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#Newsmaker: Khangelani Dziba to head up Rapt Creative's new PR and influencer marketing division
#Newsmaker: Khangelani Dziba to head up Rapt Creative's new PR and influencer marketing divisionArticle

Following the recent news of Rapt Creative opening offices in London and Kiev, the agency has expanded its services to include PR and influencer marketing. To head up the new division, they've appointed Khangelani Dziba...

Jessica Tennant 23 Apr 2021

Red & Yellow launches 'Ag Shame' ;) Ads of the Year campaign
Red & Yellow launches 'Ag Shame' ;) Ads of the Year campaignArticle

Boring billboards, awkward song and dance routines and random hashtags - who hasn't seen an advert at some point that they feel they could have done a bit better?

22 Jan 2021

#BizTrends2021: The impact of the media evolution on PR and communication
#BizTrends2021: The impact of the media evolution on PR and communicationArticle

Francois van Dyk, head of operations at brand intelligence research company Ornico, tells us what he thinks communicators need to keep in mind for the coming year...

Francois van Dyk 3 Dec 2020

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What marketers are looking for in social media influencersArticle

Marketers have grown to understand influencer marketing very well and can be rightfully finicky when having to select influencers to work on a brand campaign...

Tshiti Ndhlovu 24 Jun 2020

Influencers: Dead or alive?
Influencers: Dead or alive?Article

Currently, there is a lot of talk about influencers and their effect on the consumer audience and whether or not they are still a relevant option as a marketing tool to market to specific audiences. Is the influencer a dying breed or are brands either overusing or generalising the influencer?

Keenan Bouwer 6 Sep 2018

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