Results for approach to customer experience

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Operational efficiency is a 'no go' to great customer experience
Operational efficiency is a 'no go' to great customer experienceArticle

Most organisations today understand the importance of customer experience (CX). In fact, research from Gartner shows that 75% of organisations are now able to show that customer satisfaction leads to revenue growth...

Brent Haumann 31 Mar 2021

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How brands can leverage community to bolster customer experienceArticle

Miguel De Gracia, SVP Client Partner at Acceleration, a Wunderman Thompson Company, lists ways brands can leverage community to deliver top-notch, unique customer experiences to use individual voices to help the masses...

Miguel De Gracia 23 Sep 2020

As seen at Ask Afrika's Aha Moments roadshow.
#AskAfrikaAhaMoment: Don't force every engagement into an experience...Article

At Ask Afrika's 'Aha moment' market research intelligence Cape Town Roadshow, MD Sarina de Beer combined insights from their latest Ask Afrika Orange Index report to isolate standout service excellence trends, as these are informing and transforming business today. Here's what you missed...

Leigh Andrews 21 Nov 2019

The key to retention is a positive customer experience
The key to retention is a positive customer experienceArticle

Customers expect quite a lot these days, and that's because it is being offered to them by other businesses...

Issued by Interact RDT 2 May 2019

Customer service eclipses products, services as number one customer consideration
Customer service eclipses products, services as number one customer considerationArticle

Businesses used to compete against one another on one of three fronts: price, quality of product or service, or superior marketing. In the digital age, these factors are taking a back seat to something that is altogether more difficult to define...

26 Aug 2016

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Contact centres: cog in the machine or customer experience hub?Article

As customer experience becomes the primary competitive advantage in business, the role of the contact centre is changing significantly...

19 May 2015

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