pienaar 22 Jun 2016

Hennie Heymans via
Transnet explores options for branch linesArticle

State-owned freight and logistics company Transnet says it is applying different models to test private-sector participation on branch lines...

9 Mar 2016

Johanna McDowell
Beware of over focusing on metrics, as mediation is the keyArticle

The month of love (Valentines) is upon us, and coincidentally it correlates with a period of the year where top brands and their partner agencies take a view on how effective their relationships are...

Johanna McDowell 16 Feb 2016

Stanwell Tops
Qantas' new Aussie inspired safety videoArticle

The new Qantas safety video features Australians from all walks of life talking passengers through the on-board safety instructions...

4 Feb 2016

WPP launches WPP-Adobe Alliance.
WPP launches WPP-Adobe Alliance.Article

Expanding its strategic partnership with Adobe, WPP is to provide marketing solutions to clients through a coalition of specialist WPP agencies called the WPP-Adobe Alliance...

10 Sep 2015

Boeing-built satellite to enable global high-speed broadband network
Boeing-built satellite to enable global high-speed broadband networkArticle

CALIFORNIA, US: The third Boeing-built Inmarsat-5 satellite, now in orbit, will become fully operational later this year and when it does...

1 Sep 2015

Stellenbosch marketers share insights from ITB Berlin
Stellenbosch marketers share insights from ITB BerlinArticle

Stellenbosch recently returned from a trip to ITB Berlin, the biggest tourism trade show in the world, with learnings to share with the industry...

17 Mar 2015

Marketers get more from IAS-IMM partnership
Marketers get more from IAS-IMM partnershipArticle

IAS MD Johanna McDowell tells us more about the strategic partnership between the Independent Agency Search and Selection Company (IAS) and the IMM Graduate School of Marketing (IMM)...

Leigh Andrews 23 Jan 2015

Take a virtual journey to Reunion Island
Take a virtual journey to Reunion IslandArticle

A posse of top international and South African bloggers and online media are preparing to head to Reunion Island from 26 June-3 July 2014 where they will absorb the island's extensive diversity, easy lifestyle and warm hospitality to share with the wanderlust-dusted eyes of the world through the storytelling hashtag #gotoreunion.

12 Jun 2014

Brand image, purchase intent rise for Olympic sponsors
Brand image, purchase intent rise for Olympic sponsorsArticle

A study, commissioned by sponsorship experts Havas Sports & Entertainment (HS&E) to identify the effects of Olympic Games' sponsorship on sponsor brands and to track interest in and attitudes towards the Games over a period of two and a half years, has released its results.

23 Jul 2012

Roshene Singh named an Internationalist
Roshene Singh named an InternationalistArticle

South African Tourism's chief marketing officer, Roshene Singh, is now an Internationalist - and has joined very exclusive group that shows outstanding thinking in global brand communications.

9 Feb 2012

America an ever-growing market for tourism to South Africa
America an ever-growing market for tourism to South AfricaArticle

A substantial amount of tourism marketing in North America for South Africa has followed in the wake of the FIFA 2010 World Cup South Africa, generating unprecedented interest in this holiday destination.

4 May 2011

Promoting medical technology at schools
Promoting medical technology at schoolsArticle

A recent series of road shows, undertaken by The National Health Laboratory Service (NHLS) and Isilumko Media, sought to educate students on career opportunities at the NHLS, as one of the largest diagnostic pathology services in South Africa, servicing 80% of the population through government hospitals and clinics.

6 Dec 2010

Southern Africa Direct, SATSA enter marketing partnership
Southern Africa Direct, SATSA enter marketing partnershipArticle

Southern Africa Direct and the Southern Africa Tourism Services Association (SATSA) have entered into a marketing partnership that aims to provide SATSA members with access to an international marketing platform. Southern Africa Direct is a 24-hour travel TV channel for Southern African travel, tourism, lifestyle, business and cultural experience.

1 Apr 2009

Marketing Association of SA officially launchesArticle

After eight months of planning, the Interim Board of the recently formed Marketing Association of South Africa (MASA) will hold its inaugural general meeting in Johannesburg early in March 2007 to report back to the industry and solicit support for a new permanent board.

2 Feb 2007

New marketing drive for Gauteng Film Commission
New marketing drive for Gauteng Film CommissionArticle

The Gauteng Film Commission (GFC) recently launched a new marketing campaign to promote the province as a production hub of choice. Under the slogan of "Big ideas, Perfect locations", the campaign seeks to reinforce the province as a mature international film centre: one where the creative ideas are as big as the mine dumps, and the weather and locations perfectly pitched, all year round.

14 Dec 2006

Dedicated prime-time music show a first for e.tvArticle

Fanta and MTV base have renewed the marketing partnership for their successful MTV base VJ Search and World Chart Express campaign back for a second year, partnering for the first time with to leverage the channel's popularity and reach across South Africa's mass youth audience.

15 Sep 2006

Tapping into the soccer spectator market
Tapping into the soccer spectator marketArticle

With exclusive access to the Premier Soccer League (PSL) fixtures list, consisting of all the games, matches, tournaments and when specific teams are playing, Primedia Activation's new sales and marketing partnership with Go To The Game (GTTG) has resulted in packages that target soccer spectators at stadiums countrywide.

4 Sep 2006

Countdown begins to MTV's first Pan-African music channelArticle

MTV base, MTV's first pan-African music channel and MTV Networks' 100th television channel worldwide, has revealed its official launch date as Tuesday 22 February 2005.

27 Jan 2005

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