Why in-housing is the future of digital marketing
In this week's episode, Let's Talk Digital host Audrey Naidoo chats to Caitlin Gevers, marketing manager and Craige Dixon, sales and partnership manager, both from Jellyfish, on the topic of 'Why in-housing is the future of digital marketing'.
The changing nature of the relationship between brands and agency partners, the increased scrutiny of marketing budgets, and the rise of digital media in a Covid-19 world has meant a wave of in-housing as the inevitable consequence.
The benefits of in-housing include speed, efficiency, quality, transparency and a better approach to data; what to in-house and how to manage staff recruitment and retention and the tools and technology required. Key principle considerations that need to be assessed and how in-housing fits in with the goals and strategies of the business.
Guests this week is Caitlin Gevers, marketing manager at Jellyfish, who started off her career in the ed-tech startup space which sparked her interest in the smart solutions that digital can provide. Gevers sits on the global marketing team with a specific focus on sales enablement within this large and expanding multi-national organisation.
Joining her is Craige Dixon, sales and partnership manager at Jellyfish. He has worked within the digital and partnership space, managing clients’ technology expectations and digital marketing needs across many verticals for the past six years.
Let’s Talk Digital features every second Thursday on Bizcommunity Marketing & Media homepages and via https://talkdigitalza.co.za/, Instagram, Twitter, LinkedIn and band.link, iono.fm.
Audrey Naidoo is head digital marketing at Absa. A digital activist, podcaster, influencer, public speaker & and members of various professional bodies: IAB Brand Council member, MMA, CMO Advisory Council for Africa & MASA. Naidoo owns a podcast called LetsTalkDigital which aims to educate, share and open up digital conversations in the industry. Naidoo is a professional marketer with extensive experience in the broader digital ecosystem with a focus on commercialisation, data, tech, analytics, creative, strategy and digital marketing transformation.
Tyran De Beer is the creative producer for Let’s Talk Digital. A jack of all things digital and technical, aspiring to master marketing and finance trades. His passion lies in data, analytics, tech and measurement. He is the digital consultant at Absa and is responsible for driving the commercialisation of digital efforts across the enterprise. Previous experience has been on the agency side with a focus on media strategy, performance and ROI with a strong inclination to Google Ads.