Results for brand equity

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#BehindtheBrandManager: Dr Andrew Golding of the Pam Golding Property group
#BehindtheBrandManager: Dr Andrew Golding of the Pam Golding Property groupArticle

Established in 1976 by the late property and real estate icon Pam Golding, the Pam Golding Property group has since achieved world-class status...

Sindy Peters 15 Apr 2021

Consumer convenience a competitive advantage in a connected world
Consumer convenience a competitive advantage in a connected worldArticle

Convenience is at the heart of what consumers expect from the products and services they use, says Teljoy CEO Jonathan Hurvitz...

Jonathan Hurvitz 13 Apr 2021

#BehindtheBrandManager: Tereza Correia of Yolk on rebranding Andersen in SA
#BehindtheBrandManager: Tereza Correia of Yolk on rebranding Andersen in SAArticle

For our #BehindtheBrandManager series this month, we chatted to legal marketing consultant, co-founder and strategic lead at Yolk, Tereza Correia, who currently manages the Andersen brand in South Africa...

Shan Radcliffe 8 Apr 2021

Your brand's not only about you: The role of research in a rebranding process
Your brand's not only about you: The role of research in a rebranding processArticle

As in the case with Kia, the key to any rebranding process is research, write KLA's Tessa Nowosenetz and Christine Nyatsmbo...

Tessa Nowosenetz and Christine Nyatsambo, Issued by KLA 30 Mar 2021

Boosting brand purpose by solving value-action gaps in Africa
Boosting brand purpose by solving value-action gaps in AfricaArticle

How do corporations best articulate and act upon their brand purpose, as the interface between corporations and society? By solving the value-action gap, writes Kantar's Adeola Tejumola...

Adeola Tejumola, Issued by Kantar 25 Mar 2021

Your brand will thrive when you empathise with your customers
Your brand will thrive when you empathise with your customersArticle

The pandemic and its economic fallout have changed our world for good. Consumers are reassessing their needs and values, adapting their behaviours, and adjusting how they make decisions...

Virginia Alvarez 17 Mar 2021

Reflective moments for marketers
Reflective moments for marketersArticle

Percy Shangase, managing owner at Mashuku Marketing Solutions, writes that in the wake of the crippling pandemic, brand equity is under attack...

Percy Shangase 3 Mar 2021

4 reasons to invest in analytics in 2021
4 reasons to invest in analytics in 2021Article

Data analytics in marketing is proving to be the competitive edge for organisations looking to make informed decisions and optimise their budgets...

Issued by Jellyfish South Africa 3 Feb 2021

What will great activations look like in 2021?
What will great activations look like in 2021?Article

The brand activations industry as a whole weathered rough seas in 2020. Regrettably, this year has kicked off with most, if not all agencies in much the same predicament as last year...

Andreas Smit 2 Feb 2021

Credit: Eastgate Basildon via Wikimedia Commons
Asos snaps up Topshop and sister brands in £295m dealArticle

British online retailer Asos has acquired Topshop along with the Topman, Miss Selfridge and HIIT brands from failed fashion retail group Arcadia...

1 Feb 2021

#BizTrends2021: The changing faces of marketing
#BizTrends2021: The changing faces of marketingArticle

It is estimated that nearly two-thirds of children who started school in 2016 will go on to have jobs that don't exist yet. How do we prepare this new generation for the business of the future, while at the same time retrain hundreds of millions of people whose work is evolving?

Glen Meier 29 Dec 2020

Rearview reflections to clarify your 2021 windscreen view
Rearview reflections to clarify your 2021 windscreen viewArticle

Lessons from South Africa 2020 to tackle the unknown of the 2021 business year...

Issued by Kantar 15 Dec 2020

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SAB ordered to remove misleading labelling from Brutal Fruit productsArticle

SAB has had to stop using the non-compliant labels and remove or withdraw all marketing and advertising in respect of their Brutal Fruit products...

15 Dec 2020

FCB named Adweek's 2020 Global Agency of the Year
FCB named Adweek's 2020 Global Agency of the YearArticle

FCB has been selected by Adweek as its Global Agency of the Year. Citing the agency's continued growth, innovation and ability to quickly adapt in the face of the many challenges impacting the world this year, the publication recognised FCB's unwavering focus on its people, clients and the creative work they accomplish together as the factors that made the 147-year-old network stand out...

Issued by Nahana Communications Group 9 Dec 2020

Glo named most popular Nigerian brand for 2020
Glo named most popular Nigerian brand for 2020Article

Africa's foremost branding agency, HKLM, is celebrating two branding wins this month: Glo, Nigeria's second largest telecommunications operator has been acknowledged as Nigeria's most popular brand in 2020 by Top 50 Brands Nigeria, and the 28th most admired African brand for 2020 in Brand Africa's annual survey...

Issued by HKLM 20 Nov 2020

Black Friday trends: Major appliances and click-and-mortar to thrive
Black Friday trends: Major appliances and click-and-mortar to thriveArticle

Technical consumer goods market softens in September as retailers and consumers prepare for year-end blowout; e-commerce to grow 169% post-pandemic...

Issued by GfK South Africa 20 Nov 2020

New marketing realities facing businesses post Covid-19
New marketing realities facing businesses post Covid-19Article

2020 has been a period in which perceptions changed, boundaries moved, and businesses shifted on their traditional, comfortable foundations - leaving branding battling with the new reality...

Andisa Ntsubane 12 Nov 2020

Every brand has a story to tell. What's yours?
Every brand has a story to tell. What's yours?Article

2020 saw the closure of several well-known brands. This had us daydreaming of the "good old days". The reason for this is that there is some element that has resonated with us...

Sizwe Dlamini 11 Nov 2020

RMB brand refresh
RMB brand refreshArticle

RMB's recently unveiled Brand Refresh project is the creation of HKLM who were awarded the project in late 2019 after a three-way pitch...

Issued by HKLM 3 Nov 2020

Post-Covid-19 business success is not about navigating the new normal
Post-Covid-19 business success is not about navigating the new normalArticle

Apart from the obvious impact of months of lockdown on business turnover and profitability, one of the biggest challenges that faced organisations during the first few months of Covid-19 was a complete lack of data...

Dr Yudhvir Seetharam 26 Oct 2020

Covid-19 lessons for SA's restaurant industry
Covid-19 lessons for SA's restaurant industryArticle

While many sectors have found reprieve in the easing of the national lockdown to alert level 1, which includes the reopening of borders to tourists, the South African restaurant industry is experiencing a slow recovery...

Rene Botha 13 Oct 2020

The evolution of purpose
The evolution of purposeArticle

Purpose is one of the most misunderstood and misused business buzzwords today. As the concept continues to evolve, we look at why being purposeful has never mattered more for brands...

Graham Staplehurst, Issued by Kantar 29 Sep 2020

#DoBizZA: How local brands can leverage their 'made in SA' status to entice shoppers
#DoBizZA: How local brands can leverage their 'made in SA' status to entice shoppersArticle

Locally sourced products and services comfort consumers, meeting their new needs for hygiene and spreading feel-good stories that celebrate the best of our diverse culture...

Karin Du Chenne 17 Sep 2020

Advertising can be poisonous but it should never damage a brand
Advertising can be poisonous but it should never damage a brandArticle

Clicks' blunder was easily avoidable. Was it worth the gamble, if intentional, or will it damage the brand within the hair care sector, or in the larger brand equity. What was the damage?

mike broom 10 Sep 2020

Banks and beer top the 2020 BrandZ™ Most Valuable South African Brands
Banks and beer top the 2020 BrandZ™ Most Valuable South African BrandsArticle

First National Bank (FNB) has been named as South Africa's most valuable brand for the first time, in the BrandZ Top 30 Most Valuable South African Brands ranking, released today by WPP and Kantar...

Issued by Kantar 1 Sep 2020

Addressing the changing media landscape Citilites Amplified
Addressing the changing media landscape Citilites AmplifiedArticle

To address the changing market needs, JCDecaux analysed one of the most sought-after and trusted media solutions in the market: Citilites...

Issued by JCDecaux 24 Aug 2020

8 golden rules for brands to win in a recession
8 golden rules for brands to win in a recessionArticle

Wunderman Thompson published a guide on 'How Brands Can Win in a Recession'. The global report is an essential manual for brands highlighting how to survive and thrive in the face of the recession...

Issued by Wunderman Thompson 31 Jul 2020

From Pixabay on .
Do we suffer from late bloomer syndrome?Article

Prism Young judge Khangelani Dziba asks if we suffer from late bloomer syndrome...

Khangelani Dziba 28 Jul 2020

#IABInsightSeries: Digital influencer marketing
#IABInsightSeries: Digital influencer marketingArticle

The IAB SA is hosting its next insight webinar tomorrow, 30 July at 11am on Zoom, featuring speakers Stéphane Rogovsky, Pierre Cassuto, Siya Metane and Aqeelah Harron-Ally on the topic of digital influencer marketing...

Jessica Tennant 28 Jul 2020

Fintech and financial institutions in the face of Covid-19
Fintech and financial institutions in the face of Covid-19Article

Tom and Jerry. David and Goliath. Fintechs and Financial Institutions. I've watched this 'plucky underdog takes on industry giant' movie several times. In 2020, it's profoundly different, though...

David Reynders 7 Jul 2020

2020 BrandZ Top 100 Most Valuable Global Ranking reveals growing power and influence of technology
2020 BrandZ Top 100 Most Valuable Global Ranking reveals growing power and influence of technologyArticle

The world's most valuable brands have seen their total brand value increase by 5.9% despite the economic, social and personal impacts of Covid-19, according to the 2020 BrandZTM Top 100 Most Valuable Global Brands ranking released today by WPP and Kantar...

Issued by Kantar 30 Jun 2020

#MarketingMasterminds: Mondelez: 5Star
#MarketingMasterminds: Mondelez: 5StarArticle

This month's Marketing Mastermind is Binita Jhina, Media Manager for South and West Africa at Mondelez, responsible for the Chocolate, Biscuit, and Gum and Candy categories. She discusses how Cadbury drove brand awareness and sales of the 5Star chocolate bar through a Facebook and Instagram campaign...

Issued by Facebook 24 Jun 2020

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Influencer marketing bubble isn't about to blow off anytime soonArticle

Influencer marketing has seen a meteorite growth in recent years. Its deserving growth is because of the penetration of social media and digital marketing. Although there are resounding beliefs that influencer marketing is a bubble that is going to blow off anytime soon...

Rirhandzu Shingwenyana 23 Jun 2020

Photo by August de Richelieu from .
Marketing in the middle of a global crisisArticle

What is important for brand reputation is to continue with communicating and marketing even amid a crisis as big as a global pandemic...

Rirhandzu Shingwenyana 10 Jun 2020

Image credit: .
Coming out of lockdown: What does your brand equity look like?Article

The Covid-19 crisis is an opportunity to re-evaluate your organisation's brand equity and reshape your brand in the mind of your consumer. What is brand equity and how do you build it?...

Nalene de Klerk 4 Jun 2020

Dis-Chem to acquire Baby City for R430m
Dis-Chem to acquire Baby City for R430mArticle

Dis-Chem Pharmacies is set to acquire Baby City and its network of 33 stores from founder shareholders, the Aronoff family, for R430m...

15 May 2020

IAB SA and Kantar's #InsightsinAction: Tips to reposition your brand for recovery
IAB SA and Kantar's #InsightsinAction: Tips to reposition your brand for recoveryArticle

As we await the further opening of the South African economy under lockdown, Kantar's wave three barometer on consumer attitudes and behaviour as well as AI-powered chatbot insights make it clear that agencies, brands and publishers need to work together as we ride the corona-coaster towards recovery...

Issued by Kantar 14 May 2020

Mzansi 'nillionaires': (brand) love in the time of Covid-19
Mzansi 'nillionaires': (brand) love in the time of Covid-19Article

There's no denying that the global Covid-19 pandemic has turned the world on its head, even more so for those who were already struggling with tight wallets. Here's how their lives have been affected and how marketers and retailers can better connect with 'nillionaires' post-Covid-19 to better meet their needs with streamlined communications, product and purpose...

Issued by Kantar 8 May 2020

Is this the best time ever to build brand love?
Is this the best time ever to build brand love?Article

One thing that has stood out, since the first reported case of Covid-19 in South Africa, is the clear distinction between brands that care about people and the brands that care only about short-term profits...

Jaco Lintvelt, Issued by Dentsu 5 May 2020

BrandZ Top 75 Most Valuable Global Retail Brands 2020
BrandZ Top 75 Most Valuable Global Retail Brands 2020Article

The latest report by WPP and Kantar, in conjunction with the World Retail Congress, the BrandZ Top 75 Most Valuable Global Retail Brands Ranking, drives home the retail sector's pivotal role in the global economy...

Issued by Kantar 4 May 2020

Advertising with authentic empathy during Covid-19
Advertising with authentic empathy during Covid-19Article

Brands should continue to advertise during this time, but what messages should they be communicating? Research from Kantar and Affectiva reveals what to do - and what not to do...

Daren Poole, Issued by Kantar 29 Apr 2020

Don't neglect employee engagement during #Covid-19
Don't neglect employee engagement during #Covid-19Article

Here are some considerations to help business leaders engage with their greatest asset during stressful times such as these...

Issued by Brandfundi 21 Apr 2020

[Radio & Podcasts] How brands can use podcasting to attract new business
[Radio & Podcasts] How brands can use podcasting to attract new businessArticle

Deen Schroeder, Commercial Digital Executive at Primedia Broadcasting, shares three key ways brands can use podcasts to attract and engage audiences...

Juanita Pienaar 20 Apr 2020

A day in the lockdown life of M&C Saatchi Abel's Robert Grace
A day in the lockdown life of M&C Saatchi Abel's Robert GraceArticle

Founding partner and head of strategy at M&C Saatchi Abel/Group, Robert Grace's account of work-life in the time of Covid-19, part of a series of articles looking into how agencies and agency folk are responding to the crisis and viewing it through a creative lens...

Jessica Tennant 16 Apr 2020

Navigating the grey market is not a black-and-white issue
Navigating the grey market is not a black-and-white issueArticle

Grey-market goods are the genuine, non-counterfeit goods of a trade mark owner, imported into an economic area and sold without the trade mark owner's consent...

Kay Rickelman 3 Apr 2020

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