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Understanding a digital marketing audit, step-by-step: part 3
Understanding a digital marketing audit, step-by-step: part 3Article

Many brands, digital or otherwise believe that digital marketing audits only comprise of a few key verticals, this is not the case, while these are included - they're not exclusively the focus of the audit...

Issued by UpBeet Digital 2 days ago

Use packaging to sell more products
Use packaging to sell more productsArticle

On-pack promotion is a great avenue for supporting marketing campaigns running on other media channels, such as on social media, in print or on the radio...

Issued by Pyrotec 11 May 2021

#BehindtheBrandManager: Leza Wells, chief product actuary; acting chief of marketing at FMI
#BehindtheBrandManager: Leza Wells, chief product actuary; acting chief of marketing at FMIArticle

Leza Wells, chief product actuary and acting chief of marketing at life insurer FMI, (a Division of Bidvest Life Ltd) fills us in on her role...

Evan-Lee Courie 3 May 2021

What analysing 10 billion emails shows business leaders
What analysing 10 billion emails shows business leadersArticle

According to the Everlytic 2020 Email Marketing Benchmarks report, email subscribers who have been opening their messages have been more engaged with the content than ever...

JD Engelbrecht, Issued by Everlytic 28 Apr 2021

Advertising to a generation that blocks advertising
Advertising to a generation that blocks advertisingArticle

One of the ways to break through the digital wall is by crafting a digital strategy that speaks to modern generations, while resonating with the needs of older generations...

Issued by G&G Digital 28 Apr 2021

South Africa's Ugly Betty remake: A local inspired series powered by local talent and local brands
South Africa's Ugly Betty remake: A local inspired series powered by local talent and local brandsArticle

Known Associates Entertainment (KAE), in partnership with SABC 1 and video on demand platform Viu, launched the newest and hottest dramedy to hit South Africa, uBettina Wethu...

Kirsten Hassan, Issued by MediaHeads 360 21 Apr 2021

5 booking trends for hotels and guesthouses
5 booking trends for hotels and guesthousesArticle

Tshepo Matlou, head of marketing and communications at Jurni, has a look at 5 important booking trends to watch out for - and to capitalise on - for the duration of 2021...

Tshepo Matlou 21 Apr 2021

#IABInsightSeries: Use of data in digital marketing
#IABInsightSeries: Use of data in digital marketingArticle

The IAB SA is hosting its 25th insight event on Zoom this week Thursday, 22 April, featuring speakers Jade Arenstein, Oliver von Wersch and Aisha Mohamed...

20 Apr 2021

#BehindtheBrandManager: Kate Owen, Uber SA marketing manager for Rides and Eats
#BehindtheBrandManager: Kate Owen, Uber SA marketing manager for Rides and EatsArticle

Kate Owen, Uber SA's marketing manager unpacks Uber's brand strategy for both Uber Rides and Uber Eats, amongst other things...

Robin Fredericks 15 Apr 2021

4 tips for successful email campaigns
4 tips for successful email campaignsArticle

Email marketing can be difficult to master, and mistakes can have quite dramatic effects. Thankfully, we've got you covered. Our four tips for successful email campaigns will help you pre- and post-send...

Issued by Engagement Factory 7 Apr 2021

Why your brand needs a P2P marketing strategy
Why your brand needs a P2P marketing strategyArticle

In a digitally connected world, positive customer opinions and recommendations can tilt scales in the favour of a particular project, product or service...

Heath Muchena 29 Mar 2021

Nurture your way to success
Nurture your way to successArticle

There are countless ways you can apply marketing automation to grow your revenue, extend your reach and turn more clicks into customers....

Issued by Engagement Factory 29 Mar 2021

5 keys to unlock the success of your South Africa call centre
5 keys to unlock the success of your South Africa call centreArticle

Your South Africa contact centre can unlock the door to success with five essential keys. CommPeak hands you those keys to help your call centre grow and prosper...

24 Mar 2021

Image Supplied.
#StartupStory: New bicycle app delivery service to disrupt the logistics landscapeArticle

App delivery service Dash Deliveries is a new way to move your parcels from A to B with zero emissions...

Robin Fredericks 23 Mar 2021

MediaHeads 360 announces new partnership with Known Associates CEO and founder Tshepiso Sello
MediaHeads 360 announces new partnership with Known Associates CEO and founder Tshepiso SelloArticle

MediaHeads 360 announced its partnership with entrepreneur, CEO and founder of Known Associates (KA), Tshepiso Sello...

Issued by MediaHeads 360 22 Mar 2021

Cascade Holdings, SA's new multi-dimensional bar and beverage business
Cascade Holdings, SA's new multi-dimensional bar and beverage businessArticle

Cascade Holdings is a new full-service bar and beverage business aiming to provide solutions that will "disrupt" the local liquor and entertainment industries...

17 Mar 2021

EXCLUSIVE: Natasha Maharaj, marketing director at Distell, takes us behind Distell's brand campaigns
EXCLUSIVE: Natasha Maharaj, marketing director at Distell, takes us behind Distell's brand campaignsArticle

Natasha Maharaj, marketing director at Distell, shares the rationales behind its brand campaigns...

Evan-Lee Courie 17 Mar 2021

Best B2B marketing platforms for South African tech companies revealed
Best B2B marketing platforms for South African tech companies revealedArticle

Data collected over the last year reveals that MyBroadband and BusinessTech are the best-performing B2B tech marketing platforms in South Africa....

Issued by MyBroadband 15 Mar 2021

5 demand generation trends for more customers
5 demand generation trends for more customersArticle

We here at Engagement Factory will set the record straight on demand generation - and even point you in the right direction on five ways to get the most out of it...

Issued by Engagement Factory 11 Mar 2021

#BehindtheMask: Manuela Dias de Deus of One-eyed Jack
#BehindtheMask: Manuela Dias de Deus of One-eyed JackArticle

This week I chat to Manuela Dias de Deus, founding member and co-director of entertainment marketing and lifestyle agency, One-eyed Jack...

Evan-Lee Courie 10 Mar 2021

Boris Dzhingarov
Benefits of using YouTube marketing for business growthArticle

In this modern business landscape, business-customer dynamics have shifted incredibly.

Boris Dzhingarov, Issued by Monetary Library 8 Mar 2021

MediaHeads 360 appoints creative solution specialist Melinda Jonsson
MediaHeads 360 appoints creative solution specialist Melinda JonssonArticle

MediaHeads 360 announced that creative solutions specialist Melinda Jonsson will be joining its dynamic team...

Issued by MediaHeads 360 5 Mar 2021

5 marketing tech trends to watch in 2021
5 marketing tech trends to watch in 2021Article

As technology evolves and data sets grow, marketing is changing, adapting and in some cases becoming automated...

Greg Chen 4 Mar 2021

From mobile first to mobile forced: What SA marketers need to know
From mobile first to mobile forced: What SA marketers need to knowArticle

South Africans became 'mobile forced' during lockdown. As marketers, when planning our mobile marketing campaigns, we need to learn how to overcome the challenges, leverage the trends and take advantage of the opportunities...

Issued by Mobitainment 3 Mar 2021

Adzooma and Cambridge University research how to maximise online ad spend
Adzooma and Cambridge University research how to maximise online ad spendArticle

Latest research finds that Facebook is the most cost-effective channel on average for SMBs, Microsoft is the most responsive channel for increasing ad spend, whilst Google maintains their place as the industry leader with their high reach and low-cost offering...

26 Feb 2021

Should you insure your promotion?
Should you insure your promotion?Article

People are funny, we are hard to predict and, at times, behave strangely. Why not eliminate any uncertainty by using fixed fee promo insurance with VCG PromoRisk?...

Robin Uys, Issued by VCG PromoRisk 24 Feb 2021

The 2021 Effie Awards South Africa season opens with virtual entry workshop on Tuesday, 23 February
The 2021 Effie Awards South Africa season opens with virtual entry workshop on Tuesday, 23 FebruaryArticle

During the Effie Awards South Africa 2021 online workshop, the ACA will provide guidelines, tips on how to enter, requirements, case study presentations and more from 10.30am-12.30pm on Tuesday, 23 February...

Issued by Association for Communication and Advertising 19 Feb 2021

MediaHeads 360 - Thriving into 2021
MediaHeads 360 - Thriving into 2021Article

Level one BEE media specialist agency, MediaHeads 360, continues to activate, captivate and amplify two years after its relaunch...

Issued by MediaHeads 360 17 Feb 2021

Building a buyers persona with psychographics
Building a buyers persona with psychographicsArticle

Marketers are used to thinking and speaking in demographics, since dividing a market up by age, gender, ethnicity, and other broad variables can help to understand the differences and similarities among customers...

15 Feb 2021

Consumers are changing and so are their choices
Consumers are changing and so are their choicesArticle

Today's consumers expect more from the brands they support and the demand for environmentally-friendly trade is on the increase...

Greg Viljoen 15 Feb 2021

Don't force customers to watch ads!
Don't force customers to watch ads!Article

Customers are sick and tired of hanging onto their smart TV remotes to hit the 'skip ad' button and miffed at having digital adverts stuffed down their throats dozens of times during each Facebook or YouTube session...

12 Feb 2021

Research reveals untapped opportunities for print
Research reveals untapped opportunities for printArticle

Canon Europe launched the results of its latest Insight Report - 'Creating Customer Value' - which reveals the changing demands of the print buyer and the untapped opportunities for print service providers and in-house print rooms...

5 Feb 2021

PR offers crucial opportunities for Covid stressed businesses
PR offers crucial opportunities for Covid stressed businessesArticle

Public Relations is generally one of the most cost-effective components of communications strategies, and during the Covid-19 downturn its worth has increased significantly...

Obren Msuku 4 Feb 2021

5 ways to get the best email signature for 2021
5 ways to get the best email signature for 2021Article

How many emails will you and your employees be sending in 2021? More than you think - in fact, about 12,000 each! Because, with all the challenges of 2020 and those to come in 2021, email remains the top everyday business communication channel...

Issued by Rocketseed 20 Jan 2021

6 clear reasons why your startup needs a digital agency
6 clear reasons why your startup needs a digital agencyArticle

Digital marketing has certainly become the most popular way for businesses to promote their services, products and offers...

Craig Lebrau, Issued by Lebrau Press 24 Dec 2020

#EvolutionofWork: The 'new normal' is here to stay
#EvolutionofWork: The 'new normal' is here to stayArticle

As part of our #EvolutionofWork content feature, SoulProviders Collective's business unit manager Nosipho Ginindza shares what the future of work looks like from their point of view and how they're navigating the 'new normal' in the aftermath of Covid-19...

Jessica Tennant 23 Dec 2020

Delivering your customer experience at every customer touchpoint
Delivering your customer experience at every customer touchpointArticle

Customer experience is the driving force behind every business as it gives companies a competitive edge that earns customer loyalty and attracts new customers...

Paula Sartini 21 Dec 2020

Digital marketing tips for the last of the festive season rush
Digital marketing tips for the last of the festive season rushArticle

After a challenging year for most small businesses, you won't want to miss out on the opportunity to help drive holiday interest and boost your growth during this festive season for shopping...

Selina Bieber 21 Dec 2020

Old Mutual appoints Avatar and Mortimer Harvey
Old Mutual appoints Avatar and Mortimer HarveyArticle

Old Mutual has appointed Mortimer Harvey and Avatar to provide below-the-line services...

15 Dec 2020

Cybercrime risks are ruining the gains made over the last year
Cybercrime risks are ruining the gains made over the last yearArticle

While online merchants are revelling in the excellent growth of new customers, fraudsters are also migrating online and, if left unchecked, these bad actors could destroy the windfall of this new customer acquisition...

Brendon Williamson 11 Dec 2020

Surfing the tides: digital media has come out tops in post-lockdown Africa
Surfing the tides: digital media has come out tops in post-lockdown AfricaArticle

Of all the communication channels available today, social media is the channel that most people claim they have been exposed to in terms of brand and advertising messages, since Covid-19...

Issued by Borderless Access 8 Dec 2020

Dentsu SA wins 4 Golds at the #AssegaiAwards2020
Dentsu SA wins 4 Golds at the #AssegaiAwards2020Article

Acknowledging and awarding those whose integrated marketing campaigns deliver exceptional results, the 2020 Assegai Awards took place in Johannesburg with Dentsu and their agency brands taking home four Golds...

Issued by Dentsu 8 Dec 2020

V5 Digital receives Silver Certification in SharpSpring Partner Certification Program
V5 Digital receives Silver Certification in SharpSpring Partner Certification ProgramArticle

V5 Digital, a leading digital marketing agency based in Windhoek, Namibia obtained silver-level certification in SharpSpring's partner certification program...

Issued by V5 Digital 7 Dec 2020

5 indicators pointing to thriving workplace creativity in 2021
5 indicators pointing to thriving workplace creativity in 2021Article

These five indicators are essentially everything that we hope will cross your path at work in 2021, as you strive to create and deliver the best possible ideas for clients all year round...

Candy Dempers, Issued by MediaHeads 360 6 Dec 2020

Heineken SA acknowledged at Assegai Awards
Heineken SA acknowledged at Assegai AwardsArticle

Heineken scooped three awards at last week's Assegai Awards in recognition of their #TeamHeineken campaign created to leverage the brand's global sponsorship of Rugby World Cup 2019...

Issued by Heineken South Africa 3 Dec 2020

Penquin shines at the DMASA Assegai Awards 2020
Penquin shines at the DMASA Assegai Awards 2020Article

After what has been a challenging year for many agencies, Penquin was amongst a strong list of leading agencies all vying for recognition at The Direct Marketing Association of South Africa's Assegai Awards 2020...

Issued by Penquin 3 Dec 2020

Black Friday lessons provide a festive boost for local e-commerce stores
Black Friday lessons provide a festive boost for local e-commerce storesArticle

"The number of PayGate transactions saw a very solid 40% year-on-year growth this Black Friday weekend, although we didn't see any of the big spikes in transactions we have seen in previous years."

2 Dec 2020

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