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Part 1: Transformation in action; a Dentsu story
Part 1: Transformation in action; a Dentsu storyArticle

Over the last 10 years at Dentsu, we have grown from 40 to 1,500 people regionally as well as expanding our regional footprint into 10 market startups resulting in over 33 affiliate local partners on the African continent...

Issued by Dentsu 3 May 2021

#BehindtheBrandManager: Travis Coppin of Food Lover's Market
#BehindtheBrandManager: Travis Coppin of Food Lover's MarketArticle

Managing executive for marketing and buying Travis Coppin fills us in on the Food Lover's brand strategy, and what it takes to survive and thrive in the competitive grocery retail business...

Lauren Hartzenberg 30 Apr 2021

#BehindtheBrandManager: Deirdre Moore, chief brand officer, Just Property
#BehindtheBrandManager: Deirdre Moore, chief brand officer, Just PropertyArticle

With a wealth of knowledge and experience behind her, Deirdre Moore leads the creative team at Just Property...

Sindy Peters 26 Apr 2021

#BehindtheBrandManager: Patrick Kutumane for Lucky Star
#BehindtheBrandManager: Patrick Kutumane for Lucky StarArticle

Patrick Kutumane unpacks Lucky Star's marketing strategies and brand campaigns, including the rationales behind them, brand sustainability initiatives and more...

Robin Fredericks 19 Apr 2021

#BehindtheBrandManager: Professor Elain Vlok of the Clover Mama Afrika Trust
#BehindtheBrandManager: Professor Elain Vlok of the Clover Mama Afrika TrustArticle

Celebrating its 16th year in operation, Clover Mama Afrika earlier this year revealed its new logo - a refreshment of its corporate identity that serves to reinforce its African roots while celebrating its strong, fearless 'mamas'...

Sindy Peters 16 Apr 2021

#BehindtheBrandManager: Dr Andrew Golding of the Pam Golding Property group
#BehindtheBrandManager: Dr Andrew Golding of the Pam Golding Property groupArticle

Established in 1976 by the late property and real estate icon Pam Golding, the Pam Golding Property group has since achieved world-class status...

Sindy Peters 15 Apr 2021

#BehindtheBrandManager: Natasha Mkhize, brand and marketing manager at Curro
#BehindtheBrandManager: Natasha Mkhize, brand and marketing manager at CurroArticle

Natasha Mkhize, brand manager for the Curro network of schools, shares with us the value of growing up with a strong role model, and explains what it takes to market not just a 'moment', but a lifetime experience...

Shan Radcliffe 14 Apr 2021

#BehindtheBrandManager: Sonja Jansen van Rensburg, chief communications officer, Zutari
#BehindtheBrandManager: Sonja Jansen van Rensburg, chief communications officer, ZutariArticle

In October 2019, the owners of Aurecon Africa decided to demerge from the global Aurecon business and set course for a purely African business focus...

Sindy Peters 14 Apr 2021

#BehindtheBrandManager: Hawa Moya for Werksmans Attorneys
#BehindtheBrandManager: Hawa Moya for Werksmans AttorneysArticle

Hawa Moya, brand and communications manager at Werksmans Attorneys, chats to us about the responsibility and creativity required to manage a brand in the legal space, and the importance of keeping it authentic...

Shan Radcliffe 13 Apr 2021

#Newsmaker: Thando Mafongosi, Grey Group Advertising's new strategy director
#Newsmaker: Thando Mafongosi, Grey Group Advertising's new strategy directorArticle

Grey Group Advertising Africa recently announced the promotion of Thando Mafongosi to strategy director...

Evan-Lee Courie 12 Apr 2021

New Bridgestone head of marketing announced
New Bridgestone head of marketing announcedArticle

Sara Didiza has been in the position since March and leads a multi-disciplinary team that includes product management, public relations, and more...

8 Apr 2021

Marketing Achievement Awards announces Rising Star finalists for 2020/21
Marketing Achievement Awards announces Rising Star finalists for 2020/21Article

The Marketing Achievement Awards (MAAs) has announced the finalists for its Rising Star of the Year Award - the best and the brightest under the age of 35 who have consistently demonstrated excellent performance and who have the potential to become outstanding leaders in their profession...

29 Mar 2021

#BehindtheBrandManager: Meet Adam Deane of RocoMamas
#BehindtheBrandManager: Meet Adam Deane of RocoMamasArticle

With a broad range of skills under his belt, RocoMamas national brand manager Adam Deane sits comfortably in the coveted 'unicorn' category of employees...

Lauren Hartzenberg 26 Mar 2021

Inaugural Integrated Marketing Communication (IMC) summit to focus on brand management
Inaugural Integrated Marketing Communication (IMC) summit to focus on brand managementArticle

Top corporate players in Nigeria's media, marketing and advertising ecosystem have indicated intention to be part of the inaugural virtual Integrated Marketing Communication (IMC) summit...

18 Mar 2021

Praekelt joins Frontify in the new age of branding
Praekelt joins Frontify in the new age of brandingArticle

Swiss-based SaaS company Frontify has partnered with Praekelt Consulting to bring their all-in-one brand management software to the South African market...

Issued by Praekelt 3 Mar 2021

Best Brands Germany 2021 announces winners
Best Brands Germany 2021 announces winnersArticle

Winning brands convince consumers in the new normal...

26 Feb 2021

Adidas SA on the prowl for talented young graduates
Adidas SA on the prowl for talented young graduatesArticle

Four high-potential and talented young graduates will have the opportunity to join Adidas South Africa's 18-month Future Leaders Program in Cape Town...

10 Feb 2021

Nominations open for MAA Leadership Awards
Nominations open for MAA Leadership AwardsArticle

The Marketing Achievement Awards (MAA) is pleased to announce that it will be introducing three Leadership Awards to its catalogue of accolades...

Issued by Marketing Achievement Awards 18 Dec 2020

Why building your personal brand can help you stand out in the job market
Why building your personal brand can help you stand out in the job marketArticle

Undoubtedly, in today's competitive job market, there is no room for being just another face in the crowd. You have to separate yourself from the competition and be more appealing to potential employers. It's much easier to achieve this if you create a personal brand for yourself...

Lerato Songelwa 26 Nov 2020

How to keep your brand authentic
How to keep your brand authenticArticle

As our lives evolve, so do the role of brands in society - becoming an ever more important part of our lives. But how do brands stay true to your principles as you evolve?

Giulia Iorio-Ndlovu 20 Nov 2020

Zambia to host World Communication Forum
Zambia to host World Communication ForumArticle

Under the theme "Communication in a Changing World; Challenges and Opportunities", Zambia will make history as the first African nation to host the World Communication Forum, from 24-25 November 2020...

20 Nov 2020

#FluxTrendsMasterclass: Sylvester Chauke shares how businesses should innovate
#FluxTrendsMasterclass: Sylvester Chauke shares how businesses should innovateArticle

Bronwyn Williams, partner at Flux Trends, interviewed Sylvester Chauke at the Alinea Innovation Master Class to find out South African businesses can use innovation to become more resilient and sustainable...

28 Oct 2020

Credit: Inverroche via Instagram
Inverroche announces partnership with UK's Boutique Bar BrandsArticle

UK-based drinks agency and importer Boutique Bar Brands (BBB) has partnered with Inverroche to distribute the South African gin brand across the UK...

26 Oct 2020

Choosing the right tertiary institution
Choosing the right tertiary institutionArticle

AAA gives high school students a taste of tertiary student life...

Issued by AAA School of Advertising 23 Oct 2020

Changing needs bring new opportunities for marketing communications industry
Changing needs bring new opportunities for marketing communications industryArticle

AAA School of Advertising offers executive training short courses under four academies to upskill talent within the marketing communications industry across all levels of competence...

Issued by AAA School of Advertising 21 Oct 2020

Could automation eventually replace architects entirely?
Could automation eventually replace architects entirely?Article

A World Economic Report on The Future of Jobs, published in 2016, noted that while numerous employment fields were set to see a job loss of 7.1 million by this year...

13 Oct 2020

Mercedes Benz S-Class and the digitisation of automobiles
Mercedes Benz S-Class and the digitisation of automobilesArticle

Earlier this month, we saw the world premiere of the new Mercedes-Benz S-Class 2021...

Mayank Tiwari 22 Sep 2020

Edith Venter Promotions and The Code Group have partnered up with Oracle Media
Edith Venter Promotions and The Code Group have partnered up with Oracle MediaArticle

Lockdown has not stopped these three prosperous businesses and they have no intention of slowing down any time soon...

Issued by Oracle Media 30 Jul 2020

Why a great team could be the best place to build your personal brand
Why a great team could be the best place to build your personal brandArticle

Great teams provide an ideal environment in which high performers can excel, and burnish their own personal brands - more so than ever in the post-Covid world of social distancing...

Donna Rachelson 16 Jul 2020

Image source: .
Sunday Times Gen Next Awards announces 2020 category finalistsArticle

The Sunday Times Gen Next survey has announced the finalists across each of the 69 categories of the 16th annual Awards. The winners will be celebrated during an online event on 21 August 2020...

1 Jul 2020

How to host a webinar that engages and converts
How to host a webinar that engages and convertsArticle

YehBaby Digital is offering a 20% discount to all SMMEs who are taking the first steps in hosting a high-quality webinar, or are in need of digital services such as a new website and/or social media strategies...

Thabo Msimang, Issued by YehBaby Digital 5 Jun 2020

Photo by Disruptivo on .
Meaningful brand management in the time of Covid-19Article

It's becoming so important to constantly and in concrete ways demonstrate why we matter as brands, especially when dealing with a crisis such as the Covid-19 pandemic...

Carla Enslin 2 Jun 2020

How automated communications can enhance customer engagement and brand loyalty
How automated communications can enhance customer engagement and brand loyaltyArticle

Technology can drive dynamic content campaigns, at scale, while marketers embrace a more strategic role...

Karyn Strybos, Issued by Everlytic 29 May 2020

#PrismAwards2020: ALL THE WINNERS!
#PrismAwards2020: ALL THE WINNERS!Article

This year's Prism Awards took the form of a short online segment as the ceremony was cancelled in March 2020 due to concerns of the spread of Covid-19...

15 May 2020

Customers are focused on safety, belonging and control
Customers are focused on safety, belonging and controlArticle

Staying in touch with what customers and employees are saying about their experiences with brands has never been more important than now...

29 Apr 2020

Banishing the scourge of fake news during the Covid-19 crisis
Banishing the scourge of fake news during the Covid-19 crisisArticle

As the Covid-19 pandemic made landfall in South Africa, fake news ramped up on just about every platform, causing widespread panic and paranoia...

Vista Kalipa, Issued by OnPoint PR 24 Apr 2020

How SA consumer behaviour is changing in the Covid-19 world
How SA consumer behaviour is changing in the Covid-19 worldArticle

It seems like the script for an apocalyptic movie, but none of us will even be venturing into cinemas - until much later in 2020, at least - as much of the world as we know it is in lockdown. Here's how the #lockdown is affecting brand and consumer behaviour alike within our borders...

Issued by Kantar 1 Apr 2020

The Target Group Index (TGI) data set - Empowering students and business leaders of tomorrow alongside the University of Pretoria
The Target Group Index (TGI) data set - Empowering students and business leaders of tomorrow alongside the University of PretoriaArticle

Ask Afrika is rolling out the Target Group Index initiative to more tertiary institutions. In partnership with the University of Pretoria's Department of Marketing Management and Enterprises University of Pretoria, a new course on 'Utilising the Target Group Index for Practical Market(ing) Insights' is available...

Issued by Ask Afrika 16 Mar 2020

A re-loaded judges' panel for the 2020 Brand Summit Africa
A re-loaded judges' panel for the 2020 Brand Summit AfricaArticle

In only three years since the annual destination Brand Summit was inaugurated, the number of award nominations have grown from about 20 in 2018 to just over 30 in 2019...

24 Feb 2020

Leadership changes at Audi South Africa
Leadership changes at Audi South AfricaArticle

Audi South Africa has announced changes within its local management team...

16 Jan 2020

Boris Dzhingarov
Skills all managers need to be effectiveArticle

Managers have to be resilient and agile. They cannot wait for things to change or use the same strategies they did years ago...

Boris Dzhingarov, Issued by Monetary Library 11 Dec 2019

The power of the discount
The power of the discountArticle

"There's no such thing as a free lunch" is a saying that one has often heard from diverse sources such as parents, teachers, mentors and managers. The fact that we have to work hard for what we get is engrained in us as is the notion that we must not expect anything for free...

Issued by Digital School of Marketing 26 Nov 2019

Yext calls out 'The Man Without The Answers' in new campaign
Yext calls out 'The Man Without The Answers' in new campaignVideo

With the help of TBWA\Chiat\Day New York, online brand management technology company Yext has created a brand campaign, which aims to highlight the misinformation spread by 'The Man Without The Answers'. Yext is building the future of search with a platform that puts businesses in control of their own information online, delivering perfect answers straight from the source. By integrating with the world’s leading search platforms (Google, GoogleMaps, TripAdvisor, Facebook, Yelp, etc.) to keep business information and data up to date everywhere it counts.

29 Oct 2019

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