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Media Brokerage Africa spearheads pan-African broadcast media solutions
Media Brokerage Africa spearheads pan-African broadcast media solutionsArticle

"It is no longer just about selling media platforms, but more about addressing the marketing objective of our clients," says Colman Murray, Media Brokerage Africa founder and MD...

Issued by Media Brokerage Africa 29 Apr 2021

Courage under fire: How marketers and agencies made lemonade
Courage under fire: How marketers and agencies made lemonadeArticle

The old adage talks about how to react when life gives you lemons - but under circumstances unseen in our lifetime, what do you do when life hands you a pandemic?

Johanna McDowell 22 Apr 2021

Wunderman Thompson named Gartner magic quadrant leader
Wunderman Thompson named Gartner magic quadrant leaderArticle

Wunderman Thompson has once again achieved 'leader' status in Gartner's magic quadrant for global marketing agencies - an accolade the agency has received every year since 2019...

Issued by Wunderman Thompson 16 Apr 2021

Target to spend more than $2bn with Black-owned businesses by 2025
Target to spend more than $2bn with Black-owned businesses by 2025Article

Target will add products from more than 500 Black-owned businesses across its multi-category assortment and increase its spend with more Black-owned companies...

8 Apr 2021

Kia SA appoints Terence Steenkamp as its new PR manager
Kia SA appoints Terence Steenkamp as its new PR managerArticle

Steenkamp will manage all of Kia SA's communications and public relations initiatives, as well as media relations...

1 Apr 2021

7 reasons to join Rocketseed's email signatures partner program
7 reasons to join Rocketseed's email signatures partner programArticle

Add value for your customers. Add additional revenue channels... Add star quality email signature management...

Issued by Rocketseed 17 Mar 2021

White Square announces jury for 2021 festival
White Square announces jury for 2021 festivalArticle

White Square international advertising festival announced the jury for the 2021 festival...

2 Mar 2021

AI predicted to futureproof the influencer industry
AI predicted to futureproof the influencer industryArticle

We're now living in a world dominated by technology and digitisation. Whatever the business or industry may be, technology is sure to be at the heart of it...

Amelia Neate 26 Feb 2021

Magnetic Software partners with Craig Rodney to bring The Agency Code to market
Magnetic Software partners with Craig Rodney to bring The Agency Code to marketArticle

Described as an "adrenaline shot for your agency" The Agency Code will give you immediate insights and guidance on building and growing a highly successful marketing agency...

Issued by Silversoft 16 Feb 2021

V5 Digital receives Silver Certification in SharpSpring Partner Certification Program
V5 Digital receives Silver Certification in SharpSpring Partner Certification ProgramArticle

V5 Digital, a leading digital marketing agency based in Windhoek, Namibia obtained silver-level certification in SharpSpring's partner certification program...

Issued by V5 Digital 7 Dec 2020

Accuracy and scale in location-based advertising
Accuracy and scale in location-based advertisingArticle

It's ironic that a global pandemic with physical distancing as key to beating the coronavirus can bring humanity closer together....

Shaun Rosen 4 Dec 2020

Everlytic launches channel partnership programme with focus on UK, Western Europe
Everlytic launches channel partnership programme with focus on UK, Western EuropeArticle

Everlytic recently launched its channel partnership programme with the aim of partnering with like-minded businesses and agencies in the United Kingdom, South Africa, Western Europe and Scandinavia...

Issued by Everlytic 3 Dec 2020

Digital Optimization partners with GWI to drive local and regional growth
Digital Optimization partners with GWI to drive local and regional growthArticle

Digital Optimization and GlobalWebIndex (GWI), the leading target audience company, announced their strategic partnership to drive performance and growth...

Issued by Digital Optimization 18 Nov 2020

WPP creates AKQA Group
WPP creates AKQA GroupArticle

AKQA and Grey launch new network model - an industry powerhouse that offers clients outstanding creativity, innovation and brand-building at global scale...

Issued by AKQA 16 Nov 2020

WPP's AKQA and Grey form a new network model
WPP's AKQA and Grey form a new network modelArticle

WPP's AKQA and Grey are uniting to form a new network model, AKQA Group, which will have 6,000 people in more than 50 countries and a blue-chip client roster that includes more than half of the Fortune 500's top 20...

Issued by Grey Africa 13 Nov 2020

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Covid-19 thrusts animation into the spotlightArticle

Covid-19 has been fatal for some businesses. But as countries and industries re-establish their roots, re-engage with customers, and adapt their business to fire up revenue and move from rescue to reach a new normal, the marketing landscape and business mindset have changed too. Dual moving targets...

Dean McCoubrey 27 Oct 2020

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Black community targeted ad campaigns must be awarded to ad agencies that understand that marketArticle

John Akinribido, founder and CEO of CMG Marketing Communications unpacks the Clicks ad campaign which has recently caused so much controversy and repercussion across South Africa...

John Akinribido 25 Sep 2020

Early investors in 4IR startups reap rewards
Early investors in 4IR startups reap rewardsArticle

Early investors in startups with exposure to the Fourth Industrial Revolution (4IR) are benefiting from significant revenue growth despite the physical constraints...

7 Sep 2020

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The journey from influencers to digital-first influencer marketingArticle

Stephane Rogovsky, founder and CEO of R-Squared comments on how influencers have evolved over the years...

Stephane Rogovsky 2 Sep 2020

White Square 2020 winners announced
White Square 2020 winners announcedArticle

International Advertising Festival White Square has announced its 2020 winners...

10 Jul 2020

White Square International Advertising Festival announces 2020 shortlists
White Square International Advertising Festival announces 2020 shortlistsArticle

The White Square International Advertising Festival has announced its shortlists for 2020...

2 Jul 2020

Insightopedia: Brands collaboration approach, the 'new normal'
Insightopedia: Brands collaboration approach, the 'new normal'Article

How will brands be able to achieve the increased demands for commercial value during this period of diminished marketing budget? There is a solution...

Issued by Openfield 30 Jun 2020

Loyalty is priceless
Loyalty is pricelessArticle

A real opportunity for leading brands to get to know your customers...

Issued by Luxury Brands 1 Jun 2020

Tell your brand's story in the wake of Covid-19
Tell your brand's story in the wake of Covid-19Article

From junior marketing managers to C-level executives, response to the pandemic and its disruption of our day-to-day lives will leave a significant mark on our lives...

Issued by GO Content Lab 11 May 2020

Image credit: Kaboompics.com on .
Remaining relevant to clients in the time of lockdownArticle

In a time of business unusual, how do marketing agencies remain relevant to their clients? Lauren Crooks, lead strategist of Coalition Communications shares insights on the topic...

Lauren Crooks 1 Apr 2020

Humancentric: Technology fails unless it means something to someone
Humancentric: Technology fails unless it means something to someoneArticle

There are grand expectations for what's to come in the Fourth Industrial Revolution, but understanding how to make technology human-centric will be the difference...

Issued by Digitlab 18 Mar 2020

Why niche agencies are winning over the big brands
Why niche agencies are winning over the big brandsArticle

The move towards 'smaller' agencies could be attributed to brands effectively maximising on their campaign efficiencies. But what gives these new contenders the edge?

Issued by GO Content Lab 27 Feb 2020

Sven Wolf, founder of full-service marketing agency, Black Wolf Agency.
#StartupStory: Black Wolf AgencyArticle

Black Wolf Media has just completed their third year in business and founder, Sven Wolf tells us more about how they plan to expand their business and service offerings...

Juanita Pienaar 26 Feb 2020

Exciting start to the year for DUO Marketing + Communications with three new client wins
Exciting start to the year for DUO Marketing + Communications with three new client winsArticle

DUO Marketing + Communications has added three exciting new clients to their already prestigious portfolio - The Social Collective (SA), Blackboard (USA) and returning client, Telviva (SA)...

Issued by DUO Marketing + Communications 24 Feb 2020

#BehindtheSelfie with... Doug De Villiers, leader of Deloitte Africa's advertising portfolio
#BehindtheSelfie with... Doug De Villiers, leader of Deloitte Africa's advertising portfolioArticle

This week, we go behind the selfie with professor Doug De Villiers, Deloitte Consulting's Africa advertising, marketing and commerce leader, as well as #NedbankIMC2020 speaker...

Leigh Andrews 18 Feb 2020

New marketing trend leads to surprise change in enquiries for South African marketing agencies
New marketing trend leads to surprise change in enquiries for South African marketing agenciesArticle

Digital marketing trends are constantly evolving, making it important for companies to stay on top of them as they happen...

Issued by Ruby Digital 2 Dec 2019

Image source: Gallo/Getty Images.
'OK Boomer' and the great generational stand-offArticle

The generational face-off when grandpa and junior go head-to-head over which generation has it better (Mine. No, mine. No, MINE)...

2 Dec 2019

Image credit: Joshua Hoehne on Unsplash.
The importance of brand positioning in a depressed economyArticle

When the going gets tough, the marketing budget gets slashed. It's an age-old truism that marketing activities are among the first to be cut back during austere times...

Nona Koza and Gabrielle Gray 5 Nov 2019

Boris Dzhingarov
Advantages of hiring a marketing agencyArticle

Marketing is an integral part in the equation to the success of a business...

Boris Dzhingarov, Issued by Monetary Library 4 Nov 2019

Image credit: Sticker Mule on Unsplash.
Social media is killing advertising? I don't think so.Article

Is social media killing advertising? You've probably heard this question 1,000 times lately...

Rirhandzu Shingwenyana 17 Oct 2019

3 things every marketing agency needs before going global
3 things every marketing agency needs before going globalArticle

Though marketing and advertising have absolutely evolved over the last few decades, a lot of the basics have remained the same...

Issued by Monetary Library 10 Oct 2019

Rocketseed partnerships grow to bring email branding to Africa
Rocketseed partnerships grow to bring email branding to AfricaArticle

Rocketseed is expanding its roots into Africa with a host of new companies joining their successful partnership programme...

Issued by Rocketseed 9 Sep 2019

iProspect East Africa bags the E-Commerce Agency of the Year Award
iProspect East Africa bags the E-Commerce Agency of the Year AwardArticle

At the inaugural eCommerce Awards held in Nairobi on 9 August 2019, iProspect East Africa in partnership with Masoko by Safaricom added yet another award to its growing collection - the E-Commerce Agency of the Year...

Issued by Dentsu 15 Aug 2019

Two Tone Group becomes a member of the prestigious global Travel Consul
Two Tone Group becomes a member of the prestigious global Travel ConsulArticle

One of South Africa's most cutting-edge integrated agencies has become the latest inductee into the prestigious Travel Consul, sealing its brand as a bona fide global leader in the travel and tourism communication industry...

Issued by Orchard on 25 14 Aug 2019

Image credit: Robin Benzrihem on Unsplash.
Is bigger always better? Why size doesn't matter when it comes to agenciesArticle

Yes, in certain instances size does matter. Like Tweets, font, asteroids, golf clubs, slices of cake and shoes...

Yaw Dwomoh 13 Aug 2019

Sports as a business and a brand in Africa
Sports as a business and a brand in AfricaArticle

Fans are choosing not to watch live football events, and instead are opting in increasing numbers for the 'intimacy' of their crystal clear digital flat TV screens, or not all, as recent attendances at AFCON showed...

Dr Victor Oladokun 17 Jul 2019

The one place where you can reach all South African IT decision-makers
The one place where you can reach all South African IT decision-makersArticle

For most IT and telecoms decision-makers MyBroadband is the first website they open in the morning and the last website they visit before going to bed...

Issued by MyBroadband 11 Jul 2019

The PR industry is the most fortunate in today's world
The PR industry is the most fortunate in today's worldArticle

Gee Motsepe, managing director of Motions PR, on why he thinks the PR industry is the most fortunate in the entire marketing and advertising ecosystem...

Gee Motsepe 8 Jul 2019

#Newsmaker: "PR is creative!" - Lebo Madiba, Ogilvy PR's new managing partner
#Newsmaker: "PR is creative!" - Lebo Madiba, Ogilvy PR's new managing partnerArticle

Lebo Madiba was recently appointed managing partner: Public Relations and Influence at Ogilvy Johannesburg...

Jessica Tennant 5 Jul 2019

Photo by rawpixel.com from Pexels.
Marketing in meltdowns must be mobileArticle

When growth is negative, the currency in free-fall, and politicians reckless, stick to what works to survive to be experimental when things pick up - and they will...

Devon Meerholz 3 Jul 2019

Digital marketing strategies are a highly coveted business approach
Digital marketing strategies are a highly coveted business approachArticle

It is no secret that the modern approach to business is vastly different to the approach taken and successful in years past...

Craig Lebrau, Issued by Lebrau Press 26 Jun 2019

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