Menlyn set to become one of Africa's biggest shopping centres by 2016

In April 2014, construction started on Pretoria's Menlyn Park Shopping Centre, which is undergoing a new brand identity, expansion and refurbishment. After its scheduled completion in November 2016, the shopping centre will be one of the largest shopping centres in Africa and the southern hemisphere.

Artist's impression of Menlyn refurbishment

Equally co-owned by Pareto Limited (Pareto) and Old Mutual Life Assurance Company (South Africa) Limited, more than R2 billion will be invested into this modern development.

"As the centre's management and marketing company, we are proud to be associated with this iconic Tshwane landmark," says Doug Mayne, Group MD of the Primedia Lifestyle Group. "This expansion will transform the retail landscape of the city and enhance this super regional centre's position as one of the leading shopping centres in South Africa."

Andrea de Wit, Marketing Manager for Menlyn Park Shopping Centre explains, "With an additional 50,000sqm, retail space will amount to a massive 170,000sqm with over 500 shops, creating a bigger selection of brands for consumers while offering an enjoyable and convenient shopping experience. This epicentre of shopping is easily accessible via public and private transport.

"To minimise any disruption to retailers and customers, a phased approach to the ongoing refurbishment will be undertaken. Expected completion of each phase is the last quarter of 2014 (event arena reconfiguration), the second quarter of 2015 (phase 1), and the last quarter of 2016 (phase 2 and completed refurbishment)."

"The company is looking forward to the ongoing marketing of this super regional mall," continues Mayne. "The additional space and updated brand identity will certainly assist with the task of further promoting the centre to consumers and retailers alike."