Archetype is an online magazine catering for students and working individuals alike. We look at lifestyle, discussing events, objects and matters that exemplify who we are. The magazine started in 2013 with a founding team of seven members. We also often make use of freelancers as a way of promoting and showcasing talent. Our purpose is to create a platform where individuals can see what talented South Africans have to offer in terms of arts and culture, as well as other lifestyle aspects.
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