15: SA's brand history, branding during RWC, Deon du Plessis tributes

Lineup

In studio on Wednesday, 14 September 2011, were Ken Preston of Affinity Advertising & Publishing which recently published From Groot Constantia to Google: 1865 to - a colourful history of brands & branding in South Africa, and Abey Mokgwatsane (@Abeyphonogenic), CEO of the VWV Group and regular Bizcommunity contributor and blogger.

They joined show host Toby Shapshak (@shapshak) to discuss SA's colourful brand history, sports as brands and the challenges of sports branding around major sporting events such as the 2011 Rugby World Cup, as well as current industry news.

The agency focus was on Mortimer Harvey on its clients and latest projects, with MD Andrew Mortimer.

The news roundup by Shapshak covered tributes to the late Deon du Plessis, the of a www.bizcommunity.com/Article/196/16/64095.html customised online advertising strategy, the African Marketing Confederation launch, South Africa's August 2011 Effective Measure report and consumer confidence and spending.

Podcast

If you missed the show, download (41.7MB) or listen to the podcast (51.28 minutes).

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