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EXCLUSIVE: Kevin Bermeister & Johannes Booysen launch AdFreeway in South Africa
EXCLUSIVE: Kevin Bermeister & Johannes Booysen launch AdFreeway in South AfricaArticle

Digital pioneers, Kevin Bermeister (think Skype and Kazaa) and Johannes Booysen (Yonder), have partnered to launch what they believe, is the next evolution in digital advertising - AdFreeway...

Evan-Lee Courie 20 Apr 2021

Programmatic advertising in Africa - a friend or foe?
Programmatic advertising in Africa - a friend or foe?Article

There is a great potential for programmatic advertising in Africa, especially since the continent is seeing a growth in smartphone penetration...

Musa Kalenga & Samuel Segun 11 Feb 2021

Photo by Austin Distel on .
Even if you can't sell during the lockdown, you can fill your funnelArticle

The number of hours that people are spending on digital platforms has climbed through the roof in most countries under lockdown, including South Africa...

Grant Lapping 21 Apr 2020

Bronwyn Williams, future finance specialist at Flux Trends. Image credit: .
Can brands survive the era of fake news, jaded consumers and robot trolls?Article

One of the key speakers at the recent Gibs Contemporary Marketing Using Behavioural Science Customer Insights and the 4IR event was future finance specialist at Flux Trends, Bronwyn Williams who spoke about The New Rules of Marketing Engagement...

Luise Allemann 30 Sep 2019

Image credit: ROBIN WORRALL on Unsplash.
Mobile leads clicks, not conversions - finds new AccuraCast researchArticle

Digital marketing agency AccuraCast's new research indicates that while advertising on mobile may lead to more clicks, it still falls behind when it comes to conversion...

25 Sep 2019

#FutureFit Yourself: Stop manipulating NPS scores by incentivising your staff!
#FutureFit Yourself: Stop manipulating NPS scores by incentivising your staff!Article

Ultimately, customers have been bullied by businesses for a long time, and sad to report on this, but not much has changed...

Carmen Murray 17 Jan 2019

The SpaceStation's viewability stats exceed market standard by 20%
The SpaceStation's viewability stats exceed market standard by 20%Article

Recent stats released to The SpaceStation by Google Ad Manager show that their overall ad viewability sits at an impressive 71%, which is much higher than the South African market standard...

Issued by The SpaceStation 11 Dec 2018

Pragmattica appointed as d6 Group's digital media partner
Pragmattica appointed as d6 Group's digital media partnerArticle

Pragmattica, an independent consulting company focused on commercial monetisation strategies for digital media companies, has acquired a one-year contract with d6 Group...

Issued by Pragmattica 29 Oct 2018

Global Ad Trends report focussing on OTT compiled by Warc
Global Ad Trends report focussing on OTT compiled by WarcArticle

Consumer and advertiser investment in over-the-top (OTT), the delivery of premium video content via the internet, is rising rapidly worldwide, with spend set to reach a projected $129.3bn by 2023...

25 Oct 2018

Corporate content should be part of your DNA
Corporate content should be part of your DNAArticle

On the cusp of exciting and fruitful pan-African networking and trade, the time to make use of an unbiased B2B media showcase for all Africa's dynamic, entrepreneurial business communities is now...

Issued by Bizcommunity.com 24 Oct 2018

Ad crooks: The on-going problem in digital advertising
Ad crooks: The on-going problem in digital advertisingArticle

Online advertising fraud is a huge problem globally in the digital industry, with cybercriminals stealing $3 - $5m per day from advertisers...

Mercia Lampen 22 Oct 2018

AI will transform practice of marketing
AI will transform practice of marketingArticle

AI continues to be the buzzword du jour to describe a host of "intelligent" features aiming to augment the functions performed by marketers in their everyday jobs...

18 May 2018

Getting your digital advertising right
Getting your digital advertising rightArticle

Marketers are looking for more control over ad placement because it means that they get to engage with media owners (offline and online) with similar values, whose context they know and whose content and brand they can trust...

Omar Essack 16 Nov 2017

2017 AME Awards announces winners
2017 AME Awards announces winnersArticle

NEW YORK - The International AME Awards® for the World's Best Advertising & Marketing Effectiveness? has announced the 2017 award winners...

10 May 2017

Overcoming fake news with credible news brands
Overcoming fake news with credible news brandsArticle

Fake news is a big issue for news brands, whose credibility matters more than ever before. It is time to sort the wheat from the chaff before the trustworthiness of the media industry as a whole is brought into question...

28 Mar 2017

(c) Hermin Utomo -
Facebook increases transparency, buying options for advertisers, video adsArticle

As a partner to over 4m advertisers across a wide range of organisations and objectives, Facebook has announced updates to increase transparency for advertisers and increased choice in buying options for video ads on Facebook, Instagram and across Audience Network...

13 Feb 2017

#BizTrends2017: Programmatic promise for South African marketers
#BizTrends2017: Programmatic promise for South African marketersArticle

The competition for consumer's attention between brands in the digital media space is ever increasing and everywhere you go today on the internet there is some form of advertising following you...

Jaco Lintvelt 2 Feb 2017

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Create a good first impression without breaking the bankArticle

According to Richard Smith, assistant manager of Pam Golding Properties' Hyde Park office, you really don't have to break the bank to make your home more marketable...

17 Jan 2017

Nine tips to win over your future landlord
Nine tips to win over your future landlordArticle

Beat the competition for that rental home of your dreams with our top tips for creating a lasting impression on the prospective landlord...

Issued by Private Property South Africa 29 Nov 2016

SPARK Media launches SPARK ignition - BUY. SELL. TARGET.
SPARK Media launches SPARK ignition - BUY. SELL. TARGET.Article

SPARK Media has officially launched its programmatic advertising offering entitled SPARK ignition...

Issued by Spark Media 15 Nov 2016

Header bidding
Header biddingArticle

Header bidding has been a 'hot topic' within the digital ecosystem this year. The buzz around it shows that some publishers are starting to consider it as a custom yield-optimising solution in order to drive maximum return...

Issued by Incubeta 11 Oct 2016

Image ©
Five mobile marketing information overload pitfalls to avoidArticle

As their attention spans grow shorter and their options expand, Afrillennials (African Millennials) are becoming much pickier about what they allow on their mobiles in their bid to curb information overload...

13 Jul 2016

Programmatic video - the real-time future of visual brand storytelling has arrived
Programmatic video - the real-time future of visual brand storytelling has arrivedArticle

The revolution of the future may continue to be televised, but more and more consumers will be watching it unfold on their mobile devices rather than on their TVs...

Andre Steenekamp 13 Jul 2016

Influencer marketing - the next logical approach to social media marketing
Influencer marketing - the next logical approach to social media marketingArticle

With the introduction of social media, buying decisions have become somewhat tedious with consistent influxes of ads throughout the web...

Lebogang Mokubela 16 May 2016

Corona billboard that won an award at the Obies this year.
What's driving the growth of OOH?Article

Below, find seven of the main drivers behind the current surge in growth of the out of home (OOH) industry...

Terry Murphy 4 May 2016

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How to choose the best name for your mobile appArticle

Building a mobile application demands patience and perseverance. After a long and iterative process, developers tend to rush through the final stages and drag the project to the finish line...

Mehul Rajput 5 Jan 2016

Music and mobile are already huge in Africa © Ion Chiosea –
[BizTrends 2016] Major digital marketing trendsArticle

Africa Rising' is no longer relevant - we have long passed that milestone and the transformation that the continent is undergoing is dramatic, certainly in terms of communication and connectivity across all sectors of the market...

Marc Spriestersbach 10 Dec 2015

Sophie Baker
How to write a memorable mission statementArticle

All too often, company mission statements make a bad impression. They're sometimes vague, long and rambling, or perhaps they are overly generic and uninspired...

Sophie Baker 31 Aug 2015

Programmatic buying comes to South Africa
Programmatic buying comes to South AfricaArticle

When technology and advertising converge, the result is programmatic buying...

27 Jul 2015

Monika D'Agostino
Think globally, act locally AND think again... Not all Austrians yodelArticle

Doing business and doing it well is challenging to begin with, but widening your company's footprint and breaking into new markets is a whole different story...

Monika D'Agostino 10 Jun 2015

Digital video advertising in every step of the touch-tell-sell model
Digital video advertising in every step of the touch-tell-sell modelArticle

We see an increase in demand for digital video ad impressions. Following this demand, video is experiencing an increase in the average CPM due to buyer density increasing faster than supply...

Issued by Incubeta 22 May 2015

Five tips for quality traffic on your programmatic campaigns
Five tips for quality traffic on your programmatic campaignsArticle

Programmatic trading is showing a steep growth curve. And with this steep growth curve, some challenges are bound to come up...

Issued by Incubeta 12 May 2015

What we do for our advertisers to ensure visibility of your ads
What we do for our advertisers to ensure visibility of your adsArticle

Recent research conducted by Google using their Active View technology caused an uproar in the industry. The research showed that 56.1% of all ads served were measured as 'not viewable'...

Issued by Incubeta 13 Mar 2015

The best of global digital marketing awards for February 2015
The best of global digital marketing awards for February 2015Article

European digital marketing research firm Best Marketing International monitors almost 300 digital award competitions Worldwide...

9 Mar 2015

Minister hopes small firms will create jobs
Minister hopes small firms will create jobsArticle

Five months after the creation of the small business development ministry, touted as a solution to SA's unemployment problem, its effect is yet to be felt...

12 Nov 2014

Mxit Brand Index: 30 September 2014
Mxit Brand Index: 30 September 2014Article

The latest Mxit Brand Index has been released, revealing the Top 40 South African brands on Mxit on 30 September 2014...

7 Oct 2014

What should a modern marketing manager be able to do?
What should a modern marketing manager be able to do?Article

Many marketing people placed in companies are juniors, if they even exist at all - or the role is just not taken seriously at all by anyone internally...

Chemory Gunko 24 Jul 2014

Andrea Mitchell
DigiChat with Andrea: Programmatic Digital Media BuyingArticle

It is predicted that Programmatic Media Buying will soon replace all traditional ways of media planning and buying - not just for digital, but for all media channels.

Andrea Mitchell 20 Jun 2014

How RTB works for you
How RTB works for youArticle

LONDON, UK: Real Time Bidding (RTB) is an increasingly popular advertising and monetization avenue for business owners/advertisers and publishers.

9 May 2014

AME Awards announces 2014 Winners
AME Awards announces 2014 WinnersArticle

NEW YORK CITY, US: The International AME Awards for the World's Best Advertising & Marketing Effectiveness has announced the 2014 competition award winners.

20 Mar 2014

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